ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 114.051	80.047 76.800	32.833 35.879	1.579 1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 67.34 %	28.69 % 31.46 %	1.38 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 9061	6030 6512	1937 2447	115 102	74.61 % 71.87 %	23.97 % 27.01 %	1.42 % 1.13 %
Elektronics	8611 8980	5991 5990	2506 2874	114 116	69.57 % 66.70 %	29.10 % 32.00 %	1.32 % 1.29 %
Entertainment	8613 9176	5987 6146	2514 2920	112 110	69.51 % 66.98 %	29.19 % 31.82 %	1.30 % 1.20 %
Cosmetics & Beauty	8737 8300	6095 5567	2528 2626	114 107	69.76 % 67.07 %	28.93 % 31.64 %	1.30 % 1.29 %
Food & Drink	8555 8622	6358 6178	2070 2337	127 107	74.32 % 71.65 %	24.20 % 27.11 %	1.48 % 1.24 %
Home & Garden	9181 8691	6836 6242	2220 2347	125 102	74.46 % 71.82 %	24.18 % 27.00 %	1.36 % 1.17 %
Finance	8967 8822	5810 5488	3040 3229	117 105	64.79 % 62.21 %	33.90 % 36.60 %	1.30 % 1.19 %
Health	8968 8714	5813 5383	3034 3223	121 108	64.82 % 61.77 %	33.83 % 36.99 %	1.35 % 1.24 %
Pets	9011 8802	6731 6349	2159 2343	121 110	74.70 % 72.13 %	23.96 % 26.62 %	1.34 % 1.25 %
Sport & Fitness	9009 8217	6231 5506	2648 2618	130 93	69.16 % 67.01 %	29.39 % 31.86 %	1.44 % 1.13 %
Job & Career	9156 8766	6377 5865	2653 2797	126 104	69.65 % 66.91 %	28.98 % 31.91 %	1.38 % 1.19 %
Dating	8547 8668	5075 4962	3344 3599	128 107	59.38 % 57.25 %	39.12 % 41.52 %	1.50 % 1.23 %
Other	9022 9232	6713 6612	2180 2519	129 101	74.41 % 71.62 %	24.16 % 27.29 %	1.43 % 1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 12113	7456 7484	3977 4488	162 141	64.30 % 61.78 %	34.30 % 37.05 %	1.40 % 1.16 %
Outlook Mail	11605 11421	7632 7298	3811 3996	162 127	65.76 % 63.90 %	32.84 % 34.99 %	1.40 % 1.11 %
Yahoo Mail	10990 11300	7841 7783	2991 3384	158 133	71.35 % 68.88 %	27.22 % 29.95 %	1.44 % 1.18 %
AOL Mail	11585 11312	8235 7764	3192 3416	158 132	71.08 % 68.64 %	27.55 % 30.20 %	1.36 % 1.17 %
Mail.com	11524 11301	8341 7899	3032 3266	151 136	72.38 % 69.90 %	26.31 % 28.90 %	1.31 % 1.20 %
Yandex Mail	11400 11280	7915 7506	3329 3634	156 140	69.43 % 66.54 %	29.20 % 32.22 %	1.37 % 1.24 %
GMX Mail	11372 11369	7776 7450	3441 3773	155 146	68.38 % 65.53 %	30.26 % 33.19 %	1.36 % 1.28 %
Zoho Mail	11812 11314	8540 7904	3112 3278	160 132	72.30 % 69.86 %	26.35 % 28.97 %	1.35 % 1.17 %
ProtonMail	11536 11137	8118 7522	3251 3475	167 140	70.37 % 67.54 %	28.18 % 31.20 %	1.45 % 1.26 %
Custom Mail	11040 11504	8193 8190	2697 3169	150 145	74.21 % 71.19 %	24.43 % 27.55 %	1.36 % 1.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.