Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
340.279 338.533	253.511 256.880	73.729 69.122	13.039 12.531

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.50 % 75.88 %	21.67 % 20.42 %	3.83 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26068 26106	20245 20616	4883 4599	940 891	77.66 % 78.97 %	18.73 % 17.62 %	3.61 % 3.41 %
Elektronics	26491 25936	19776 19849	5710 5189	1005 898	74.65 % 76.53 %	21.55 % 20.01 %	3.79 % 3.46 %
Entertainment	25685 25846	19178 19580	5547 5300	960 966	74.67 % 75.76 %	21.60 % 20.51 %	3.74 % 3.74 %
Cosmetics & Beauty	25892 26252	19246 19884	5628 5425	1018 943	74.33 % 75.74 %	21.74 % 20.67 %	3.93 % 3.59 %
Food & Drink	26185 25984	20326 20475	4935 4599	924 910	77.62 % 78.80 %	18.85 % 17.70 %	3.53 % 3.50 %
Home & Garden	26324 26496	20509 20922	4918 4667	897 907	77.91 % 78.96 %	18.68 % 17.61 %	3.41 % 3.42 %
Finance	26370 26393	18677 19109	6582 6236	1111 1048	70.83 % 72.40 %	24.96 % 23.63 %	4.21 % 3.97 %
Health	26727 26143	19106 19182	6539 6029	1082 932	71.49 % 73.37 %	24.47 % 23.06 %	4.05 % 3.57 %
Pets	26160 25953	20120 20309	5126 4749	914 895	76.91 % 78.25 %	19.59 % 18.30 %	3.49 % 3.45 %
Sport & Fitness	25563 25999	18868 19487	5688 5470	1007 1042	73.81 % 74.95 %	22.25 % 21.04 %	3.94 % 4.01 %
Job & Career	26493 25863	19188 19109	6147 5662	1158 1092	72.43 % 73.89 %	23.20 % 21.89 %	4.37 % 4.22 %
Dating	26040 25898	18116 18337	6886 6527	1038 1034	69.57 % 70.80 %	26.44 % 25.20 %	3.99 % 3.99 %
Other	26281 25664	20156 20021	5140 4670	985 973	76.69 % 78.01 %	19.56 % 18.20 %	3.75 % 3.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33735 34327	24009 24864	8267 8092	1459 1371	71.17 % 72.43 %	24.51 % 23.57 %	4.32 % 3.99 %
Outlook Mail	34296 33057	24552 24232	8335 7508	1409 1317	71.59 % 73.30 %	24.30 % 22.71 %	4.11 % 3.98 %
Yahoo Mail	34021 34245	25371 25874	7328 6999	1322 1372	74.57 % 75.56 %	21.54 % 20.44 %	3.89 % 4.01 %
AOL Mail	34143 33983	25353 25741	7445 6967	1345 1275	74.26 % 75.75 %	21.81 % 20.50 %	3.94 % 3.75 %
Mail.com	34377 34237	25987 26254	7116 6718	1274 1265	75.59 % 76.68 %	20.70 % 19.62 %	3.71 % 3.69 %
Yandex Mail	34008 33760	24736 25081	7875 7368	1397 1311	72.74 % 74.29 %	23.16 % 21.82 %	4.11 % 3.88 %
GMX Mail	34157 33415	25641 25523	7347 6737	1169 1155	75.07 % 76.38 %	21.51 % 20.16 %	3.42 % 3.46 %
Zoho Mail	33899 34062	25833 26451	6789 6442	1277 1169	76.21 % 77.66 %	20.03 % 18.91 %	3.77 % 3.43 %
ProtonMail	33839 33693	25777 26203	6851 6370	1211 1120	76.18 % 77.77 %	20.25 % 18.91 %	3.58 % 3.32 %
Custom Mail	33804 33754	26252 26657	6376 5921	1176 1176	77.66 % 78.97 %	18.86 % 17.54 %	3.48 % 3.48 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.