Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 392.522	297.350 298.269	82.152 79.869	15.345 14.384

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 75.99 %	20.81 % 20.35 %	3.89 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 30348	23663 23958	5441 5394	1083 996	78.39 % 78.94 %	18.02 % 17.77 %	3.59 % 3.28 %
Elektronics	30740 30284	23252 23270	6320 5960	1168 1054	75.64 % 76.84 %	20.56 % 19.68 %	3.80 % 3.48 %
Entertainment	29813 29867	22493 22576	6182 6135	1138 1156	75.45 % 75.59 %	20.74 % 20.54 %	3.82 % 3.87 %
Cosmetics & Beauty	30068 30216	22603 22908	6282 6193	1183 1115	75.17 % 75.81 %	20.89 % 20.50 %	3.93 % 3.69 %
Food & Drink	30339 30367	23757 24023	5500 5364	1082 980	78.31 % 79.11 %	18.13 % 17.66 %	3.57 % 3.23 %
Home & Garden	30560 30572	24024 24143	5489 5449	1047 980	78.61 % 78.97 %	17.96 % 17.82 %	3.43 % 3.21 %
Finance	30716 30139	22059 21917	7340 7003	1317 1219	71.82 % 72.72 %	23.90 % 23.24 %	4.29 % 4.04 %
Health	30992 30365	22490 22322	7244 6894	1258 1149	72.57 % 73.51 %	23.37 % 22.70 %	4.06 % 3.78 %
Pets	30348 29446	23543 23083	5742 5326	1063 1037	77.58 % 78.39 %	18.92 % 18.09 %	3.50 % 3.52 %
Sport & Fitness	29696 29599	22123 22242	6364 6216	1209 1141	74.50 % 75.14 %	21.43 % 21.00 %	4.07 % 3.85 %
Job & Career	30708 29976	22467 22223	6875 6512	1366 1241	73.16 % 74.14 %	22.39 % 21.72 %	4.45 % 4.14 %
Dating	30315 31155	21400 22021	7637 7861	1278 1273	70.59 % 70.68 %	25.19 % 25.23 %	4.22 % 4.09 %
Other	30365 30188	23476 23583	5736 5562	1153 1043	77.31 % 78.12 %	18.89 % 18.42 %	3.80 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 39349	28191 28577	9190 9163	1725 1609	72.09 % 72.62 %	23.50 % 23.29 %	4.41 % 4.09 %
Outlook Mail	39769 38915	28815 28632	9278 8728	1676 1555	72.46 % 73.58 %	23.33 % 22.43 %	4.21 % 4.00 %
Yahoo Mail	39403 39303	29642 29752	8200 8068	1561 1483	75.23 % 75.70 %	20.81 % 20.53 %	3.96 % 3.77 %
AOL Mail	39692 39551	29777 29911	8335 8161	1580 1479	75.02 % 75.63 %	21.00 % 20.63 %	3.98 % 3.74 %
Mail.com	39734 39448	30325 30226	7927 7774	1482 1448	76.32 % 76.62 %	19.95 % 19.71 %	3.73 % 3.67 %
Yandex Mail	39419 39389	28959 29314	8799 8571	1661 1504	73.46 % 74.42 %	22.32 % 21.76 %	4.21 % 3.82 %
GMX Mail	39690 39248	30185 30119	8135 7772	1370 1357	76.05 % 76.74 %	20.50 % 19.80 %	3.45 % 3.46 %
Zoho Mail	39456 39510	30380 30609	7581 7570	1495 1331	77.00 % 77.47 %	19.21 % 19.16 %	3.79 % 3.37 %
ProtonMail	39305 38705	30287 30162	7596 7223	1422 1320	77.06 % 77.93 %	19.33 % 18.66 %	3.62 % 3.41 %
Custom Mail	39273 39104	30789 30967	7111 6839	1373 1298	78.40 % 79.19 %	18.11 % 17.49 %	3.50 % 3.32 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.