Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 249.737	181.570 188.765	60.332 52.801	9.393 8.171

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 75.59 %	24.01 % 21.14 %	3.74 % 3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 19342	14501 15253	3981 3494	701 595	75.59 % 78.86 %	20.75 % 18.06 %	3.65 % 3.08 %
Elektronics	19654 19249	14193 14643	4731 4014	730 592	72.21 % 76.07 %	24.07 % 20.85 %	3.71 % 3.08 %
Entertainment	18893 18976	13676 14319	4522 4042	695 615	72.39 % 75.46 %	23.93 % 21.30 %	3.68 % 3.24 %
Cosmetics & Beauty	19187 19372	13834 14591	4634 4150	719 631	72.10 % 75.32 %	24.15 % 21.42 %	3.75 % 3.26 %
Food & Drink	19395 19171	14685 15092	4042 3484	668 595	75.72 % 78.72 %	20.84 % 18.17 %	3.44 % 3.10 %
Home & Garden	19402 19587	14745 15483	4010 3527	647 577	76.00 % 79.05 %	20.67 % 18.01 %	3.33 % 2.95 %
Finance	19356 19523	13210 14003	5374 4834	772 686	68.25 % 71.73 %	27.76 % 24.76 %	3.99 % 3.51 %
Health	20070 19284	13826 14002	5470 4683	774 599	68.89 % 72.61 %	27.25 % 24.28 %	3.86 % 3.11 %
Pets	19339 18966	14505 14871	4153 3526	681 569	75.00 % 78.41 %	21.47 % 18.59 %	3.52 % 3.00 %
Sport & Fitness	18829 19022	13500 14216	4609 4125	720 681	71.70 % 74.73 %	24.48 % 21.69 %	3.82 % 3.58 %
Job & Career	19483 19122	13705 14138	4940 4283	838 701	70.34 % 73.94 %	25.36 % 22.40 %	4.30 % 3.67 %
Dating	19144 19131	12708 13313	5706 5142	730 676	66.38 % 69.59 %	29.81 % 26.88 %	3.81 % 3.53 %
Other	19360 18992	14482 14841	4160 3497	718 654	74.80 % 78.14 %	21.49 % 18.41 %	3.71 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 25476	17126 18287	6792 6309	1018 880	68.68 % 71.78 %	27.24 % 24.76 %	4.08 % 3.45 %
Outlook Mail	25476 24255	17594 17667	6864 5741	1018 847	69.06 % 72.84 %	26.94 % 23.67 %	4.00 % 3.49 %
Yahoo Mail	25025 25354	18161 19155	5914 5302	950 897	72.57 % 75.55 %	23.63 % 20.91 %	3.80 % 3.54 %
AOL Mail	25196 25013	18226 18922	6014 5245	956 846	72.34 % 75.65 %	23.87 % 20.97 %	3.79 % 3.38 %
Mail.com	25354 25526	18638 19533	5798 5140	918 853	73.51 % 76.52 %	22.87 % 20.14 %	3.62 % 3.34 %
Yandex Mail	25140 24784	17769 18366	6378 5564	993 854	70.68 % 74.10 %	25.37 % 22.45 %	3.95 % 3.45 %
GMX Mail	25275 24523	18283 18565	6121 5209	871 749	72.34 % 75.70 %	24.22 % 21.24 %	3.45 % 3.05 %
Zoho Mail	24954 25218	18499 19538	5542 4925	913 755	74.13 % 77.48 %	22.21 % 19.53 %	3.66 % 2.99 %
ProtonMail	24950 24674	18386 19079	5685 4891	879 704	73.69 % 77.32 %	22.79 % 19.82 %	3.52 % 2.85 %
Custom Mail	24989 24914	18888 19653	5224 4475	877 786	75.59 % 78.88 %	20.91 % 17.96 %	3.51 % 3.15 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.