Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 249.827	181.570 193.679	60.332 50.051	9.393 6.097

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 77.53 %	24.01 % 20.03 %	3.74 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 18816	14501 15245	3981 3170	701 401	75.59 % 81.02 %	20.75 % 16.85 %	3.65 % 2.13 %
Elektronics	19654 19438	14193 15167	4731 3813	730 458	72.21 % 78.03 %	24.07 % 19.62 %	3.71 % 2.36 %
Entertainment	18893 19145	13676 14818	4522 3876	695 451	72.39 % 77.40 %	23.93 % 20.25 %	3.68 % 2.36 %
Cosmetics & Beauty	19187 18958	13834 14703	4634 3820	719 435	72.10 % 77.56 %	24.15 % 20.15 %	3.75 % 2.29 %
Food & Drink	19395 19454	14685 15734	4042 3293	668 427	75.72 % 80.88 %	20.84 % 16.93 %	3.44 % 2.19 %
Home & Garden	19402 19183	14745 15523	4010 3213	647 447	76.00 % 80.92 %	20.67 % 16.75 %	3.33 % 2.33 %
Finance	19356 19143	13210 14103	5374 4470	772 570	68.25 % 73.67 %	27.76 % 23.35 %	3.99 % 2.98 %
Health	20070 18987	13826 14115	5470 4339	774 533	68.89 % 74.34 %	27.25 % 22.85 %	3.86 % 2.81 %
Pets	19339 18993	14505 15235	4153 3329	681 429	75.00 % 80.21 %	21.47 % 17.53 %	3.52 % 2.26 %
Sport & Fitness	18829 19329	13500 14745	4609 4080	720 504	71.70 % 76.28 %	24.48 % 21.11 %	3.82 % 2.61 %
Job & Career	19483 19859	13705 15038	4940 4295	838 526	70.34 % 75.72 %	25.36 % 21.63 %	4.30 % 2.65 %
Dating	19144 18999	12708 13602	5706 4910	730 487	66.38 % 71.59 %	29.81 % 25.84 %	3.81 % 2.56 %
Other	19360 19523	14482 15651	4160 3443	718 429	74.80 % 80.17 %	21.49 % 17.64 %	3.71 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 25003	17126 18476	6792 5860	1018 667	68.68 % 73.90 %	27.24 % 23.44 %	4.08 % 2.67 %
Outlook Mail	25476 25589	17594 19071	6864 5831	1018 687	69.06 % 74.53 %	26.94 % 22.79 %	4.00 % 2.68 %
Yahoo Mail	25025 24510	18161 19010	5914 4858	950 642	72.57 % 77.56 %	23.63 % 19.82 %	3.80 % 2.62 %
AOL Mail	25196 25284	18226 19640	6014 5012	956 632	72.34 % 77.68 %	23.87 % 19.82 %	3.79 % 2.50 %
Mail.com	25354 25126	18638 19764	5798 4754	918 608	73.51 % 78.66 %	22.87 % 18.92 %	3.62 % 2.42 %
Yandex Mail	25140 25030	17769 19017	6378 5348	993 665	70.68 % 75.98 %	25.37 % 21.37 %	3.95 % 2.66 %
GMX Mail	25275 24790	18283 19260	6121 4978	871 552	72.34 % 77.69 %	24.22 % 20.08 %	3.45 % 2.23 %
Zoho Mail	24954 24635	18499 19558	5542 4497	913 580	74.13 % 79.39 %	22.21 % 18.25 %	3.66 % 2.35 %
ProtonMail	24950 25553	18386 20159	5685 4841	879 553	73.69 % 78.89 %	22.79 % 18.94 %	3.52 % 2.16 %
Custom Mail	24989 24307	18888 19724	5224 4072	877 511	75.59 % 81.15 %	20.91 % 16.75 %	3.51 % 2.10 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.