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ActiveCampaign and SendPulse Email Deliverability Comparison

  ActiveCampaign
  SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  114.051
  80.047
  76.800
  32.833
  35.879
  1.579
  1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  67.34 %
  28.69 %
  31.46 %
  1.38 %
  1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  9061
  6030
  6512
  1937
  2447
  115
  102
  74.61 %
  71.87 %
  23.97 %
  27.01 %
  1.42 %
  1.13 %
Elektronics
  8611
  8980
  5991
  5990
  2506
  2874
  114
  116
  69.57 %
  66.70 %
  29.10 %
  32.00 %
  1.32 %
  1.29 %
Entertainment
  8613
  9176
  5987
  6146
  2514
  2920
  112
  110
  69.51 %
  66.98 %
  29.19 %
  31.82 %
  1.30 %
  1.20 %
Cosmetics & Beauty
  8737
  8300
  6095
  5567
  2528
  2626
  114
  107
  69.76 %
  67.07 %
  28.93 %
  31.64 %
  1.30 %
  1.29 %
Food & Drink
  8555
  8622
  6358
  6178
  2070
  2337
  127
  107
  74.32 %
  71.65 %
  24.20 %
  27.11 %
  1.48 %
  1.24 %
Home & Garden
  9181
  8691
  6836
  6242
  2220
  2347
  125
  102
  74.46 %
  71.82 %
  24.18 %
  27.00 %
  1.36 %
  1.17 %
Finance
  8967
  8822
  5810
  5488
  3040
  3229
  117
  105
  64.79 %
  62.21 %
  33.90 %
  36.60 %
  1.30 %
  1.19 %
Health
  8968
  8714
  5813
  5383
  3034
  3223
  121
  108
  64.82 %
  61.77 %
  33.83 %
  36.99 %
  1.35 %
  1.24 %
Pets
  9011
  8802
  6731
  6349
  2159
  2343
  121
  110
  74.70 %
  72.13 %
  23.96 %
  26.62 %
  1.34 %
  1.25 %
Sport & Fitness
  9009
  8217
  6231
  5506
  2648
  2618
  130
  93
  69.16 %
  67.01 %
  29.39 %
  31.86 %
  1.44 %
  1.13 %
Job & Career
  9156
  8766
  6377
  5865
  2653
  2797
  126
  104
  69.65 %
  66.91 %
  28.98 %
  31.91 %
  1.38 %
  1.19 %
Dating
  8547
  8668
  5075
  4962
  3344
  3599
  128
  107
  59.38 %
  57.25 %
  39.12 %
  41.52 %
  1.50 %
  1.23 %
Other
  9022
  9232
  6713
  6612
  2180
  2519
  129
  101
  74.41 %
  71.62 %
  24.16 %
  27.29 %
  1.43 %
  1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  12113
  7456
  7484
  3977
  4488
  162
  141
  64.30 %
  61.78 %
  34.30 %
  37.05 %
  1.40 %
  1.16 %
Outlook Mail
  11605
  11421
  7632
  7298
  3811
  3996
  162
  127
  65.76 %
  63.90 %
  32.84 %
  34.99 %
  1.40 %
  1.11 %
Yahoo Mail
  10990
  11300
  7841
  7783
  2991
  3384
  158
  133
  71.35 %
  68.88 %
  27.22 %
  29.95 %
  1.44 %
  1.18 %
AOL Mail
  11585
  11312
  8235
  7764
  3192
  3416
  158
  132
  71.08 %
  68.64 %
  27.55 %
  30.20 %
  1.36 %
  1.17 %
Mail.com
  11524
  11301
  8341
  7899
  3032
  3266
  151
  136
  72.38 %
  69.90 %
  26.31 %
  28.90 %
  1.31 %
  1.20 %
Yandex Mail
  11400
  11280
  7915
  7506
  3329
  3634
  156
  140
  69.43 %
  66.54 %
  29.20 %
  32.22 %
  1.37 %
  1.24 %
GMX Mail
  11372
  11369
  7776
  7450
  3441
  3773
  155
  146
  68.38 %
  65.53 %
  30.26 %
  33.19 %
  1.36 %
  1.28 %
Zoho Mail
  11812
  11314
  8540
  7904
  3112
  3278
  160
  132
  72.30 %
  69.86 %
  26.35 %
  28.97 %
  1.35 %
  1.17 %
ProtonMail
  11536
  11137
  8118
  7522
  3251
  3475
  167
  140
  70.37 %
  67.54 %
  28.18 %
  31.20 %
  1.45 %
  1.26 %
Custom Mail
  11040
  11504
  8193
  8190
  2697
  3169
  150
  145
  74.21 %
  71.19 %
  24.43 %
  27.55 %
  1.36 %
  1.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.