Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 379.055	286.199 287.481	80.048 77.770	14.771 13.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 75.84 %	21.01 % 20.52 %	3.88 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29314	22779 23099	5293 5250	1040 965	78.25 % 78.80 %	18.18 % 17.91 %	3.57 % 3.29 %
Elektronics	29616 29271	22326 22459	6162 5811	1128 1001	75.38 % 76.73 %	20.81 % 19.85 %	3.81 % 3.42 %
Entertainment	28782 28861	21665 21765	6025 5978	1092 1118	75.27 % 75.41 %	20.93 % 20.71 %	3.79 % 3.87 %
Cosmetics & Beauty	29012 29181	21751 22083	6121 6031	1140 1067	74.97 % 75.68 %	21.10 % 20.67 %	3.93 % 3.66 %
Food & Drink	29328 29291	22928 23150	5363 5215	1037 926	78.18 % 79.03 %	18.29 % 17.80 %	3.54 % 3.16 %
Home & Garden	29413 29558	23068 23304	5336 5313	1009 941	78.43 % 78.84 %	18.14 % 17.97 %	3.43 % 3.18 %
Finance	29693 29047	21255 21071	7166 6811	1272 1165	71.58 % 72.54 %	24.13 % 23.45 %	4.28 % 4.01 %
Health	29946 29286	21642 21468	7074 6715	1230 1103	72.27 % 73.30 %	23.62 % 22.93 %	4.11 % 3.77 %
Pets	29268 28419	22652 22243	5584 5175	1032 1001	77.40 % 78.27 %	19.08 % 18.21 %	3.53 % 3.52 %
Sport & Fitness	28610 28624	21271 21477	6186 6056	1153 1091	74.35 % 75.03 %	21.62 % 21.16 %	4.03 % 3.81 %
Job & Career	29681 28962	21669 21429	6699 6335	1313 1198	73.01 % 73.99 %	22.57 % 21.87 %	4.42 % 4.14 %
Dating	29202 30136	20545 21235	7447 7681	1210 1220	70.35 % 70.46 %	25.50 % 25.49 %	4.14 % 4.05 %
Other	29355 29105	22648 22698	5592 5399	1115 1008	77.15 % 77.99 %	19.05 % 18.55 %	3.80 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 37940	27109 27482	8957 8918	1661 1540	71.86 % 72.44 %	23.74 % 23.51 %	4.40 % 4.06 %
Outlook Mail	38393 37546	27737 27563	9041 8490	1615 1493	72.24 % 73.41 %	23.55 % 22.61 %	4.21 % 3.98 %
Yahoo Mail	38051 37973	28569 28699	7987 7853	1495 1421	75.08 % 75.58 %	20.99 % 20.68 %	3.93 % 3.74 %
AOL Mail	38311 38252	28670 28888	8115 7948	1526 1416	74.83 % 75.52 %	21.18 % 20.78 %	3.98 % 3.70 %
Mail.com	38349 38064	29200 29113	7718 7561	1431 1390	76.14 % 76.48 %	20.13 % 19.86 %	3.73 % 3.65 %
Yandex Mail	38094 37949	27922 28182	8576 8322	1596 1445	73.30 % 74.26 %	22.51 % 21.93 %	4.19 % 3.81 %
GMX Mail	38320 37939	29044 29060	7944 7585	1332 1294	75.79 % 76.60 %	20.73 % 19.99 %	3.48 % 3.41 %
Zoho Mail	37995 38238	29199 29562	7372 7388	1424 1288	76.85 % 77.31 %	19.40 % 19.32 %	3.75 % 3.37 %
ProtonMail	37905 37409	29129 29090	7411 7052	1365 1267	76.85 % 77.76 %	19.55 % 18.85 %	3.60 % 3.39 %
Custom Mail	37873 37745	29620 29842	6927 6653	1326 1250	78.21 % 79.06 %	18.29 % 17.63 %	3.50 % 3.31 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.