ActiveCampaign and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
285.534
|
226.157
210.501
|
51.879
65.635
|
6.797
9.398
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
73.72 %
|
18.21 %
22.99 %
|
2.39 %
3.29 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
22499
|
17423
17300
|
3148
4512
|
458
687
|
82.85 %
76.89 %
|
14.97 %
20.05 %
|
2.18 %
3.05 %
|
Elektronics |
21822
21980
|
17457
16265
|
3858
4998
|
507
717
|
80.00 %
74.00 %
|
17.68 %
22.74 %
|
2.32 %
3.26 %
|
Entertainment |
21535
22445
|
17034
16499
|
3970
5246
|
531
700
|
79.10 %
73.51 %
|
18.44 %
23.37 %
|
2.47 %
3.12 %
|
Cosmetics & Beauty |
21727
21602
|
17200
15933
|
3997
4943
|
530
726
|
79.16 %
73.76 %
|
18.40 %
22.88 %
|
2.44 %
3.36 %
|
Food & Drink |
21510
21764
|
17821
16717
|
3242
4368
|
447
679
|
82.85 %
76.81 %
|
15.07 %
20.07 %
|
2.08 %
3.12 %
|
Home & Garden |
22289
21891
|
18411
16836
|
3431
4386
|
447
669
|
82.60 %
76.91 %
|
15.39 %
20.04 %
|
2.01 %
3.06 %
|
Finance |
22217
21934
|
16839
15397
|
4792
5784
|
586
753
|
75.79 %
70.20 %
|
21.57 %
26.37 %
|
2.64 %
3.43 %
|
Health |
21955
21957
|
16815
15529
|
4617
5666
|
523
762
|
76.59 %
70.72 %
|
21.03 %
25.80 %
|
2.38 %
3.47 %
|
Pets |
22116
21976
|
18124
16749
|
3506
4512
|
486
715
|
81.95 %
76.21 %
|
15.85 %
20.53 %
|
2.20 %
3.25 %
|
Sport & Fitness |
22032
21453
|
17234
15593
|
4235
5072
|
563
788
|
78.22 %
72.68 %
|
19.22 %
23.64 %
|
2.56 %
3.67 %
|
Job & Career |
22474
21665
|
17441
15625
|
4427
5287
|
606
753
|
77.61 %
72.12 %
|
19.70 %
24.40 %
|
2.70 %
3.48 %
|
Dating |
21859
21930
|
16143
14959
|
5122
6166
|
594
805
|
73.85 %
68.21 %
|
23.43 %
28.12 %
|
2.72 %
3.67 %
|
Other |
22268
22438
|
18215
17099
|
3534
4695
|
519
644
|
81.80 %
76.21 %
|
15.87 %
20.92 %
|
2.33 %
2.87 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
29258
|
21683
20474
|
6204
7761
|
762
1023
|
75.69 %
69.98 %
|
21.66 %
26.53 %
|
2.66 %
3.50 %
|
Outlook Mail |
28601
28757
|
21837
20461
|
6026
7305
|
738
991
|
76.35 %
71.15 %
|
21.07 %
25.40 %
|
2.58 %
3.45 %
|
Yahoo Mail |
27970
28473
|
22271
21026
|
5008
6509
|
691
938
|
79.62 %
73.85 %
|
17.90 %
22.86 %
|
2.47 %
3.29 %
|
AOL Mail |
28577
28422
|
22653
20932
|
5216
6502
|
708
988
|
79.27 %
73.65 %
|
18.25 %
22.88 %
|
2.48 %
3.48 %
|
Mail.com |
28490
28470
|
22952
21343
|
4875
6199
|
663
928
|
80.56 %
74.97 %
|
17.11 %
21.77 %
|
2.33 %
3.26 %
|
Yandex Mail |
28497
28651
|
22218
20651
|
5524
6957
|
755
1043
|
77.97 %
72.08 %
|
19.38 %
24.28 %
|
2.65 %
3.64 %
|
GMX Mail |
28404
28328
|
22638
20954
|
5129
6496
|
637
878
|
79.70 %
73.97 %
|
18.06 %
22.93 %
|
2.24 %
3.10 %
|
Zoho Mail |
29013
28408
|
23566
21546
|
4823
6013
|
624
849
|
81.23 %
75.84 %
|
16.62 %
21.17 %
|
2.15 %
2.99 %
|
ProtonMail |
28453
28132
|
23044
21184
|
4798
6089
|
611
859
|
80.99 %
75.30 %
|
16.86 %
21.64 %
|
2.15 %
3.05 %
|
Custom Mail |
28179
28635
|
23295
21930
|
4276
5804
|
608
901
|
82.67 %
76.58 %
|
15.17 %
20.27 %
|
2.16 %
3.15 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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