ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 182.488	137.981 130.148	40.595 47.749	3.743 4.591

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 71.32 %	22.27 % 26.17 %	2.05 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 14350	10639 10759	2441 3257	263 334	79.73 % 74.98 %	18.29 % 22.70 %	1.97 % 2.33 %
Elektronics	13924 14216	10595 10107	3061 3735	268 374	76.09 % 71.10 %	21.98 % 26.27 %	1.92 % 2.63 %
Entertainment	13741 14446	10353 10241	3102 3846	286 359	75.34 % 70.89 %	22.57 % 26.62 %	2.08 % 2.49 %
Cosmetics & Beauty	13789 13508	10392 9638	3116 3533	281 337	75.36 % 71.35 %	22.60 % 26.15 %	2.04 % 2.49 %
Food & Drink	13665 13951	10875 10442	2541 3163	249 346	79.58 % 74.85 %	18.59 % 22.67 %	1.82 % 2.48 %
Home & Garden	14452 13921	11468 10450	2724 3151	260 320	79.35 % 75.07 %	18.85 % 22.63 %	1.80 % 2.30 %
Finance	14146 14098	10105 9500	3744 4254	297 344	71.43 % 67.39 %	26.47 % 30.17 %	2.10 % 2.44 %
Health	14184 13931	10241 9368	3668 4192	275 371	72.20 % 67.25 %	25.86 % 30.09 %	1.94 % 2.66 %
Pets	14212 14212	11225 10614	2710 3234	277 364	78.98 % 74.68 %	19.07 % 22.76 %	1.95 % 2.56 %
Sport & Fitness	14237 13519	10610 9558	3305 3596	322 365	74.52 % 70.70 %	23.21 % 26.60 %	2.26 % 2.70 %
Job & Career	14523 13907	10771 9773	3395 3785	357 349	74.17 % 70.27 %	23.38 % 27.22 %	2.46 % 2.51 %
Dating	13798 13953	9425 8930	4056 4618	317 405	68.31 % 64.00 %	29.40 % 33.10 %	2.30 % 2.90 %
Other	14305 14476	11282 10768	2732 3385	291 323	78.87 % 74.39 %	19.10 % 23.38 %	2.03 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18886	13122 12621	4880 5785	393 480	71.33 % 66.83 %	26.53 % 30.63 %	2.14 % 2.54 %
Outlook Mail	18379 18399	13252 12565	4710 5327	417 507	72.10 % 68.29 %	25.63 % 28.95 %	2.27 % 2.76 %
Yahoo Mail	17741 18183	13571 13081	3802 4647	368 455	76.50 % 71.94 %	21.43 % 25.56 %	2.07 % 2.50 %
AOL Mail	18443 18171	14023 13057	4025 4647	395 467	76.03 % 71.86 %	21.82 % 25.57 %	2.14 % 2.57 %
Mail.com	18195 18085	14058 13203	3776 4421	361 461	77.26 % 73.01 %	20.75 % 24.45 %	1.98 % 2.55 %
Yandex Mail	18254 18020	13618 12617	4228 4915	408 488	74.60 % 70.02 %	23.16 % 27.28 %	2.24 % 2.71 %
GMX Mail	18052 18232	13582 12933	4124 4871	346 428	75.24 % 70.94 %	22.85 % 26.72 %	1.92 % 2.35 %
Zoho Mail	18575 18134	14413 13340	3802 4375	360 419	77.59 % 73.56 %	20.47 % 24.13 %	1.94 % 2.31 %
ProtonMail	18277 17974	14024 13013	3892 4529	361 432	76.73 % 72.40 %	21.29 % 25.20 %	1.98 % 2.40 %
Custom Mail	18008 18404	14318 13718	3356 4232	334 454	79.51 % 74.54 %	18.64 % 23.00 %	1.85 % 2.47 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.