ActiveCampaign and Moosend Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.459
113.138
|
80.047
77.479
|
32.833
33.606
|
1.579
2.053
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
69.94 %
68.48 %
|
28.69 %
29.70 %
|
1.38 %
1.81 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8082
8835
|
6030
6456
|
1937
2224
|
115
155
|
74.61 %
73.07 %
|
23.97 %
25.17 %
|
1.42 %
1.75 %
|
Elektronics |
8611
8526
|
5991
5801
|
2506
2571
|
114
154
|
69.57 %
68.04 %
|
29.10 %
30.15 %
|
1.32 %
1.81 %
|
Entertainment |
8613
8366
|
5987
5737
|
2514
2475
|
112
154
|
69.51 %
68.58 %
|
29.19 %
29.58 %
|
1.30 %
1.84 %
|
Cosmetics & Beauty |
8737
8842
|
6095
6023
|
2528
2653
|
114
166
|
69.76 %
68.12 %
|
28.93 %
30.00 %
|
1.30 %
1.88 %
|
Food & Drink |
8555
8432
|
6358
6149
|
2070
2136
|
127
147
|
74.32 %
72.92 %
|
24.20 %
25.33 %
|
1.48 %
1.74 %
|
Home & Garden |
9181
8662
|
6836
6339
|
2220
2165
|
125
158
|
74.46 %
73.18 %
|
24.18 %
24.99 %
|
1.36 %
1.82 %
|
Finance |
8967
8693
|
5810
5506
|
3040
3028
|
117
159
|
64.79 %
63.34 %
|
33.90 %
34.83 %
|
1.30 %
1.83 %
|
Health |
8968
9136
|
5813
5741
|
3034
3223
|
121
172
|
64.82 %
62.84 %
|
33.83 %
35.28 %
|
1.35 %
1.88 %
|
Pets |
9011
8448
|
6731
6188
|
2159
2106
|
121
154
|
74.70 %
73.25 %
|
23.96 %
24.93 %
|
1.34 %
1.82 %
|
Sport & Fitness |
9009
8642
|
6231
5909
|
2648
2575
|
130
158
|
69.16 %
68.38 %
|
29.39 %
29.80 %
|
1.44 %
1.83 %
|
Job & Career |
9156
8853
|
6377
6055
|
2653
2639
|
126
159
|
69.65 %
68.39 %
|
28.98 %
29.81 %
|
1.38 %
1.80 %
|
Dating |
8547
9048
|
5075
5240
|
3344
3643
|
128
165
|
59.38 %
57.91 %
|
39.12 %
40.26 %
|
1.50 %
1.82 %
|
Other |
9022
8655
|
6713
6335
|
2180
2168
|
129
152
|
74.41 %
73.19 %
|
24.16 %
25.05 %
|
1.43 %
1.76 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11595
11484
|
7456
7226
|
3977
4056
|
162
202
|
64.30 %
62.92 %
|
34.30 %
35.32 %
|
1.40 %
1.76 %
|
Outlook Mail |
11605
11576
|
7632
7516
|
3811
3851
|
162
209
|
65.76 %
64.93 %
|
32.84 %
33.27 %
|
1.40 %
1.81 %
|
Yahoo Mail |
10990
11324
|
7841
7888
|
2991
3227
|
158
209
|
71.35 %
69.66 %
|
27.22 %
28.50 %
|
1.44 %
1.85 %
|
AOL Mail |
11585
11481
|
8235
8030
|
3192
3245
|
158
206
|
71.08 %
69.94 %
|
27.55 %
28.26 %
|
1.36 %
1.79 %
|
Mail.com |
11524
11187
|
8341
7931
|
3032
3048
|
151
208
|
72.38 %
70.89 %
|
26.31 %
27.25 %
|
1.31 %
1.86 %
|
Yandex Mail |
11400
11219
|
7915
7586
|
3329
3426
|
156
207
|
69.43 %
67.62 %
|
29.20 %
30.54 %
|
1.37 %
1.85 %
|
GMX Mail |
11372
11129
|
7776
7432
|
3441
3490
|
155
207
|
68.38 %
66.78 %
|
30.26 %
31.36 %
|
1.36 %
1.86 %
|
Zoho Mail |
11812
11629
|
8540
8197
|
3112
3222
|
160
210
|
72.30 %
70.49 %
|
26.35 %
27.71 %
|
1.35 %
1.81 %
|
ProtonMail |
11536
10996
|
8118
7570
|
3251
3227
|
167
199
|
70.37 %
68.84 %
|
28.18 %
29.35 %
|
1.45 %
1.81 %
|
Custom Mail |
11040
11113
|
8193
8103
|
2697
2814
|
150
196
|
74.21 %
72.91 %
|
24.43 %
25.32 %
|
1.36 %
1.76 %
|
Compare ActiveCampaign with other providers
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