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Benchmark Email and MailChimp Email Deliverability Comparison

  Benchmark Email
  MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  285.308
  283.779
  208.929
  210.711
  65.587
  63.254
  10.792
  9.814

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.23 %
  74.25 %
  22.99 %
  22.29 %
  3.78 %
  3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21799
  22098
  16671
  17111
  4335
  4295
  793
  692
  76.48 %
  77.43 %
  19.89 %
  19.44 %
  3.64 %
  3.13 %
Elektronics
  22216
  21918
  16272
  16443
  5106
  4766
  838
  709
  73.24 %
  75.02 %
  22.98 %
  21.74 %
  3.77 %
  3.23 %
Entertainment
  21462
  21585
  15739
  15938
  4919
  4854
  804
  793
  73.33 %
  73.84 %
  22.92 %
  22.49 %
  3.75 %
  3.67 %
Cosmetics & Beauty
  21782
  21822
  15922
  16153
  5029
  4899
  831
  770
  73.10 %
  74.02 %
  23.09 %
  22.45 %
  3.82 %
  3.53 %
Food & Drink
  22017
  21818
  16844
  16912
  4400
  4219
  773
  687
  76.50 %
  77.51 %
  19.98 %
  19.34 %
  3.51 %
  3.15 %
Home & Garden
  22094
  22122
  16975
  17120
  4369
  4334
  750
  668
  76.83 %
  77.39 %
  19.77 %
  19.59 %
  3.39 %
  3.02 %
Finance
  22010
  21665
  15270
  15292
  5843
  5535
  897
  838
  69.38 %
  70.58 %
  26.55 %
  25.55 %
  4.08 %
  3.87 %
Health
  22634
  21952
  15841
  15651
  5895
  5521
  898
  780
  69.99 %
  71.30 %
  26.04 %
  25.15 %
  3.97 %
  3.55 %
Pets
  21988
  21204
  16675
  16354
  4543
  4143
  770
  707
  75.84 %
  77.13 %
  20.66 %
  19.54 %
  3.50 %
  3.33 %
Sport & Fitness
  21377
  21443
  15528
  15800
  5029
  4884
  820
  759
  72.64 %
  73.68 %
  23.53 %
  22.78 %
  3.84 %
  3.54 %
Job & Career
  22138
  21673
  15778
  15774
  5406
  5068
  954
  831
  71.27 %
  72.78 %
  24.42 %
  23.38 %
  4.31 %
  3.83 %
Dating
  21750
  22705
  14738
  15462
  6161
  6390
  851
  853
  67.76 %
  68.10 %
  28.33 %
  28.14 %
  3.91 %
  3.76 %
Other
  22041
  21774
  16676
  16701
  4552
  4346
  813
  727
  75.66 %
  76.70 %
  20.65 %
  19.96 %
  3.69 %
  3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28293
  28438
  19735
  20046
  7368
  7296
  1190
  1096
  69.75 %
  70.49 %
  26.04 %
  25.66 %
  4.21 %
  3.85 %
Outlook Mail
  28844
  27892
  20234
  20014
  7441
  6849
  1169
  1029
  70.15 %
  71.76 %
  25.80 %
  24.56 %
  4.05 %
  3.69 %
Yahoo Mail
  28466
  28496
  20903
  21123
  6468
  6352
  1095
  1021
  73.43 %
  74.13 %
  22.72 %
  22.29 %
  3.85 %
  3.58 %
AOL Mail
  28643
  28680
  20956
  21262
  6580
  6420
  1107
  998
  73.16 %
  74.14 %
  22.97 %
  22.38 %
  3.86 %
  3.48 %
Mail.com
  28819
  28623
  21457
  21479
  6323
  6146
  1039
  998
  74.45 %
  75.04 %
  21.94 %
  21.47 %
  3.61 %
  3.49 %
Yandex Mail
  28526
  28419
  20428
  20645
  6953
  6711
  1145
  1063
  71.61 %
  72.65 %
  24.37 %
  23.61 %
  4.01 %
  3.74 %
GMX Mail
  28688
  28372
  21087
  21205
  6613
  6240
  988
  927
  73.50 %
  74.74 %
  23.05 %
  21.99 %
  3.44 %
  3.27 %
Zoho Mail
  28385
  28820
  21296
  21838
  6035
  6074
  1054
  908
  75.03 %
  75.77 %
  21.26 %
  21.08 %
  3.71 %
  3.15 %
ProtonMail
  28409
  27932
  21248
  21251
  6150
  5798
  1011
  883
  74.79 %
  76.08 %
  21.65 %
  20.76 %
  3.56 %
  3.16 %
Custom Mail
  28235
  28107
  21585
  21848
  5656
  5368
  994
  891
  76.45 %
  77.73 %
  20.03 %
  19.10 %
  3.52 %
  3.17 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.