ActiveCampaign and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
346.228
346.972
|
278.612
258.503
|
58.840
76.257
|
8.776
12.212
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.47 %
74.50 %
|
16.99 %
21.98 %
|
2.53 %
3.52 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25774
27213
|
21597
21094
|
3596
5246
|
581
873
|
83.79 %
77.51 %
|
13.95 %
19.28 %
|
2.25 %
3.21 %
|
Elektronics |
26678
26762
|
21662
20063
|
4371
5785
|
645
914
|
81.20 %
74.97 %
|
16.38 %
21.62 %
|
2.42 %
3.42 %
|
Entertainment |
26127
27079
|
20964
20106
|
4491
6055
|
672
918
|
80.24 %
74.25 %
|
17.19 %
22.36 %
|
2.57 %
3.39 %
|
Cosmetics & Beauty |
26495
26210
|
21266
19506
|
4539
5741
|
690
963
|
80.26 %
74.42 %
|
17.13 %
21.90 %
|
2.60 %
3.67 %
|
Food & Drink |
26277
26455
|
22016
20495
|
3675
5097
|
586
863
|
83.78 %
77.47 %
|
13.99 %
19.27 %
|
2.23 %
3.26 %
|
Home & Garden |
26956
26549
|
22496
20611
|
3883
5100
|
577
838
|
83.45 %
77.63 %
|
14.40 %
19.21 %
|
2.14 %
3.16 %
|
Finance |
26918
26648
|
20726
18996
|
5425
6692
|
767
960
|
77.00 %
71.28 %
|
20.15 %
25.11 %
|
2.85 %
3.60 %
|
Health |
26676
26734
|
20766
19193
|
5211
6533
|
699
1008
|
77.85 %
71.79 %
|
19.53 %
24.44 %
|
2.62 %
3.77 %
|
Pets |
27030
26769
|
22379
20541
|
4018
5287
|
633
941
|
82.79 %
76.73 %
|
14.86 %
19.75 %
|
2.34 %
3.52 %
|
Sport & Fitness |
26747
26381
|
21202
19365
|
4819
5978
|
726
1038
|
79.27 %
73.41 %
|
18.02 %
22.66 %
|
2.71 %
3.93 %
|
Job & Career |
27202
26402
|
21355
19211
|
5057
6199
|
790
992
|
78.51 %
72.76 %
|
18.59 %
23.48 %
|
2.90 %
3.76 %
|
Dating |
26453
26753
|
19962
18601
|
5738
7104
|
753
1048
|
75.46 %
69.53 %
|
21.69 %
26.55 %
|
2.85 %
3.92 %
|
Other |
26895
27017
|
22221
20721
|
4017
5440
|
657
856
|
82.62 %
76.70 %
|
14.94 %
20.14 %
|
2.44 %
3.17 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34988
35509
|
26962
25251
|
7035
8943
|
991
1315
|
77.06 %
71.11 %
|
20.11 %
25.19 %
|
2.83 %
3.70 %
|
Outlook Mail |
34506
34819
|
26767
25051
|
6800
8460
|
939
1308
|
77.57 %
71.95 %
|
19.71 %
24.30 %
|
2.72 %
3.76 %
|
Yahoo Mail |
34113
34621
|
27457
25783
|
5749
7607
|
907
1231
|
80.49 %
74.47 %
|
16.85 %
21.97 %
|
2.66 %
3.56 %
|
AOL Mail |
34675
34522
|
27814
25640
|
5945
7610
|
916
1272
|
80.21 %
74.27 %
|
17.14 %
22.04 %
|
2.64 %
3.68 %
|
Mail.com |
34771
34528
|
28320
26104
|
5577
7220
|
874
1204
|
81.45 %
75.60 %
|
16.04 %
20.91 %
|
2.51 %
3.49 %
|
Yandex Mail |
34608
34837
|
27307
25357
|
6314
8144
|
987
1336
|
78.90 %
72.79 %
|
18.24 %
23.38 %
|
2.85 %
3.84 %
|
GMX Mail |
34386
34539
|
27864
25867
|
5738
7496
|
784
1176
|
81.03 %
74.89 %
|
16.69 %
21.70 %
|
2.28 %
3.40 %
|
Zoho Mail |
35170
34525
|
28918
26431
|
5442
6992
|
810
1102
|
82.22 %
76.56 %
|
15.47 %
20.25 %
|
2.30 %
3.19 %
|
ProtonMail |
34687
34427
|
28509
26252
|
5375
7055
|
803
1120
|
82.19 %
76.25 %
|
15.50 %
20.49 %
|
2.31 %
3.25 %
|
Custom Mail |
34324
34645
|
28694
26767
|
4865
6730
|
765
1148
|
83.60 %
77.26 %
|
14.17 %
19.43 %
|
2.23 %
3.31 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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