ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 223.981	173.208 162.566	45.198 54.910	5.013 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 72.58 %	20.23 % 24.52 %	2.24 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17606	13319 13398	2729 3756	355 452	81.20 % 76.10 %	16.64 % 21.33 %	2.16 % 2.57 %
Elektronics	17027 17276	13279 12538	3380 4228	368 510	77.99 % 72.57 %	19.85 % 24.47 %	2.16 % 2.95 %
Entertainment	16836 17722	13008 12800	3451 4415	377 507	77.26 % 72.23 %	20.50 % 24.91 %	2.24 % 2.86 %
Cosmetics & Beauty	16960 16749	13101 12163	3477 4097	382 489	77.25 % 72.62 %	20.50 % 24.46 %	2.25 % 2.92 %
Food & Drink	16657 17150	13525 13024	2812 3651	320 475	81.20 % 75.94 %	16.88 % 21.29 %	1.92 % 2.77 %
Home & Garden	17597 17109	14249 13017	3014 3642	334 450	80.97 % 76.08 %	17.13 % 21.29 %	1.90 % 2.63 %
Finance	17386 17306	12784 11913	4170 4878	432 515	73.53 % 68.84 %	23.98 % 28.19 %	2.48 % 2.98 %
Health	17404 17181	12966 11865	4064 4786	374 530	74.50 % 69.06 %	23.35 % 27.86 %	2.15 % 3.08 %
Pets	17453 17401	14040 13138	3043 3752	370 511	80.44 % 75.50 %	17.44 % 21.56 %	2.12 % 2.94 %
Sport & Fitness	17355 16714	13246 11987	3685 4188	424 539	76.32 % 71.72 %	21.23 % 25.06 %	2.44 % 3.22 %
Job & Career	17735 16961	13457 12070	3819 4377	459 514	75.88 % 71.16 %	21.53 % 25.81 %	2.59 % 3.03 %
Dating	17080 17128	12156 11350	4495 5229	429 549	71.17 % 66.27 %	26.32 % 30.53 %	2.51 % 3.21 %
Other	17526 17678	14078 13303	3059 3911	389 464	80.33 % 75.25 %	17.45 % 22.12 %	2.22 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 23071	16539 15791	5428 6582	551 698	73.45 % 68.45 %	24.11 % 28.53 %	2.45 % 3.03 %
Outlook Mail	22523 22646	16719 15811	5256 6139	548 696	74.23 % 69.82 %	23.34 % 27.11 %	2.43 % 3.07 %
Yahoo Mail	21870 22260	17068 16236	4299 5381	503 643	78.04 % 72.94 %	19.66 % 24.17 %	2.30 % 2.89 %
AOL Mail	22550 22477	17519 16384	4513 5417	518 676	77.69 % 72.89 %	20.01 % 24.10 %	2.30 % 3.01 %
Mail.com	22383 22239	17665 16479	4227 5124	491 636	78.92 % 74.10 %	18.88 % 23.04 %	2.19 % 2.86 %
Yandex Mail	22447 22257	17146 15814	4761 5723	540 720	76.38 % 71.05 %	21.21 % 25.71 %	2.41 % 3.23 %
GMX Mail	22078 22322	17089 16201	4521 5520	468 601	77.40 % 72.58 %	20.48 % 24.73 %	2.12 % 2.69 %
Zoho Mail	22624 22225	17952 16608	4197 5025	475 592	79.35 % 74.73 %	18.55 % 22.61 %	2.10 % 2.66 %
ProtonMail	22358 22043	17632 16273	4260 5152	466 618	78.86 % 73.82 %	19.05 % 23.37 %	2.08 % 2.80 %
Custom Mail	22068 22441	17879 16969	3736 4847	453 625	81.02 % 75.62 %	16.93 % 21.60 %	2.05 % 2.79 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.