ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 305.767	243.674 226.301	54.154 69.155	7.449 10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 74.01 %	17.74 % 22.62 %	2.44 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 24005	18816 18513	3292 4747	495 745	83.25 % 77.12 %	14.56 % 19.78 %	2.19 % 3.10 %
Elektronics	23468 23553	18879 17511	4028 5258	561 784	80.45 % 74.35 %	17.16 % 22.32 %	2.39 % 3.33 %
Entertainment	23095 23961	18373 17679	4144 5514	578 768	79.55 % 73.78 %	17.94 % 23.01 %	2.50 % 3.21 %
Cosmetics & Beauty	23290 23100	18543 17103	4175 5203	572 794	79.62 % 74.04 %	17.93 % 22.52 %	2.46 % 3.44 %
Food & Drink	23102 23281	19229 17944	3384 4604	489 733	83.24 % 77.08 %	14.65 % 19.78 %	2.12 % 3.15 %
Home & Garden	23839 23446	19772 18098	3576 4625	491 723	82.94 % 77.19 %	15.00 % 19.73 %	2.06 % 3.08 %
Finance	23790 23477	18156 16575	5001 6085	633 817	76.32 % 70.60 %	21.02 % 25.92 %	2.66 % 3.48 %
Health	23503 23497	18117 16713	4807 5946	579 838	77.08 % 71.13 %	20.45 % 25.31 %	2.46 % 3.57 %
Pets	23756 23562	19543 17994	3673 4776	540 792	82.27 % 76.37 %	15.46 % 20.27 %	2.27 % 3.36 %
Sport & Fitness	23623 23116	18577 16865	4430 5376	616 875	78.64 % 72.96 %	18.75 % 23.26 %	2.61 % 3.79 %
Job & Career	24046 23213	18735 16796	4635 5584	676 833	77.91 % 72.36 %	19.28 % 24.06 %	2.81 % 3.59 %
Dating	23352 23517	17381 16150	5322 6478	649 889	74.43 % 68.67 %	22.79 % 27.55 %	2.78 % 3.78 %
Other	23810 24039	19553 18360	3687 4959	570 720	82.12 % 76.38 %	15.49 % 20.63 %	2.39 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 31362	23409 22081	6474 8163	837 1118	76.20 % 70.41 %	21.07 % 26.03 %	2.72 % 3.56 %
Outlook Mail	30628 30751	23534 21972	6288 7686	806 1093	76.84 % 71.45 %	20.53 % 24.99 %	2.63 % 3.55 %
Yahoo Mail	30018 30483	24013 22580	5253 6867	752 1036	80.00 % 74.07 %	17.50 % 22.53 %	2.51 % 3.40 %
AOL Mail	30533 30385	24314 22444	5446 6864	773 1077	79.63 % 73.87 %	17.84 % 22.59 %	2.53 % 3.54 %
Mail.com	30551 30418	24727 22881	5098 6532	726 1005	80.94 % 75.22 %	16.69 % 21.47 %	2.38 % 3.30 %
Yandex Mail	30515 30698	23905 22213	5778 7353	832 1132	78.34 % 72.36 %	18.93 % 23.95 %	2.73 % 3.69 %
GMX Mail	30398 30382	24385 22586	5327 6824	686 972	80.22 % 74.34 %	17.52 % 22.46 %	2.26 % 3.20 %
Zoho Mail	31112 30424	25387 23157	5029 6337	696 930	81.60 % 76.11 %	16.16 % 20.83 %	2.24 % 3.06 %
ProtonMail	30518 30146	24856 22798	4984 6399	678 949	81.45 % 75.63 %	16.33 % 21.23 %	2.22 % 3.15 %
Custom Mail	30284 30718	25144 23589	4477 6130	663 999	83.03 % 76.79 %	14.78 % 19.96 %	2.19 % 3.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.