ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 181.600	137.981 133.786	40.595 43.156	3.743 4.658

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 73.67 %	22.27 % 23.76 %	2.05 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 14161	10639 10972	2441 2854	263 335	79.73 % 77.48 %	18.29 % 20.15 %	1.97 % 2.37 %
Elektronics	13924 13816	10595 10217	3061 3270	268 329	76.09 % 73.95 %	21.98 % 23.67 %	1.92 % 2.38 %
Entertainment	13741 13633	10353 10056	3102 3218	286 359	75.34 % 73.76 %	22.57 % 23.60 %	2.08 % 2.63 %
Cosmetics & Beauty	13789 14106	10392 10356	3116 3392	281 358	75.36 % 73.42 %	22.60 % 24.05 %	2.04 % 2.54 %
Food & Drink	13665 13533	10875 10464	2541 2752	249 317	79.58 % 77.32 %	18.59 % 20.34 %	1.82 % 2.34 %
Home & Garden	14452 14009	11468 10843	2724 2812	260 354	79.35 % 77.40 %	18.85 % 20.07 %	1.80 % 2.53 %
Finance	14146 14058	10105 9774	3744 3888	297 396	71.43 % 69.53 %	26.47 % 27.66 %	2.10 % 2.82 %
Health	14184 14438	10241 10037	3668 4018	275 383	72.20 % 69.52 %	25.86 % 27.83 %	1.94 % 2.65 %
Pets	14212 13632	11225 10511	2710 2778	277 343	78.98 % 77.11 %	19.07 % 20.38 %	1.95 % 2.52 %
Sport & Fitness	14237 13906	10610 10174	3305 3368	322 364	74.52 % 73.16 %	23.21 % 24.22 %	2.26 % 2.62 %
Job & Career	14523 14305	10771 10418	3395 3500	357 387	74.17 % 72.83 %	23.38 % 24.47 %	2.46 % 2.71 %
Dating	13798 14280	9425 9412	4056 4477	317 391	68.31 % 65.91 %	29.40 % 31.35 %	2.30 % 2.74 %
Other	14305 13723	11282 10552	2732 2829	291 342	78.87 % 76.89 %	19.10 % 20.62 %	2.03 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18288	13122 12674	4880 5119	393 495	71.33 % 69.30 %	26.53 % 27.99 %	2.14 % 2.71 %
Outlook Mail	18379 18543	13252 13075	4710 4948	417 520	72.10 % 70.51 %	25.63 % 26.68 %	2.27 % 2.80 %
Yahoo Mail	17741 18194	13571 13482	3802 4228	368 484	76.50 % 74.10 %	21.43 % 23.24 %	2.07 % 2.66 %
AOL Mail	18443 18365	14023 13630	4025 4259	395 476	76.03 % 74.22 %	21.82 % 23.19 %	2.14 % 2.59 %
Mail.com	18195 18028	14058 13572	3776 3987	361 469	77.26 % 75.28 %	20.75 % 22.12 %	1.98 % 2.60 %
Yandex Mail	18254 18112	13618 13098	4228 4507	408 507	74.60 % 72.32 %	23.16 % 24.88 %	2.24 % 2.80 %
GMX Mail	18052 17926	13582 13130	4124 4354	346 442	75.24 % 73.25 %	22.85 % 24.29 %	1.92 % 2.47 %
Zoho Mail	18575 18600	14413 14059	3802 4099	360 442	77.59 % 75.59 %	20.47 % 22.04 %	1.94 % 2.38 %
ProtonMail	18277 17858	14024 13378	3892 4056	361 424	76.73 % 74.91 %	21.29 % 22.71 %	1.98 % 2.37 %
Custom Mail	18008 17686	14318 13688	3356 3599	334 399	79.51 % 77.39 %	18.64 % 20.35 %	1.85 % 2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.