ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 113.138	80.047 77.479	32.833 33.606	1.579 2.053

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 68.48 %	28.69 % 29.70 %	1.38 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8835	6030 6456	1937 2224	115 155	74.61 % 73.07 %	23.97 % 25.17 %	1.42 % 1.75 %
Elektronics	8611 8526	5991 5801	2506 2571	114 154	69.57 % 68.04 %	29.10 % 30.15 %	1.32 % 1.81 %
Entertainment	8613 8366	5987 5737	2514 2475	112 154	69.51 % 68.58 %	29.19 % 29.58 %	1.30 % 1.84 %
Cosmetics & Beauty	8737 8842	6095 6023	2528 2653	114 166	69.76 % 68.12 %	28.93 % 30.00 %	1.30 % 1.88 %
Food & Drink	8555 8432	6358 6149	2070 2136	127 147	74.32 % 72.92 %	24.20 % 25.33 %	1.48 % 1.74 %
Home & Garden	9181 8662	6836 6339	2220 2165	125 158	74.46 % 73.18 %	24.18 % 24.99 %	1.36 % 1.82 %
Finance	8967 8693	5810 5506	3040 3028	117 159	64.79 % 63.34 %	33.90 % 34.83 %	1.30 % 1.83 %
Health	8968 9136	5813 5741	3034 3223	121 172	64.82 % 62.84 %	33.83 % 35.28 %	1.35 % 1.88 %
Pets	9011 8448	6731 6188	2159 2106	121 154	74.70 % 73.25 %	23.96 % 24.93 %	1.34 % 1.82 %
Sport & Fitness	9009 8642	6231 5909	2648 2575	130 158	69.16 % 68.38 %	29.39 % 29.80 %	1.44 % 1.83 %
Job & Career	9156 8853	6377 6055	2653 2639	126 159	69.65 % 68.39 %	28.98 % 29.81 %	1.38 % 1.80 %
Dating	8547 9048	5075 5240	3344 3643	128 165	59.38 % 57.91 %	39.12 % 40.26 %	1.50 % 1.82 %
Other	9022 8655	6713 6335	2180 2168	129 152	74.41 % 73.19 %	24.16 % 25.05 %	1.43 % 1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11484	7456 7226	3977 4056	162 202	64.30 % 62.92 %	34.30 % 35.32 %	1.40 % 1.76 %
Outlook Mail	11605 11576	7632 7516	3811 3851	162 209	65.76 % 64.93 %	32.84 % 33.27 %	1.40 % 1.81 %
Yahoo Mail	10990 11324	7841 7888	2991 3227	158 209	71.35 % 69.66 %	27.22 % 28.50 %	1.44 % 1.85 %
AOL Mail	11585 11481	8235 8030	3192 3245	158 206	71.08 % 69.94 %	27.55 % 28.26 %	1.36 % 1.79 %
Mail.com	11524 11187	8341 7931	3032 3048	151 208	72.38 % 70.89 %	26.31 % 27.25 %	1.31 % 1.86 %
Yandex Mail	11400 11219	7915 7586	3329 3426	156 207	69.43 % 67.62 %	29.20 % 30.54 %	1.37 % 1.85 %
GMX Mail	11372 11129	7776 7432	3441 3490	155 207	68.38 % 66.78 %	30.26 % 31.36 %	1.36 % 1.86 %
Zoho Mail	11812 11629	8540 8197	3112 3222	160 210	72.30 % 70.49 %	26.35 % 27.71 %	1.35 % 1.81 %
ProtonMail	11536 10996	8118 7570	3251 3227	167 199	70.37 % 68.84 %	28.18 % 29.35 %	1.45 % 1.81 %
Custom Mail	11040 11113	8193 8103	2697 2814	150 196	74.21 % 72.91 %	24.43 % 25.32 %	1.36 % 1.76 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.