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ActiveCampaign and Moosend Email Deliverability Comparison

  ActiveCampaign
  Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  249.846
  196.678
  189.431
  48.036
  53.030
  5.775
  7.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  75.82 %
  19.18 %
  21.23 %
  2.31 %
  2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  19316
  15144
  15306
  2900
  3503
  401
  507
  82.10 %
  79.24 %
  15.72 %
  18.14 %
  2.17 %
  2.62 %
Elektronics
  19102
  19067
  15101
  14537
  3578
  3989
  423
  541
  79.05 %
  76.24 %
  18.73 %
  20.92 %
  2.21 %
  2.84 %
Entertainment
  18900
  18981
  14793
  14397
  3671
  4006
  436
  578
  78.27 %
  75.85 %
  19.42 %
  21.11 %
  2.31 %
  3.05 %
Cosmetics & Beauty
  19112
  19324
  14961
  14601
  3703
  4158
  448
  565
  78.28 %
  75.56 %
  19.38 %
  21.52 %
  2.34 %
  2.92 %
Food & Drink
  18839
  18847
  15475
  14933
  2996
  3415
  368
  499
  82.14 %
  79.23 %
  15.90 %
  18.12 %
  1.95 %
  2.65 %
Home & Garden
  19696
  19382
  16114
  15346
  3196
  3490
  386
  546
  81.81 %
  79.18 %
  16.23 %
  18.01 %
  1.96 %
  2.82 %
Finance
  19457
  19447
  14528
  14009
  4430
  4780
  499
  658
  74.67 %
  72.04 %
  22.77 %
  24.58 %
  2.56 %
  3.38 %
Health
  19424
  19579
  14679
  14178
  4304
  4809
  441
  592
  75.57 %
  72.41 %
  22.16 %
  24.56 %
  2.27 %
  3.02 %
Pets
  19487
  18955
  15836
  14914
  3238
  3489
  413
  552
  81.26 %
  78.68 %
  16.62 %
  18.41 %
  2.12 %
  2.91 %
Sport & Fitness
  19468
  19058
  15048
  14313
  3926
  4176
  494
  569
  77.30 %
  75.10 %
  20.17 %
  21.91 %
  2.54 %
  2.99 %
Job & Career
  19858
  19487
  15258
  14495
  4083
  4358
  517
  634
  76.84 %
  74.38 %
  20.56 %
  22.36 %
  2.60 %
  3.25 %
Dating
  19151
  19384
  13894
  13469
  4759
  5315
  498
  600
  72.55 %
  69.49 %
  24.85 %
  27.42 %
  2.60 %
  3.10 %
Other
  19550
  19019
  15847
  14933
  3252
  3542
  451
  544
  81.06 %
  78.52 %
  16.63 %
  18.62 %
  2.31 %
  2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  24949
  18800
  17958
  5755
  6190
  651
  801
  74.59 %
  71.98 %
  22.83 %
  24.81 %
  2.58 %
  3.21 %
Outlook Mail
  25175
  25426
  18961
  18538
  5587
  6073
  627
  815
  75.32 %
  72.91 %
  22.19 %
  23.88 %
  2.49 %
  3.21 %
Yahoo Mail
  24532
  25026
  19362
  19006
  4602
  5268
  568
  752
  78.93 %
  75.95 %
  18.76 %
  21.05 %
  2.32 %
  3.00 %
AOL Mail
  25180
  25269
  19781
  19175
  4808
  5320
  591
  774
  78.56 %
  75.88 %
  19.09 %
  21.05 %
  2.35 %
  3.06 %
Mail.com
  25139
  24907
  20049
  19179
  4511
  4961
  579
  767
  79.75 %
  77.00 %
  17.94 %
  19.92 %
  2.30 %
  3.08 %
Yandex Mail
  25112
  25046
  19391
  18622
  5084
  5627
  637
  797
  77.22 %
  74.35 %
  20.25 %
  22.47 %
  2.54 %
  3.18 %
GMX Mail
  24934
  24753
  19610
  18824
  4781
  5254
  543
  675
  78.65 %
  76.05 %
  19.17 %
  21.23 %
  2.18 %
  2.73 %
Zoho Mail
  25409
  25225
  20414
  19584
  4457
  4970
  538
  671
  80.34 %
  77.64 %
  17.54 %
  19.70 %
  2.12 %
  2.66 %
ProtonMail
  25002
  24745
  19997
  19150
  4482
  4914
  523
  681
  79.98 %
  77.39 %
  17.93 %
  19.86 %
  2.09 %
  2.75 %
Custom Mail
  24800
  24500
  20313
  19395
  3969
  4453
  518
  652
  81.91 %
  79.16 %
  16.00 %
  18.18 %
  2.09 %
  2.66 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.