Benchmark Email and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
353.707
351.825
|
264.242
265.539
|
75.824
73.642
|
13.641
12.644
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.71 %
75.47 %
|
21.44 %
20.93 %
|
3.86 %
3.59 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27115
27230
|
21106
21361
|
5025
4977
|
984
892
|
77.84 %
78.45 %
|
18.53 %
18.28 %
|
3.63 %
3.28 %
|
Elektronics |
27543
27177
|
20621
20749
|
5863
5516
|
1059
912
|
74.87 %
76.35 %
|
21.29 %
20.30 %
|
3.84 %
3.36 %
|
Entertainment |
26700
26768
|
19989
20097
|
5706
5648
|
1005
1023
|
74.87 %
75.08 %
|
21.37 %
21.10 %
|
3.76 %
3.82 %
|
Cosmetics & Beauty |
26913
27049
|
20058
20360
|
5790
5709
|
1065
980
|
74.53 %
75.27 %
|
21.51 %
21.11 %
|
3.96 %
3.62 %
|
Food & Drink |
27192
27132
|
21162
21354
|
5075
4931
|
955
847
|
77.82 %
78.70 %
|
18.66 %
18.17 %
|
3.51 %
3.12 %
|
Home & Garden |
27323
27458
|
21337
21552
|
5055
5040
|
931
866
|
78.09 %
78.49 %
|
18.50 %
18.36 %
|
3.41 %
3.15 %
|
Finance |
27504
26977
|
19566
19463
|
6780
6451
|
1158
1063
|
71.14 %
72.15 %
|
24.65 %
23.91 %
|
4.21 %
3.94 %
|
Health |
27766
27220
|
19924
19844
|
6713
6377
|
1129
999
|
71.76 %
72.90 %
|
24.18 %
23.43 %
|
4.07 %
3.67 %
|
Pets |
27130
26335
|
20912
20530
|
5269
4884
|
949
921
|
77.08 %
77.96 %
|
19.42 %
18.55 %
|
3.50 %
3.50 %
|
Sport & Fitness |
26550
26574
|
19639
19857
|
5850
5720
|
1061
997
|
73.97 %
74.72 %
|
22.03 %
21.52 %
|
4.00 %
3.75 %
|
Job & Career |
27524
26901
|
19990
19825
|
6327
5981
|
1207
1095
|
72.63 %
73.70 %
|
22.99 %
22.23 %
|
4.39 %
4.07 %
|
Dating |
27140
27981
|
18956
19558
|
7080
7306
|
1104
1117
|
69.85 %
69.90 %
|
26.09 %
26.11 %
|
4.07 %
3.99 %
|
Other |
27307
27023
|
20982
20989
|
5291
5102
|
1034
932
|
76.84 %
77.67 %
|
19.38 %
18.88 %
|
3.79 %
3.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35032
35265
|
25004
25391
|
8496
8458
|
1532
1416
|
71.37 %
72.00 %
|
24.25 %
23.98 %
|
4.37 %
4.02 %
|
Outlook Mail |
35644
34876
|
25599
25494
|
8567
8040
|
1478
1342
|
71.82 %
73.10 %
|
24.03 %
23.05 %
|
4.15 %
3.85 %
|
Yahoo Mail |
35382
35254
|
26451
26538
|
7552
7423
|
1379
1293
|
74.76 %
75.28 %
|
21.34 %
21.06 %
|
3.90 %
3.67 %
|
AOL Mail |
35534
35491
|
26454
26670
|
7668
7511
|
1412
1310
|
74.45 %
75.15 %
|
21.58 %
21.16 %
|
3.97 %
3.69 %
|
Mail.com |
35676
35400
|
27029
26959
|
7316
7162
|
1331
1279
|
75.76 %
76.16 %
|
20.51 %
20.23 %
|
3.73 %
3.61 %
|
Yandex Mail |
35283
35166
|
25733
25974
|
8092
7855
|
1458
1337
|
72.93 %
73.86 %
|
22.93 %
22.34 %
|
4.13 %
3.80 %
|
GMX Mail |
35529
35226
|
26764
26834
|
7545
7209
|
1220
1183
|
75.33 %
76.18 %
|
21.24 %
20.46 %
|
3.43 %
3.36 %
|
Zoho Mail |
35259
35486
|
26939
27314
|
6987
7004
|
1333
1168
|
76.40 %
76.97 %
|
19.82 %
19.74 %
|
3.78 %
3.29 %
|
ProtonMail |
35224
34697
|
26912
26832
|
7043
6694
|
1269
1171
|
76.40 %
77.33 %
|
19.99 %
19.29 %
|
3.60 %
3.37 %
|
Custom Mail |
35144
34964
|
27357
27533
|
6558
6286
|
1229
1145
|
77.84 %
78.75 %
|
18.66 %
17.98 %
|
3.50 %
3.27 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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