ActiveCampaign and Moosend Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
283.947
|
226.157
217.509
|
51.879
57.784
|
6.797
8.654
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
76.60 %
|
18.21 %
20.35 %
|
2.39 %
3.05 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
22064
|
17423
17633
|
3148
3839
|
458
592
|
82.85 %
79.92 %
|
14.97 %
17.40 %
|
2.18 %
2.68 %
|
Elektronics |
21822
21634
|
17457
16670
|
3858
4325
|
507
639
|
80.00 %
77.05 %
|
17.68 %
19.99 %
|
2.32 %
2.95 %
|
Entertainment |
21535
21585
|
17034
16553
|
3970
4371
|
531
661
|
79.10 %
76.69 %
|
18.44 %
20.25 %
|
2.47 %
3.06 %
|
Cosmetics & Beauty |
21727
21994
|
17200
16788
|
3997
4534
|
530
672
|
79.16 %
76.33 %
|
18.40 %
20.61 %
|
2.44 %
3.06 %
|
Food & Drink |
21510
21461
|
17821
17149
|
3242
3730
|
447
582
|
82.85 %
79.91 %
|
15.07 %
17.38 %
|
2.08 %
2.71 %
|
Home & Garden |
22289
21930
|
18411
17499
|
3431
3794
|
447
637
|
82.60 %
79.79 %
|
15.39 %
17.30 %
|
2.01 %
2.90 %
|
Finance |
22217
22015
|
16839
16070
|
4792
5186
|
586
759
|
75.79 %
73.00 %
|
21.57 %
23.56 %
|
2.64 %
3.45 %
|
Health |
21955
22308
|
16815
16381
|
4617
5215
|
523
712
|
76.59 %
73.43 %
|
21.03 %
23.38 %
|
2.38 %
3.19 %
|
Pets |
22116
21618
|
18124
17142
|
3506
3835
|
486
641
|
81.95 %
79.30 %
|
15.85 %
17.74 %
|
2.20 %
2.97 %
|
Sport & Fitness |
22032
21466
|
17234
16269
|
4235
4535
|
563
662
|
78.22 %
75.79 %
|
19.22 %
21.13 %
|
2.56 %
3.08 %
|
Job & Career |
22474
22198
|
17441
16655
|
4427
4794
|
606
749
|
77.61 %
75.03 %
|
19.70 %
21.60 %
|
2.70 %
3.37 %
|
Dating |
21859
21975
|
16143
15540
|
5122
5731
|
594
704
|
73.85 %
70.72 %
|
23.43 %
26.08 %
|
2.72 %
3.20 %
|
Other |
22268
21699
|
18215
17160
|
3534
3895
|
519
644
|
81.80 %
79.08 %
|
15.87 %
17.95 %
|
2.33 %
2.97 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28386
|
21683
20687
|
6204
6732
|
762
967
|
75.69 %
72.88 %
|
21.66 %
23.72 %
|
2.66 %
3.41 %
|
Outlook Mail |
28601
28866
|
21837
21303
|
6026
6613
|
738
950
|
76.35 %
73.80 %
|
21.07 %
22.91 %
|
2.58 %
3.29 %
|
Yahoo Mail |
27970
28579
|
22271
21909
|
5008
5788
|
691
882
|
79.62 %
76.66 %
|
17.90 %
20.25 %
|
2.47 %
3.09 %
|
AOL Mail |
28577
28573
|
22653
21877
|
5216
5799
|
708
897
|
79.27 %
76.57 %
|
18.25 %
20.30 %
|
2.48 %
3.14 %
|
Mail.com |
28490
28256
|
22952
21953
|
4875
5414
|
663
889
|
80.56 %
77.69 %
|
17.11 %
19.16 %
|
2.33 %
3.15 %
|
Yandex Mail |
28497
28472
|
22218
21368
|
5524
6160
|
755
944
|
77.97 %
75.05 %
|
19.38 %
21.64 %
|
2.65 %
3.32 %
|
GMX Mail |
28404
28209
|
22638
21708
|
5129
5703
|
637
798
|
79.70 %
76.95 %
|
18.06 %
20.22 %
|
2.24 %
2.83 %
|
Zoho Mail |
29013
28583
|
23566
22397
|
4823
5400
|
624
786
|
81.23 %
78.36 %
|
16.62 %
18.89 %
|
2.15 %
2.75 %
|
ProtonMail |
28453
28101
|
23044
22008
|
4798
5312
|
611
781
|
80.99 %
78.32 %
|
16.86 %
18.90 %
|
2.15 %
2.78 %
|
Custom Mail |
28179
27922
|
23295
22299
|
4276
4863
|
608
760
|
82.67 %
79.86 %
|
15.17 %
17.42 %
|
2.16 %
2.72 %
|
Compare ActiveCampaign with other providers
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