ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 304.493	243.674 234.362	54.154 60.680	7.449 9.451

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 76.97 %	17.74 % 19.93 %	2.44 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23688	18816 19009	3292 4035	495 644	83.25 % 80.25 %	14.56 % 17.03 %	2.19 % 2.72 %
Elektronics	23468 23207	18879 17988	4028 4527	561 692	80.45 % 77.51 %	17.16 % 19.51 %	2.39 % 2.98 %
Entertainment	23095 23164	18373 17833	4144 4601	578 730	79.55 % 76.99 %	17.94 % 19.86 %	2.50 % 3.15 %
Cosmetics & Beauty	23290 23553	18543 18074	4175 4752	572 727	79.62 % 76.74 %	17.93 % 20.18 %	2.46 % 3.09 %
Food & Drink	23102 23098	19229 18524	3384 3930	489 644	83.24 % 80.20 %	14.65 % 17.01 %	2.12 % 2.79 %
Home & Garden	23839 23558	19772 18876	3576 3992	491 690	82.94 % 80.13 %	15.00 % 16.95 %	2.06 % 2.93 %
Finance	23790 23487	18156 17232	5001 5420	633 835	76.32 % 73.37 %	21.02 % 23.08 %	2.66 % 3.56 %
Health	23503 23914	18117 17673	4807 5461	579 780	77.08 % 73.90 %	20.45 % 22.84 %	2.46 % 3.26 %
Pets	23756 23197	19543 18460	3673 4049	540 688	82.27 % 79.58 %	15.46 % 17.45 %	2.27 % 2.97 %
Sport & Fitness	23623 23039	18577 17535	4430 4777	616 727	78.64 % 76.11 %	18.75 % 20.73 %	2.61 % 3.16 %
Job & Career	24046 23787	18735 17922	4635 5048	676 817	77.91 % 75.34 %	19.28 % 21.22 %	2.81 % 3.43 %
Dating	23352 23544	17381 16778	5322 5987	649 779	74.43 % 71.26 %	22.79 % 25.43 %	2.78 % 3.31 %
Other	23810 23257	19553 18458	3687 4101	570 698	82.12 % 79.37 %	15.49 % 17.63 %	2.39 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30488	23409 22361	6474 7069	837 1058	76.20 % 73.34 %	21.07 % 23.19 %	2.72 % 3.47 %
Outlook Mail	30628 30971	23534 22975	6288 6943	806 1053	76.84 % 74.18 %	20.53 % 22.42 %	2.63 % 3.40 %
Yahoo Mail	30018 30645	24013 23590	5253 6092	752 963	80.00 % 76.98 %	17.50 % 19.88 %	2.51 % 3.14 %
AOL Mail	30533 30550	24314 23476	5446 6098	773 976	79.63 % 76.84 %	17.84 % 19.96 %	2.53 % 3.19 %
Mail.com	30551 30309	24727 23654	5098 5694	726 961	80.94 % 78.04 %	16.69 % 18.79 %	2.38 % 3.17 %
Yandex Mail	30515 30533	23905 23026	5778 6489	832 1018	78.34 % 75.41 %	18.93 % 21.25 %	2.73 % 3.33 %
GMX Mail	30398 30338	24385 23484	5327 5977	686 877	80.22 % 77.41 %	17.52 % 19.70 %	2.26 % 2.89 %
Zoho Mail	31112 30603	25387 24081	5029 5659	696 863	81.60 % 78.69 %	16.16 % 18.49 %	2.24 % 2.82 %
ProtonMail	30518 30131	24856 23729	4984 5554	678 848	81.45 % 78.75 %	16.33 % 18.43 %	2.22 % 2.81 %
Custom Mail	30284 29925	25144 23986	4477 5105	663 834	83.03 % 80.15 %	14.78 % 17.06 %	2.19 % 2.79 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.