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ActiveCampaign and SendPulse Email Deliverability Comparison

  ActiveCampaign
  SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  305.767
  243.674
  226.301
  54.154
  69.155
  7.449
  10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  74.01 %
  17.74 %
  22.62 %
  2.44 %
  3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  24005
  18816
  18513
  3292
  4747
  495
  745
  83.25 %
  77.12 %
  14.56 %
  19.78 %
  2.19 %
  3.10 %
Elektronics
  23468
  23553
  18879
  17511
  4028
  5258
  561
  784
  80.45 %
  74.35 %
  17.16 %
  22.32 %
  2.39 %
  3.33 %
Entertainment
  23095
  23961
  18373
  17679
  4144
  5514
  578
  768
  79.55 %
  73.78 %
  17.94 %
  23.01 %
  2.50 %
  3.21 %
Cosmetics & Beauty
  23290
  23100
  18543
  17103
  4175
  5203
  572
  794
  79.62 %
  74.04 %
  17.93 %
  22.52 %
  2.46 %
  3.44 %
Food & Drink
  23102
  23281
  19229
  17944
  3384
  4604
  489
  733
  83.24 %
  77.08 %
  14.65 %
  19.78 %
  2.12 %
  3.15 %
Home & Garden
  23839
  23446
  19772
  18098
  3576
  4625
  491
  723
  82.94 %
  77.19 %
  15.00 %
  19.73 %
  2.06 %
  3.08 %
Finance
  23790
  23477
  18156
  16575
  5001
  6085
  633
  817
  76.32 %
  70.60 %
  21.02 %
  25.92 %
  2.66 %
  3.48 %
Health
  23503
  23497
  18117
  16713
  4807
  5946
  579
  838
  77.08 %
  71.13 %
  20.45 %
  25.31 %
  2.46 %
  3.57 %
Pets
  23756
  23562
  19543
  17994
  3673
  4776
  540
  792
  82.27 %
  76.37 %
  15.46 %
  20.27 %
  2.27 %
  3.36 %
Sport & Fitness
  23623
  23116
  18577
  16865
  4430
  5376
  616
  875
  78.64 %
  72.96 %
  18.75 %
  23.26 %
  2.61 %
  3.79 %
Job & Career
  24046
  23213
  18735
  16796
  4635
  5584
  676
  833
  77.91 %
  72.36 %
  19.28 %
  24.06 %
  2.81 %
  3.59 %
Dating
  23352
  23517
  17381
  16150
  5322
  6478
  649
  889
  74.43 %
  68.67 %
  22.79 %
  27.55 %
  2.78 %
  3.78 %
Other
  23810
  24039
  19553
  18360
  3687
  4959
  570
  720
  82.12 %
  76.38 %
  15.49 %
  20.63 %
  2.39 %
  3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  31362
  23409
  22081
  6474
  8163
  837
  1118
  76.20 %
  70.41 %
  21.07 %
  26.03 %
  2.72 %
  3.56 %
Outlook Mail
  30628
  30751
  23534
  21972
  6288
  7686
  806
  1093
  76.84 %
  71.45 %
  20.53 %
  24.99 %
  2.63 %
  3.55 %
Yahoo Mail
  30018
  30483
  24013
  22580
  5253
  6867
  752
  1036
  80.00 %
  74.07 %
  17.50 %
  22.53 %
  2.51 %
  3.40 %
AOL Mail
  30533
  30385
  24314
  22444
  5446
  6864
  773
  1077
  79.63 %
  73.87 %
  17.84 %
  22.59 %
  2.53 %
  3.54 %
Mail.com
  30551
  30418
  24727
  22881
  5098
  6532
  726
  1005
  80.94 %
  75.22 %
  16.69 %
  21.47 %
  2.38 %
  3.30 %
Yandex Mail
  30515
  30698
  23905
  22213
  5778
  7353
  832
  1132
  78.34 %
  72.36 %
  18.93 %
  23.95 %
  2.73 %
  3.69 %
GMX Mail
  30398
  30382
  24385
  22586
  5327
  6824
  686
  972
  80.22 %
  74.34 %
  17.52 %
  22.46 %
  2.26 %
  3.20 %
Zoho Mail
  31112
  30424
  25387
  23157
  5029
  6337
  696
  930
  81.60 %
  76.11 %
  16.16 %
  20.83 %
  2.24 %
  3.06 %
ProtonMail
  30518
  30146
  24856
  22798
  4984
  6399
  678
  949
  81.45 %
  75.63 %
  16.33 %
  21.23 %
  2.22 %
  3.15 %
Custom Mail
  30284
  30718
  25144
  23589
  4477
  6130
  663
  999
  83.03 %
  76.79 %
  14.78 %
  19.96 %
  2.19 %
  3.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.