Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 249.617	181.570 183.063	60.332 58.166	9.393 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 73.34 %	24.01 % 23.30 %	3.74 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 19344	14501 14804	3981 3935	701 605	75.59 % 76.53 %	20.75 % 20.34 %	3.65 % 3.13 %
Elektronics	19654 19242	14193 14234	4731 4389	730 619	72.21 % 73.97 %	24.07 % 22.81 %	3.71 % 3.22 %
Entertainment	18893 18999	13676 13867	4522 4466	695 666	72.39 % 72.99 %	23.93 % 23.51 %	3.68 % 3.51 %
Cosmetics & Beauty	19187 19276	13834 14095	4634 4516	719 665	72.10 % 73.12 %	24.15 % 23.43 %	3.75 % 3.45 %
Food & Drink	19395 19191	14685 14722	4042 3879	668 590	75.72 % 76.71 %	20.84 % 20.21 %	3.44 % 3.07 %
Home & Garden	19402 19521	14745 14951	4010 3997	647 573	76.00 % 76.59 %	20.67 % 20.48 %	3.33 % 2.94 %
Finance	19356 19058	13210 13242	5374 5097	772 719	68.25 % 69.48 %	27.76 % 26.74 %	3.99 % 3.77 %
Health	20070 19412	13826 13651	5470 5114	774 647	68.89 % 70.32 %	27.25 % 26.34 %	3.86 % 3.33 %
Pets	19339 18600	14505 14220	4153 3787	681 593	75.00 % 76.45 %	21.47 % 20.36 %	3.52 % 3.19 %
Sport & Fitness	18829 18792	13500 13673	4609 4461	720 658	71.70 % 72.76 %	24.48 % 23.74 %	3.82 % 3.50 %
Job & Career	19483 19010	13705 13695	4940 4616	838 699	70.34 % 72.04 %	25.36 % 24.28 %	4.30 % 3.68 %
Dating	19144 20030	12708 13370	5706 5933	730 727	66.38 % 66.75 %	29.81 % 29.62 %	3.81 % 3.63 %
Other	19360 19142	14482 14539	4160 3976	718 627	74.80 % 75.95 %	21.49 % 20.77 %	3.71 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 25050	17126 17390	6792 6729	1018 931	68.68 % 69.42 %	27.24 % 26.86 %	4.08 % 3.72 %
Outlook Mail	25476 24353	17594 17242	6864 6251	1018 860	69.06 % 70.80 %	26.94 % 25.67 %	4.00 % 3.53 %
Yahoo Mail	25025 25136	18161 18423	5914 5834	950 879	72.57 % 73.29 %	23.63 % 23.21 %	3.80 % 3.50 %
AOL Mail	25196 25225	18226 18499	6014 5877	956 849	72.34 % 73.34 %	23.87 % 23.30 %	3.79 % 3.37 %
Mail.com	25354 25262	18638 18731	5798 5662	918 869	73.51 % 74.15 %	22.87 % 22.41 %	3.62 % 3.44 %
Yandex Mail	25140 25029	17769 17995	6378 6144	993 890	70.68 % 71.90 %	25.37 % 24.55 %	3.95 % 3.56 %
GMX Mail	25275 25000	18283 18408	6121 5784	871 808	72.34 % 73.63 %	24.22 % 23.14 %	3.45 % 3.23 %
Zoho Mail	24954 25374	18499 18985	5542 5601	913 788	74.13 % 74.82 %	22.21 % 22.07 %	3.66 % 3.11 %
ProtonMail	24950 24538	18386 18412	5685 5364	879 762	73.69 % 75.03 %	22.79 % 21.86 %	3.52 % 3.11 %
Custom Mail	24989 24650	18888 18978	5224 4920	877 752	75.59 % 76.99 %	20.91 % 19.96 %	3.51 % 3.05 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.