Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.297 188.212	131.441 141.913	50.998 42.350	6.858 3.949

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.44 % 75.40 %	26.94 % 22.50 %	3.62 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14488 14304	10610 11339	3362 2700	516 265	73.23 % 79.27 %	23.21 % 18.88 %	3.56 % 1.85 %
Elektronics	14934 14666	10344 11108	4059 3262	531 296	69.26 % 75.74 %	27.18 % 22.24 %	3.56 % 2.02 %
Entertainment	14138 14471	9829 10888	3802 3289	507 294	69.52 % 75.24 %	26.89 % 22.73 %	3.59 % 2.03 %
Cosmetics & Beauty	14485 14164	10050 10656	3926 3211	509 297	69.38 % 75.23 %	27.10 % 22.67 %	3.51 % 2.10 %
Food & Drink	14707 14755	10770 11667	3431 2799	506 289	73.23 % 79.07 %	23.33 % 18.97 %	3.44 % 1.96 %
Home & Garden	14541 14372	10690 11375	3376 2710	475 287	73.52 % 79.15 %	23.22 % 18.86 %	3.27 % 2.00 %
Finance	14614 14233	9487 10145	4567 3751	560 337	64.92 % 71.28 %	31.25 % 26.35 %	3.83 % 2.37 %
Health	15226 14102	9987 10080	4685 3679	554 343	65.59 % 71.48 %	30.77 % 26.09 %	3.64 % 2.43 %
Pets	14493 14306	10508 11227	3468 2789	517 290	72.50 % 78.48 %	23.93 % 19.50 %	3.57 % 2.03 %
Sport & Fitness	14040 14678	9668 10909	3840 3440	532 329	68.86 % 74.32 %	27.35 % 23.44 %	3.79 % 2.24 %
Job & Career	14745 15105	10015 11160	4130 3598	600 347	67.92 % 73.88 %	28.01 % 23.82 %	4.07 % 2.30 %
Dating	14242 14200	8859 9687	4856 4212	527 301	62.20 % 68.22 %	34.10 % 29.66 %	3.70 % 2.12 %
Other	14644 14856	10624 11672	3496 2910	524 274	72.55 % 78.57 %	23.87 % 19.59 %	3.58 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18722 18858	12258 13473	5748 4984	716 401	65.47 % 71.44 %	30.70 % 26.43 %	3.82 % 2.13 %
Outlook Mail	19413 19269	12812 13902	5852 4927	749 440	66.00 % 72.15 %	30.14 % 25.57 %	3.86 % 2.28 %
Yahoo Mail	18792 18380	13174 13922	4939 4036	679 422	70.10 % 75.75 %	26.28 % 21.96 %	3.61 % 2.30 %
AOL Mail	18995 19057	13267 14454	5034 4187	694 416	69.84 % 75.85 %	26.50 % 21.97 %	3.65 % 2.18 %
Mail.com	19126 18960	13568 14565	4872 4000	686 395	70.94 % 76.82 %	25.47 % 21.10 %	3.59 % 2.08 %
Yandex Mail	18925 18772	12899 13900	5325 4452	701 420	68.16 % 74.05 %	28.14 % 23.72 %	3.70 % 2.24 %
GMX Mail	19031 18751	13132 14075	5255 4303	644 373	69.00 % 75.06 %	27.61 % 22.95 %	3.38 % 1.99 %
Zoho Mail	18817 18489	13451 14290	4696 3819	670 380	71.48 % 77.29 %	24.96 % 20.66 %	3.56 % 2.06 %
ProtonMail	18729 19524	13200 14962	4872 4211	657 351	70.48 % 76.63 %	26.01 % 21.57 %	3.51 % 1.80 %
Custom Mail	18747 18152	13680 14370	4405 3431	662 351	72.97 % 79.16 %	23.50 % 18.90 %	3.53 % 1.93 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.