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ActiveCampaign and SendPulse Email Deliverability Comparison

  ActiveCampaign
  SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  285.534
  226.157
  210.501
  51.879
  65.635
  6.797
  9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  73.72 %
  18.21 %
  22.99 %
  2.39 %
  3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  22499
  17423
  17300
  3148
  4512
  458
  687
  82.85 %
  76.89 %
  14.97 %
  20.05 %
  2.18 %
  3.05 %
Elektronics
  21822
  21980
  17457
  16265
  3858
  4998
  507
  717
  80.00 %
  74.00 %
  17.68 %
  22.74 %
  2.32 %
  3.26 %
Entertainment
  21535
  22445
  17034
  16499
  3970
  5246
  531
  700
  79.10 %
  73.51 %
  18.44 %
  23.37 %
  2.47 %
  3.12 %
Cosmetics & Beauty
  21727
  21602
  17200
  15933
  3997
  4943
  530
  726
  79.16 %
  73.76 %
  18.40 %
  22.88 %
  2.44 %
  3.36 %
Food & Drink
  21510
  21764
  17821
  16717
  3242
  4368
  447
  679
  82.85 %
  76.81 %
  15.07 %
  20.07 %
  2.08 %
  3.12 %
Home & Garden
  22289
  21891
  18411
  16836
  3431
  4386
  447
  669
  82.60 %
  76.91 %
  15.39 %
  20.04 %
  2.01 %
  3.06 %
Finance
  22217
  21934
  16839
  15397
  4792
  5784
  586
  753
  75.79 %
  70.20 %
  21.57 %
  26.37 %
  2.64 %
  3.43 %
Health
  21955
  21957
  16815
  15529
  4617
  5666
  523
  762
  76.59 %
  70.72 %
  21.03 %
  25.80 %
  2.38 %
  3.47 %
Pets
  22116
  21976
  18124
  16749
  3506
  4512
  486
  715
  81.95 %
  76.21 %
  15.85 %
  20.53 %
  2.20 %
  3.25 %
Sport & Fitness
  22032
  21453
  17234
  15593
  4235
  5072
  563
  788
  78.22 %
  72.68 %
  19.22 %
  23.64 %
  2.56 %
  3.67 %
Job & Career
  22474
  21665
  17441
  15625
  4427
  5287
  606
  753
  77.61 %
  72.12 %
  19.70 %
  24.40 %
  2.70 %
  3.48 %
Dating
  21859
  21930
  16143
  14959
  5122
  6166
  594
  805
  73.85 %
  68.21 %
  23.43 %
  28.12 %
  2.72 %
  3.67 %
Other
  22268
  22438
  18215
  17099
  3534
  4695
  519
  644
  81.80 %
  76.21 %
  15.87 %
  20.92 %
  2.33 %
  2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  29258
  21683
  20474
  6204
  7761
  762
  1023
  75.69 %
  69.98 %
  21.66 %
  26.53 %
  2.66 %
  3.50 %
Outlook Mail
  28601
  28757
  21837
  20461
  6026
  7305
  738
  991
  76.35 %
  71.15 %
  21.07 %
  25.40 %
  2.58 %
  3.45 %
Yahoo Mail
  27970
  28473
  22271
  21026
  5008
  6509
  691
  938
  79.62 %
  73.85 %
  17.90 %
  22.86 %
  2.47 %
  3.29 %
AOL Mail
  28577
  28422
  22653
  20932
  5216
  6502
  708
  988
  79.27 %
  73.65 %
  18.25 %
  22.88 %
  2.48 %
  3.48 %
Mail.com
  28490
  28470
  22952
  21343
  4875
  6199
  663
  928
  80.56 %
  74.97 %
  17.11 %
  21.77 %
  2.33 %
  3.26 %
Yandex Mail
  28497
  28651
  22218
  20651
  5524
  6957
  755
  1043
  77.97 %
  72.08 %
  19.38 %
  24.28 %
  2.65 %
  3.64 %
GMX Mail
  28404
  28328
  22638
  20954
  5129
  6496
  637
  878
  79.70 %
  73.97 %
  18.06 %
  22.93 %
  2.24 %
  3.10 %
Zoho Mail
  29013
  28408
  23566
  21546
  4823
  6013
  624
  849
  81.23 %
  75.84 %
  16.62 %
  21.17 %
  2.15 %
  2.99 %
ProtonMail
  28453
  28132
  23044
  21184
  4798
  6089
  611
  859
  80.99 %
  75.30 %
  16.86 %
  21.64 %
  2.15 %
  3.05 %
Custom Mail
  28179
  28635
  23295
  21930
  4276
  5804
  608
  901
  82.67 %
  76.58 %
  15.17 %
  20.27 %
  2.16 %
  3.15 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.