Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.297 188.084	131.441 141.349	50.998 41.566	6.858 5.169

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.44 % 75.15 %	26.94 % 22.10 %	3.62 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14488 14440	10610 11373	3362 2690	516 377	73.23 % 78.76 %	23.21 % 18.63 %	3.56 % 2.61 %
Elektronics	14934 14576	10344 11004	4059 3204	531 368	69.26 % 75.49 %	27.18 % 21.98 %	3.56 % 2.52 %
Entertainment	14138 14403	9829 10799	3802 3215	507 389	69.52 % 74.98 %	26.89 % 22.32 %	3.59 % 2.70 %
Cosmetics & Beauty	14485 14530	10050 10851	3926 3271	509 408	69.38 % 74.68 %	27.10 % 22.51 %	3.51 % 2.81 %
Food & Drink	14707 14614	10770 11485	3431 2738	506 391	73.23 % 78.59 %	23.33 % 18.74 %	3.44 % 2.68 %
Home & Garden	14541 14789	10690 11672	3376 2750	475 367	73.52 % 78.92 %	23.22 % 18.59 %	3.27 % 2.48 %
Finance	14614 14746	9487 10445	4567 3863	560 438	64.92 % 70.83 %	31.25 % 26.20 %	3.83 % 2.97 %
Health	15226 14531	9987 10380	4685 3763	554 388	65.59 % 71.43 %	30.77 % 25.90 %	3.64 % 2.67 %
Pets	14493 14237	10508 11183	3468 2709	517 345	72.50 % 78.55 %	23.93 % 19.03 %	3.57 % 2.42 %
Sport & Fitness	14040 14134	9668 10522	3840 3181	532 431	68.86 % 74.44 %	27.35 % 22.51 %	3.79 % 3.05 %
Job & Career	14745 14398	10015 10639	4130 3321	600 438	67.92 % 73.89 %	28.01 % 23.07 %	4.07 % 3.04 %
Dating	14242 14410	8859 9802	4856 4186	527 422	62.20 % 68.02 %	34.10 % 29.05 %	3.70 % 2.93 %
Other	14644 14276	10624 11194	3496 2675	524 407	72.55 % 78.41 %	23.87 % 18.74 %	3.58 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18722 19256	12258 13634	5748 5069	716 553	65.47 % 70.80 %	30.70 % 26.32 %	3.82 % 2.87 %
Outlook Mail	19413 18241	12812 13178	5852 4548	749 515	66.00 % 72.24 %	30.14 % 24.93 %	3.86 % 2.82 %
Yahoo Mail	18792 18910	13174 14278	4939 4085	679 547	70.10 % 75.51 %	26.28 % 21.60 %	3.61 % 2.89 %
AOL Mail	18995 18832	13267 14244	5034 4073	694 515	69.84 % 75.64 %	26.50 % 21.63 %	3.65 % 2.73 %
Mail.com	19126 19348	13568 14766	4872 4022	686 560	70.94 % 76.32 %	25.47 % 20.79 %	3.59 % 2.89 %
Yandex Mail	18925 18657	12899 13761	5325 4341	701 555	68.16 % 73.76 %	28.14 % 23.27 %	3.70 % 2.97 %
GMX Mail	19031 18343	13132 13707	5255 4155	644 481	69.00 % 74.73 %	27.61 % 22.65 %	3.38 % 2.62 %
Zoho Mail	18817 19151	13451 14770	4696 3894	670 487	71.48 % 77.12 %	24.96 % 20.33 %	3.56 % 2.54 %
ProtonMail	18729 18659	13200 14291	4872 3916	657 452	70.48 % 76.59 %	26.01 % 20.99 %	3.51 % 2.42 %
Custom Mail	18747 18687	13680 14720	4405 3463	662 504	72.97 % 78.77 %	23.50 % 18.53 %	3.53 % 2.70 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.