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Benchmark Email and MailChimp Email Deliverability Comparison

  Benchmark Email
  MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  113.699
  71.003
  73.351
  39.714
  37.530
  3.797
  2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  64.51 %
  34.68 %
  33.01 %
  3.32 %
  2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  9040
  5735
  6246
  2587
  2567
  291
  227
  66.59 %
  69.09 %
  30.04 %
  28.40 %
  3.38 %
  2.51 %
Elektronics
  9286
  8579
  5718
  5500
  3257
  2870
  311
  209
  61.58 %
  64.11 %
  35.07 %
  33.45 %
  3.35 %
  2.44 %
Entertainment
  8306
  8750
  5116
  5641
  2925
  2897
  265
  212
  61.59 %
  64.47 %
  35.22 %
  33.11 %
  3.19 %
  2.42 %
Cosmetics & Beauty
  8745
  8651
  5405
  5529
  3050
  2900
  290
  222
  61.81 %
  63.91 %
  34.88 %
  33.52 %
  3.32 %
  2.57 %
Food & Drink
  8906
  8778
  5948
  6055
  2663
  2505
  295
  218
  66.79 %
  68.98 %
  29.90 %
  28.54 %
  3.31 %
  2.48 %
Home & Garden
  8832
  9084
  5910
  6248
  2629
  2618
  293
  218
  66.92 %
  68.78 %
  29.77 %
  28.82 %
  3.32 %
  2.40 %
Finance
  9006
  8573
  5104
  5087
  3607
  3275
  295
  211
  56.67 %
  59.34 %
  40.05 %
  38.20 %
  3.28 %
  2.46 %
Health
  9256
  8854
  5239
  5228
  3715
  3405
  302
  221
  56.60 %
  59.05 %
  40.14 %
  38.46 %
  3.26 %
  2.50 %
Pets
  8877
  8262
  5908
  5741
  2673
  2313
  296
  208
  66.55 %
  69.49 %
  30.11 %
  28.00 %
  3.33 %
  2.52 %
Sport & Fitness
  8327
  8402
  5127
  5424
  2924
  2773
  276
  205
  61.57 %
  64.56 %
  35.11 %
  33.00 %
  3.31 %
  2.44 %
Job & Career
  9027
  8454
  5562
  5447
  3155
  2798
  310
  209
  61.62 %
  64.43 %
  34.95 %
  33.10 %
  3.43 %
  2.47 %
Dating
  8500
  9520
  4360
  5164
  3865
  4118
  275
  238
  51.29 %
  54.24 %
  45.47 %
  43.26 %
  3.24 %
  2.50 %
Other
  8833
  8752
  5871
  6041
  2664
  2491
  298
  220
  66.47 %
  69.02 %
  30.16 %
  28.46 %
  3.37 %
  2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  11338
  6228
  6635
  4464
  4414
  373
  289
  56.29 %
  58.52 %
  40.34 %
  38.93 %
  3.37 %
  2.55 %
Outlook Mail
  11924
  10836
  6929
  6595
  4595
  3978
  400
  263
  58.11 %
  60.86 %
  38.54 %
  36.71 %
  3.35 %
  2.43 %
Yahoo Mail
  11252
  11496
  7147
  7544
  3736
  3658
  369
  294
  63.52 %
  65.62 %
  33.20 %
  31.82 %
  3.28 %
  2.56 %
AOL Mail
  11470
  11861
  7274
  7835
  3827
  3735
  369
  291
  63.42 %
  66.06 %
  33.37 %
  31.49 %
  3.22 %
  2.45 %
Mail.com
  11602
  11790
  7446
  7852
  3765
  3649
  391
  289
  64.18 %
  66.60 %
  32.45 %
  30.95 %
  3.37 %
  2.45 %
Yandex Mail
  11517
  11314
  7058
  7222
  4078
  3813
  381
  279
  61.28 %
  63.83 %
  35.41 %
  33.70 %
  3.31 %
  2.47 %
GMX Mail
  11706
  11264
  7059
  7098
  4256
  3884
  391
  282
  60.30 %
  63.01 %
  36.36 %
  34.48 %
  3.34 %
  2.50 %
Zoho Mail
  11424
  11906
  7364
  7897
  3685
  3715
  375
  294
  64.46 %
  66.33 %
  32.26 %
  31.20 %
  3.28 %
  2.47 %
ProtonMail
  11383
  10882
  7110
  7054
  3893
  3562
  380
  266
  62.46 %
  64.82 %
  34.20 %
  32.73 %
  3.34 %
  2.44 %
Custom Mail
  11171
  11012
  7388
  7619
  3415
  3122
  368
  271
  66.14 %
  69.19 %
  30.57 %
  28.35 %
  3.29 %
  2.46 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.