ActiveCampaign and Moosend Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
304.493
|
243.674
234.362
|
54.154
60.680
|
7.449
9.451
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
76.97 %
|
17.74 %
19.93 %
|
2.44 %
3.10 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23688
|
18816
19009
|
3292
4035
|
495
644
|
83.25 %
80.25 %
|
14.56 %
17.03 %
|
2.19 %
2.72 %
|
Elektronics |
23468
23207
|
18879
17988
|
4028
4527
|
561
692
|
80.45 %
77.51 %
|
17.16 %
19.51 %
|
2.39 %
2.98 %
|
Entertainment |
23095
23164
|
18373
17833
|
4144
4601
|
578
730
|
79.55 %
76.99 %
|
17.94 %
19.86 %
|
2.50 %
3.15 %
|
Cosmetics & Beauty |
23290
23553
|
18543
18074
|
4175
4752
|
572
727
|
79.62 %
76.74 %
|
17.93 %
20.18 %
|
2.46 %
3.09 %
|
Food & Drink |
23102
23098
|
19229
18524
|
3384
3930
|
489
644
|
83.24 %
80.20 %
|
14.65 %
17.01 %
|
2.12 %
2.79 %
|
Home & Garden |
23839
23558
|
19772
18876
|
3576
3992
|
491
690
|
82.94 %
80.13 %
|
15.00 %
16.95 %
|
2.06 %
2.93 %
|
Finance |
23790
23487
|
18156
17232
|
5001
5420
|
633
835
|
76.32 %
73.37 %
|
21.02 %
23.08 %
|
2.66 %
3.56 %
|
Health |
23503
23914
|
18117
17673
|
4807
5461
|
579
780
|
77.08 %
73.90 %
|
20.45 %
22.84 %
|
2.46 %
3.26 %
|
Pets |
23756
23197
|
19543
18460
|
3673
4049
|
540
688
|
82.27 %
79.58 %
|
15.46 %
17.45 %
|
2.27 %
2.97 %
|
Sport & Fitness |
23623
23039
|
18577
17535
|
4430
4777
|
616
727
|
78.64 %
76.11 %
|
18.75 %
20.73 %
|
2.61 %
3.16 %
|
Job & Career |
24046
23787
|
18735
17922
|
4635
5048
|
676
817
|
77.91 %
75.34 %
|
19.28 %
21.22 %
|
2.81 %
3.43 %
|
Dating |
23352
23544
|
17381
16778
|
5322
5987
|
649
779
|
74.43 %
71.26 %
|
22.79 %
25.43 %
|
2.78 %
3.31 %
|
Other |
23810
23257
|
19553
18458
|
3687
4101
|
570
698
|
82.12 %
79.37 %
|
15.49 %
17.63 %
|
2.39 %
3.00 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30488
|
23409
22361
|
6474
7069
|
837
1058
|
76.20 %
73.34 %
|
21.07 %
23.19 %
|
2.72 %
3.47 %
|
Outlook Mail |
30628
30971
|
23534
22975
|
6288
6943
|
806
1053
|
76.84 %
74.18 %
|
20.53 %
22.42 %
|
2.63 %
3.40 %
|
Yahoo Mail |
30018
30645
|
24013
23590
|
5253
6092
|
752
963
|
80.00 %
76.98 %
|
17.50 %
19.88 %
|
2.51 %
3.14 %
|
AOL Mail |
30533
30550
|
24314
23476
|
5446
6098
|
773
976
|
79.63 %
76.84 %
|
17.84 %
19.96 %
|
2.53 %
3.19 %
|
Mail.com |
30551
30309
|
24727
23654
|
5098
5694
|
726
961
|
80.94 %
78.04 %
|
16.69 %
18.79 %
|
2.38 %
3.17 %
|
Yandex Mail |
30515
30533
|
23905
23026
|
5778
6489
|
832
1018
|
78.34 %
75.41 %
|
18.93 %
21.25 %
|
2.73 %
3.33 %
|
GMX Mail |
30398
30338
|
24385
23484
|
5327
5977
|
686
877
|
80.22 %
77.41 %
|
17.52 %
19.70 %
|
2.26 %
2.89 %
|
Zoho Mail |
31112
30603
|
25387
24081
|
5029
5659
|
696
863
|
81.60 %
78.69 %
|
16.16 %
18.49 %
|
2.24 %
2.82 %
|
ProtonMail |
30518
30131
|
24856
23729
|
4984
5554
|
678
848
|
81.45 %
78.75 %
|
16.33 %
18.43 %
|
2.22 %
2.81 %
|
Custom Mail |
30284
29925
|
25144
23986
|
4477
5105
|
663
834
|
83.03 %
80.15 %
|
14.78 %
17.06 %
|
2.19 %
2.79 %
|
Compare ActiveCampaign with other providers
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