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ActiveCampaign and Moosend Email Deliverability Comparison

  ActiveCampaign
  Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  283.947
  226.157
  217.509
  51.879
  57.784
  6.797
  8.654

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  76.60 %
  18.21 %
  20.35 %
  2.39 %
  3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  22064
  17423
  17633
  3148
  3839
  458
  592
  82.85 %
  79.92 %
  14.97 %
  17.40 %
  2.18 %
  2.68 %
Elektronics
  21822
  21634
  17457
  16670
  3858
  4325
  507
  639
  80.00 %
  77.05 %
  17.68 %
  19.99 %
  2.32 %
  2.95 %
Entertainment
  21535
  21585
  17034
  16553
  3970
  4371
  531
  661
  79.10 %
  76.69 %
  18.44 %
  20.25 %
  2.47 %
  3.06 %
Cosmetics & Beauty
  21727
  21994
  17200
  16788
  3997
  4534
  530
  672
  79.16 %
  76.33 %
  18.40 %
  20.61 %
  2.44 %
  3.06 %
Food & Drink
  21510
  21461
  17821
  17149
  3242
  3730
  447
  582
  82.85 %
  79.91 %
  15.07 %
  17.38 %
  2.08 %
  2.71 %
Home & Garden
  22289
  21930
  18411
  17499
  3431
  3794
  447
  637
  82.60 %
  79.79 %
  15.39 %
  17.30 %
  2.01 %
  2.90 %
Finance
  22217
  22015
  16839
  16070
  4792
  5186
  586
  759
  75.79 %
  73.00 %
  21.57 %
  23.56 %
  2.64 %
  3.45 %
Health
  21955
  22308
  16815
  16381
  4617
  5215
  523
  712
  76.59 %
  73.43 %
  21.03 %
  23.38 %
  2.38 %
  3.19 %
Pets
  22116
  21618
  18124
  17142
  3506
  3835
  486
  641
  81.95 %
  79.30 %
  15.85 %
  17.74 %
  2.20 %
  2.97 %
Sport & Fitness
  22032
  21466
  17234
  16269
  4235
  4535
  563
  662
  78.22 %
  75.79 %
  19.22 %
  21.13 %
  2.56 %
  3.08 %
Job & Career
  22474
  22198
  17441
  16655
  4427
  4794
  606
  749
  77.61 %
  75.03 %
  19.70 %
  21.60 %
  2.70 %
  3.37 %
Dating
  21859
  21975
  16143
  15540
  5122
  5731
  594
  704
  73.85 %
  70.72 %
  23.43 %
  26.08 %
  2.72 %
  3.20 %
Other
  22268
  21699
  18215
  17160
  3534
  3895
  519
  644
  81.80 %
  79.08 %
  15.87 %
  17.95 %
  2.33 %
  2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28386
  21683
  20687
  6204
  6732
  762
  967
  75.69 %
  72.88 %
  21.66 %
  23.72 %
  2.66 %
  3.41 %
Outlook Mail
  28601
  28866
  21837
  21303
  6026
  6613
  738
  950
  76.35 %
  73.80 %
  21.07 %
  22.91 %
  2.58 %
  3.29 %
Yahoo Mail
  27970
  28579
  22271
  21909
  5008
  5788
  691
  882
  79.62 %
  76.66 %
  17.90 %
  20.25 %
  2.47 %
  3.09 %
AOL Mail
  28577
  28573
  22653
  21877
  5216
  5799
  708
  897
  79.27 %
  76.57 %
  18.25 %
  20.30 %
  2.48 %
  3.14 %
Mail.com
  28490
  28256
  22952
  21953
  4875
  5414
  663
  889
  80.56 %
  77.69 %
  17.11 %
  19.16 %
  2.33 %
  3.15 %
Yandex Mail
  28497
  28472
  22218
  21368
  5524
  6160
  755
  944
  77.97 %
  75.05 %
  19.38 %
  21.64 %
  2.65 %
  3.32 %
GMX Mail
  28404
  28209
  22638
  21708
  5129
  5703
  637
  798
  79.70 %
  76.95 %
  18.06 %
  20.22 %
  2.24 %
  2.83 %
Zoho Mail
  29013
  28583
  23566
  22397
  4823
  5400
  624
  786
  81.23 %
  78.36 %
  16.62 %
  18.89 %
  2.15 %
  2.75 %
ProtonMail
  28453
  28101
  23044
  22008
  4798
  5312
  611
  781
  80.99 %
  78.32 %
  16.86 %
  18.90 %
  2.15 %
  2.78 %
Custom Mail
  28179
  27922
  23295
  22299
  4276
  4863
  608
  760
  82.67 %
  79.86 %
  15.17 %
  17.42 %
  2.16 %
  2.72 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.