Sign In
Language

ActiveCampaign and Moosend Email Deliverability Comparison

  ActiveCampaign
  Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  113.138
  80.047
  77.479
  32.833
  33.606
  1.579
  2.053

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  68.48 %
  28.69 %
  29.70 %
  1.38 %
  1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8835
  6030
  6456
  1937
  2224
  115
  155
  74.61 %
  73.07 %
  23.97 %
  25.17 %
  1.42 %
  1.75 %
Elektronics
  8611
  8526
  5991
  5801
  2506
  2571
  114
  154
  69.57 %
  68.04 %
  29.10 %
  30.15 %
  1.32 %
  1.81 %
Entertainment
  8613
  8366
  5987
  5737
  2514
  2475
  112
  154
  69.51 %
  68.58 %
  29.19 %
  29.58 %
  1.30 %
  1.84 %
Cosmetics & Beauty
  8737
  8842
  6095
  6023
  2528
  2653
  114
  166
  69.76 %
  68.12 %
  28.93 %
  30.00 %
  1.30 %
  1.88 %
Food & Drink
  8555
  8432
  6358
  6149
  2070
  2136
  127
  147
  74.32 %
  72.92 %
  24.20 %
  25.33 %
  1.48 %
  1.74 %
Home & Garden
  9181
  8662
  6836
  6339
  2220
  2165
  125
  158
  74.46 %
  73.18 %
  24.18 %
  24.99 %
  1.36 %
  1.82 %
Finance
  8967
  8693
  5810
  5506
  3040
  3028
  117
  159
  64.79 %
  63.34 %
  33.90 %
  34.83 %
  1.30 %
  1.83 %
Health
  8968
  9136
  5813
  5741
  3034
  3223
  121
  172
  64.82 %
  62.84 %
  33.83 %
  35.28 %
  1.35 %
  1.88 %
Pets
  9011
  8448
  6731
  6188
  2159
  2106
  121
  154
  74.70 %
  73.25 %
  23.96 %
  24.93 %
  1.34 %
  1.82 %
Sport & Fitness
  9009
  8642
  6231
  5909
  2648
  2575
  130
  158
  69.16 %
  68.38 %
  29.39 %
  29.80 %
  1.44 %
  1.83 %
Job & Career
  9156
  8853
  6377
  6055
  2653
  2639
  126
  159
  69.65 %
  68.39 %
  28.98 %
  29.81 %
  1.38 %
  1.80 %
Dating
  8547
  9048
  5075
  5240
  3344
  3643
  128
  165
  59.38 %
  57.91 %
  39.12 %
  40.26 %
  1.50 %
  1.82 %
Other
  9022
  8655
  6713
  6335
  2180
  2168
  129
  152
  74.41 %
  73.19 %
  24.16 %
  25.05 %
  1.43 %
  1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11484
  7456
  7226
  3977
  4056
  162
  202
  64.30 %
  62.92 %
  34.30 %
  35.32 %
  1.40 %
  1.76 %
Outlook Mail
  11605
  11576
  7632
  7516
  3811
  3851
  162
  209
  65.76 %
  64.93 %
  32.84 %
  33.27 %
  1.40 %
  1.81 %
Yahoo Mail
  10990
  11324
  7841
  7888
  2991
  3227
  158
  209
  71.35 %
  69.66 %
  27.22 %
  28.50 %
  1.44 %
  1.85 %
AOL Mail
  11585
  11481
  8235
  8030
  3192
  3245
  158
  206
  71.08 %
  69.94 %
  27.55 %
  28.26 %
  1.36 %
  1.79 %
Mail.com
  11524
  11187
  8341
  7931
  3032
  3048
  151
  208
  72.38 %
  70.89 %
  26.31 %
  27.25 %
  1.31 %
  1.86 %
Yandex Mail
  11400
  11219
  7915
  7586
  3329
  3426
  156
  207
  69.43 %
  67.62 %
  29.20 %
  30.54 %
  1.37 %
  1.85 %
GMX Mail
  11372
  11129
  7776
  7432
  3441
  3490
  155
  207
  68.38 %
  66.78 %
  30.26 %
  31.36 %
  1.36 %
  1.86 %
Zoho Mail
  11812
  11629
  8540
  8197
  3112
  3222
  160
  210
  72.30 %
  70.49 %
  26.35 %
  27.71 %
  1.35 %
  1.81 %
ProtonMail
  11536
  10996
  8118
  7570
  3251
  3227
  167
  199
  70.37 %
  68.84 %
  28.18 %
  29.35 %
  1.45 %
  1.81 %
Custom Mail
  11040
  11113
  8193
  8103
  2697
  2814
  150
  196
  74.21 %
  72.91 %
  24.43 %
  25.32 %
  1.36 %
  1.76 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.