Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.707 351.798	264.242 279.573	75.824 62.689	13.641 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.71 % 79.47 %	21.44 % 17.82 %	3.86 % 2.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27115 26772	21106 22150	5025 3999	984 623	77.84 % 82.74 %	18.53 % 14.94 %	3.63 % 2.33 %
Elektronics	27543 27370	20621 21939	5863 4724	1059 707	74.87 % 80.16 %	21.29 % 17.26 %	3.84 % 2.58 %
Entertainment	26700 27047	19989 21475	5706 4859	1005 713	74.87 % 79.40 %	21.37 % 17.97 %	3.76 % 2.64 %
Cosmetics & Beauty	26913 26772	20058 21284	5790 4794	1065 694	74.53 % 79.50 %	21.51 % 17.91 %	3.96 % 2.59 %
Food & Drink	27192 27172	21162 22441	5075 4097	955 634	77.82 % 82.59 %	18.66 % 15.08 %	3.51 % 2.33 %
Home & Garden	27323 27021	21337 22310	5055 4036	931 675	78.09 % 82.57 %	18.50 % 14.94 %	3.41 % 2.50 %
Finance	27504 26961	19566 20506	6780 5585	1158 870	71.14 % 76.06 %	24.65 % 20.72 %	4.21 % 3.23 %
Health	27766 26933	19924 20702	6713 5405	1129 826	71.76 % 76.86 %	24.18 % 20.07 %	4.07 % 3.07 %
Pets	27130 26792	20912 21909	5269 4229	949 654	77.08 % 81.77 %	19.42 % 15.78 %	3.50 % 2.44 %
Sport & Fitness	26550 27182	19639 21237	5850 5146	1061 799	73.97 % 78.13 %	22.03 % 18.93 %	4.00 % 2.94 %
Job & Career	27524 27808	19990 21535	6327 5440	1207 833	72.63 % 77.44 %	22.99 % 19.56 %	4.39 % 3.00 %
Dating	27140 26725	18956 19855	7080 6040	1104 830	69.85 % 74.29 %	26.09 % 22.60 %	4.07 % 3.11 %
Other	27307 27243	20982 22230	5291 4335	1034 678	76.84 % 81.60 %	19.38 % 15.91 %	3.79 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35032 35243	25004 26882	8496 7320	1532 1041	71.37 % 76.28 %	24.25 % 20.77 %	4.37 % 2.95 %
Outlook Mail	35644 35752	25599 27420	8567 7261	1478 1071	71.82 % 76.70 %	24.03 % 20.31 %	4.15 % 3.00 %
Yahoo Mail	35382 34694	26451 27481	7552 6211	1379 1002	74.76 % 79.21 %	21.34 % 17.90 %	3.90 % 2.89 %
AOL Mail	35534 35420	26454 28061	7668 6343	1412 1016	74.45 % 79.22 %	21.58 % 17.91 %	3.97 % 2.87 %
Mail.com	35676 35258	27029 28342	7316 5979	1331 937	75.76 % 80.38 %	20.51 % 16.96 %	3.73 % 2.66 %
Yandex Mail	35283 35235	25733 27385	8092 6791	1458 1059	72.93 % 77.72 %	22.93 % 19.27 %	4.13 % 3.01 %
GMX Mail	35529 35062	26764 28085	7545 6114	1220 863	75.33 % 80.10 %	21.24 % 17.44 %	3.43 % 2.46 %
Zoho Mail	35259 34913	26939 28371	6987 5643	1333 899	76.40 % 81.26 %	19.82 % 16.16 %	3.78 % 2.57 %
ProtonMail	35224 35794	26912 29040	7043 5909	1269 845	76.40 % 81.13 %	19.99 % 16.51 %	3.60 % 2.36 %
Custom Mail	35144 34427	27357 28506	6558 5118	1229 803	77.84 % 82.80 %	18.66 % 14.87 %	3.50 % 2.33 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.