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ActiveCampaign and Moosend Email Deliverability Comparison

  ActiveCampaign
  Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  304.493
  243.674
  234.362
  54.154
  60.680
  7.449
  9.451

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  76.97 %
  17.74 %
  19.93 %
  2.44 %
  3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23688
  18816
  19009
  3292
  4035
  495
  644
  83.25 %
  80.25 %
  14.56 %
  17.03 %
  2.19 %
  2.72 %
Elektronics
  23468
  23207
  18879
  17988
  4028
  4527
  561
  692
  80.45 %
  77.51 %
  17.16 %
  19.51 %
  2.39 %
  2.98 %
Entertainment
  23095
  23164
  18373
  17833
  4144
  4601
  578
  730
  79.55 %
  76.99 %
  17.94 %
  19.86 %
  2.50 %
  3.15 %
Cosmetics & Beauty
  23290
  23553
  18543
  18074
  4175
  4752
  572
  727
  79.62 %
  76.74 %
  17.93 %
  20.18 %
  2.46 %
  3.09 %
Food & Drink
  23102
  23098
  19229
  18524
  3384
  3930
  489
  644
  83.24 %
  80.20 %
  14.65 %
  17.01 %
  2.12 %
  2.79 %
Home & Garden
  23839
  23558
  19772
  18876
  3576
  3992
  491
  690
  82.94 %
  80.13 %
  15.00 %
  16.95 %
  2.06 %
  2.93 %
Finance
  23790
  23487
  18156
  17232
  5001
  5420
  633
  835
  76.32 %
  73.37 %
  21.02 %
  23.08 %
  2.66 %
  3.56 %
Health
  23503
  23914
  18117
  17673
  4807
  5461
  579
  780
  77.08 %
  73.90 %
  20.45 %
  22.84 %
  2.46 %
  3.26 %
Pets
  23756
  23197
  19543
  18460
  3673
  4049
  540
  688
  82.27 %
  79.58 %
  15.46 %
  17.45 %
  2.27 %
  2.97 %
Sport & Fitness
  23623
  23039
  18577
  17535
  4430
  4777
  616
  727
  78.64 %
  76.11 %
  18.75 %
  20.73 %
  2.61 %
  3.16 %
Job & Career
  24046
  23787
  18735
  17922
  4635
  5048
  676
  817
  77.91 %
  75.34 %
  19.28 %
  21.22 %
  2.81 %
  3.43 %
Dating
  23352
  23544
  17381
  16778
  5322
  5987
  649
  779
  74.43 %
  71.26 %
  22.79 %
  25.43 %
  2.78 %
  3.31 %
Other
  23810
  23257
  19553
  18458
  3687
  4101
  570
  698
  82.12 %
  79.37 %
  15.49 %
  17.63 %
  2.39 %
  3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30488
  23409
  22361
  6474
  7069
  837
  1058
  76.20 %
  73.34 %
  21.07 %
  23.19 %
  2.72 %
  3.47 %
Outlook Mail
  30628
  30971
  23534
  22975
  6288
  6943
  806
  1053
  76.84 %
  74.18 %
  20.53 %
  22.42 %
  2.63 %
  3.40 %
Yahoo Mail
  30018
  30645
  24013
  23590
  5253
  6092
  752
  963
  80.00 %
  76.98 %
  17.50 %
  19.88 %
  2.51 %
  3.14 %
AOL Mail
  30533
  30550
  24314
  23476
  5446
  6098
  773
  976
  79.63 %
  76.84 %
  17.84 %
  19.96 %
  2.53 %
  3.19 %
Mail.com
  30551
  30309
  24727
  23654
  5098
  5694
  726
  961
  80.94 %
  78.04 %
  16.69 %
  18.79 %
  2.38 %
  3.17 %
Yandex Mail
  30515
  30533
  23905
  23026
  5778
  6489
  832
  1018
  78.34 %
  75.41 %
  18.93 %
  21.25 %
  2.73 %
  3.33 %
GMX Mail
  30398
  30338
  24385
  23484
  5327
  5977
  686
  877
  80.22 %
  77.41 %
  17.52 %
  19.70 %
  2.26 %
  2.89 %
Zoho Mail
  31112
  30603
  25387
  24081
  5029
  5659
  696
  863
  81.60 %
  78.69 %
  16.16 %
  18.49 %
  2.24 %
  2.82 %
ProtonMail
  30518
  30131
  24856
  23729
  4984
  5554
  678
  848
  81.45 %
  78.75 %
  16.33 %
  18.43 %
  2.22 %
  2.81 %
Custom Mail
  30284
  29925
  25144
  23986
  4477
  5105
  663
  834
  83.03 %
  80.15 %
  14.78 %
  17.06 %
  2.19 %
  2.79 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.