ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 249.846	196.678 189.431	48.036 53.030	5.775 7.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 75.82 %	19.18 % 21.23 %	2.31 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 19316	15144 15306	2900 3503	401 507	82.10 % 79.24 %	15.72 % 18.14 %	2.17 % 2.62 %
Elektronics	19102 19067	15101 14537	3578 3989	423 541	79.05 % 76.24 %	18.73 % 20.92 %	2.21 % 2.84 %
Entertainment	18900 18981	14793 14397	3671 4006	436 578	78.27 % 75.85 %	19.42 % 21.11 %	2.31 % 3.05 %
Cosmetics & Beauty	19112 19324	14961 14601	3703 4158	448 565	78.28 % 75.56 %	19.38 % 21.52 %	2.34 % 2.92 %
Food & Drink	18839 18847	15475 14933	2996 3415	368 499	82.14 % 79.23 %	15.90 % 18.12 %	1.95 % 2.65 %
Home & Garden	19696 19382	16114 15346	3196 3490	386 546	81.81 % 79.18 %	16.23 % 18.01 %	1.96 % 2.82 %
Finance	19457 19447	14528 14009	4430 4780	499 658	74.67 % 72.04 %	22.77 % 24.58 %	2.56 % 3.38 %
Health	19424 19579	14679 14178	4304 4809	441 592	75.57 % 72.41 %	22.16 % 24.56 %	2.27 % 3.02 %
Pets	19487 18955	15836 14914	3238 3489	413 552	81.26 % 78.68 %	16.62 % 18.41 %	2.12 % 2.91 %
Sport & Fitness	19468 19058	15048 14313	3926 4176	494 569	77.30 % 75.10 %	20.17 % 21.91 %	2.54 % 2.99 %
Job & Career	19858 19487	15258 14495	4083 4358	517 634	76.84 % 74.38 %	20.56 % 22.36 %	2.60 % 3.25 %
Dating	19151 19384	13894 13469	4759 5315	498 600	72.55 % 69.49 %	24.85 % 27.42 %	2.60 % 3.10 %
Other	19550 19019	15847 14933	3252 3542	451 544	81.06 % 78.52 %	16.63 % 18.62 %	2.31 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 24949	18800 17958	5755 6190	651 801	74.59 % 71.98 %	22.83 % 24.81 %	2.58 % 3.21 %
Outlook Mail	25175 25426	18961 18538	5587 6073	627 815	75.32 % 72.91 %	22.19 % 23.88 %	2.49 % 3.21 %
Yahoo Mail	24532 25026	19362 19006	4602 5268	568 752	78.93 % 75.95 %	18.76 % 21.05 %	2.32 % 3.00 %
AOL Mail	25180 25269	19781 19175	4808 5320	591 774	78.56 % 75.88 %	19.09 % 21.05 %	2.35 % 3.06 %
Mail.com	25139 24907	20049 19179	4511 4961	579 767	79.75 % 77.00 %	17.94 % 19.92 %	2.30 % 3.08 %
Yandex Mail	25112 25046	19391 18622	5084 5627	637 797	77.22 % 74.35 %	20.25 % 22.47 %	2.54 % 3.18 %
GMX Mail	24934 24753	19610 18824	4781 5254	543 675	78.65 % 76.05 %	19.17 % 21.23 %	2.18 % 2.73 %
Zoho Mail	25409 25225	20414 19584	4457 4970	538 671	80.34 % 77.64 %	17.54 % 19.70 %	2.12 % 2.66 %
ProtonMail	25002 24745	19997 19150	4482 4914	523 681	79.98 % 77.39 %	17.93 % 19.86 %	2.09 % 2.75 %
Custom Mail	24800 24500	20313 19395	3969 4453	518 652	81.91 % 79.16 %	16.00 % 18.18 %	2.09 % 2.66 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.