Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 112.992	71.003 78.630	39.714 33.006	3.797 1.356

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 69.59 %	34.68 % 29.21 %	3.32 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8618	5735 6405	2587 2114	291 99	66.59 % 74.32 %	30.04 % 24.53 %	3.38 % 1.15 %
Elektronics	9286 8683	5718 6003	3257 2578	311 102	61.58 % 69.14 %	35.07 % 29.69 %	3.35 % 1.17 %
Entertainment	8306 8610	5116 5943	2925 2559	265 108	61.59 % 69.02 %	35.22 % 29.72 %	3.19 % 1.25 %
Cosmetics & Beauty	8745 8317	5405 5742	3050 2474	290 101	61.81 % 69.04 %	34.88 % 29.75 %	3.32 % 1.21 %
Food & Drink	8906 8922	5948 6626	2663 2184	295 112	66.79 % 74.27 %	29.90 % 24.48 %	3.31 % 1.26 %
Home & Garden	8832 8650	5910 6431	2629 2110	293 109	66.92 % 74.35 %	29.77 % 24.39 %	3.32 % 1.26 %
Finance	9006 8362	5104 5375	3607 2894	295 93	56.67 % 64.28 %	40.05 % 34.61 %	3.28 % 1.11 %
Health	9256 8399	5239 5383	3715 2910	302 106	56.60 % 64.09 %	40.14 % 34.65 %	3.26 % 1.26 %
Pets	8877 8612	5908 6375	2673 2134	296 103	66.55 % 74.02 %	30.11 % 24.78 %	3.33 % 1.20 %
Sport & Fitness	8327 8954	5127 6185	2924 2660	276 109	61.57 % 69.08 %	35.11 % 29.71 %	3.31 % 1.22 %
Job & Career	9027 9263	5562 6402	3155 2749	310 112	61.62 % 69.11 %	34.95 % 29.68 %	3.43 % 1.21 %
Dating	8500 8573	4360 5075	3865 3398	275 100	51.29 % 59.20 %	45.47 % 39.64 %	3.24 % 1.17 %
Other	8833 9029	5871 6685	2664 2242	298 102	66.47 % 74.04 %	30.16 % 24.83 %	3.37 % 1.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11261	6228 7213	4464 3913	373 135	56.29 % 64.05 %	40.34 % 34.75 %	3.37 % 1.20 %
Outlook Mail	11924 11659	6929 7658	4595 3856	400 145	58.11 % 65.68 %	38.54 % 33.07 %	3.35 % 1.24 %
Yahoo Mail	11252 10894	7147 7713	3736 3042	369 139	63.52 % 70.80 %	33.20 % 27.92 %	3.28 % 1.28 %
AOL Mail	11470 11520	7274 8181	3827 3201	369 138	63.42 % 71.02 %	33.37 % 27.79 %	3.22 % 1.20 %
Mail.com	11602 11497	7446 8276	3765 3085	391 136	64.18 % 71.98 %	32.45 % 26.83 %	3.37 % 1.18 %
Yandex Mail	11517 11252	7058 7737	4078 3384	381 131	61.28 % 68.76 %	35.41 % 30.07 %	3.31 % 1.16 %
GMX Mail	11706 11185	7059 7587	4256 3456	391 142	60.30 % 67.83 %	36.36 % 30.90 %	3.34 % 1.27 %
Zoho Mail	11424 10993	7364 7888	3685 2979	375 126	64.46 % 71.75 %	32.26 % 27.10 %	3.28 % 1.15 %
ProtonMail	11383 11995	7110 8434	3893 3428	380 133	62.46 % 70.31 %	34.20 % 28.58 %	3.34 % 1.11 %
Custom Mail	11171 10736	7388 7943	3415 2662	368 131	66.14 % 73.98 %	30.57 % 24.80 %	3.29 % 1.22 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.