Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.524 277.418	203.530 216.875	64.511 53.514	10.483 7.029

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.07 % 78.18 %	23.16 % 19.29 %	3.76 % 2.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21263 20963	16237 17102	4259 3398	767 463	76.36 % 81.58 %	20.03 % 16.21 %	3.61 % 2.21 %
Elektronics	21675 21605	15839 17022	5025 4069	811 514	73.07 % 78.79 %	23.18 % 18.83 %	3.74 % 2.38 %
Entertainment	20949 21281	15330 16601	4838 4148	781 532	73.18 % 78.01 %	23.09 % 19.49 %	3.73 % 2.50 %
Cosmetics & Beauty	21282 21046	15525 16457	4950 4081	807 508	72.95 % 78.20 %	23.26 % 19.39 %	3.79 % 2.41 %
Food & Drink	21519 21581	16437 17578	4329 3519	753 484	76.38 % 81.45 %	20.12 % 16.31 %	3.50 % 2.24 %
Home & Garden	21557 21231	16536 17306	4297 3425	724 500	76.71 % 81.51 %	19.93 % 16.13 %	3.36 % 2.36 %
Finance	21469 21300	14855 15868	5745 4782	869 650	69.19 % 74.50 %	26.76 % 22.45 %	4.05 % 3.05 %
Health	22116 21085	15428 15846	5808 4622	880 617	69.76 % 75.15 %	26.26 % 21.92 %	3.98 % 2.93 %
Pets	21431 21158	16222 17081	4459 3586	750 491	75.69 % 80.73 %	20.81 % 16.95 %	3.50 % 2.32 %
Sport & Fitness	20917 21547	15160 16577	4953 4388	804 582	72.48 % 76.93 %	23.68 % 20.36 %	3.84 % 2.70 %
Job & Career	21626 21991	15381 16776	5314 4606	931 609	71.12 % 76.29 %	24.57 % 20.94 %	4.31 % 2.77 %
Dating	21169 21021	14299 15243	6057 5203	813 575	67.55 % 72.51 %	28.61 % 24.75 %	3.84 % 2.74 %
Other	21551 21609	16281 17418	4477 3687	793 504	75.55 % 80.61 %	20.77 % 17.06 %	3.68 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27638 27705	19221 20698	7255 6246	1162 761	69.55 % 74.71 %	26.25 % 22.54 %	4.20 % 2.75 %
Outlook Mail	28149 28364	19702 21340	7321 6229	1126 795	69.99 % 75.24 %	26.01 % 21.96 %	4.00 % 2.80 %
Yahoo Mail	27780 27218	20361 21264	6356 5225	1063 729	73.29 % 78.12 %	22.88 % 19.20 %	3.83 % 2.68 %
AOL Mail	27919 27997	20382 21888	6458 5372	1079 737	73.00 % 78.18 %	23.13 % 19.19 %	3.86 % 2.63 %
Mail.com	28112 27894	20897 22100	6209 5094	1006 700	74.33 % 79.23 %	22.09 % 18.26 %	3.58 % 2.51 %
Yandex Mail	27854 27787	19912 21265	6834 5748	1108 774	71.49 % 76.53 %	24.54 % 20.69 %	3.98 % 2.79 %
GMX Mail	28019 27592	20545 21649	6515 5289	959 654	73.33 % 78.46 %	23.25 % 19.17 %	3.42 % 2.37 %
Zoho Mail	27714 27534	20756 22054	5934 4821	1024 659	74.89 % 80.10 %	21.41 % 17.51 %	3.69 % 2.39 %
ProtonMail	27756 28247	20710 22488	6059 5125	987 634	74.61 % 79.61 %	21.83 % 18.14 %	3.56 % 2.24 %
Custom Mail	27583 27080	21044 22129	5570 4365	969 586	76.29 % 81.72 %	20.19 % 16.12 %	3.51 % 2.16 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.