Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.707 351.825	264.242 265.539	75.824 73.642	13.641 12.644

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.71 % 75.47 %	21.44 % 20.93 %	3.86 % 3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27115 27230	21106 21361	5025 4977	984 892	77.84 % 78.45 %	18.53 % 18.28 %	3.63 % 3.28 %
Elektronics	27543 27177	20621 20749	5863 5516	1059 912	74.87 % 76.35 %	21.29 % 20.30 %	3.84 % 3.36 %
Entertainment	26700 26768	19989 20097	5706 5648	1005 1023	74.87 % 75.08 %	21.37 % 21.10 %	3.76 % 3.82 %
Cosmetics & Beauty	26913 27049	20058 20360	5790 5709	1065 980	74.53 % 75.27 %	21.51 % 21.11 %	3.96 % 3.62 %
Food & Drink	27192 27132	21162 21354	5075 4931	955 847	77.82 % 78.70 %	18.66 % 18.17 %	3.51 % 3.12 %
Home & Garden	27323 27458	21337 21552	5055 5040	931 866	78.09 % 78.49 %	18.50 % 18.36 %	3.41 % 3.15 %
Finance	27504 26977	19566 19463	6780 6451	1158 1063	71.14 % 72.15 %	24.65 % 23.91 %	4.21 % 3.94 %
Health	27766 27220	19924 19844	6713 6377	1129 999	71.76 % 72.90 %	24.18 % 23.43 %	4.07 % 3.67 %
Pets	27130 26335	20912 20530	5269 4884	949 921	77.08 % 77.96 %	19.42 % 18.55 %	3.50 % 3.50 %
Sport & Fitness	26550 26574	19639 19857	5850 5720	1061 997	73.97 % 74.72 %	22.03 % 21.52 %	4.00 % 3.75 %
Job & Career	27524 26901	19990 19825	6327 5981	1207 1095	72.63 % 73.70 %	22.99 % 22.23 %	4.39 % 4.07 %
Dating	27140 27981	18956 19558	7080 7306	1104 1117	69.85 % 69.90 %	26.09 % 26.11 %	4.07 % 3.99 %
Other	27307 27023	20982 20989	5291 5102	1034 932	76.84 % 77.67 %	19.38 % 18.88 %	3.79 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35032 35265	25004 25391	8496 8458	1532 1416	71.37 % 72.00 %	24.25 % 23.98 %	4.37 % 4.02 %
Outlook Mail	35644 34876	25599 25494	8567 8040	1478 1342	71.82 % 73.10 %	24.03 % 23.05 %	4.15 % 3.85 %
Yahoo Mail	35382 35254	26451 26538	7552 7423	1379 1293	74.76 % 75.28 %	21.34 % 21.06 %	3.90 % 3.67 %
AOL Mail	35534 35491	26454 26670	7668 7511	1412 1310	74.45 % 75.15 %	21.58 % 21.16 %	3.97 % 3.69 %
Mail.com	35676 35400	27029 26959	7316 7162	1331 1279	75.76 % 76.16 %	20.51 % 20.23 %	3.73 % 3.61 %
Yandex Mail	35283 35166	25733 25974	8092 7855	1458 1337	72.93 % 73.86 %	22.93 % 22.34 %	4.13 % 3.80 %
GMX Mail	35529 35226	26764 26834	7545 7209	1220 1183	75.33 % 76.18 %	21.24 % 20.46 %	3.43 % 3.36 %
Zoho Mail	35259 35486	26939 27314	6987 7004	1333 1168	76.40 % 76.97 %	19.82 % 19.74 %	3.78 % 3.29 %
ProtonMail	35224 34697	26912 26832	7043 6694	1269 1171	76.40 % 77.33 %	19.99 % 19.29 %	3.60 % 3.37 %
Custom Mail	35144 34964	27357 27533	6558 6286	1229 1145	77.84 % 78.75 %	18.66 % 17.98 %	3.50 % 3.27 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.