ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 381.132	307.926 285.275	62.633 82.062	9.799 13.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 74.85 %	16.47 % 21.53 %	2.58 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29841	23932 23200	3835 5646	644 995	84.23 % 77.75 %	13.50 % 18.92 %	2.27 % 3.33 %
Elektronics	29329 29337	23968 22089	4643 6204	718 1044	81.72 % 75.29 %	15.83 % 21.15 %	2.45 % 3.56 %
Entertainment	28752 29739	23221 22185	4783 6512	748 1042	80.76 % 74.60 %	16.64 % 21.90 %	2.60 % 3.50 %
Cosmetics & Beauty	29113 28902	23515 21614	4827 6202	771 1086	80.77 % 74.78 %	16.58 % 21.46 %	2.65 % 3.76 %
Food & Drink	28807 29161	24244 22677	3911 5502	652 982	84.16 % 77.76 %	13.58 % 18.87 %	2.26 % 3.37 %
Home & Garden	29644 29238	24865 22785	4134 5505	645 948	83.88 % 77.93 %	13.95 % 18.83 %	2.18 % 3.24 %
Finance	29436 29214	22825 20965	5757 7177	854 1072	77.54 % 71.76 %	19.56 % 24.57 %	2.90 % 3.67 %
Health	29295 29212	22988 21117	5527 6981	780 1114	78.47 % 72.29 %	18.87 % 23.90 %	2.66 % 3.81 %
Pets	29665 29353	24673 22590	4285 5704	707 1059	83.17 % 76.96 %	14.44 % 19.43 %	2.38 % 3.61 %
Sport & Fitness	29346 29093	23400 21452	5134 6467	812 1174	79.74 % 73.74 %	17.49 % 22.23 %	2.77 % 4.04 %
Job & Career	29857 29068	23560 21243	5415 6706	882 1119	78.91 % 73.08 %	18.14 % 23.07 %	2.95 % 3.85 %
Dating	29100 29336	22156 20547	6091 7596	853 1193	76.14 % 70.04 %	20.93 % 25.89 %	2.93 % 4.07 %
Other	29603 29638	24579 22811	4291 5860	733 967	83.03 % 76.97 %	14.50 % 19.77 %	2.48 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 38942	29859 27883	7495 9589	1123 1470	77.60 % 71.60 %	19.48 % 24.62 %	2.92 % 3.77 %
Outlook Mail	37874 38169	29601 27589	7230 9079	1043 1501	78.16 % 72.28 %	19.09 % 23.79 %	2.75 % 3.93 %
Yahoo Mail	37635 38071	30453 28487	6166 8222	1016 1362	80.92 % 74.83 %	16.38 % 21.60 %	2.70 % 3.58 %
AOL Mail	38145 37915	30750 28248	6354 8212	1041 1455	80.61 % 74.50 %	16.66 % 21.66 %	2.73 % 3.84 %
Mail.com	38167 37952	31258 28798	5941 7794	968 1360	81.90 % 75.88 %	15.57 % 20.54 %	2.54 % 3.58 %
Yandex Mail	37977 38358	30154 28061	6743 8812	1080 1485	79.40 % 73.16 %	17.76 % 22.97 %	2.84 % 3.87 %
GMX Mail	37673 38008	30748 28640	6059 8039	866 1329	81.62 % 75.35 %	16.08 % 21.15 %	2.30 % 3.50 %
Zoho Mail	38533 37902	31847 29106	5779 7532	907 1264	82.65 % 76.79 %	15.00 % 19.87 %	2.35 % 3.33 %
ProtonMail	38193 37775	31596 28959	5696 7550	901 1266	82.73 % 76.66 %	14.91 % 19.99 %	2.36 % 3.35 %
Custom Mail	37684 38040	31660 29504	5170 7233	854 1303	84.01 % 77.56 %	13.72 % 19.01 %	2.27 % 3.43 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.