Sign In
Language

ActiveCampaign and Moosend Email Deliverability Comparison

  ActiveCampaign
  Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  332.313
  331.508
  266.697
  256.395
  57.285
  64.545
  8.331
  10.568

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.25 %
  77.34 %
  17.24 %
  19.47 %
  2.51 %
  3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  24682
  25753
  20635
  20756
  3494
  4284
  553
  713
  83.60 %
  80.60 %
  14.16 %
  16.63 %
  2.24 %
  2.77 %
Elektronics
  25637
  25242
  20753
  19682
  4266
  4800
  618
  760
  80.95 %
  77.97 %
  16.64 %
  19.02 %
  2.41 %
  3.01 %
Entertainment
  25129
  25184
  20115
  19466
  4377
  4890
  637
  828
  80.05 %
  77.30 %
  17.42 %
  19.42 %
  2.53 %
  3.29 %
Cosmetics & Beauty
  25389
  25596
  20317
  19740
  4419
  5049
  653
  807
  80.02 %
  77.12 %
  17.41 %
  19.73 %
  2.57 %
  3.15 %
Food & Drink
  25208
  25248
  21065
  20324
  3582
  4201
  561
  723
  83.56 %
  80.50 %
  14.21 %
  16.64 %
  2.23 %
  2.86 %
Home & Garden
  25931
  25647
  21594
  20633
  3785
  4251
  552
  763
  83.27 %
  80.45 %
  14.60 %
  16.58 %
  2.13 %
  2.98 %
Finance
  25824
  25524
  19828
  18830
  5279
  5753
  717
  941
  76.78 %
  73.77 %
  20.44 %
  22.54 %
  2.78 %
  3.69 %
Health
  25578
  26003
  19853
  19338
  5072
  5783
  653
  882
  77.62 %
  74.37 %
  19.83 %
  22.24 %
  2.55 %
  3.39 %
Pets
  25885
  25276
  21381
  20196
  3901
  4325
  603
  755
  82.60 %
  79.90 %
  15.07 %
  17.11 %
  2.33 %
  2.99 %
Sport & Fitness
  25664
  25082
  20294
  19166
  4687
  5097
  683
  819
  79.08 %
  76.41 %
  18.26 %
  20.32 %
  2.66 %
  3.27 %
Job & Career
  26129
  25855
  20465
  19569
  4916
  5383
  748
  903
  78.32 %
  75.69 %
  18.81 %
  20.82 %
  2.86 %
  3.49 %
Dating
  25398
  25690
  19079
  18460
  5598
  6343
  721
  887
  75.12 %
  71.86 %
  22.04 %
  24.69 %
  2.84 %
  3.45 %
Other
  25859
  25408
  21318
  20235
  3909
  4386
  632
  787
  82.44 %
  79.64 %
  15.12 %
  17.26 %
  2.44 %
  3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  33550
  33107
  25750
  24439
  6852
  7487
  948
  1181
  76.75 %
  73.82 %
  20.42 %
  22.61 %
  2.83 %
  3.57 %
Outlook Mail
  33225
  33765
  25690
  25202
  6637
  7393
  898
  1170
  77.32 %
  74.64 %
  19.98 %
  21.90 %
  2.70 %
  3.47 %
Yahoo Mail
  32735
  33322
  26292
  25754
  5585
  6491
  858
  1077
  80.32 %
  77.29 %
  17.06 %
  19.48 %
  2.62 %
  3.23 %
AOL Mail
  33272
  33292
  26625
  25678
  5781
  6510
  866
  1104
  80.02 %
  77.13 %
  17.37 %
  19.55 %
  2.60 %
  3.32 %
Mail.com
  33318
  32890
  27083
  25755
  5416
  6056
  819
  1079
  81.29 %
  78.31 %
  16.26 %
  18.41 %
  2.46 %
  3.28 %
Yandex Mail
  33216
  33288
  26150
  25218
  6133
  6929
  933
  1141
  78.73 %
  75.76 %
  18.46 %
  20.82 %
  2.81 %
  3.43 %
GMX Mail
  32982
  33072
  26636
  25779
  5596
  6336
  750
  957
  80.76 %
  77.95 %
  16.97 %
  19.16 %
  2.27 %
  2.89 %
Zoho Mail
  33803
  33326
  27730
  26336
  5306
  6014
  767
  976
  82.03 %
  79.03 %
  15.70 %
  18.05 %
  2.27 %
  2.93 %
ProtonMail
  33238
  32754
  27238
  25923
  5241
  5877
  759
  954
  81.95 %
  79.14 %
  15.77 %
  17.94 %
  2.28 %
  2.91 %
Custom Mail
  32974
  32692
  27503
  26311
  4738
  5452
  733
  929
  83.41 %
  80.48 %
  14.37 %
  16.68 %
  2.22 %
  2.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.