Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.274	159.455 160.986	56.164 54.001	8.235 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 72.43 %	25.09 % 24.29 %	3.68 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17232	12737 13048	3697 3654	621 530	74.68 % 75.72 %	21.68 % 21.20 %	3.64 % 3.08 %
Elektronics	17571 17040	12507 12434	4432 4075	632 531	71.18 % 72.97 %	25.22 % 23.91 %	3.60 % 3.12 %
Entertainment	16807 16947	11987 12215	4200 4150	620 582	71.32 % 72.08 %	24.99 % 24.49 %	3.69 % 3.43 %
Cosmetics & Beauty	17088 17168	12135 12390	4316 4193	637 585	71.01 % 72.17 %	25.26 % 24.42 %	3.73 % 3.41 %
Food & Drink	17317 17117	12957 12975	3768 3613	592 529	74.82 % 75.80 %	21.76 % 21.11 %	3.42 % 3.09 %
Home & Garden	17277 17348	12973 13146	3734 3704	570 498	75.09 % 75.78 %	21.61 % 21.35 %	3.30 % 2.87 %
Finance	17224 16952	11543 11603	5008 4729	673 620	67.02 % 68.45 %	29.08 % 27.90 %	3.91 % 3.66 %
Health	17938 17305	12136 11979	5119 4771	683 555	67.66 % 69.22 %	28.54 % 27.57 %	3.81 % 3.21 %
Pets	17211 16534	12765 12527	3848 3492	598 515	74.17 % 75.77 %	22.36 % 21.12 %	3.47 % 3.11 %
Sport & Fitness	16731 16762	11847 12063	4267 4127	617 572	70.81 % 71.97 %	25.50 % 24.62 %	3.69 % 3.41 %
Job & Career	17395 16864	12084 12026	4582 4240	729 598	69.47 % 71.31 %	26.34 % 25.14 %	4.19 % 3.55 %
Dating	17000 17953	11032 11757	5334 5573	634 623	64.89 % 65.49 %	31.38 % 31.04 %	3.73 % 3.47 %
Other	17240 17052	12752 12823	3859 3680	629 549	73.97 % 75.20 %	22.38 % 21.58 %	3.65 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22358	15039 15300	6336 6263	879 795	67.58 % 68.43 %	28.47 % 28.01 %	3.95 % 3.56 %
Outlook Mail	22861 21719	15532 15169	6428 5807	901 743	67.94 % 69.84 %	28.12 % 26.74 %	3.94 % 3.42 %
Yahoo Mail	22213 22409	15919 16243	5468 5399	826 767	71.67 % 72.48 %	24.62 % 24.09 %	3.72 % 3.42 %
AOL Mail	22384 22519	15966 16341	5571 5445	847 733	71.33 % 72.57 %	24.89 % 24.18 %	3.78 % 3.26 %
Mail.com	22577 22538	16397 16535	5382 5253	798 750	72.63 % 73.36 %	23.84 % 23.31 %	3.53 % 3.33 %
Yandex Mail	22428 22281	15655 15830	5913 5672	860 779	69.80 % 71.05 %	26.36 % 25.46 %	3.83 % 3.50 %
GMX Mail	22479 22227	15986 16126	5728 5395	765 706	71.12 % 72.55 %	25.48 % 24.27 %	3.40 % 3.18 %
Zoho Mail	22248 22604	16286 16702	5165 5218	797 684	73.20 % 73.89 %	23.22 % 23.08 %	3.58 % 3.03 %
ProtonMail	22179 21776	16075 16101	5319 5001	785 674	72.48 % 73.94 %	23.98 % 22.97 %	3.54 % 3.10 %
Custom Mail	22231 21843	16600 16639	4854 4548	777 656	74.67 % 76.18 %	21.83 % 20.82 %	3.50 % 3.00 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.