Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 304.026	225.728 226.835	68.625 66.491	11.596 10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 74.61 %	22.43 % 21.87 %	3.79 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 23576	18030 18328	4541 4500	843 748	77.01 % 77.74 %	19.39 % 19.09 %	3.60 % 3.17 %
Elektronics	23803 23486	17577 17710	5330 5001	896 775	73.84 % 75.41 %	22.39 % 21.29 %	3.76 % 3.30 %
Entertainment	23010 23119	17006 17147	5147 5104	857 868	73.91 % 74.17 %	22.37 % 22.08 %	3.72 % 3.75 %
Cosmetics & Beauty	23367 23435	17195 17438	5258 5163	914 834	73.59 % 74.41 %	22.50 % 22.03 %	3.91 % 3.56 %
Food & Drink	23591 23284	18161 18121	4601 4426	829 737	76.98 % 77.83 %	19.50 % 19.01 %	3.51 % 3.17 %
Home & Garden	23681 23718	18310 18429	4573 4554	798 735	77.32 % 77.70 %	19.31 % 19.20 %	3.37 % 3.10 %
Finance	23659 23286	16556 16543	6125 5826	978 917	69.98 % 71.04 %	25.89 % 25.02 %	4.13 % 3.94 %
Health	24165 23520	17069 16886	6137 5788	959 846	70.64 % 71.79 %	25.40 % 24.61 %	3.97 % 3.60 %
Pets	23565 22786	17984 17628	4762 4380	819 778	76.32 % 77.36 %	20.21 % 19.22 %	3.48 % 3.41 %
Sport & Fitness	22938 22941	16785 16965	5269 5139	884 837	73.18 % 73.95 %	22.97 % 22.40 %	3.85 % 3.65 %
Job & Career	23722 23240	17020 16980	5674 5353	1028 907	71.75 % 73.06 %	23.92 % 23.03 %	4.33 % 3.90 %
Dating	23400 24272	16046 16672	6437 6673	917 927	68.57 % 68.69 %	27.51 % 27.49 %	3.92 % 3.82 %
Other	23634 23363	17989 17988	4771 4584	874 791	76.11 % 76.99 %	20.19 % 19.62 %	3.70 % 3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 30447	21329 21599	7698 7655	1284 1193	70.37 % 70.94 %	25.40 % 25.14 %	4.24 % 3.92 %
Outlook Mail	30891 29976	21866 21611	7773 7214	1252 1151	70.78 % 72.09 %	25.16 % 24.07 %	4.05 % 3.84 %
Yahoo Mail	30553 30468	22592 22691	6791 6680	1170 1097	73.94 % 74.47 %	22.23 % 21.92 %	3.83 % 3.60 %
AOL Mail	30655 30692	22574 22831	6895 6758	1186 1103	73.64 % 74.39 %	22.49 % 22.02 %	3.87 % 3.59 %
Mail.com	30930 30597	23187 23069	6622 6454	1121 1074	74.97 % 75.40 %	21.41 % 21.09 %	3.62 % 3.51 %
Yandex Mail	30609 30476	22070 22235	7304 7077	1235 1164	72.10 % 72.96 %	23.86 % 23.22 %	4.03 % 3.82 %
GMX Mail	30756 30440	22804 22893	6888 6547	1064 1000	74.14 % 75.21 %	22.40 % 21.51 %	3.46 % 3.29 %
Zoho Mail	30439 30843	22991 23481	6315 6369	1133 993	75.53 % 76.13 %	20.75 % 20.65 %	3.72 % 3.22 %
ProtonMail	30467 29997	22974 22943	6412 6085	1081 969	75.41 % 76.48 %	21.05 % 20.29 %	3.55 % 3.23 %
Custom Mail	30338 30090	23341 23482	5927 5652	1070 956	76.94 % 78.04 %	19.54 % 18.78 %	3.53 % 3.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.