Benchmark Email and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
285.308
283.779
|
208.929
210.711
|
65.587
63.254
|
10.792
9.814
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.23 %
74.25 %
|
22.99 %
22.29 %
|
3.78 %
3.46 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21799
22098
|
16671
17111
|
4335
4295
|
793
692
|
76.48 %
77.43 %
|
19.89 %
19.44 %
|
3.64 %
3.13 %
|
Elektronics |
22216
21918
|
16272
16443
|
5106
4766
|
838
709
|
73.24 %
75.02 %
|
22.98 %
21.74 %
|
3.77 %
3.23 %
|
Entertainment |
21462
21585
|
15739
15938
|
4919
4854
|
804
793
|
73.33 %
73.84 %
|
22.92 %
22.49 %
|
3.75 %
3.67 %
|
Cosmetics & Beauty |
21782
21822
|
15922
16153
|
5029
4899
|
831
770
|
73.10 %
74.02 %
|
23.09 %
22.45 %
|
3.82 %
3.53 %
|
Food & Drink |
22017
21818
|
16844
16912
|
4400
4219
|
773
687
|
76.50 %
77.51 %
|
19.98 %
19.34 %
|
3.51 %
3.15 %
|
Home & Garden |
22094
22122
|
16975
17120
|
4369
4334
|
750
668
|
76.83 %
77.39 %
|
19.77 %
19.59 %
|
3.39 %
3.02 %
|
Finance |
22010
21665
|
15270
15292
|
5843
5535
|
897
838
|
69.38 %
70.58 %
|
26.55 %
25.55 %
|
4.08 %
3.87 %
|
Health |
22634
21952
|
15841
15651
|
5895
5521
|
898
780
|
69.99 %
71.30 %
|
26.04 %
25.15 %
|
3.97 %
3.55 %
|
Pets |
21988
21204
|
16675
16354
|
4543
4143
|
770
707
|
75.84 %
77.13 %
|
20.66 %
19.54 %
|
3.50 %
3.33 %
|
Sport & Fitness |
21377
21443
|
15528
15800
|
5029
4884
|
820
759
|
72.64 %
73.68 %
|
23.53 %
22.78 %
|
3.84 %
3.54 %
|
Job & Career |
22138
21673
|
15778
15774
|
5406
5068
|
954
831
|
71.27 %
72.78 %
|
24.42 %
23.38 %
|
4.31 %
3.83 %
|
Dating |
21750
22705
|
14738
15462
|
6161
6390
|
851
853
|
67.76 %
68.10 %
|
28.33 %
28.14 %
|
3.91 %
3.76 %
|
Other |
22041
21774
|
16676
16701
|
4552
4346
|
813
727
|
75.66 %
76.70 %
|
20.65 %
19.96 %
|
3.69 %
3.34 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28293
28438
|
19735
20046
|
7368
7296
|
1190
1096
|
69.75 %
70.49 %
|
26.04 %
25.66 %
|
4.21 %
3.85 %
|
Outlook Mail |
28844
27892
|
20234
20014
|
7441
6849
|
1169
1029
|
70.15 %
71.76 %
|
25.80 %
24.56 %
|
4.05 %
3.69 %
|
Yahoo Mail |
28466
28496
|
20903
21123
|
6468
6352
|
1095
1021
|
73.43 %
74.13 %
|
22.72 %
22.29 %
|
3.85 %
3.58 %
|
AOL Mail |
28643
28680
|
20956
21262
|
6580
6420
|
1107
998
|
73.16 %
74.14 %
|
22.97 %
22.38 %
|
3.86 %
3.48 %
|
Mail.com |
28819
28623
|
21457
21479
|
6323
6146
|
1039
998
|
74.45 %
75.04 %
|
21.94 %
21.47 %
|
3.61 %
3.49 %
|
Yandex Mail |
28526
28419
|
20428
20645
|
6953
6711
|
1145
1063
|
71.61 %
72.65 %
|
24.37 %
23.61 %
|
4.01 %
3.74 %
|
GMX Mail |
28688
28372
|
21087
21205
|
6613
6240
|
988
927
|
73.50 %
74.74 %
|
23.05 %
21.99 %
|
3.44 %
3.27 %
|
Zoho Mail |
28385
28820
|
21296
21838
|
6035
6074
|
1054
908
|
75.03 %
75.77 %
|
21.26 %
21.08 %
|
3.71 %
3.15 %
|
ProtonMail |
28409
27932
|
21248
21251
|
6150
5798
|
1011
883
|
74.79 %
76.08 %
|
21.65 %
20.76 %
|
3.56 %
3.16 %
|
Custom Mail |
28235
28107
|
21585
21848
|
5656
5368
|
994
891
|
76.45 %
77.73 %
|
20.03 %
19.10 %
|
3.52 %
3.17 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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