Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 283.943	208.929 215.108	65.587 58.995	10.792 9.840

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 75.76 %	22.99 % 20.78 %	3.78 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 21869	16671 17267	4335 3899	793 703	76.48 % 78.96 %	19.89 % 17.83 %	3.64 % 3.21 %
Elektronics	22216 21892	16272 16701	5106 4469	838 722	73.24 % 76.29 %	22.98 % 20.41 %	3.77 % 3.30 %
Entertainment	21462 21662	15739 16381	4919 4532	804 749	73.33 % 75.62 %	22.92 % 20.92 %	3.75 % 3.46 %
Cosmetics & Beauty	21782 21970	15922 16613	5029 4621	831 736	73.10 % 75.62 %	23.09 % 21.03 %	3.82 % 3.35 %
Food & Drink	22017 21762	16844 17154	4400 3898	773 710	76.50 % 78.83 %	19.98 % 17.91 %	3.51 % 3.26 %
Home & Garden	22094 22258	16975 17590	4369 3958	750 710	76.83 % 79.03 %	19.77 % 17.78 %	3.39 % 3.19 %
Finance	22010 22180	15270 15981	5843 5370	897 829	69.38 % 72.05 %	26.55 % 24.21 %	4.08 % 3.74 %
Health	22634 21922	15841 15993	5895 5193	898 736	69.99 % 72.95 %	26.04 % 23.69 %	3.97 % 3.36 %
Pets	21988 21625	16675 16950	4543 3985	770 690	75.84 % 78.38 %	20.66 % 18.43 %	3.50 % 3.19 %
Sport & Fitness	21377 21756	15528 16287	5029 4643	820 826	72.64 % 74.86 %	23.53 % 21.34 %	3.84 % 3.80 %
Job & Career	22138 21716	15778 16072	5406 4808	954 836	71.27 % 74.01 %	24.42 % 22.14 %	4.31 % 3.85 %
Dating	21750 21760	14738 15272	6161 5675	851 813	67.76 % 70.18 %	28.33 % 26.08 %	3.91 % 3.74 %
Other	22041 21571	16676 16847	4552 3944	813 780	75.66 % 78.10 %	20.65 % 18.28 %	3.69 % 3.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 28873	19735 20821	7368 6987	1190 1065	69.75 % 72.11 %	26.04 % 24.20 %	4.21 % 3.69 %
Outlook Mail	28844 27691	20234 20209	7441 6422	1169 1060	70.15 % 72.98 %	25.80 % 23.19 %	4.05 % 3.83 %
Yahoo Mail	28466 28801	20903 21757	6468 5954	1095 1090	73.43 % 75.54 %	22.72 % 20.67 %	3.85 % 3.78 %
AOL Mail	28643 28381	20956 21503	6580 5884	1107 994	73.16 % 75.77 %	22.97 % 20.73 %	3.86 % 3.50 %
Mail.com	28819 28958	21457 22206	6323 5754	1039 998	74.45 % 76.68 %	21.94 % 19.87 %	3.61 % 3.45 %
Yandex Mail	28526 28301	20428 21006	6953 6259	1145 1036	71.61 % 74.22 %	24.37 % 22.12 %	4.01 % 3.66 %
GMX Mail	28688 27894	21087 21203	6613 5779	988 912	73.50 % 76.01 %	23.05 % 20.72 %	3.44 % 3.27 %
Zoho Mail	28385 28622	21296 22234	6035 5492	1054 896	75.03 % 77.68 %	21.26 % 19.19 %	3.71 % 3.13 %
ProtonMail	28409 28103	21248 21808	6150 5440	1011 855	74.79 % 77.60 %	21.65 % 19.36 %	3.56 % 3.04 %
Custom Mail	28235 28319	21585 22361	5656 5024	994 934	76.45 % 78.96 %	20.03 % 17.74 %	3.52 % 3.30 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.