Benchmark Email and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.949
304.026
|
225.728
226.835
|
68.625
66.491
|
11.596
10.700
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.78 %
74.61 %
|
22.43 %
21.87 %
|
3.79 %
3.52 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23414
23576
|
18030
18328
|
4541
4500
|
843
748
|
77.01 %
77.74 %
|
19.39 %
19.09 %
|
3.60 %
3.17 %
|
Elektronics |
23803
23486
|
17577
17710
|
5330
5001
|
896
775
|
73.84 %
75.41 %
|
22.39 %
21.29 %
|
3.76 %
3.30 %
|
Entertainment |
23010
23119
|
17006
17147
|
5147
5104
|
857
868
|
73.91 %
74.17 %
|
22.37 %
22.08 %
|
3.72 %
3.75 %
|
Cosmetics & Beauty |
23367
23435
|
17195
17438
|
5258
5163
|
914
834
|
73.59 %
74.41 %
|
22.50 %
22.03 %
|
3.91 %
3.56 %
|
Food & Drink |
23591
23284
|
18161
18121
|
4601
4426
|
829
737
|
76.98 %
77.83 %
|
19.50 %
19.01 %
|
3.51 %
3.17 %
|
Home & Garden |
23681
23718
|
18310
18429
|
4573
4554
|
798
735
|
77.32 %
77.70 %
|
19.31 %
19.20 %
|
3.37 %
3.10 %
|
Finance |
23659
23286
|
16556
16543
|
6125
5826
|
978
917
|
69.98 %
71.04 %
|
25.89 %
25.02 %
|
4.13 %
3.94 %
|
Health |
24165
23520
|
17069
16886
|
6137
5788
|
959
846
|
70.64 %
71.79 %
|
25.40 %
24.61 %
|
3.97 %
3.60 %
|
Pets |
23565
22786
|
17984
17628
|
4762
4380
|
819
778
|
76.32 %
77.36 %
|
20.21 %
19.22 %
|
3.48 %
3.41 %
|
Sport & Fitness |
22938
22941
|
16785
16965
|
5269
5139
|
884
837
|
73.18 %
73.95 %
|
22.97 %
22.40 %
|
3.85 %
3.65 %
|
Job & Career |
23722
23240
|
17020
16980
|
5674
5353
|
1028
907
|
71.75 %
73.06 %
|
23.92 %
23.03 %
|
4.33 %
3.90 %
|
Dating |
23400
24272
|
16046
16672
|
6437
6673
|
917
927
|
68.57 %
68.69 %
|
27.51 %
27.49 %
|
3.92 %
3.82 %
|
Other |
23634
23363
|
17989
17988
|
4771
4584
|
874
791
|
76.11 %
76.99 %
|
20.19 %
19.62 %
|
3.70 %
3.39 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30311
30447
|
21329
21599
|
7698
7655
|
1284
1193
|
70.37 %
70.94 %
|
25.40 %
25.14 %
|
4.24 %
3.92 %
|
Outlook Mail |
30891
29976
|
21866
21611
|
7773
7214
|
1252
1151
|
70.78 %
72.09 %
|
25.16 %
24.07 %
|
4.05 %
3.84 %
|
Yahoo Mail |
30553
30468
|
22592
22691
|
6791
6680
|
1170
1097
|
73.94 %
74.47 %
|
22.23 %
21.92 %
|
3.83 %
3.60 %
|
AOL Mail |
30655
30692
|
22574
22831
|
6895
6758
|
1186
1103
|
73.64 %
74.39 %
|
22.49 %
22.02 %
|
3.87 %
3.59 %
|
Mail.com |
30930
30597
|
23187
23069
|
6622
6454
|
1121
1074
|
74.97 %
75.40 %
|
21.41 %
21.09 %
|
3.62 %
3.51 %
|
Yandex Mail |
30609
30476
|
22070
22235
|
7304
7077
|
1235
1164
|
72.10 %
72.96 %
|
23.86 %
23.22 %
|
4.03 %
3.82 %
|
GMX Mail |
30756
30440
|
22804
22893
|
6888
6547
|
1064
1000
|
74.14 %
75.21 %
|
22.40 %
21.51 %
|
3.46 %
3.29 %
|
Zoho Mail |
30439
30843
|
22991
23481
|
6315
6369
|
1133
993
|
75.53 %
76.13 %
|
20.75 %
20.65 %
|
3.72 %
3.22 %
|
ProtonMail |
30467
29997
|
22974
22943
|
6412
6085
|
1081
969
|
75.41 %
76.48 %
|
21.05 %
20.29 %
|
3.55 %
3.23 %
|
Custom Mail |
30338
30090
|
23341
23482
|
5927
5652
|
1070
956
|
76.94 %
78.04 %
|
19.54 %
18.78 %
|
3.53 %
3.18 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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