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ActiveCampaign and Moosend Email Deliverability Comparison

  ActiveCampaign
  Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  380.358
  379.392
  307.926
  295.626
  62.633
  71.349
  9.799
  12.417

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.96 %
  77.92 %
  16.47 %
  18.81 %
  2.58 %
  3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28411
  29548
  23932
  23958
  3835
  4741
  644
  849
  84.23 %
  81.08 %
  13.50 %
  16.05 %
  2.27 %
  2.87 %
Elektronics
  29329
  28870
  23968
  22694
  4643
  5291
  718
  885
  81.72 %
  78.61 %
  15.83 %
  18.33 %
  2.45 %
  3.07 %
Entertainment
  28752
  28765
  23221
  22405
  4783
  5404
  748
  956
  80.76 %
  77.89 %
  16.64 %
  18.79 %
  2.60 %
  3.32 %
Cosmetics & Beauty
  29113
  29271
  23515
  22728
  4827
  5572
  771
  971
  80.77 %
  77.65 %
  16.58 %
  19.04 %
  2.65 %
  3.32 %
Food & Drink
  28807
  28881
  24244
  23387
  3911
  4652
  652
  842
  84.16 %
  80.98 %
  13.58 %
  16.11 %
  2.26 %
  2.92 %
Home & Garden
  29644
  29379
  24865
  23778
  4134
  4708
  645
  893
  83.88 %
  80.94 %
  13.95 %
  16.03 %
  2.18 %
  3.04 %
Finance
  29436
  29155
  22825
  21722
  5757
  6339
  854
  1094
  77.54 %
  74.51 %
  19.56 %
  21.74 %
  2.90 %
  3.75 %
Health
  29295
  29715
  22988
  22322
  5527
  6353
  780
  1040
  78.47 %
  75.12 %
  18.87 %
  21.38 %
  2.66 %
  3.50 %
Pets
  29665
  28980
  24673
  23269
  4285
  4823
  707
  888
  83.17 %
  80.29 %
  14.44 %
  16.64 %
  2.38 %
  3.06 %
Sport & Fitness
  29346
  28774
  23400
  22151
  5134
  5652
  812
  971
  79.74 %
  76.98 %
  17.49 %
  19.64 %
  2.77 %
  3.37 %
Job & Career
  29857
  29607
  23560
  22542
  5415
  5997
  882
  1068
  78.91 %
  76.14 %
  18.14 %
  20.26 %
  2.95 %
  3.61 %
Dating
  29100
  29311
  22156
  21341
  6091
  6938
  853
  1032
  76.14 %
  72.81 %
  20.93 %
  23.67 %
  2.93 %
  3.52 %
Other
  29603
  29136
  24579
  23329
  4291
  4879
  733
  928
  83.03 %
  80.07 %
  14.50 %
  16.75 %
  2.48 %
  3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  38477
  37971
  29859
  28330
  7495
  8263
  1123
  1378
  77.60 %
  74.61 %
  19.48 %
  21.76 %
  2.92 %
  3.63 %
Outlook Mail
  37874
  38701
  29601
  29114
  7230
  8174
  1043
  1413
  78.16 %
  75.23 %
  19.09 %
  21.12 %
  2.75 %
  3.65 %
Yahoo Mail
  37635
  38104
  30453
  29626
  6166
  7216
  1016
  1262
  80.92 %
  77.75 %
  16.38 %
  18.94 %
  2.70 %
  3.31 %
AOL Mail
  38145
  38094
  30750
  29583
  6354
  7221
  1041
  1290
  80.61 %
  77.66 %
  16.66 %
  18.96 %
  2.73 %
  3.39 %
Mail.com
  38167
  37742
  31258
  29744
  5941
  6732
  968
  1266
  81.90 %
  78.81 %
  15.57 %
  17.84 %
  2.54 %
  3.35 %
Yandex Mail
  37977
  38085
  30154
  29046
  6743
  7692
  1080
  1347
  79.40 %
  76.27 %
  17.76 %
  20.20 %
  2.84 %
  3.54 %
GMX Mail
  37673
  37849
  30748
  29763
  6059
  6953
  866
  1133
  81.62 %
  78.64 %
  16.08 %
  18.37 %
  2.30 %
  2.99 %
Zoho Mail
  38533
  38003
  31847
  30245
  5779
  6614
  907
  1144
  82.65 %
  79.59 %
  15.00 %
  17.40 %
  2.35 %
  3.01 %
ProtonMail
  38193
  37525
  31596
  29954
  5696
  6462
  901
  1109
  82.73 %
  79.82 %
  14.91 %
  17.22 %
  2.36 %
  2.96 %
Custom Mail
  37684
  37318
  31660
  30221
  5170
  6022
  854
  1075
  84.01 %
  80.98 %
  13.72 %
  16.14 %
  2.27 %
  2.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.