ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 285.534	226.157 210.501	51.879 65.635	6.797 9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 73.72 %	18.21 % 22.99 %	2.39 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 22499	17423 17300	3148 4512	458 687	82.85 % 76.89 %	14.97 % 20.05 %	2.18 % 3.05 %
Elektronics	21822 21980	17457 16265	3858 4998	507 717	80.00 % 74.00 %	17.68 % 22.74 %	2.32 % 3.26 %
Entertainment	21535 22445	17034 16499	3970 5246	531 700	79.10 % 73.51 %	18.44 % 23.37 %	2.47 % 3.12 %
Cosmetics & Beauty	21727 21602	17200 15933	3997 4943	530 726	79.16 % 73.76 %	18.40 % 22.88 %	2.44 % 3.36 %
Food & Drink	21510 21764	17821 16717	3242 4368	447 679	82.85 % 76.81 %	15.07 % 20.07 %	2.08 % 3.12 %
Home & Garden	22289 21891	18411 16836	3431 4386	447 669	82.60 % 76.91 %	15.39 % 20.04 %	2.01 % 3.06 %
Finance	22217 21934	16839 15397	4792 5784	586 753	75.79 % 70.20 %	21.57 % 26.37 %	2.64 % 3.43 %
Health	21955 21957	16815 15529	4617 5666	523 762	76.59 % 70.72 %	21.03 % 25.80 %	2.38 % 3.47 %
Pets	22116 21976	18124 16749	3506 4512	486 715	81.95 % 76.21 %	15.85 % 20.53 %	2.20 % 3.25 %
Sport & Fitness	22032 21453	17234 15593	4235 5072	563 788	78.22 % 72.68 %	19.22 % 23.64 %	2.56 % 3.67 %
Job & Career	22474 21665	17441 15625	4427 5287	606 753	77.61 % 72.12 %	19.70 % 24.40 %	2.70 % 3.48 %
Dating	21859 21930	16143 14959	5122 6166	594 805	73.85 % 68.21 %	23.43 % 28.12 %	2.72 % 3.67 %
Other	22268 22438	18215 17099	3534 4695	519 644	81.80 % 76.21 %	15.87 % 20.92 %	2.33 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 29258	21683 20474	6204 7761	762 1023	75.69 % 69.98 %	21.66 % 26.53 %	2.66 % 3.50 %
Outlook Mail	28601 28757	21837 20461	6026 7305	738 991	76.35 % 71.15 %	21.07 % 25.40 %	2.58 % 3.45 %
Yahoo Mail	27970 28473	22271 21026	5008 6509	691 938	79.62 % 73.85 %	17.90 % 22.86 %	2.47 % 3.29 %
AOL Mail	28577 28422	22653 20932	5216 6502	708 988	79.27 % 73.65 %	18.25 % 22.88 %	2.48 % 3.48 %
Mail.com	28490 28470	22952 21343	4875 6199	663 928	80.56 % 74.97 %	17.11 % 21.77 %	2.33 % 3.26 %
Yandex Mail	28497 28651	22218 20651	5524 6957	755 1043	77.97 % 72.08 %	19.38 % 24.28 %	2.65 % 3.64 %
GMX Mail	28404 28328	22638 20954	5129 6496	637 878	79.70 % 73.97 %	18.06 % 22.93 %	2.24 % 3.10 %
Zoho Mail	29013 28408	23566 21546	4823 6013	624 849	81.23 % 75.84 %	16.62 % 21.17 %	2.15 % 2.99 %
ProtonMail	28453 28132	23044 21184	4798 6089	611 859	80.99 % 75.30 %	16.86 % 21.64 %	2.15 % 3.05 %
Custom Mail	28179 28635	23295 21930	4276 5804	608 901	82.67 % 76.58 %	15.17 % 20.27 %	2.16 % 3.15 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.