Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 304.417	225.728 230.774	68.625 62.779	11.596 10.864

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 75.81 %	22.43 % 20.62 %	3.79 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 23421	18030 18506	4541 4156	843 759	77.01 % 79.01 %	19.39 % 17.74 %	3.60 % 3.24 %
Elektronics	23803 23388	17577 17869	5330 4734	896 785	73.84 % 76.40 %	22.39 % 20.24 %	3.76 % 3.36 %
Entertainment	23010 23183	17006 17547	5147 4813	857 823	73.91 % 75.69 %	22.37 % 20.76 %	3.72 % 3.55 %
Cosmetics & Beauty	23367 23555	17195 17829	5258 4920	914 806	73.59 % 75.69 %	22.50 % 20.89 %	3.91 % 3.42 %
Food & Drink	23591 23373	18161 18417	4601 4165	829 791	76.98 % 78.80 %	19.50 % 17.82 %	3.51 % 3.38 %
Home & Garden	23681 23847	18310 18845	4573 4219	798 783	77.32 % 79.02 %	19.31 % 17.69 %	3.37 % 3.28 %
Finance	23659 23786	16556 17174	6125 5694	978 918	69.98 % 72.20 %	25.89 % 23.94 %	4.13 % 3.86 %
Health	24165 23456	17069 17152	6137 5497	959 807	70.64 % 73.12 %	25.40 % 23.44 %	3.97 % 3.44 %
Pets	23565 23266	17984 18209	4762 4277	819 780	76.32 % 78.26 %	20.21 % 18.38 %	3.48 % 3.35 %
Sport & Fitness	22938 23384	16785 17511	5269 4961	884 912	73.18 % 74.88 %	22.97 % 21.22 %	3.85 % 3.90 %
Job & Career	23722 23299	17020 17219	5674 5133	1028 947	71.75 % 73.90 %	23.92 % 22.03 %	4.33 % 4.06 %
Dating	23400 23313	16046 16420	6437 5991	917 902	68.57 % 70.43 %	27.51 % 25.70 %	3.92 % 3.87 %
Other	23634 23146	17989 18076	4771 4219	874 851	76.11 % 78.10 %	20.19 % 18.23 %	3.70 % 3.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 30937	21329 22339	7698 7408	1284 1190	70.37 % 72.21 %	25.40 % 23.95 %	4.24 % 3.85 %
Outlook Mail	30891 29677	21866 21691	7773 6822	1252 1164	70.78 % 73.09 %	25.16 % 22.99 %	4.05 % 3.92 %
Yahoo Mail	30553 30823	22592 23286	6791 6342	1170 1195	73.94 % 75.55 %	22.23 % 20.58 %	3.83 % 3.88 %
AOL Mail	30655 30462	22574 23066	6895 6284	1186 1112	73.64 % 75.72 %	22.49 % 20.63 %	3.87 % 3.65 %
Mail.com	30930 30911	23187 23717	6622 6113	1121 1081	74.97 % 76.73 %	21.41 % 19.78 %	3.62 % 3.50 %
Yandex Mail	30609 30373	22070 22561	7304 6678	1235 1134	72.10 % 74.28 %	23.86 % 21.99 %	4.03 % 3.73 %
GMX Mail	30756 29972	22804 22837	6888 6136	1064 999	74.14 % 76.19 %	22.40 % 20.47 %	3.46 % 3.33 %
Zoho Mail	30439 30688	22991 23835	6315 5847	1133 1006	75.53 % 77.67 %	20.75 % 19.05 %	3.72 % 3.28 %
ProtonMail	30467 30227	22974 23487	6412 5793	1081 947	75.41 % 77.70 %	21.05 % 19.16 %	3.55 % 3.13 %
Custom Mail	30338 30347	23341 23955	5927 5356	1070 1036	76.94 % 78.94 %	19.54 % 17.65 %	3.53 % 3.41 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.