Sign In
Language

ActiveCampaign and SendPulse Email Deliverability Comparison

  ActiveCampaign
  SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  223.981
  173.208
  162.566
  45.198
  54.910
  5.013
  6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  72.58 %
  20.23 %
  24.52 %
  2.24 %
  2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  17606
  13319
  13398
  2729
  3756
  355
  452
  81.20 %
  76.10 %
  16.64 %
  21.33 %
  2.16 %
  2.57 %
Elektronics
  17027
  17276
  13279
  12538
  3380
  4228
  368
  510
  77.99 %
  72.57 %
  19.85 %
  24.47 %
  2.16 %
  2.95 %
Entertainment
  16836
  17722
  13008
  12800
  3451
  4415
  377
  507
  77.26 %
  72.23 %
  20.50 %
  24.91 %
  2.24 %
  2.86 %
Cosmetics & Beauty
  16960
  16749
  13101
  12163
  3477
  4097
  382
  489
  77.25 %
  72.62 %
  20.50 %
  24.46 %
  2.25 %
  2.92 %
Food & Drink
  16657
  17150
  13525
  13024
  2812
  3651
  320
  475
  81.20 %
  75.94 %
  16.88 %
  21.29 %
  1.92 %
  2.77 %
Home & Garden
  17597
  17109
  14249
  13017
  3014
  3642
  334
  450
  80.97 %
  76.08 %
  17.13 %
  21.29 %
  1.90 %
  2.63 %
Finance
  17386
  17306
  12784
  11913
  4170
  4878
  432
  515
  73.53 %
  68.84 %
  23.98 %
  28.19 %
  2.48 %
  2.98 %
Health
  17404
  17181
  12966
  11865
  4064
  4786
  374
  530
  74.50 %
  69.06 %
  23.35 %
  27.86 %
  2.15 %
  3.08 %
Pets
  17453
  17401
  14040
  13138
  3043
  3752
  370
  511
  80.44 %
  75.50 %
  17.44 %
  21.56 %
  2.12 %
  2.94 %
Sport & Fitness
  17355
  16714
  13246
  11987
  3685
  4188
  424
  539
  76.32 %
  71.72 %
  21.23 %
  25.06 %
  2.44 %
  3.22 %
Job & Career
  17735
  16961
  13457
  12070
  3819
  4377
  459
  514
  75.88 %
  71.16 %
  21.53 %
  25.81 %
  2.59 %
  3.03 %
Dating
  17080
  17128
  12156
  11350
  4495
  5229
  429
  549
  71.17 %
  66.27 %
  26.32 %
  30.53 %
  2.51 %
  3.21 %
Other
  17526
  17678
  14078
  13303
  3059
  3911
  389
  464
  80.33 %
  75.25 %
  17.45 %
  22.12 %
  2.22 %
  2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  23071
  16539
  15791
  5428
  6582
  551
  698
  73.45 %
  68.45 %
  24.11 %
  28.53 %
  2.45 %
  3.03 %
Outlook Mail
  22523
  22646
  16719
  15811
  5256
  6139
  548
  696
  74.23 %
  69.82 %
  23.34 %
  27.11 %
  2.43 %
  3.07 %
Yahoo Mail
  21870
  22260
  17068
  16236
  4299
  5381
  503
  643
  78.04 %
  72.94 %
  19.66 %
  24.17 %
  2.30 %
  2.89 %
AOL Mail
  22550
  22477
  17519
  16384
  4513
  5417
  518
  676
  77.69 %
  72.89 %
  20.01 %
  24.10 %
  2.30 %
  3.01 %
Mail.com
  22383
  22239
  17665
  16479
  4227
  5124
  491
  636
  78.92 %
  74.10 %
  18.88 %
  23.04 %
  2.19 %
  2.86 %
Yandex Mail
  22447
  22257
  17146
  15814
  4761
  5723
  540
  720
  76.38 %
  71.05 %
  21.21 %
  25.71 %
  2.41 %
  3.23 %
GMX Mail
  22078
  22322
  17089
  16201
  4521
  5520
  468
  601
  77.40 %
  72.58 %
  20.48 %
  24.73 %
  2.12 %
  2.69 %
Zoho Mail
  22624
  22225
  17952
  16608
  4197
  5025
  475
  592
  79.35 %
  74.73 %
  18.55 %
  22.61 %
  2.10 %
  2.66 %
ProtonMail
  22358
  22043
  17632
  16273
  4260
  5152
  466
  618
  78.86 %
  73.82 %
  19.05 %
  23.37 %
  2.08 %
  2.80 %
Custom Mail
  22068
  22441
  17879
  16969
  3736
  4847
  453
  625
  81.02 %
  75.62 %
  16.93 %
  21.60 %
  2.05 %
  2.79 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.