ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
332.313 331.508	266.697 256.395	57.285 64.545	8.331 10.568

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.25 % 77.34 %	17.24 % 19.47 %	2.51 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	24682 25753	20635 20756	3494 4284	553 713	83.60 % 80.60 %	14.16 % 16.63 %	2.24 % 2.77 %
Elektronics	25637 25242	20753 19682	4266 4800	618 760	80.95 % 77.97 %	16.64 % 19.02 %	2.41 % 3.01 %
Entertainment	25129 25184	20115 19466	4377 4890	637 828	80.05 % 77.30 %	17.42 % 19.42 %	2.53 % 3.29 %
Cosmetics & Beauty	25389 25596	20317 19740	4419 5049	653 807	80.02 % 77.12 %	17.41 % 19.73 %	2.57 % 3.15 %
Food & Drink	25208 25248	21065 20324	3582 4201	561 723	83.56 % 80.50 %	14.21 % 16.64 %	2.23 % 2.86 %
Home & Garden	25931 25647	21594 20633	3785 4251	552 763	83.27 % 80.45 %	14.60 % 16.58 %	2.13 % 2.98 %
Finance	25824 25524	19828 18830	5279 5753	717 941	76.78 % 73.77 %	20.44 % 22.54 %	2.78 % 3.69 %
Health	25578 26003	19853 19338	5072 5783	653 882	77.62 % 74.37 %	19.83 % 22.24 %	2.55 % 3.39 %
Pets	25885 25276	21381 20196	3901 4325	603 755	82.60 % 79.90 %	15.07 % 17.11 %	2.33 % 2.99 %
Sport & Fitness	25664 25082	20294 19166	4687 5097	683 819	79.08 % 76.41 %	18.26 % 20.32 %	2.66 % 3.27 %
Job & Career	26129 25855	20465 19569	4916 5383	748 903	78.32 % 75.69 %	18.81 % 20.82 %	2.86 % 3.49 %
Dating	25398 25690	19079 18460	5598 6343	721 887	75.12 % 71.86 %	22.04 % 24.69 %	2.84 % 3.45 %
Other	25859 25408	21318 20235	3909 4386	632 787	82.44 % 79.64 %	15.12 % 17.26 %	2.44 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33550 33107	25750 24439	6852 7487	948 1181	76.75 % 73.82 %	20.42 % 22.61 %	2.83 % 3.57 %
Outlook Mail	33225 33765	25690 25202	6637 7393	898 1170	77.32 % 74.64 %	19.98 % 21.90 %	2.70 % 3.47 %
Yahoo Mail	32735 33322	26292 25754	5585 6491	858 1077	80.32 % 77.29 %	17.06 % 19.48 %	2.62 % 3.23 %
AOL Mail	33272 33292	26625 25678	5781 6510	866 1104	80.02 % 77.13 %	17.37 % 19.55 %	2.60 % 3.32 %
Mail.com	33318 32890	27083 25755	5416 6056	819 1079	81.29 % 78.31 %	16.26 % 18.41 %	2.46 % 3.28 %
Yandex Mail	33216 33288	26150 25218	6133 6929	933 1141	78.73 % 75.76 %	18.46 % 20.82 %	2.81 % 3.43 %
GMX Mail	32982 33072	26636 25779	5596 6336	750 957	80.76 % 77.95 %	16.97 % 19.16 %	2.27 % 2.89 %
Zoho Mail	33803 33326	27730 26336	5306 6014	767 976	82.03 % 79.03 %	15.70 % 18.05 %	2.27 % 2.93 %
ProtonMail	33238 32754	27238 25923	5241 5877	759 954	81.95 % 79.14 %	15.77 % 17.94 %	2.28 % 2.91 %
Custom Mail	32974 32692	27503 26311	4738 5452	733 929	83.41 % 80.48 %	14.37 % 16.68 %	2.22 % 2.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.