ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 541.810	441.426 410.419	83.789 111.346	14.905 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 75.75 %	15.47 % 20.55 %	2.75 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 42038	34378 32868	5294 7703	995 1505	84.32 % 78.19 %	12.98 % 18.32 %	2.44 % 3.58 %
Elektronics	41850 41748	34425 31892	6208 8361	1102 1539	82.26 % 76.39 %	14.83 % 20.03 %	2.63 % 3.69 %
Entertainment	41105 42303	33462 31937	6408 8832	1110 1592	81.41 % 75.50 %	15.59 % 20.88 %	2.70 % 3.76 %
Cosmetics & Beauty	41480 41262	33784 31230	6453 8448	1128 1628	81.45 % 75.69 %	15.56 % 20.47 %	2.72 % 3.95 %
Food & Drink	41232 41435	34731 32434	5379 7551	1015 1477	84.23 % 78.28 %	13.05 % 18.22 %	2.46 % 3.56 %
Home & Garden	42167 41564	35433 32591	5611 7599	1001 1437	84.03 % 78.41 %	13.31 % 18.28 %	2.37 % 3.46 %
Finance	41988 41551	32997 30351	7611 9606	1295 1622	78.59 % 73.05 %	18.13 % 23.12 %	3.08 % 3.90 %
Health	41446 41572	32895 30670	7236 9342	1199 1627	79.37 % 73.78 %	17.46 % 22.47 %	2.89 % 3.91 %
Pets	42089 42038	35080 32602	5806 7946	1069 1576	83.35 % 77.55 %	13.79 % 18.90 %	2.54 % 3.75 %
Sport & Fitness	41893 41365	33653 30906	6860 8800	1224 1730	80.33 % 74.72 %	16.38 % 21.27 %	2.92 % 4.18 %
Job & Career	42145 41475	33499 30651	7195 9159	1312 1703	79.49 % 73.90 %	17.07 % 22.08 %	3.11 % 4.11 %
Dating	41453 41798	32090 30029	7904 10051	1336 1767	77.41 % 71.84 %	19.07 % 24.05 %	3.22 % 4.23 %
Other	42073 41661	34999 32258	5824 7948	1119 1472	83.19 % 77.43 %	13.84 % 19.08 %	2.66 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 51489	40209 37163	9596 12256	1647 2103	77.95 % 72.18 %	18.60 % 23.80 %	3.19 % 4.08 %
Outlook Mail	50683 50773	40079 37212	9043 11524	1444 2102	79.08 % 73.29 %	17.84 % 22.70 %	2.85 % 4.14 %
Yahoo Mail	50191 50569	40811 38124	7830 10555	1414 1933	81.31 % 75.39 %	15.60 % 20.87 %	2.82 % 3.82 %
AOL Mail	50809 50865	41188 38277	8055 10627	1447 2009	81.06 % 75.25 %	15.85 % 20.89 %	2.85 % 3.95 %
Mail.com	50860 50802	41845 38870	7547 10061	1344 1894	82.27 % 76.51 %	14.84 % 19.80 %	2.64 % 3.73 %
Yandex Mail	50972 51067	40708 37826	8610 11264	1530 2025	79.86 % 74.07 %	16.89 % 22.06 %	3.00 % 3.97 %
GMX Mail	50306 50545	41398 38575	7557 10188	1217 1834	82.29 % 76.32 %	15.02 % 20.16 %	2.42 % 3.63 %
Zoho Mail	51041 50956	42387 39466	7295 9761	1289 1791	83.05 % 77.45 %	14.29 % 19.16 %	2.53 % 3.51 %
ProtonMail	50948 50251	42375 38938	7158 9596	1283 1754	83.17 % 77.49 %	14.05 % 19.10 %	2.52 % 3.49 %
Custom Mail	50380 50579	42448 39520	6625 9312	1199 1788	84.26 % 78.14 %	13.15 % 18.41 %	2.38 % 3.54 %
iCloud Mail	11281 11356	8918 8458	1785 2367	434 574	79.05 % 74.48 %	15.82 % 20.84 %	3.85 % 5.05 %
Tuta	11180 11163	9369 8861	1369 1927	328 435	83.80 % 79.38 %	12.25 % 17.26 %	2.93 % 3.90 %
Juno.com	11461 11395	9691 9129	1319 1908	329 433	84.56 % 80.11 %	11.51 % 16.74 %	2.87 % 3.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.