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Benchmark Email and MailChimp Email Deliverability Comparison

  Benchmark Email
  MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  249.617
  181.570
  183.063
  60.332
  58.166
  9.393
  8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  73.34 %
  24.01 %
  23.30 %
  3.74 %
  3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  19344
  14501
  14804
  3981
  3935
  701
  605
  75.59 %
  76.53 %
  20.75 %
  20.34 %
  3.65 %
  3.13 %
Elektronics
  19654
  19242
  14193
  14234
  4731
  4389
  730
  619
  72.21 %
  73.97 %
  24.07 %
  22.81 %
  3.71 %
  3.22 %
Entertainment
  18893
  18999
  13676
  13867
  4522
  4466
  695
  666
  72.39 %
  72.99 %
  23.93 %
  23.51 %
  3.68 %
  3.51 %
Cosmetics & Beauty
  19187
  19276
  13834
  14095
  4634
  4516
  719
  665
  72.10 %
  73.12 %
  24.15 %
  23.43 %
  3.75 %
  3.45 %
Food & Drink
  19395
  19191
  14685
  14722
  4042
  3879
  668
  590
  75.72 %
  76.71 %
  20.84 %
  20.21 %
  3.44 %
  3.07 %
Home & Garden
  19402
  19521
  14745
  14951
  4010
  3997
  647
  573
  76.00 %
  76.59 %
  20.67 %
  20.48 %
  3.33 %
  2.94 %
Finance
  19356
  19058
  13210
  13242
  5374
  5097
  772
  719
  68.25 %
  69.48 %
  27.76 %
  26.74 %
  3.99 %
  3.77 %
Health
  20070
  19412
  13826
  13651
  5470
  5114
  774
  647
  68.89 %
  70.32 %
  27.25 %
  26.34 %
  3.86 %
  3.33 %
Pets
  19339
  18600
  14505
  14220
  4153
  3787
  681
  593
  75.00 %
  76.45 %
  21.47 %
  20.36 %
  3.52 %
  3.19 %
Sport & Fitness
  18829
  18792
  13500
  13673
  4609
  4461
  720
  658
  71.70 %
  72.76 %
  24.48 %
  23.74 %
  3.82 %
  3.50 %
Job & Career
  19483
  19010
  13705
  13695
  4940
  4616
  838
  699
  70.34 %
  72.04 %
  25.36 %
  24.28 %
  4.30 %
  3.68 %
Dating
  19144
  20030
  12708
  13370
  5706
  5933
  730
  727
  66.38 %
  66.75 %
  29.81 %
  29.62 %
  3.81 %
  3.63 %
Other
  19360
  19142
  14482
  14539
  4160
  3976
  718
  627
  74.80 %
  75.95 %
  21.49 %
  20.77 %
  3.71 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  25050
  17126
  17390
  6792
  6729
  1018
  931
  68.68 %
  69.42 %
  27.24 %
  26.86 %
  4.08 %
  3.72 %
Outlook Mail
  25476
  24353
  17594
  17242
  6864
  6251
  1018
  860
  69.06 %
  70.80 %
  26.94 %
  25.67 %
  4.00 %
  3.53 %
Yahoo Mail
  25025
  25136
  18161
  18423
  5914
  5834
  950
  879
  72.57 %
  73.29 %
  23.63 %
  23.21 %
  3.80 %
  3.50 %
AOL Mail
  25196
  25225
  18226
  18499
  6014
  5877
  956
  849
  72.34 %
  73.34 %
  23.87 %
  23.30 %
  3.79 %
  3.37 %
Mail.com
  25354
  25262
  18638
  18731
  5798
  5662
  918
  869
  73.51 %
  74.15 %
  22.87 %
  22.41 %
  3.62 %
  3.44 %
Yandex Mail
  25140
  25029
  17769
  17995
  6378
  6144
  993
  890
  70.68 %
  71.90 %
  25.37 %
  24.55 %
  3.95 %
  3.56 %
GMX Mail
  25275
  25000
  18283
  18408
  6121
  5784
  871
  808
  72.34 %
  73.63 %
  24.22 %
  23.14 %
  3.45 %
  3.23 %
Zoho Mail
  24954
  25374
  18499
  18985
  5542
  5601
  913
  788
  74.13 %
  74.82 %
  22.21 %
  22.07 %
  3.66 %
  3.11 %
ProtonMail
  24950
  24538
  18386
  18412
  5685
  5364
  879
  762
  73.69 %
  75.03 %
  22.79 %
  21.86 %
  3.52 %
  3.11 %
Custom Mail
  24989
  24650
  18888
  18978
  5224
  4920
  877
  752
  75.59 %
  76.99 %
  20.91 %
  19.96 %
  3.51 %
  3.05 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.