Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 283.779	208.929 210.711	65.587 63.254	10.792 9.814

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 74.25 %	22.99 % 22.29 %	3.78 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 22098	16671 17111	4335 4295	793 692	76.48 % 77.43 %	19.89 % 19.44 %	3.64 % 3.13 %
Elektronics	22216 21918	16272 16443	5106 4766	838 709	73.24 % 75.02 %	22.98 % 21.74 %	3.77 % 3.23 %
Entertainment	21462 21585	15739 15938	4919 4854	804 793	73.33 % 73.84 %	22.92 % 22.49 %	3.75 % 3.67 %
Cosmetics & Beauty	21782 21822	15922 16153	5029 4899	831 770	73.10 % 74.02 %	23.09 % 22.45 %	3.82 % 3.53 %
Food & Drink	22017 21818	16844 16912	4400 4219	773 687	76.50 % 77.51 %	19.98 % 19.34 %	3.51 % 3.15 %
Home & Garden	22094 22122	16975 17120	4369 4334	750 668	76.83 % 77.39 %	19.77 % 19.59 %	3.39 % 3.02 %
Finance	22010 21665	15270 15292	5843 5535	897 838	69.38 % 70.58 %	26.55 % 25.55 %	4.08 % 3.87 %
Health	22634 21952	15841 15651	5895 5521	898 780	69.99 % 71.30 %	26.04 % 25.15 %	3.97 % 3.55 %
Pets	21988 21204	16675 16354	4543 4143	770 707	75.84 % 77.13 %	20.66 % 19.54 %	3.50 % 3.33 %
Sport & Fitness	21377 21443	15528 15800	5029 4884	820 759	72.64 % 73.68 %	23.53 % 22.78 %	3.84 % 3.54 %
Job & Career	22138 21673	15778 15774	5406 5068	954 831	71.27 % 72.78 %	24.42 % 23.38 %	4.31 % 3.83 %
Dating	21750 22705	14738 15462	6161 6390	851 853	67.76 % 68.10 %	28.33 % 28.14 %	3.91 % 3.76 %
Other	22041 21774	16676 16701	4552 4346	813 727	75.66 % 76.70 %	20.65 % 19.96 %	3.69 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 28438	19735 20046	7368 7296	1190 1096	69.75 % 70.49 %	26.04 % 25.66 %	4.21 % 3.85 %
Outlook Mail	28844 27892	20234 20014	7441 6849	1169 1029	70.15 % 71.76 %	25.80 % 24.56 %	4.05 % 3.69 %
Yahoo Mail	28466 28496	20903 21123	6468 6352	1095 1021	73.43 % 74.13 %	22.72 % 22.29 %	3.85 % 3.58 %
AOL Mail	28643 28680	20956 21262	6580 6420	1107 998	73.16 % 74.14 %	22.97 % 22.38 %	3.86 % 3.48 %
Mail.com	28819 28623	21457 21479	6323 6146	1039 998	74.45 % 75.04 %	21.94 % 21.47 %	3.61 % 3.49 %
Yandex Mail	28526 28419	20428 20645	6953 6711	1145 1063	71.61 % 72.65 %	24.37 % 23.61 %	4.01 % 3.74 %
GMX Mail	28688 28372	21087 21205	6613 6240	988 927	73.50 % 74.74 %	23.05 % 21.99 %	3.44 % 3.27 %
Zoho Mail	28385 28820	21296 21838	6035 6074	1054 908	75.03 % 75.77 %	21.26 % 21.08 %	3.71 % 3.15 %
ProtonMail	28409 27932	21248 21251	6150 5798	1011 883	74.79 % 76.08 %	21.65 % 20.76 %	3.56 % 3.16 %
Custom Mail	28235 28107	21585 21848	5656 5368	994 891	76.45 % 77.73 %	20.03 % 19.10 %	3.52 % 3.17 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.