ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 283.947	226.157 217.509	51.879 57.784	6.797 8.654

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 76.60 %	18.21 % 20.35 %	2.39 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 22064	17423 17633	3148 3839	458 592	82.85 % 79.92 %	14.97 % 17.40 %	2.18 % 2.68 %
Elektronics	21822 21634	17457 16670	3858 4325	507 639	80.00 % 77.05 %	17.68 % 19.99 %	2.32 % 2.95 %
Entertainment	21535 21585	17034 16553	3970 4371	531 661	79.10 % 76.69 %	18.44 % 20.25 %	2.47 % 3.06 %
Cosmetics & Beauty	21727 21994	17200 16788	3997 4534	530 672	79.16 % 76.33 %	18.40 % 20.61 %	2.44 % 3.06 %
Food & Drink	21510 21461	17821 17149	3242 3730	447 582	82.85 % 79.91 %	15.07 % 17.38 %	2.08 % 2.71 %
Home & Garden	22289 21930	18411 17499	3431 3794	447 637	82.60 % 79.79 %	15.39 % 17.30 %	2.01 % 2.90 %
Finance	22217 22015	16839 16070	4792 5186	586 759	75.79 % 73.00 %	21.57 % 23.56 %	2.64 % 3.45 %
Health	21955 22308	16815 16381	4617 5215	523 712	76.59 % 73.43 %	21.03 % 23.38 %	2.38 % 3.19 %
Pets	22116 21618	18124 17142	3506 3835	486 641	81.95 % 79.30 %	15.85 % 17.74 %	2.20 % 2.97 %
Sport & Fitness	22032 21466	17234 16269	4235 4535	563 662	78.22 % 75.79 %	19.22 % 21.13 %	2.56 % 3.08 %
Job & Career	22474 22198	17441 16655	4427 4794	606 749	77.61 % 75.03 %	19.70 % 21.60 %	2.70 % 3.37 %
Dating	21859 21975	16143 15540	5122 5731	594 704	73.85 % 70.72 %	23.43 % 26.08 %	2.72 % 3.20 %
Other	22268 21699	18215 17160	3534 3895	519 644	81.80 % 79.08 %	15.87 % 17.95 %	2.33 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28386	21683 20687	6204 6732	762 967	75.69 % 72.88 %	21.66 % 23.72 %	2.66 % 3.41 %
Outlook Mail	28601 28866	21837 21303	6026 6613	738 950	76.35 % 73.80 %	21.07 % 22.91 %	2.58 % 3.29 %
Yahoo Mail	27970 28579	22271 21909	5008 5788	691 882	79.62 % 76.66 %	17.90 % 20.25 %	2.47 % 3.09 %
AOL Mail	28577 28573	22653 21877	5216 5799	708 897	79.27 % 76.57 %	18.25 % 20.30 %	2.48 % 3.14 %
Mail.com	28490 28256	22952 21953	4875 5414	663 889	80.56 % 77.69 %	17.11 % 19.16 %	2.33 % 3.15 %
Yandex Mail	28497 28472	22218 21368	5524 6160	755 944	77.97 % 75.05 %	19.38 % 21.64 %	2.65 % 3.32 %
GMX Mail	28404 28209	22638 21708	5129 5703	637 798	79.70 % 76.95 %	18.06 % 20.22 %	2.24 % 2.83 %
Zoho Mail	29013 28583	23566 22397	4823 5400	624 786	81.23 % 78.36 %	16.62 % 18.89 %	2.15 % 2.75 %
ProtonMail	28453 28101	23044 22008	4798 5312	611 781	80.99 % 78.32 %	16.86 % 18.90 %	2.15 % 2.78 %
Custom Mail	28179 27922	23295 22299	4276 4863	608 760	82.67 % 79.86 %	15.17 % 17.42 %	2.16 % 2.72 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.