Amazon SES and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 402.780	126.367 303.984	16.682 83.770	4.268 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 75.47 %	11.31 % 20.80 %	2.89 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 30967	9819 24340	1097 5573	265 1054	87.78 % 78.60 %	9.81 % 18.00 %	2.37 % 3.40 %
Elektronics	11494 30895	9925 23568	1212 6254	317 1073	86.35 % 76.28 %	10.54 % 20.24 %	2.76 % 3.47 %
Entertainment	11346 31027	9698 23293	1283 6580	332 1154	85.48 % 75.07 %	11.31 % 21.21 %	2.93 % 3.72 %
Cosmetics & Beauty	11330 30995	9693 23278	1275 6495	336 1222	85.55 % 75.10 %	11.25 % 20.95 %	2.97 % 3.94 %
Food & Drink	11366 31626	9929 24770	1136 5807	289 1049	87.36 % 78.32 %	9.99 % 18.36 %	2.54 % 3.32 %
Home & Garden	11559 31435	10118 24684	1153 5724	289 1027	87.53 % 78.52 %	9.97 % 18.21 %	2.50 % 3.27 %
Finance	11214 31001	9400 22348	1434 7319	361 1334	83.82 % 72.09 %	12.79 % 23.61 %	3.22 % 4.30 %
Health	11308 30974	9553 22552	1374 7177	360 1245	84.48 % 72.81 %	12.15 % 23.17 %	3.18 % 4.02 %
Pets	11313 31300	9786 24299	1204 5924	325 1077	86.50 % 77.63 %	10.64 % 18.93 %	2.87 % 3.44 %
Sport & Fitness	11426 30500	9682 22771	1374 6521	351 1208	84.74 % 74.66 %	12.03 % 21.38 %	3.07 % 3.96 %
Job & Career	11449 30761	9623 22618	1456 6889	343 1254	84.05 % 73.53 %	12.72 % 22.40 %	3.00 % 4.08 %
Dating	11062 30610	9262 21675	1442 7709	369 1226	83.73 % 70.81 %	13.04 % 25.18 %	3.34 % 4.01 %
Other	11460 30689	9879 23788	1242 5798	331 1103	86.20 % 77.51 %	10.84 % 18.89 %	2.89 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 40872	9345 29396	1656 9825	426 1651	81.45 % 71.92 %	14.43 % 24.04 %	3.71 % 4.04 %
Outlook Mail	11153 39335	9452 28795	1373 8946	317 1594	84.75 % 73.20 %	12.31 % 22.74 %	2.84 % 4.05 %
Yahoo Mail	11456 39623	9776 29861	1320 8266	333 1496	85.34 % 75.36 %	11.52 % 20.86 %	2.91 % 3.78 %
AOL Mail	11250 40403	9582 30219	1313 8592	334 1592	85.17 % 74.79 %	11.67 % 21.27 %	2.97 % 3.94 %
Mail.com	11442 40085	9830 30627	1253 8007	336 1451	85.91 % 76.41 %	10.95 % 19.98 %	2.94 % 3.62 %
Yandex Mail	11194 39964	9448 29495	1392 8908	368 1561	84.40 % 73.80 %	12.44 % 22.29 %	3.29 % 3.91 %
GMX Mail	11352 39884	9878 30400	1154 8097	302 1387	87.02 % 76.22 %	10.17 % 20.30 %	2.66 % 3.48 %
Zoho Mail	11652 39823	10136 30796	1200 7635	308 1392	86.99 % 77.33 %	10.30 % 19.17 %	2.64 % 3.50 %
ProtonMail	11320 40373	9895 31130	1096 7817	292 1426	87.41 % 77.11 %	9.68 % 19.36 %	2.58 % 3.53 %
Custom Mail	11274 40291	9903 31574	1108 7332	258 1385	87.84 % 78.36 %	9.83 % 18.20 %	2.29 % 3.44 %
iCloud Mail	11349 712	9388 535	1571 141	398 36	82.72 % 75.14 %	13.84 % 19.80 %	3.51 % 5.06 %
Tuta	11332 725	9877 595	1167 106	302 24	87.16 % 82.07 %	10.30 % 14.62 %	2.67 % 3.31 %
Juno.com	11265 690	9857 561	1079 98	294 31	87.50 % 81.30 %	9.58 % 14.20 %	2.61 % 4.49 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.