ActiveCampaign and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.459
114.051
|
80.047
76.800
|
32.833
35.879
|
1.579
1.372
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
69.94 %
67.34 %
|
28.69 %
31.46 %
|
1.38 %
1.20 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8082
9061
|
6030
6512
|
1937
2447
|
115
102
|
74.61 %
71.87 %
|
23.97 %
27.01 %
|
1.42 %
1.13 %
|
Elektronics |
8611
8980
|
5991
5990
|
2506
2874
|
114
116
|
69.57 %
66.70 %
|
29.10 %
32.00 %
|
1.32 %
1.29 %
|
Entertainment |
8613
9176
|
5987
6146
|
2514
2920
|
112
110
|
69.51 %
66.98 %
|
29.19 %
31.82 %
|
1.30 %
1.20 %
|
Cosmetics & Beauty |
8737
8300
|
6095
5567
|
2528
2626
|
114
107
|
69.76 %
67.07 %
|
28.93 %
31.64 %
|
1.30 %
1.29 %
|
Food & Drink |
8555
8622
|
6358
6178
|
2070
2337
|
127
107
|
74.32 %
71.65 %
|
24.20 %
27.11 %
|
1.48 %
1.24 %
|
Home & Garden |
9181
8691
|
6836
6242
|
2220
2347
|
125
102
|
74.46 %
71.82 %
|
24.18 %
27.00 %
|
1.36 %
1.17 %
|
Finance |
8967
8822
|
5810
5488
|
3040
3229
|
117
105
|
64.79 %
62.21 %
|
33.90 %
36.60 %
|
1.30 %
1.19 %
|
Health |
8968
8714
|
5813
5383
|
3034
3223
|
121
108
|
64.82 %
61.77 %
|
33.83 %
36.99 %
|
1.35 %
1.24 %
|
Pets |
9011
8802
|
6731
6349
|
2159
2343
|
121
110
|
74.70 %
72.13 %
|
23.96 %
26.62 %
|
1.34 %
1.25 %
|
Sport & Fitness |
9009
8217
|
6231
5506
|
2648
2618
|
130
93
|
69.16 %
67.01 %
|
29.39 %
31.86 %
|
1.44 %
1.13 %
|
Job & Career |
9156
8766
|
6377
5865
|
2653
2797
|
126
104
|
69.65 %
66.91 %
|
28.98 %
31.91 %
|
1.38 %
1.19 %
|
Dating |
8547
8668
|
5075
4962
|
3344
3599
|
128
107
|
59.38 %
57.25 %
|
39.12 %
41.52 %
|
1.50 %
1.23 %
|
Other |
9022
9232
|
6713
6612
|
2180
2519
|
129
101
|
74.41 %
71.62 %
|
24.16 %
27.29 %
|
1.43 %
1.09 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11595
12113
|
7456
7484
|
3977
4488
|
162
141
|
64.30 %
61.78 %
|
34.30 %
37.05 %
|
1.40 %
1.16 %
|
Outlook Mail |
11605
11421
|
7632
7298
|
3811
3996
|
162
127
|
65.76 %
63.90 %
|
32.84 %
34.99 %
|
1.40 %
1.11 %
|
Yahoo Mail |
10990
11300
|
7841
7783
|
2991
3384
|
158
133
|
71.35 %
68.88 %
|
27.22 %
29.95 %
|
1.44 %
1.18 %
|
AOL Mail |
11585
11312
|
8235
7764
|
3192
3416
|
158
132
|
71.08 %
68.64 %
|
27.55 %
30.20 %
|
1.36 %
1.17 %
|
Mail.com |
11524
11301
|
8341
7899
|
3032
3266
|
151
136
|
72.38 %
69.90 %
|
26.31 %
28.90 %
|
1.31 %
1.20 %
|
Yandex Mail |
11400
11280
|
7915
7506
|
3329
3634
|
156
140
|
69.43 %
66.54 %
|
29.20 %
32.22 %
|
1.37 %
1.24 %
|
GMX Mail |
11372
11369
|
7776
7450
|
3441
3773
|
155
146
|
68.38 %
65.53 %
|
30.26 %
33.19 %
|
1.36 %
1.28 %
|
Zoho Mail |
11812
11314
|
8540
7904
|
3112
3278
|
160
132
|
72.30 %
69.86 %
|
26.35 %
28.97 %
|
1.35 %
1.17 %
|
ProtonMail |
11536
11137
|
8118
7522
|
3251
3475
|
167
140
|
70.37 %
67.54 %
|
28.18 %
31.20 %
|
1.45 %
1.26 %
|
Custom Mail |
11040
11504
|
8193
8190
|
2697
3169
|
150
145
|
74.21 %
71.19 %
|
24.43 %
27.55 %
|
1.36 %
1.26 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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