ActiveCampaign and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
305.767
|
243.674
226.301
|
54.154
69.155
|
7.449
10.311
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
74.01 %
|
17.74 %
22.62 %
|
2.44 %
3.37 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
24005
|
18816
18513
|
3292
4747
|
495
745
|
83.25 %
77.12 %
|
14.56 %
19.78 %
|
2.19 %
3.10 %
|
Elektronics |
23468
23553
|
18879
17511
|
4028
5258
|
561
784
|
80.45 %
74.35 %
|
17.16 %
22.32 %
|
2.39 %
3.33 %
|
Entertainment |
23095
23961
|
18373
17679
|
4144
5514
|
578
768
|
79.55 %
73.78 %
|
17.94 %
23.01 %
|
2.50 %
3.21 %
|
Cosmetics & Beauty |
23290
23100
|
18543
17103
|
4175
5203
|
572
794
|
79.62 %
74.04 %
|
17.93 %
22.52 %
|
2.46 %
3.44 %
|
Food & Drink |
23102
23281
|
19229
17944
|
3384
4604
|
489
733
|
83.24 %
77.08 %
|
14.65 %
19.78 %
|
2.12 %
3.15 %
|
Home & Garden |
23839
23446
|
19772
18098
|
3576
4625
|
491
723
|
82.94 %
77.19 %
|
15.00 %
19.73 %
|
2.06 %
3.08 %
|
Finance |
23790
23477
|
18156
16575
|
5001
6085
|
633
817
|
76.32 %
70.60 %
|
21.02 %
25.92 %
|
2.66 %
3.48 %
|
Health |
23503
23497
|
18117
16713
|
4807
5946
|
579
838
|
77.08 %
71.13 %
|
20.45 %
25.31 %
|
2.46 %
3.57 %
|
Pets |
23756
23562
|
19543
17994
|
3673
4776
|
540
792
|
82.27 %
76.37 %
|
15.46 %
20.27 %
|
2.27 %
3.36 %
|
Sport & Fitness |
23623
23116
|
18577
16865
|
4430
5376
|
616
875
|
78.64 %
72.96 %
|
18.75 %
23.26 %
|
2.61 %
3.79 %
|
Job & Career |
24046
23213
|
18735
16796
|
4635
5584
|
676
833
|
77.91 %
72.36 %
|
19.28 %
24.06 %
|
2.81 %
3.59 %
|
Dating |
23352
23517
|
17381
16150
|
5322
6478
|
649
889
|
74.43 %
68.67 %
|
22.79 %
27.55 %
|
2.78 %
3.78 %
|
Other |
23810
24039
|
19553
18360
|
3687
4959
|
570
720
|
82.12 %
76.38 %
|
15.49 %
20.63 %
|
2.39 %
3.00 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
31362
|
23409
22081
|
6474
8163
|
837
1118
|
76.20 %
70.41 %
|
21.07 %
26.03 %
|
2.72 %
3.56 %
|
Outlook Mail |
30628
30751
|
23534
21972
|
6288
7686
|
806
1093
|
76.84 %
71.45 %
|
20.53 %
24.99 %
|
2.63 %
3.55 %
|
Yahoo Mail |
30018
30483
|
24013
22580
|
5253
6867
|
752
1036
|
80.00 %
74.07 %
|
17.50 %
22.53 %
|
2.51 %
3.40 %
|
AOL Mail |
30533
30385
|
24314
22444
|
5446
6864
|
773
1077
|
79.63 %
73.87 %
|
17.84 %
22.59 %
|
2.53 %
3.54 %
|
Mail.com |
30551
30418
|
24727
22881
|
5098
6532
|
726
1005
|
80.94 %
75.22 %
|
16.69 %
21.47 %
|
2.38 %
3.30 %
|
Yandex Mail |
30515
30698
|
23905
22213
|
5778
7353
|
832
1132
|
78.34 %
72.36 %
|
18.93 %
23.95 %
|
2.73 %
3.69 %
|
GMX Mail |
30398
30382
|
24385
22586
|
5327
6824
|
686
972
|
80.22 %
74.34 %
|
17.52 %
22.46 %
|
2.26 %
3.20 %
|
Zoho Mail |
31112
30424
|
25387
23157
|
5029
6337
|
696
930
|
81.60 %
76.11 %
|
16.16 %
20.83 %
|
2.24 %
3.06 %
|
ProtonMail |
30518
30146
|
24856
22798
|
4984
6399
|
678
949
|
81.45 %
75.63 %
|
16.33 %
21.23 %
|
2.22 %
3.15 %
|
Custom Mail |
30284
30718
|
25144
23589
|
4477
6130
|
663
999
|
83.03 %
76.79 %
|
14.78 %
19.96 %
|
2.19 %
3.25 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison