ActiveCampaign and Moosend Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
332.313
331.508
|
266.697
256.395
|
57.285
64.545
|
8.331
10.568
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.25 %
77.34 %
|
17.24 %
19.47 %
|
2.51 %
3.19 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
24682
25753
|
20635
20756
|
3494
4284
|
553
713
|
83.60 %
80.60 %
|
14.16 %
16.63 %
|
2.24 %
2.77 %
|
Elektronics |
25637
25242
|
20753
19682
|
4266
4800
|
618
760
|
80.95 %
77.97 %
|
16.64 %
19.02 %
|
2.41 %
3.01 %
|
Entertainment |
25129
25184
|
20115
19466
|
4377
4890
|
637
828
|
80.05 %
77.30 %
|
17.42 %
19.42 %
|
2.53 %
3.29 %
|
Cosmetics & Beauty |
25389
25596
|
20317
19740
|
4419
5049
|
653
807
|
80.02 %
77.12 %
|
17.41 %
19.73 %
|
2.57 %
3.15 %
|
Food & Drink |
25208
25248
|
21065
20324
|
3582
4201
|
561
723
|
83.56 %
80.50 %
|
14.21 %
16.64 %
|
2.23 %
2.86 %
|
Home & Garden |
25931
25647
|
21594
20633
|
3785
4251
|
552
763
|
83.27 %
80.45 %
|
14.60 %
16.58 %
|
2.13 %
2.98 %
|
Finance |
25824
25524
|
19828
18830
|
5279
5753
|
717
941
|
76.78 %
73.77 %
|
20.44 %
22.54 %
|
2.78 %
3.69 %
|
Health |
25578
26003
|
19853
19338
|
5072
5783
|
653
882
|
77.62 %
74.37 %
|
19.83 %
22.24 %
|
2.55 %
3.39 %
|
Pets |
25885
25276
|
21381
20196
|
3901
4325
|
603
755
|
82.60 %
79.90 %
|
15.07 %
17.11 %
|
2.33 %
2.99 %
|
Sport & Fitness |
25664
25082
|
20294
19166
|
4687
5097
|
683
819
|
79.08 %
76.41 %
|
18.26 %
20.32 %
|
2.66 %
3.27 %
|
Job & Career |
26129
25855
|
20465
19569
|
4916
5383
|
748
903
|
78.32 %
75.69 %
|
18.81 %
20.82 %
|
2.86 %
3.49 %
|
Dating |
25398
25690
|
19079
18460
|
5598
6343
|
721
887
|
75.12 %
71.86 %
|
22.04 %
24.69 %
|
2.84 %
3.45 %
|
Other |
25859
25408
|
21318
20235
|
3909
4386
|
632
787
|
82.44 %
79.64 %
|
15.12 %
17.26 %
|
2.44 %
3.10 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
33550
33107
|
25750
24439
|
6852
7487
|
948
1181
|
76.75 %
73.82 %
|
20.42 %
22.61 %
|
2.83 %
3.57 %
|
Outlook Mail |
33225
33765
|
25690
25202
|
6637
7393
|
898
1170
|
77.32 %
74.64 %
|
19.98 %
21.90 %
|
2.70 %
3.47 %
|
Yahoo Mail |
32735
33322
|
26292
25754
|
5585
6491
|
858
1077
|
80.32 %
77.29 %
|
17.06 %
19.48 %
|
2.62 %
3.23 %
|
AOL Mail |
33272
33292
|
26625
25678
|
5781
6510
|
866
1104
|
80.02 %
77.13 %
|
17.37 %
19.55 %
|
2.60 %
3.32 %
|
Mail.com |
33318
32890
|
27083
25755
|
5416
6056
|
819
1079
|
81.29 %
78.31 %
|
16.26 %
18.41 %
|
2.46 %
3.28 %
|
Yandex Mail |
33216
33288
|
26150
25218
|
6133
6929
|
933
1141
|
78.73 %
75.76 %
|
18.46 %
20.82 %
|
2.81 %
3.43 %
|
GMX Mail |
32982
33072
|
26636
25779
|
5596
6336
|
750
957
|
80.76 %
77.95 %
|
16.97 %
19.16 %
|
2.27 %
2.89 %
|
Zoho Mail |
33803
33326
|
27730
26336
|
5306
6014
|
767
976
|
82.03 %
79.03 %
|
15.70 %
18.05 %
|
2.27 %
2.93 %
|
ProtonMail |
33238
32754
|
27238
25923
|
5241
5877
|
759
954
|
81.95 %
79.14 %
|
15.77 %
17.94 %
|
2.28 %
2.91 %
|
Custom Mail |
32974
32692
|
27503
26311
|
4738
5452
|
733
929
|
83.41 %
80.48 %
|
14.37 %
16.68 %
|
2.22 %
2.84 %
|
Compare ActiveCampaign with other providers
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