Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 113.699	71.003 73.351	39.714 37.530	3.797 2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 64.51 %	34.68 % 33.01 %	3.32 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 9040	5735 6246	2587 2567	291 227	66.59 % 69.09 %	30.04 % 28.40 %	3.38 % 2.51 %
Elektronics	9286 8579	5718 5500	3257 2870	311 209	61.58 % 64.11 %	35.07 % 33.45 %	3.35 % 2.44 %
Entertainment	8306 8750	5116 5641	2925 2897	265 212	61.59 % 64.47 %	35.22 % 33.11 %	3.19 % 2.42 %
Cosmetics & Beauty	8745 8651	5405 5529	3050 2900	290 222	61.81 % 63.91 %	34.88 % 33.52 %	3.32 % 2.57 %
Food & Drink	8906 8778	5948 6055	2663 2505	295 218	66.79 % 68.98 %	29.90 % 28.54 %	3.31 % 2.48 %
Home & Garden	8832 9084	5910 6248	2629 2618	293 218	66.92 % 68.78 %	29.77 % 28.82 %	3.32 % 2.40 %
Finance	9006 8573	5104 5087	3607 3275	295 211	56.67 % 59.34 %	40.05 % 38.20 %	3.28 % 2.46 %
Health	9256 8854	5239 5228	3715 3405	302 221	56.60 % 59.05 %	40.14 % 38.46 %	3.26 % 2.50 %
Pets	8877 8262	5908 5741	2673 2313	296 208	66.55 % 69.49 %	30.11 % 28.00 %	3.33 % 2.52 %
Sport & Fitness	8327 8402	5127 5424	2924 2773	276 205	61.57 % 64.56 %	35.11 % 33.00 %	3.31 % 2.44 %
Job & Career	9027 8454	5562 5447	3155 2798	310 209	61.62 % 64.43 %	34.95 % 33.10 %	3.43 % 2.47 %
Dating	8500 9520	4360 5164	3865 4118	275 238	51.29 % 54.24 %	45.47 % 43.26 %	3.24 % 2.50 %
Other	8833 8752	5871 6041	2664 2491	298 220	66.47 % 69.02 %	30.16 % 28.46 %	3.37 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11338	6228 6635	4464 4414	373 289	56.29 % 58.52 %	40.34 % 38.93 %	3.37 % 2.55 %
Outlook Mail	11924 10836	6929 6595	4595 3978	400 263	58.11 % 60.86 %	38.54 % 36.71 %	3.35 % 2.43 %
Yahoo Mail	11252 11496	7147 7544	3736 3658	369 294	63.52 % 65.62 %	33.20 % 31.82 %	3.28 % 2.56 %
AOL Mail	11470 11861	7274 7835	3827 3735	369 291	63.42 % 66.06 %	33.37 % 31.49 %	3.22 % 2.45 %
Mail.com	11602 11790	7446 7852	3765 3649	391 289	64.18 % 66.60 %	32.45 % 30.95 %	3.37 % 2.45 %
Yandex Mail	11517 11314	7058 7222	4078 3813	381 279	61.28 % 63.83 %	35.41 % 33.70 %	3.31 % 2.47 %
GMX Mail	11706 11264	7059 7098	4256 3884	391 282	60.30 % 63.01 %	36.36 % 34.48 %	3.34 % 2.50 %
Zoho Mail	11424 11906	7364 7897	3685 3715	375 294	64.46 % 66.33 %	32.26 % 31.20 %	3.28 % 2.47 %
ProtonMail	11383 10882	7110 7054	3893 3562	380 266	62.46 % 64.82 %	34.20 % 32.73 %	3.34 % 2.44 %
Custom Mail	11171 11012	7388 7619	3415 3122	368 271	66.14 % 69.19 %	30.57 % 28.35 %	3.29 % 2.46 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.