Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.234	159.455 170.422	56.164 46.669	8.235 5.143

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 76.69 %	25.09 % 21.00 %	3.68 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 16864	12737 13539	3697 2973	621 352	74.68 % 80.28 %	21.68 % 17.63 %	3.64 % 2.09 %
Elektronics	17571 17317	12507 13356	4432 3570	632 391	71.18 % 77.13 %	25.22 % 20.62 %	3.60 % 2.26 %
Entertainment	16807 17088	11987 13087	4200 3622	620 379	71.32 % 76.59 %	24.99 % 21.20 %	3.69 % 2.22 %
Cosmetics & Beauty	17088 16823	12135 12891	4316 3557	637 375	71.01 % 76.63 %	25.26 % 21.14 %	3.73 % 2.23 %
Food & Drink	17317 17351	12957 13913	3768 3074	592 364	74.82 % 80.19 %	21.76 % 17.72 %	3.42 % 2.10 %
Home & Garden	17277 17030	12973 13661	3734 2993	570 376	75.09 % 80.22 %	21.61 % 17.57 %	3.30 % 2.21 %
Finance	17224 16979	11543 12352	5008 4162	673 465	67.02 % 72.75 %	29.08 % 24.51 %	3.91 % 2.74 %
Health	17938 16769	12136 12278	5119 4044	683 447	67.66 % 73.22 %	28.54 % 24.12 %	3.81 % 2.67 %
Pets	17211 16858	12765 13408	3848 3085	598 365	74.17 % 79.53 %	22.36 % 18.30 %	3.47 % 2.17 %
Sport & Fitness	16731 17158	11847 12956	4267 3784	617 418	70.81 % 75.51 %	25.50 % 22.05 %	3.69 % 2.44 %
Job & Career	17395 17743	12084 13308	4582 3994	729 441	69.47 % 75.00 %	26.34 % 22.51 %	4.19 % 2.49 %
Dating	17000 16864	11032 11844	5334 4606	634 414	64.89 % 70.23 %	31.38 % 27.31 %	3.73 % 2.45 %
Other	17240 17390	12752 13829	3859 3205	629 356	73.97 % 79.52 %	22.38 % 18.43 %	3.65 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22300	15039 16263	6336 5485	879 552	67.58 % 72.93 %	28.47 % 24.60 %	3.95 % 2.48 %
Outlook Mail	22861 22730	15532 16723	6428 5432	901 575	67.94 % 73.57 %	28.12 % 23.90 %	3.94 % 2.53 %
Yahoo Mail	22213 21722	15919 16688	5468 4486	826 548	71.67 % 76.83 %	24.62 % 20.65 %	3.72 % 2.52 %
AOL Mail	22384 22484	15966 17288	5571 4650	847 546	71.33 % 76.89 %	24.89 % 20.68 %	3.78 % 2.43 %
Mail.com	22577 22377	16397 17446	5382 4419	798 512	72.63 % 77.96 %	23.84 % 19.75 %	3.53 % 2.29 %
Yandex Mail	22428 22215	15655 16712	5913 4948	860 555	69.80 % 75.23 %	26.36 % 22.27 %	3.83 % 2.50 %
GMX Mail	22479 22151	15986 16986	5728 4691	765 474	71.12 % 76.68 %	25.48 % 21.18 %	3.40 % 2.14 %
Zoho Mail	22248 21878	16286 17195	5165 4198	797 485	73.20 % 78.59 %	23.22 % 19.19 %	3.58 % 2.22 %
ProtonMail	22179 22879	16075 17844	5319 4574	785 461	72.48 % 77.99 %	23.98 % 19.99 %	3.54 % 2.01 %
Custom Mail	22231 21498	16600 17277	4854 3786	777 435	74.67 % 80.37 %	21.83 % 17.61 %	3.50 % 2.02 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.