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ActiveCampaign and SendPulse Email Deliverability Comparison

  ActiveCampaign
  SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.314
  258.189
  202.593
  189.288
  48.760
  60.799
  5.961
  8.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.73 %
  73.31 %
  18.95 %
  23.55 %
  2.32 %
  3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18955
  20319
  15599
  15579
  2943
  4167
  413
  573
  82.29 %
  76.67 %
  15.53 %
  20.51 %
  2.18 %
  2.82 %
Elektronics
  19651
  19924
  15580
  14641
  3631
  4654
  440
  629
  79.28 %
  73.48 %
  18.48 %
  23.36 %
  2.24 %
  3.16 %
Entertainment
  19439
  20378
  15251
  14894
  3729
  4874
  459
  610
  78.46 %
  73.09 %
  19.18 %
  23.92 %
  2.36 %
  2.99 %
Cosmetics & Beauty
  19649
  19419
  15428
  14254
  3760
  4557
  461
  608
  78.52 %
  73.40 %
  19.14 %
  23.47 %
  2.35 %
  3.13 %
Food & Drink
  19386
  19714
  15953
  15093
  3044
  4043
  389
  578
  82.29 %
  76.56 %
  15.70 %
  20.51 %
  2.01 %
  2.93 %
Home & Garden
  20216
  19719
  16576
  15100
  3241
  4045
  399
  574
  81.99 %
  76.58 %
  16.03 %
  20.51 %
  1.97 %
  2.91 %
Finance
  19993
  19809
  14983
  13797
  4498
  5364
  512
  648
  74.94 %
  69.65 %
  22.50 %
  27.08 %
  2.56 %
  3.27 %
Health
  19911
  19828
  15097
  13889
  4362
  5272
  452
  667
  75.82 %
  70.05 %
  21.91 %
  26.59 %
  2.27 %
  3.36 %
Pets
  19972
  19940
  16271
  15145
  3283
  4165
  418
  630
  81.47 %
  75.95 %
  16.44 %
  20.89 %
  2.09 %
  3.16 %
Sport & Fitness
  19997
  19367
  15502
  14024
  3987
  4679
  508
  664
  77.52 %
  72.41 %
  19.94 %
  24.16 %
  2.54 %
  3.43 %
Job & Career
  20408
  19618
  15719
  14084
  4153
  4888
  536
  646
  77.02 %
  71.79 %
  20.35 %
  24.92 %
  2.63 %
  3.29 %
Dating
  19657
  19792
  14323
  13336
  4824
  5746
  510
  710
  72.86 %
  67.38 %
  24.54 %
  29.03 %
  2.59 %
  3.59 %
Other
  20080
  20362
  16311
  15452
  3305
  4345
  464
  565
  81.23 %
  75.89 %
  16.46 %
  21.34 %
  2.31 %
  2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25883
  26545
  19373
  18427
  5838
  7237
  672
  881
  74.85 %
  69.42 %
  22.56 %
  27.26 %
  2.60 %
  3.32 %
Outlook Mail
  25889
  26053
  19574
  18412
  5672
  6782
  643
  859
  75.61 %
  70.67 %
  21.91 %
  26.03 %
  2.48 %
  3.30 %
Yahoo Mail
  25239
  25722
  19970
  18903
  4681
  6007
  588
  812
  79.12 %
  73.49 %
  18.55 %
  23.35 %
  2.33 %
  3.16 %
AOL Mail
  25801
  25687
  20313
  18833
  4881
  5997
  607
  857
  78.73 %
  73.32 %
  18.92 %
  23.35 %
  2.35 %
  3.34 %
Mail.com
  25798
  25644
  20626
  19143
  4578
  5701
  594
  800
  79.95 %
  74.65 %
  17.75 %
  22.23 %
  2.30 %
  3.12 %
Yandex Mail
  25761
  25906
  19935
  18607
  5166
  6414
  660
  885
  77.38 %
  71.83 %
  20.05 %
  24.76 %
  2.56 %
  3.42 %
GMX Mail
  25583
  25609
  20180
  18794
  4842
  6049
  561
  766
  78.88 %
  73.39 %
  18.93 %
  23.62 %
  2.19 %
  2.99 %
Zoho Mail
  26173
  25768
  21083
  19448
  4532
  5584
  558
  736
  80.55 %
  75.47 %
  17.32 %
  21.67 %
  2.13 %
  2.86 %
ProtonMail
  25708
  25433
  20622
  19031
  4542
  5665
  544
  737
  80.22 %
  74.83 %
  17.67 %
  22.27 %
  2.12 %
  2.90 %
Custom Mail
  25479
  25822
  20917
  19690
  4028
  5363
  534
  769
  82.10 %
  76.25 %
  15.81 %
  20.77 %
  2.10 %
  2.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.