ActiveCampaign and Moosend Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
372.652
|
302.146
290.100
|
61.850
70.398
|
9.566
12.154
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
77.85 %
|
16.56 %
18.89 %
|
2.56 %
3.26 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28994
|
23493
23497
|
3787
4674
|
627
823
|
84.18 %
81.04 %
|
13.57 %
16.12 %
|
2.25 %
2.84 %
|
Elektronics |
28790
28379
|
23503
22283
|
4587
5226
|
700
870
|
81.64 %
78.52 %
|
15.93 %
18.42 %
|
2.43 %
3.07 %
|
Entertainment |
28205
28262
|
22754
21988
|
4720
5333
|
731
941
|
80.67 %
77.80 %
|
16.73 %
18.87 %
|
2.59 %
3.33 %
|
Cosmetics & Beauty |
28594
28737
|
23071
22292
|
4768
5494
|
755
951
|
80.68 %
77.57 %
|
16.67 %
19.12 %
|
2.64 %
3.31 %
|
Food & Drink |
28276
28382
|
23777
22967
|
3859
4590
|
640
825
|
84.09 %
80.92 %
|
13.65 %
16.17 %
|
2.26 %
2.91 %
|
Home & Garden |
29146
28867
|
24428
23348
|
4086
4644
|
632
875
|
83.81 %
80.88 %
|
14.02 %
16.09 %
|
2.17 %
3.03 %
|
Finance |
28924
28653
|
22402
21314
|
5687
6259
|
835
1080
|
77.45 %
74.39 %
|
19.66 %
21.84 %
|
2.89 %
3.77 %
|
Health |
28751
29162
|
22534
21883
|
5460
6268
|
757
1011
|
78.38 %
75.04 %
|
18.99 %
21.49 %
|
2.63 %
3.47 %
|
Pets |
29138
28458
|
24221
22835
|
4229
4755
|
688
868
|
83.13 %
80.24 %
|
14.51 %
16.71 %
|
2.36 %
3.05 %
|
Sport & Fitness |
28819
28255
|
22960
21735
|
5066
5574
|
793
946
|
79.67 %
76.92 %
|
17.58 %
19.73 %
|
2.75 %
3.35 %
|
Job & Career |
29306
29103
|
23111
22150
|
5340
5914
|
855
1039
|
78.86 %
76.11 %
|
18.22 %
20.32 %
|
2.92 %
3.57 %
|
Dating |
28577
28805
|
21722
20937
|
6019
6858
|
836
1010
|
76.01 %
72.69 %
|
21.06 %
23.81 %
|
2.93 %
3.51 %
|
Other |
29129
28595
|
24170
22871
|
4242
4809
|
717
915
|
82.98 %
79.98 %
|
14.56 %
16.82 %
|
2.46 %
3.20 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37292
|
29304
27785
|
7404
8155
|
1089
1352
|
77.53 %
74.51 %
|
19.59 %
21.87 %
|
2.88 %
3.63 %
|
Outlook Mail |
37259
37981
|
29081
28536
|
7151
8060
|
1027
1385
|
78.05 %
75.13 %
|
19.19 %
21.22 %
|
2.76 %
3.65 %
|
Yahoo Mail |
36927
37455
|
29857
29098
|
6081
7119
|
989
1238
|
80.85 %
77.69 %
|
16.47 %
19.01 %
|
2.68 %
3.31 %
|
AOL Mail |
37447
37391
|
30162
29016
|
6269
7116
|
1016
1259
|
80.55 %
77.60 %
|
16.74 %
19.03 %
|
2.71 %
3.37 %
|
Mail.com |
37435
37098
|
30630
29213
|
5856
6643
|
949
1242
|
81.82 %
78.75 %
|
15.64 %
17.91 %
|
2.54 %
3.35 %
|
Yandex Mail |
37317
37426
|
29600
28526
|
6657
7587
|
1060
1313
|
79.32 %
76.22 %
|
17.84 %
20.27 %
|
2.84 %
3.51 %
|
GMX Mail |
36993
37177
|
30162
29206
|
5989
6865
|
842
1106
|
81.53 %
78.56 %
|
16.19 %
18.47 %
|
2.28 %
2.97 %
|
Zoho Mail |
37823
37366
|
31240
29715
|
5702
6533
|
881
1118
|
82.60 %
79.52 %
|
15.08 %
17.48 %
|
2.33 %
2.99 %
|
ProtonMail |
37521
36817
|
31012
29352
|
5631
6377
|
878
1088
|
82.65 %
79.72 %
|
15.01 %
17.32 %
|
2.34 %
2.96 %
|
Custom Mail |
37043
36649
|
31098
29653
|
5110
5943
|
835
1053
|
83.95 %
80.91 %
|
13.79 %
16.22 %
|
2.25 %
2.87 %
|
Compare ActiveCampaign with other providers
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