Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.792 311.199	231.266 245.323	69.649 57.686	11.877 8.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.94 % 78.83 %	22.27 % 18.54 %	3.80 % 2.63 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23926 23624	18458 19409	4609 3676	859 539	77.15 % 82.16 %	19.26 % 15.56 %	3.59 % 2.28 %
Elektronics	24330 24199	18013 19243	5404 4363	913 593	74.04 % 79.52 %	22.21 % 18.03 %	3.75 % 2.45 %
Entertainment	23541 23913	17441 18821	5225 4473	875 619	74.09 % 78.71 %	22.20 % 18.71 %	3.72 % 2.59 %
Cosmetics & Beauty	23877 23626	17608 18619	5332 4406	937 601	73.74 % 78.81 %	22.33 % 18.65 %	3.92 % 2.54 %
Food & Drink	24092 24151	18583 19817	4666 3784	843 550	77.13 % 82.05 %	19.37 % 15.67 %	3.50 % 2.28 %
Home & Garden	24193 23934	18736 19638	4639 3715	818 581	77.44 % 82.05 %	19.17 % 15.52 %	3.38 % 2.43 %
Finance	24166 23791	16956 17901	6211 5136	999 754	70.16 % 75.24 %	25.70 % 21.59 %	4.13 % 3.17 %
Health	24656 23712	17455 18019	6215 4973	986 720	70.79 % 75.99 %	25.21 % 20.97 %	4.00 % 3.04 %
Pets	24122 23721	18444 19274	4843 3878	835 569	76.46 % 81.25 %	20.08 % 16.35 %	3.46 % 2.40 %
Sport & Fitness	23502 24063	17228 18661	5361 4726	913 676	73.30 % 77.55 %	22.81 % 19.64 %	3.88 % 2.81 %
Job & Career	24281 24623	17456 18916	5769 4983	1056 724	71.89 % 76.82 %	23.76 % 20.24 %	4.35 % 2.94 %
Dating	23937 23645	16468 17378	6530 5589	939 678	68.80 % 73.50 %	27.28 % 23.64 %	3.92 % 2.87 %
Other	24169 24197	18420 19627	4845 3984	904 586	76.21 % 81.11 %	20.05 % 16.46 %	3.74 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31001 31148	21876 23525	7811 6738	1314 885	70.57 % 75.53 %	25.20 % 21.63 %	4.24 % 2.84 %
Outlook Mail	31564 31739	22398 24115	7887 6703	1279 921	70.96 % 75.98 %	24.99 % 21.12 %	4.05 % 2.90 %
Yahoo Mail	31272 30656	23170 24111	6905 5681	1197 864	74.09 % 78.65 %	22.08 % 18.53 %	3.83 % 2.82 %
AOL Mail	31323 31342	23108 24661	6998 5811	1217 870	73.77 % 78.68 %	22.34 % 18.54 %	3.89 % 2.78 %
Mail.com	31626 31177	23753 24877	6723 5485	1150 815	75.11 % 79.79 %	21.26 % 17.59 %	3.64 % 2.61 %
Yandex Mail	31272 31118	22582 24008	7415 6211	1275 899	72.21 % 77.15 %	23.71 % 19.96 %	4.08 % 2.89 %
GMX Mail	31447 31000	23380 24574	6983 5668	1084 758	74.35 % 79.27 %	22.21 % 18.28 %	3.45 % 2.45 %
Zoho Mail	31094 30847	23524 24900	6407 5191	1163 756	75.65 % 80.72 %	20.61 % 16.83 %	3.74 % 2.45 %
ProtonMail	31144 31650	23538 25439	6501 5481	1105 730	75.58 % 80.38 %	20.87 % 17.32 %	3.55 % 2.31 %
Custom Mail	31049 30522	23937 25113	6019 4717	1093 692	77.09 % 82.28 %	19.39 % 15.45 %	3.52 % 2.27 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.