ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.228 346.972	278.612 258.503	58.840 76.257	8.776 12.212

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.47 % 74.50 %	16.99 % 21.98 %	2.53 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25774 27213	21597 21094	3596 5246	581 873	83.79 % 77.51 %	13.95 % 19.28 %	2.25 % 3.21 %
Elektronics	26678 26762	21662 20063	4371 5785	645 914	81.20 % 74.97 %	16.38 % 21.62 %	2.42 % 3.42 %
Entertainment	26127 27079	20964 20106	4491 6055	672 918	80.24 % 74.25 %	17.19 % 22.36 %	2.57 % 3.39 %
Cosmetics & Beauty	26495 26210	21266 19506	4539 5741	690 963	80.26 % 74.42 %	17.13 % 21.90 %	2.60 % 3.67 %
Food & Drink	26277 26455	22016 20495	3675 5097	586 863	83.78 % 77.47 %	13.99 % 19.27 %	2.23 % 3.26 %
Home & Garden	26956 26549	22496 20611	3883 5100	577 838	83.45 % 77.63 %	14.40 % 19.21 %	2.14 % 3.16 %
Finance	26918 26648	20726 18996	5425 6692	767 960	77.00 % 71.28 %	20.15 % 25.11 %	2.85 % 3.60 %
Health	26676 26734	20766 19193	5211 6533	699 1008	77.85 % 71.79 %	19.53 % 24.44 %	2.62 % 3.77 %
Pets	27030 26769	22379 20541	4018 5287	633 941	82.79 % 76.73 %	14.86 % 19.75 %	2.34 % 3.52 %
Sport & Fitness	26747 26381	21202 19365	4819 5978	726 1038	79.27 % 73.41 %	18.02 % 22.66 %	2.71 % 3.93 %
Job & Career	27202 26402	21355 19211	5057 6199	790 992	78.51 % 72.76 %	18.59 % 23.48 %	2.90 % 3.76 %
Dating	26453 26753	19962 18601	5738 7104	753 1048	75.46 % 69.53 %	21.69 % 26.55 %	2.85 % 3.92 %
Other	26895 27017	22221 20721	4017 5440	657 856	82.62 % 76.70 %	14.94 % 20.14 %	2.44 % 3.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34988 35509	26962 25251	7035 8943	991 1315	77.06 % 71.11 %	20.11 % 25.19 %	2.83 % 3.70 %
Outlook Mail	34506 34819	26767 25051	6800 8460	939 1308	77.57 % 71.95 %	19.71 % 24.30 %	2.72 % 3.76 %
Yahoo Mail	34113 34621	27457 25783	5749 7607	907 1231	80.49 % 74.47 %	16.85 % 21.97 %	2.66 % 3.56 %
AOL Mail	34675 34522	27814 25640	5945 7610	916 1272	80.21 % 74.27 %	17.14 % 22.04 %	2.64 % 3.68 %
Mail.com	34771 34528	28320 26104	5577 7220	874 1204	81.45 % 75.60 %	16.04 % 20.91 %	2.51 % 3.49 %
Yandex Mail	34608 34837	27307 25357	6314 8144	987 1336	78.90 % 72.79 %	18.24 % 23.38 %	2.85 % 3.84 %
GMX Mail	34386 34539	27864 25867	5738 7496	784 1176	81.03 % 74.89 %	16.69 % 21.70 %	2.28 % 3.40 %
Zoho Mail	35170 34525	28918 26431	5442 6992	810 1102	82.22 % 76.56 %	15.47 % 20.25 %	2.30 % 3.19 %
ProtonMail	34687 34427	28509 26252	5375 7055	803 1120	82.19 % 76.25 %	15.50 % 20.49 %	2.31 % 3.25 %
Custom Mail	34324 34645	28694 26767	4865 6730	765 1148	83.60 % 77.26 %	14.17 % 19.43 %	2.23 % 3.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.