Amazon SES and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 155.661	126.367 121.085	16.682 28.246	4.268 6.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 77.79 %	11.31 % 18.15 %	2.89 % 4.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 12102	9819 9602	1097 2049	265 465	87.78 % 79.34 %	9.81 % 16.93 %	2.37 % 3.84 %
Elektronics	11494 12069	9925 9520	1212 2100	317 437	86.35 % 78.88 %	10.54 % 17.40 %	2.76 % 3.62 %
Entertainment	11346 11906	9698 9252	1283 2175	332 474	85.48 % 77.71 %	11.31 % 18.27 %	2.93 % 3.98 %
Cosmetics & Beauty	11330 11995	9693 9343	1275 2162	336 485	85.55 % 77.89 %	11.25 % 18.02 %	2.97 % 4.04 %
Food & Drink	11366 12077	9929 9600	1136 2019	289 441	87.36 % 79.49 %	9.99 % 16.72 %	2.54 % 3.65 %
Home & Garden	11559 11830	10118 9384	1153 1991	289 455	87.53 % 79.32 %	9.97 % 16.83 %	2.50 % 3.85 %
Finance	11214 11976	9400 9061	1434 2357	361 554	83.82 % 75.66 %	12.79 % 19.68 %	3.22 % 4.63 %
Health	11308 12036	9553 9272	1374 2296	360 478	84.48 % 77.04 %	12.15 % 19.08 %	3.18 % 3.97 %
Pets	11313 11750	9786 9278	1204 2031	325 446	86.50 % 78.96 %	10.64 % 17.29 %	2.87 % 3.80 %
Sport & Fitness	11426 12053	9682 9265	1374 2288	351 501	84.74 % 76.87 %	12.03 % 18.98 %	3.07 % 4.16 %
Job & Career	11449 12101	9623 9148	1456 2405	343 551	84.05 % 75.60 %	12.72 % 19.87 %	3.00 % 4.55 %
Dating	11062 11818	9262 8960	1442 2309	369 534	83.73 % 75.82 %	13.04 % 19.54 %	3.34 % 4.52 %
Other	11460 11948	9879 9400	1242 2064	331 485	86.20 % 78.67 %	10.84 % 17.27 %	2.89 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 11952	9345 8857	1656 2554	426 541	81.45 % 74.10 %	14.43 % 21.37 %	3.71 % 4.53 %
Outlook Mail	11153 12072	9452 9201	1373 2330	317 533	84.75 % 76.22 %	12.31 % 19.30 %	2.84 % 4.42 %
Yahoo Mail	11456 12087	9776 9378	1320 2249	333 460	85.34 % 77.59 %	11.52 % 18.61 %	2.91 % 3.81 %
AOL Mail	11250 11808	9582 9106	1313 2194	334 508	85.17 % 77.12 %	11.67 % 18.58 %	2.97 % 4.30 %
Mail.com	11442 11996	9830 9419	1253 2139	336 443	85.91 % 78.52 %	10.95 % 17.83 %	2.94 % 3.69 %
Yandex Mail	11194 11927	9448 9116	1392 2292	368 519	84.40 % 76.43 %	12.44 % 19.22 %	3.29 % 4.35 %
GMX Mail	11352 12057	9878 9538	1154 2054	302 463	87.02 % 79.11 %	10.17 % 17.04 %	2.66 % 3.84 %
Zoho Mail	11652 11977	10136 9485	1200 2047	308 460	86.99 % 79.19 %	10.30 % 17.09 %	2.64 % 3.84 %
ProtonMail	11320 12164	9895 9676	1096 1997	292 487	87.41 % 79.55 %	9.68 % 16.42 %	2.58 % 4.00 %
Custom Mail	11274 11941	9903 9570	1108 1956	258 413	87.84 % 80.14 %	9.83 % 16.38 %	2.29 % 3.46 %
iCloud Mail	11349 11970	9388 8836	1571 2467	398 625	82.72 % 73.82 %	13.84 % 20.61 %	3.51 % 5.22 %
Tuta	11332 12040	9877 9564	1167 2036	302 446	87.16 % 79.44 %	10.30 % 16.91 %	2.67 % 3.70 %
Juno.com	11265 11670	9857 9339	1079 1931	294 408	87.50 % 80.03 %	9.58 % 16.55 %	2.61 % 3.50 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.