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Benchmark Email and MailChimp Email Deliverability Comparison

  Benchmark Email
  MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.420
  181.683
  125.836
  128.208
  49.997
  47.850
  6.587
  5.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  68.98 %
  70.57 %
  27.41 %
  26.34 %
  3.61 %
  3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13988
  14247
  10194
  10559
  3298
  3263
  496
  425
  72.88 %
  74.11 %
  23.58 %
  22.90 %
  3.55 %
  2.98 %
Elektronics
  14434
  13776
  9931
  9768
  3989
  3600
  514
  408
  68.80 %
  70.91 %
  27.64 %
  26.13 %
  3.56 %
  2.96 %
Entertainment
  13591
  13878
  9379
  9757
  3723
  3684
  489
  437
  69.01 %
  70.31 %
  27.39 %
  26.55 %
  3.60 %
  3.15 %
Cosmetics & Beauty
  13994
  14024
  9645
  9844
  3856
  3718
  493
  462
  68.92 %
  70.19 %
  27.55 %
  26.51 %
  3.52 %
  3.29 %
Food & Drink
  14149
  13949
  10303
  10338
  3358
  3199
  488
  412
  72.82 %
  74.11 %
  23.73 %
  22.93 %
  3.45 %
  2.95 %
Home & Garden
  14010
  14318
  10240
  10625
  3311
  3307
  459
  386
  73.09 %
  74.21 %
  23.63 %
  23.10 %
  3.28 %
  2.70 %
Finance
  14093
  13844
  9072
  9172
  4480
  4193
  541
  479
  64.37 %
  66.25 %
  31.79 %
  30.29 %
  3.84 %
  3.46 %
Health
  14682
  14168
  9546
  9479
  4600
  4262
  536
  427
  65.02 %
  66.90 %
  31.33 %
  30.08 %
  3.65 %
  3.01 %
Pets
  13996
  13394
  10100
  9957
  3399
  3040
  497
  397
  72.16 %
  74.34 %
  24.29 %
  22.70 %
  3.55 %
  2.96 %
Sport & Fitness
  13521
  13596
  9253
  9528
  3761
  3613
  507
  455
  68.43 %
  70.08 %
  27.82 %
  26.57 %
  3.75 %
  3.35 %
Job & Career
  14175
  13658
  9566
  9523
  4037
  3693
  572
  442
  67.49 %
  69.72 %
  28.48 %
  27.04 %
  4.04 %
  3.24 %
Dating
  13690
  14822
  8426
  9331
  4766
  5030
  498
  461
  61.55 %
  62.95 %
  34.81 %
  33.94 %
  3.64 %
  3.11 %
Other
  14097
  14009
  10181
  10327
  3419
  3248
  497
  434
  72.22 %
  73.72 %
  24.25 %
  23.19 %
  3.53 %
  3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  17990
  18133
  11673
  11976
  5628
  5553
  689
  604
  64.89 %
  66.05 %
  31.28 %
  30.62 %
  3.83 %
  3.33 %
Outlook Mail
  18794
  17684
  12314
  11983
  5752
  5129
  728
  572
  65.52 %
  67.76 %
  30.61 %
  29.00 %
  3.87 %
  3.23 %
Yahoo Mail
  18090
  18370
  12614
  13032
  4829
  4755
  647
  583
  69.73 %
  70.94 %
  26.69 %
  25.88 %
  3.58 %
  3.17 %
AOL Mail
  18316
  18520
  12726
  13148
  4927
  4803
  663
  569
  69.48 %
  70.99 %
  26.90 %
  25.93 %
  3.62 %
  3.07 %
Mail.com
  18409
  18514
  12987
  13272
  4771
  4654
  651
  588
  70.55 %
  71.69 %
  25.92 %
  25.14 %
  3.54 %
  3.18 %
Yandex Mail
  18280
  18231
  12386
  12639
  5220
  4987
  674
  605
  67.76 %
  69.33 %
  28.56 %
  27.35 %
  3.69 %
  3.32 %
GMX Mail
  18371
  18156
  12571
  12782
  5174
  4839
  626
  535
  68.43 %
  70.40 %
  28.16 %
  26.65 %
  3.41 %
  2.95 %
Zoho Mail
  18098
  18608
  12855
  13416
  4601
  4654
  642
  538
  71.03 %
  72.10 %
  25.42 %
  25.01 %
  3.55 %
  2.89 %
ProtonMail
  18012
  17706
  12599
  12719
  4778
  4464
  635
  523
  69.95 %
  71.83 %
  26.53 %
  25.21 %
  3.53 %
  2.95 %
Custom Mail
  18060
  17761
  13111
  13241
  4317
  4012
  632
  508
  72.60 %
  74.55 %
  23.90 %
  22.59 %
  3.50 %
  2.86 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.