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ActiveCampaign and SendPulse Email Deliverability Comparison

  ActiveCampaign
  SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  182.488
  137.981
  130.148
  40.595
  47.749
  3.743
  4.591

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  71.32 %
  22.27 %
  26.17 %
  2.05 %
  2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  14350
  10639
  10759
  2441
  3257
  263
  334
  79.73 %
  74.98 %
  18.29 %
  22.70 %
  1.97 %
  2.33 %
Elektronics
  13924
  14216
  10595
  10107
  3061
  3735
  268
  374
  76.09 %
  71.10 %
  21.98 %
  26.27 %
  1.92 %
  2.63 %
Entertainment
  13741
  14446
  10353
  10241
  3102
  3846
  286
  359
  75.34 %
  70.89 %
  22.57 %
  26.62 %
  2.08 %
  2.49 %
Cosmetics & Beauty
  13789
  13508
  10392
  9638
  3116
  3533
  281
  337
  75.36 %
  71.35 %
  22.60 %
  26.15 %
  2.04 %
  2.49 %
Food & Drink
  13665
  13951
  10875
  10442
  2541
  3163
  249
  346
  79.58 %
  74.85 %
  18.59 %
  22.67 %
  1.82 %
  2.48 %
Home & Garden
  14452
  13921
  11468
  10450
  2724
  3151
  260
  320
  79.35 %
  75.07 %
  18.85 %
  22.63 %
  1.80 %
  2.30 %
Finance
  14146
  14098
  10105
  9500
  3744
  4254
  297
  344
  71.43 %
  67.39 %
  26.47 %
  30.17 %
  2.10 %
  2.44 %
Health
  14184
  13931
  10241
  9368
  3668
  4192
  275
  371
  72.20 %
  67.25 %
  25.86 %
  30.09 %
  1.94 %
  2.66 %
Pets
  14212
  14212
  11225
  10614
  2710
  3234
  277
  364
  78.98 %
  74.68 %
  19.07 %
  22.76 %
  1.95 %
  2.56 %
Sport & Fitness
  14237
  13519
  10610
  9558
  3305
  3596
  322
  365
  74.52 %
  70.70 %
  23.21 %
  26.60 %
  2.26 %
  2.70 %
Job & Career
  14523
  13907
  10771
  9773
  3395
  3785
  357
  349
  74.17 %
  70.27 %
  23.38 %
  27.22 %
  2.46 %
  2.51 %
Dating
  13798
  13953
  9425
  8930
  4056
  4618
  317
  405
  68.31 %
  64.00 %
  29.40 %
  33.10 %
  2.30 %
  2.90 %
Other
  14305
  14476
  11282
  10768
  2732
  3385
  291
  323
  78.87 %
  74.39 %
  19.10 %
  23.38 %
  2.03 %
  2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18886
  13122
  12621
  4880
  5785
  393
  480
  71.33 %
  66.83 %
  26.53 %
  30.63 %
  2.14 %
  2.54 %
Outlook Mail
  18379
  18399
  13252
  12565
  4710
  5327
  417
  507
  72.10 %
  68.29 %
  25.63 %
  28.95 %
  2.27 %
  2.76 %
Yahoo Mail
  17741
  18183
  13571
  13081
  3802
  4647
  368
  455
  76.50 %
  71.94 %
  21.43 %
  25.56 %
  2.07 %
  2.50 %
AOL Mail
  18443
  18171
  14023
  13057
  4025
  4647
  395
  467
  76.03 %
  71.86 %
  21.82 %
  25.57 %
  2.14 %
  2.57 %
Mail.com
  18195
  18085
  14058
  13203
  3776
  4421
  361
  461
  77.26 %
  73.01 %
  20.75 %
  24.45 %
  1.98 %
  2.55 %
Yandex Mail
  18254
  18020
  13618
  12617
  4228
  4915
  408
  488
  74.60 %
  70.02 %
  23.16 %
  27.28 %
  2.24 %
  2.71 %
GMX Mail
  18052
  18232
  13582
  12933
  4124
  4871
  346
  428
  75.24 %
  70.94 %
  22.85 %
  26.72 %
  1.92 %
  2.35 %
Zoho Mail
  18575
  18134
  14413
  13340
  3802
  4375
  360
  419
  77.59 %
  73.56 %
  20.47 %
  24.13 %
  1.94 %
  2.31 %
ProtonMail
  18277
  17974
  14024
  13013
  3892
  4529
  361
  432
  76.73 %
  72.40 %
  21.29 %
  25.20 %
  1.98 %
  2.40 %
Custom Mail
  18008
  18404
  14318
  13718
  3356
  4232
  334
  454
  79.51 %
  74.54 %
  18.64 %
  23.00 %
  1.85 %
  2.47 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.