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ActiveCampaign and Moosend Email Deliverability Comparison

  ActiveCampaign
  Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  181.600
  137.981
  133.786
  40.595
  43.156
  3.743
  4.658

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  73.67 %
  22.27 %
  23.76 %
  2.05 %
  2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  14161
  10639
  10972
  2441
  2854
  263
  335
  79.73 %
  77.48 %
  18.29 %
  20.15 %
  1.97 %
  2.37 %
Elektronics
  13924
  13816
  10595
  10217
  3061
  3270
  268
  329
  76.09 %
  73.95 %
  21.98 %
  23.67 %
  1.92 %
  2.38 %
Entertainment
  13741
  13633
  10353
  10056
  3102
  3218
  286
  359
  75.34 %
  73.76 %
  22.57 %
  23.60 %
  2.08 %
  2.63 %
Cosmetics & Beauty
  13789
  14106
  10392
  10356
  3116
  3392
  281
  358
  75.36 %
  73.42 %
  22.60 %
  24.05 %
  2.04 %
  2.54 %
Food & Drink
  13665
  13533
  10875
  10464
  2541
  2752
  249
  317
  79.58 %
  77.32 %
  18.59 %
  20.34 %
  1.82 %
  2.34 %
Home & Garden
  14452
  14009
  11468
  10843
  2724
  2812
  260
  354
  79.35 %
  77.40 %
  18.85 %
  20.07 %
  1.80 %
  2.53 %
Finance
  14146
  14058
  10105
  9774
  3744
  3888
  297
  396
  71.43 %
  69.53 %
  26.47 %
  27.66 %
  2.10 %
  2.82 %
Health
  14184
  14438
  10241
  10037
  3668
  4018
  275
  383
  72.20 %
  69.52 %
  25.86 %
  27.83 %
  1.94 %
  2.65 %
Pets
  14212
  13632
  11225
  10511
  2710
  2778
  277
  343
  78.98 %
  77.11 %
  19.07 %
  20.38 %
  1.95 %
  2.52 %
Sport & Fitness
  14237
  13906
  10610
  10174
  3305
  3368
  322
  364
  74.52 %
  73.16 %
  23.21 %
  24.22 %
  2.26 %
  2.62 %
Job & Career
  14523
  14305
  10771
  10418
  3395
  3500
  357
  387
  74.17 %
  72.83 %
  23.38 %
  24.47 %
  2.46 %
  2.71 %
Dating
  13798
  14280
  9425
  9412
  4056
  4477
  317
  391
  68.31 %
  65.91 %
  29.40 %
  31.35 %
  2.30 %
  2.74 %
Other
  14305
  13723
  11282
  10552
  2732
  2829
  291
  342
  78.87 %
  76.89 %
  19.10 %
  20.62 %
  2.03 %
  2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18288
  13122
  12674
  4880
  5119
  393
  495
  71.33 %
  69.30 %
  26.53 %
  27.99 %
  2.14 %
  2.71 %
Outlook Mail
  18379
  18543
  13252
  13075
  4710
  4948
  417
  520
  72.10 %
  70.51 %
  25.63 %
  26.68 %
  2.27 %
  2.80 %
Yahoo Mail
  17741
  18194
  13571
  13482
  3802
  4228
  368
  484
  76.50 %
  74.10 %
  21.43 %
  23.24 %
  2.07 %
  2.66 %
AOL Mail
  18443
  18365
  14023
  13630
  4025
  4259
  395
  476
  76.03 %
  74.22 %
  21.82 %
  23.19 %
  2.14 %
  2.59 %
Mail.com
  18195
  18028
  14058
  13572
  3776
  3987
  361
  469
  77.26 %
  75.28 %
  20.75 %
  22.12 %
  1.98 %
  2.60 %
Yandex Mail
  18254
  18112
  13618
  13098
  4228
  4507
  408
  507
  74.60 %
  72.32 %
  23.16 %
  24.88 %
  2.24 %
  2.80 %
GMX Mail
  18052
  17926
  13582
  13130
  4124
  4354
  346
  442
  75.24 %
  73.25 %
  22.85 %
  24.29 %
  1.92 %
  2.47 %
Zoho Mail
  18575
  18600
  14413
  14059
  3802
  4099
  360
  442
  77.59 %
  75.59 %
  20.47 %
  22.04 %
  1.94 %
  2.38 %
ProtonMail
  18277
  17858
  14024
  13378
  3892
  4056
  361
  424
  76.73 %
  74.91 %
  21.29 %
  22.71 %
  1.98 %
  2.37 %
Custom Mail
  18008
  17686
  14318
  13688
  3356
  3599
  334
  399
  79.51 %
  77.39 %
  18.64 %
  20.35 %
  1.85 %
  2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.