ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.740	173.208 167.312	45.198 49.092	5.013 6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 75.12 %	20.23 % 22.04 %	2.24 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17260	13319 13584	2729 3238	355 438	81.20 % 78.70 %	16.64 % 18.76 %	2.16 % 2.54 %
Elektronics	17027 16996	13279 12830	3380 3706	368 460	77.99 % 75.49 %	19.85 % 21.81 %	2.16 % 2.71 %
Entertainment	16836 16894	13008 12711	3451 3697	377 486	77.26 % 75.24 %	20.50 % 21.88 %	2.24 % 2.88 %
Cosmetics & Beauty	16960 17282	13101 12937	3477 3860	382 485	77.25 % 74.86 %	20.50 % 22.34 %	2.25 % 2.81 %
Food & Drink	16657 16750	13525 13172	2812 3153	320 425	81.20 % 78.64 %	16.88 % 18.82 %	1.92 % 2.54 %
Home & Garden	17597 17252	14249 13546	3014 3225	334 481	80.97 % 78.52 %	17.13 % 18.69 %	1.90 % 2.79 %
Finance	17386 17264	12784 12307	4170 4415	432 542	73.53 % 71.29 %	23.98 % 25.57 %	2.48 % 3.14 %
Health	17404 17481	12966 12481	4064 4486	374 514	74.50 % 71.40 %	23.35 % 25.66 %	2.15 % 2.94 %
Pets	17453 16898	14040 13213	3043 3212	370 473	80.44 % 78.19 %	17.44 % 19.01 %	2.12 % 2.80 %
Sport & Fitness	17355 16932	13246 12599	3685 3842	424 491	76.32 % 74.41 %	21.23 % 22.69 %	2.44 % 2.90 %
Job & Career	17735 17413	13457 12858	3819 4013	459 542	75.88 % 73.84 %	21.53 % 23.05 %	2.59 % 3.11 %
Dating	17080 17363	12156 11852	4495 4983	429 528	71.17 % 68.26 %	26.32 % 28.70 %	2.51 % 3.04 %
Other	17526 16955	14078 13222	3059 3262	389 471	80.33 % 77.98 %	17.45 % 19.24 %	2.22 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22306	16539 15872	5428 5757	551 677	73.45 % 71.16 %	24.11 % 25.81 %	2.45 % 3.04 %
Outlook Mail	22523 22677	16719 16350	5256 5622	548 705	74.23 % 72.10 %	23.34 % 24.79 %	2.43 % 3.11 %
Yahoo Mail	21870 22287	17068 16789	4299 4851	503 647	78.04 % 75.33 %	19.66 % 21.77 %	2.30 % 2.90 %
AOL Mail	22550 22551	17519 16987	4513 4898	518 666	77.69 % 75.33 %	20.01 % 21.72 %	2.30 % 2.95 %
Mail.com	22383 22191	17665 16960	4227 4577	491 654	78.92 % 76.43 %	18.88 % 20.63 %	2.19 % 2.95 %
Yandex Mail	22447 22256	17146 16401	4761 5177	540 678	76.38 % 73.69 %	21.21 % 23.26 %	2.41 % 3.05 %
GMX Mail	22078 22008	17089 16533	4521 4890	468 585	77.40 % 75.12 %	20.48 % 22.22 %	2.12 % 2.66 %
Zoho Mail	22624 22598	17952 17392	4197 4627	475 579	79.35 % 76.96 %	18.55 % 20.48 %	2.10 % 2.56 %
ProtonMail	22358 22050	17632 16877	4260 4581	466 592	78.86 % 76.54 %	19.05 % 20.78 %	2.08 % 2.68 %
Custom Mail	22068 21816	17879 17151	3736 4112	453 553	81.02 % 78.62 %	16.93 % 18.85 %	2.05 % 2.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.