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Benchmark Email and MailChimp Email Deliverability Comparison

  Benchmark Email
  MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  222.274
  159.455
  160.986
  56.164
  54.001
  8.235
  7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  72.43 %
  25.09 %
  24.29 %
  3.68 %
  3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  17232
  12737
  13048
  3697
  3654
  621
  530
  74.68 %
  75.72 %
  21.68 %
  21.20 %
  3.64 %
  3.08 %
Elektronics
  17571
  17040
  12507
  12434
  4432
  4075
  632
  531
  71.18 %
  72.97 %
  25.22 %
  23.91 %
  3.60 %
  3.12 %
Entertainment
  16807
  16947
  11987
  12215
  4200
  4150
  620
  582
  71.32 %
  72.08 %
  24.99 %
  24.49 %
  3.69 %
  3.43 %
Cosmetics & Beauty
  17088
  17168
  12135
  12390
  4316
  4193
  637
  585
  71.01 %
  72.17 %
  25.26 %
  24.42 %
  3.73 %
  3.41 %
Food & Drink
  17317
  17117
  12957
  12975
  3768
  3613
  592
  529
  74.82 %
  75.80 %
  21.76 %
  21.11 %
  3.42 %
  3.09 %
Home & Garden
  17277
  17348
  12973
  13146
  3734
  3704
  570
  498
  75.09 %
  75.78 %
  21.61 %
  21.35 %
  3.30 %
  2.87 %
Finance
  17224
  16952
  11543
  11603
  5008
  4729
  673
  620
  67.02 %
  68.45 %
  29.08 %
  27.90 %
  3.91 %
  3.66 %
Health
  17938
  17305
  12136
  11979
  5119
  4771
  683
  555
  67.66 %
  69.22 %
  28.54 %
  27.57 %
  3.81 %
  3.21 %
Pets
  17211
  16534
  12765
  12527
  3848
  3492
  598
  515
  74.17 %
  75.77 %
  22.36 %
  21.12 %
  3.47 %
  3.11 %
Sport & Fitness
  16731
  16762
  11847
  12063
  4267
  4127
  617
  572
  70.81 %
  71.97 %
  25.50 %
  24.62 %
  3.69 %
  3.41 %
Job & Career
  17395
  16864
  12084
  12026
  4582
  4240
  729
  598
  69.47 %
  71.31 %
  26.34 %
  25.14 %
  4.19 %
  3.55 %
Dating
  17000
  17953
  11032
  11757
  5334
  5573
  634
  623
  64.89 %
  65.49 %
  31.38 %
  31.04 %
  3.73 %
  3.47 %
Other
  17240
  17052
  12752
  12823
  3859
  3680
  629
  549
  73.97 %
  75.20 %
  22.38 %
  21.58 %
  3.65 %
  3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22358
  15039
  15300
  6336
  6263
  879
  795
  67.58 %
  68.43 %
  28.47 %
  28.01 %
  3.95 %
  3.56 %
Outlook Mail
  22861
  21719
  15532
  15169
  6428
  5807
  901
  743
  67.94 %
  69.84 %
  28.12 %
  26.74 %
  3.94 %
  3.42 %
Yahoo Mail
  22213
  22409
  15919
  16243
  5468
  5399
  826
  767
  71.67 %
  72.48 %
  24.62 %
  24.09 %
  3.72 %
  3.42 %
AOL Mail
  22384
  22519
  15966
  16341
  5571
  5445
  847
  733
  71.33 %
  72.57 %
  24.89 %
  24.18 %
  3.78 %
  3.26 %
Mail.com
  22577
  22538
  16397
  16535
  5382
  5253
  798
  750
  72.63 %
  73.36 %
  23.84 %
  23.31 %
  3.53 %
  3.33 %
Yandex Mail
  22428
  22281
  15655
  15830
  5913
  5672
  860
  779
  69.80 %
  71.05 %
  26.36 %
  25.46 %
  3.83 %
  3.50 %
GMX Mail
  22479
  22227
  15986
  16126
  5728
  5395
  765
  706
  71.12 %
  72.55 %
  25.48 %
  24.27 %
  3.40 %
  3.18 %
Zoho Mail
  22248
  22604
  16286
  16702
  5165
  5218
  797
  684
  73.20 %
  73.89 %
  23.22 %
  23.08 %
  3.58 %
  3.03 %
ProtonMail
  22179
  21776
  16075
  16101
  5319
  5001
  785
  674
  72.48 %
  73.94 %
  23.98 %
  22.97 %
  3.54 %
  3.10 %
Custom Mail
  22231
  21843
  16600
  16639
  4854
  4548
  777
  656
  74.67 %
  76.18 %
  21.83 %
  20.82 %
  3.50 %
  3.00 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.