ActiveCampaign and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
374.260
|
302.146
279.963
|
61.850
80.862
|
9.566
13.435
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
74.80 %
|
16.56 %
21.61 %
|
2.56 %
3.59 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
29365
|
23493
22822
|
3787
5573
|
627
970
|
84.18 %
77.72 %
|
13.57 %
18.98 %
|
2.25 %
3.30 %
|
Elektronics |
28790
28836
|
23503
21703
|
4587
6120
|
700
1013
|
81.64 %
75.26 %
|
15.93 %
21.22 %
|
2.43 %
3.51 %
|
Entertainment |
28205
29172
|
22754
21746
|
4720
6412
|
731
1014
|
80.67 %
74.54 %
|
16.73 %
21.98 %
|
2.59 %
3.48 %
|
Cosmetics & Beauty |
28594
28335
|
23071
21178
|
4768
6101
|
755
1056
|
80.68 %
74.74 %
|
16.67 %
21.53 %
|
2.64 %
3.73 %
|
Food & Drink |
28276
28618
|
23777
22246
|
3859
5415
|
640
957
|
84.09 %
77.73 %
|
13.65 %
18.92 %
|
2.26 %
3.34 %
|
Home & Garden |
29146
28688
|
24428
22345
|
4086
5420
|
632
923
|
83.81 %
77.89 %
|
14.02 %
18.89 %
|
2.17 %
3.22 %
|
Finance |
28924
28655
|
22402
20542
|
5687
7067
|
835
1046
|
77.45 %
71.69 %
|
19.66 %
24.66 %
|
2.89 %
3.65 %
|
Health |
28751
28725
|
22534
20747
|
5460
6890
|
757
1088
|
78.38 %
72.23 %
|
18.99 %
23.99 %
|
2.63 %
3.79 %
|
Pets |
29138
28852
|
24221
22198
|
4229
5621
|
688
1033
|
83.13 %
76.94 %
|
14.51 %
19.48 %
|
2.36 %
3.58 %
|
Sport & Fitness |
28819
28532
|
22960
21023
|
5066
6362
|
793
1147
|
79.67 %
73.68 %
|
17.58 %
22.30 %
|
2.75 %
4.02 %
|
Job & Career |
29306
28563
|
23111
20862
|
5340
6608
|
855
1093
|
78.86 %
73.04 %
|
18.22 %
23.13 %
|
2.92 %
3.83 %
|
Dating |
28577
28793
|
21722
20145
|
6019
7494
|
836
1154
|
76.01 %
69.96 %
|
21.06 %
26.03 %
|
2.93 %
4.01 %
|
Other |
29129
29126
|
24170
22406
|
4242
5779
|
717
941
|
82.98 %
76.93 %
|
14.56 %
19.84 %
|
2.46 %
3.23 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
38204
|
29304
27337
|
7404
9445
|
1089
1422
|
77.53 %
71.56 %
|
19.59 %
24.72 %
|
2.88 %
3.72 %
|
Outlook Mail |
37259
37490
|
29081
27079
|
7151
8948
|
1027
1463
|
78.05 %
72.23 %
|
19.19 %
23.87 %
|
2.76 %
3.90 %
|
Yahoo Mail |
36927
37353
|
29857
27928
|
6081
8091
|
989
1334
|
80.85 %
74.77 %
|
16.47 %
21.66 %
|
2.68 %
3.57 %
|
AOL Mail |
37447
37237
|
30162
27743
|
6269
8086
|
1016
1408
|
80.55 %
74.50 %
|
16.74 %
21.71 %
|
2.71 %
3.78 %
|
Mail.com |
37435
37271
|
30630
28267
|
5856
7677
|
949
1327
|
81.82 %
75.84 %
|
15.64 %
20.60 %
|
2.54 %
3.56 %
|
Yandex Mail |
37317
37668
|
29600
27535
|
6657
8679
|
1060
1454
|
79.32 %
73.10 %
|
17.84 %
23.04 %
|
2.84 %
3.86 %
|
GMX Mail |
36993
37336
|
30162
28119
|
5989
7932
|
842
1285
|
81.53 %
75.31 %
|
16.19 %
21.24 %
|
2.28 %
3.44 %
|
Zoho Mail |
37823
37248
|
31240
28590
|
5702
7426
|
881
1232
|
82.60 %
76.76 %
|
15.08 %
19.94 %
|
2.33 %
3.31 %
|
ProtonMail |
37521
37101
|
31012
28422
|
5631
7448
|
878
1231
|
82.65 %
76.61 %
|
15.01 %
20.07 %
|
2.34 %
3.32 %
|
Custom Mail |
37043
37352
|
31098
28943
|
5110
7130
|
835
1279
|
83.95 %
77.49 %
|
13.79 %
19.09 %
|
2.25 %
3.42 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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