Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 379.280	286.199 302.413	80.048 66.340	14.771 10.527

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 79.73 %	21.01 % 17.49 %	3.88 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 28891	22779 23980	5293 4240	1040 671	78.25 % 83.00 %	18.18 % 14.68 %	3.57 % 2.32 %
Elektronics	29616 29519	22326 23738	6162 4991	1128 790	75.38 % 80.42 %	20.81 % 16.91 %	3.81 % 2.68 %
Entertainment	28782 29253	21665 23299	6025 5153	1092 801	75.27 % 79.65 %	20.93 % 17.62 %	3.79 % 2.74 %
Cosmetics & Beauty	29012 28851	21751 23012	6121 5078	1140 761	74.97 % 79.76 %	21.10 % 17.60 %	3.93 % 2.64 %
Food & Drink	29328 29248	22928 24220	5363 4330	1037 698	78.18 % 82.81 %	18.29 % 14.80 %	3.54 % 2.39 %
Home & Garden	29413 29172	23068 24148	5336 4279	1009 745	78.43 % 82.78 %	18.14 % 14.67 %	3.43 % 2.55 %
Finance	29693 29027	21255 22169	7166 5904	1272 954	71.58 % 76.37 %	24.13 % 20.34 %	4.28 % 3.29 %
Health	29946 29075	21642 22438	7074 5718	1230 919	72.27 % 77.17 %	23.62 % 19.67 %	4.11 % 3.16 %
Pets	29268 28838	22652 23626	5584 4477	1032 735	77.40 % 81.93 %	19.08 % 15.52 %	3.53 % 2.55 %
Sport & Fitness	28610 29303	21271 22963	6186 5451	1153 889	74.35 % 78.36 %	21.62 % 18.60 %	4.03 % 3.03 %
Job & Career	29681 29977	21669 23286	6699 5775	1313 916	73.01 % 77.68 %	22.57 % 19.26 %	4.42 % 3.06 %
Dating	29202 28772	20545 21515	7447 6346	1210 911	70.35 % 74.78 %	25.50 % 22.06 %	4.14 % 3.17 %
Other	29355 29354	22648 24019	5592 4598	1115 737	77.15 % 81.83 %	19.05 % 15.66 %	3.80 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 37995	27109 29121	8957 7736	1661 1138	71.86 % 76.64 %	23.74 % 20.36 %	4.40 % 3.00 %
Outlook Mail	38393 38521	27737 29640	9041 7685	1615 1196	72.24 % 76.95 %	23.55 % 19.95 %	4.21 % 3.10 %
Yahoo Mail	38051 37592	28569 29841	7987 6621	1495 1130	75.08 % 79.38 %	20.99 % 17.61 %	3.93 % 3.01 %
AOL Mail	38311 38134	28670 30306	8115 6723	1526 1105	74.83 % 79.47 %	21.18 % 17.63 %	3.98 % 2.90 %
Mail.com	38349 37958	29200 30580	7718 6329	1431 1049	76.14 % 80.56 %	20.13 % 16.67 %	3.73 % 2.76 %
Yandex Mail	38094 37874	27922 29531	8576 7180	1596 1163	73.30 % 77.97 %	22.51 % 18.96 %	4.19 % 3.07 %
GMX Mail	38320 37795	29044 30404	7944 6445	1332 946	75.79 % 80.44 %	20.73 % 17.05 %	3.48 % 2.50 %
Zoho Mail	37995 37695	29199 30742	7372 5973	1424 980	76.85 % 81.55 %	19.40 % 15.85 %	3.75 % 2.60 %
ProtonMail	37905 38502	29129 31351	7411 6219	1365 932	76.85 % 81.43 %	19.55 % 16.15 %	3.60 % 2.42 %
Custom Mail	37873 37214	29620 30897	6927 5429	1326 888	78.21 % 83.03 %	18.29 % 14.59 %	3.50 % 2.39 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.