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ActiveCampaign and Moosend Email Deliverability Comparison

  ActiveCampaign
  Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  372.652
  302.146
  290.100
  61.850
  70.398
  9.566
  12.154

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  77.85 %
  16.56 %
  18.89 %
  2.56 %
  3.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28994
  23493
  23497
  3787
  4674
  627
  823
  84.18 %
  81.04 %
  13.57 %
  16.12 %
  2.25 %
  2.84 %
Elektronics
  28790
  28379
  23503
  22283
  4587
  5226
  700
  870
  81.64 %
  78.52 %
  15.93 %
  18.42 %
  2.43 %
  3.07 %
Entertainment
  28205
  28262
  22754
  21988
  4720
  5333
  731
  941
  80.67 %
  77.80 %
  16.73 %
  18.87 %
  2.59 %
  3.33 %
Cosmetics & Beauty
  28594
  28737
  23071
  22292
  4768
  5494
  755
  951
  80.68 %
  77.57 %
  16.67 %
  19.12 %
  2.64 %
  3.31 %
Food & Drink
  28276
  28382
  23777
  22967
  3859
  4590
  640
  825
  84.09 %
  80.92 %
  13.65 %
  16.17 %
  2.26 %
  2.91 %
Home & Garden
  29146
  28867
  24428
  23348
  4086
  4644
  632
  875
  83.81 %
  80.88 %
  14.02 %
  16.09 %
  2.17 %
  3.03 %
Finance
  28924
  28653
  22402
  21314
  5687
  6259
  835
  1080
  77.45 %
  74.39 %
  19.66 %
  21.84 %
  2.89 %
  3.77 %
Health
  28751
  29162
  22534
  21883
  5460
  6268
  757
  1011
  78.38 %
  75.04 %
  18.99 %
  21.49 %
  2.63 %
  3.47 %
Pets
  29138
  28458
  24221
  22835
  4229
  4755
  688
  868
  83.13 %
  80.24 %
  14.51 %
  16.71 %
  2.36 %
  3.05 %
Sport & Fitness
  28819
  28255
  22960
  21735
  5066
  5574
  793
  946
  79.67 %
  76.92 %
  17.58 %
  19.73 %
  2.75 %
  3.35 %
Job & Career
  29306
  29103
  23111
  22150
  5340
  5914
  855
  1039
  78.86 %
  76.11 %
  18.22 %
  20.32 %
  2.92 %
  3.57 %
Dating
  28577
  28805
  21722
  20937
  6019
  6858
  836
  1010
  76.01 %
  72.69 %
  21.06 %
  23.81 %
  2.93 %
  3.51 %
Other
  29129
  28595
  24170
  22871
  4242
  4809
  717
  915
  82.98 %
  79.98 %
  14.56 %
  16.82 %
  2.46 %
  3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37292
  29304
  27785
  7404
  8155
  1089
  1352
  77.53 %
  74.51 %
  19.59 %
  21.87 %
  2.88 %
  3.63 %
Outlook Mail
  37259
  37981
  29081
  28536
  7151
  8060
  1027
  1385
  78.05 %
  75.13 %
  19.19 %
  21.22 %
  2.76 %
  3.65 %
Yahoo Mail
  36927
  37455
  29857
  29098
  6081
  7119
  989
  1238
  80.85 %
  77.69 %
  16.47 %
  19.01 %
  2.68 %
  3.31 %
AOL Mail
  37447
  37391
  30162
  29016
  6269
  7116
  1016
  1259
  80.55 %
  77.60 %
  16.74 %
  19.03 %
  2.71 %
  3.37 %
Mail.com
  37435
  37098
  30630
  29213
  5856
  6643
  949
  1242
  81.82 %
  78.75 %
  15.64 %
  17.91 %
  2.54 %
  3.35 %
Yandex Mail
  37317
  37426
  29600
  28526
  6657
  7587
  1060
  1313
  79.32 %
  76.22 %
  17.84 %
  20.27 %
  2.84 %
  3.51 %
GMX Mail
  36993
  37177
  30162
  29206
  5989
  6865
  842
  1106
  81.53 %
  78.56 %
  16.19 %
  18.47 %
  2.28 %
  2.97 %
Zoho Mail
  37823
  37366
  31240
  29715
  5702
  6533
  881
  1118
  82.60 %
  79.52 %
  15.08 %
  17.48 %
  2.33 %
  2.99 %
ProtonMail
  37521
  36817
  31012
  29352
  5631
  6377
  878
  1088
  82.65 %
  79.72 %
  15.01 %
  17.32 %
  2.34 %
  2.96 %
Custom Mail
  37043
  36649
  31098
  29653
  5110
  5943
  835
  1053
  83.95 %
  80.91 %
  13.79 %
  16.22 %
  2.25 %
  2.87 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.