Benchmark Email and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 147.018	417.902 120.269	103.155 20.997	20.410 4.850

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 81.81 %	19.04 % 14.28 %	3.77 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 11146	33233 9325	6908 1411	1459 336	79.80 % 83.66 %	16.59 % 12.66 %	3.50 % 3.01 %
Elektronics	42155 11588	32749 9575	7868 1576	1527 363	77.69 % 82.63 %	18.66 % 13.60 %	3.62 % 3.13 %
Entertainment	41345 11484	31931 9388	7836 1642	1547 378	77.23 % 81.75 %	18.95 % 14.30 %	3.74 % 3.29 %
Cosmetics & Beauty	41427 11348	31929 9260	7919 1606	1565 386	77.07 % 81.60 %	19.12 % 14.15 %	3.78 % 3.40 %
Food & Drink	41480 11297	33075 9432	6944 1480	1442 336	79.74 % 83.49 %	16.74 % 13.10 %	3.48 % 2.97 %
Home & Garden	41872 11225	33494 9338	6944 1469	1407 366	79.99 % 83.19 %	16.58 % 13.09 %	3.36 % 3.26 %
Finance	41911 11110	31004 8916	9128 1770	1754 403	73.98 % 80.25 %	21.78 % 15.93 %	4.19 % 3.63 %
Health	42072 11143	31467 9015	8885 1671	1646 359	74.79 % 80.90 %	21.12 % 15.00 %	3.91 % 3.22 %
Pets	41892 11190	33108 9294	7296 1508	1433 313	79.03 % 83.06 %	17.42 % 13.48 %	3.42 % 2.80 %
Sport & Fitness	40862 11415	31150 9211	8040 1734	1617 396	76.23 % 80.69 %	19.68 % 15.19 %	3.96 % 3.47 %
Job & Career	41996 11418	31513 9079	8658 1796	1803 450	75.04 % 79.51 %	20.62 % 15.73 %	4.29 % 3.94 %
Dating	41631 11134	30470 8901	9453 1754	1711 410	73.19 % 79.94 %	22.71 % 15.75 %	4.11 % 3.68 %
Other	41615 11520	32779 9535	7276 1580	1499 354	78.77 % 82.77 %	17.48 % 13.72 %	3.60 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 11410	37126 8852	11189 2006	2199 478	73.48 % 77.58 %	22.15 % 17.58 %	4.35 % 4.19 %
Outlook Mail	51144 11537	37985 9245	11028 1762	2115 436	74.27 % 80.13 %	21.56 % 15.27 %	4.14 % 3.78 %
Yahoo Mail	50603 11116	38759 9021	9847 1602	1961 379	76.59 % 81.15 %	19.46 % 14.41 %	3.88 % 3.41 %
AOL Mail	50815 11233	38846 9160	9962 1621	1982 366	76.45 % 81.55 %	19.60 % 14.43 %	3.90 % 3.26 %
Mail.com	50985 11347	39618 9327	9489 1565	1858 373	77.71 % 82.20 %	18.61 % 13.79 %	3.64 % 3.29 %
Yandex Mail	50989 11391	38283 9175	10557 1763	2094 408	75.08 % 80.55 %	20.70 % 15.48 %	4.11 % 3.58 %
GMX Mail	51022 11195	39661 9349	9639 1483	1701 313	77.73 % 83.51 %	18.89 % 13.25 %	3.33 % 2.80 %
Zoho Mail	50671 11426	39696 9485	9055 1542	1877 346	78.34 % 83.01 %	17.87 % 13.50 %	3.70 % 3.03 %
ProtonMail	50539 11352	39745 9506	9014 1434	1734 339	78.64 % 83.74 %	17.84 % 12.63 %	3.43 % 2.99 %
Custom Mail	50517 11100	40214 9300	8529 1381	1731 322	79.60 % 83.78 %	16.88 % 12.44 %	3.43 % 2.90 %
iCloud Mail	11333 11208	8945 8830	1925 1906	443 433	78.93 % 78.78 %	16.99 % 17.01 %	3.91 % 3.86 %
Tuta	11364 11491	9482 9577	1488 1523	351 352	83.44 % 83.34 %	13.09 % 13.25 %	3.09 % 3.06 %
Juno.com	11395 11212	9542 9442	1433 1409	364 305	83.74 % 84.21 %	12.58 % 12.57 %	3.19 % 2.72 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.