ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.314 258.189	202.593 189.288	48.760 60.799	5.961 8.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 73.31 %	18.95 % 23.55 %	2.32 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18955 20319	15599 15579	2943 4167	413 573	82.29 % 76.67 %	15.53 % 20.51 %	2.18 % 2.82 %
Elektronics	19651 19924	15580 14641	3631 4654	440 629	79.28 % 73.48 %	18.48 % 23.36 %	2.24 % 3.16 %
Entertainment	19439 20378	15251 14894	3729 4874	459 610	78.46 % 73.09 %	19.18 % 23.92 %	2.36 % 2.99 %
Cosmetics & Beauty	19649 19419	15428 14254	3760 4557	461 608	78.52 % 73.40 %	19.14 % 23.47 %	2.35 % 3.13 %
Food & Drink	19386 19714	15953 15093	3044 4043	389 578	82.29 % 76.56 %	15.70 % 20.51 %	2.01 % 2.93 %
Home & Garden	20216 19719	16576 15100	3241 4045	399 574	81.99 % 76.58 %	16.03 % 20.51 %	1.97 % 2.91 %
Finance	19993 19809	14983 13797	4498 5364	512 648	74.94 % 69.65 %	22.50 % 27.08 %	2.56 % 3.27 %
Health	19911 19828	15097 13889	4362 5272	452 667	75.82 % 70.05 %	21.91 % 26.59 %	2.27 % 3.36 %
Pets	19972 19940	16271 15145	3283 4165	418 630	81.47 % 75.95 %	16.44 % 20.89 %	2.09 % 3.16 %
Sport & Fitness	19997 19367	15502 14024	3987 4679	508 664	77.52 % 72.41 %	19.94 % 24.16 %	2.54 % 3.43 %
Job & Career	20408 19618	15719 14084	4153 4888	536 646	77.02 % 71.79 %	20.35 % 24.92 %	2.63 % 3.29 %
Dating	19657 19792	14323 13336	4824 5746	510 710	72.86 % 67.38 %	24.54 % 29.03 %	2.59 % 3.59 %
Other	20080 20362	16311 15452	3305 4345	464 565	81.23 % 75.89 %	16.46 % 21.34 %	2.31 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25883 26545	19373 18427	5838 7237	672 881	74.85 % 69.42 %	22.56 % 27.26 %	2.60 % 3.32 %
Outlook Mail	25889 26053	19574 18412	5672 6782	643 859	75.61 % 70.67 %	21.91 % 26.03 %	2.48 % 3.30 %
Yahoo Mail	25239 25722	19970 18903	4681 6007	588 812	79.12 % 73.49 %	18.55 % 23.35 %	2.33 % 3.16 %
AOL Mail	25801 25687	20313 18833	4881 5997	607 857	78.73 % 73.32 %	18.92 % 23.35 %	2.35 % 3.34 %
Mail.com	25798 25644	20626 19143	4578 5701	594 800	79.95 % 74.65 %	17.75 % 22.23 %	2.30 % 3.12 %
Yandex Mail	25761 25906	19935 18607	5166 6414	660 885	77.38 % 71.83 %	20.05 % 24.76 %	2.56 % 3.42 %
GMX Mail	25583 25609	20180 18794	4842 6049	561 766	78.88 % 73.39 %	18.93 % 23.62 %	2.19 % 2.99 %
Zoho Mail	26173 25768	21083 19448	4532 5584	558 736	80.55 % 75.47 %	17.32 % 21.67 %	2.13 % 2.86 %
ProtonMail	25708 25433	20622 19031	4542 5665	544 737	80.22 % 74.83 %	17.67 % 22.27 %	2.12 % 2.90 %
Custom Mail	25479 25822	20917 19690	4028 5363	534 769	82.10 % 76.25 %	15.81 % 20.77 %	2.10 % 2.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.