Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 283.947	208.929 217.509	65.587 57.784	10.792 8.654

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 76.60 %	22.99 % 20.35 %	3.78 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 22064	16671 17633	4335 3839	793 592	76.48 % 79.92 %	19.89 % 17.40 %	3.64 % 2.68 %
Elektronics	22216 21634	16272 16670	5106 4325	838 639	73.24 % 77.05 %	22.98 % 19.99 %	3.77 % 2.95 %
Entertainment	21462 21585	15739 16553	4919 4371	804 661	73.33 % 76.69 %	22.92 % 20.25 %	3.75 % 3.06 %
Cosmetics & Beauty	21782 21994	15922 16788	5029 4534	831 672	73.10 % 76.33 %	23.09 % 20.61 %	3.82 % 3.06 %
Food & Drink	22017 21461	16844 17149	4400 3730	773 582	76.50 % 79.91 %	19.98 % 17.38 %	3.51 % 2.71 %
Home & Garden	22094 21930	16975 17499	4369 3794	750 637	76.83 % 79.79 %	19.77 % 17.30 %	3.39 % 2.90 %
Finance	22010 22015	15270 16070	5843 5186	897 759	69.38 % 73.00 %	26.55 % 23.56 %	4.08 % 3.45 %
Health	22634 22308	15841 16381	5895 5215	898 712	69.99 % 73.43 %	26.04 % 23.38 %	3.97 % 3.19 %
Pets	21988 21618	16675 17142	4543 3835	770 641	75.84 % 79.30 %	20.66 % 17.74 %	3.50 % 2.97 %
Sport & Fitness	21377 21466	15528 16269	5029 4535	820 662	72.64 % 75.79 %	23.53 % 21.13 %	3.84 % 3.08 %
Job & Career	22138 22198	15778 16655	5406 4794	954 749	71.27 % 75.03 %	24.42 % 21.60 %	4.31 % 3.37 %
Dating	21750 21975	14738 15540	6161 5731	851 704	67.76 % 70.72 %	28.33 % 26.08 %	3.91 % 3.20 %
Other	22041 21699	16676 17160	4552 3895	813 644	75.66 % 79.08 %	20.65 % 17.95 %	3.69 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 28386	19735 20687	7368 6732	1190 967	69.75 % 72.88 %	26.04 % 23.72 %	4.21 % 3.41 %
Outlook Mail	28844 28866	20234 21303	7441 6613	1169 950	70.15 % 73.80 %	25.80 % 22.91 %	4.05 % 3.29 %
Yahoo Mail	28466 28579	20903 21909	6468 5788	1095 882	73.43 % 76.66 %	22.72 % 20.25 %	3.85 % 3.09 %
AOL Mail	28643 28573	20956 21877	6580 5799	1107 897	73.16 % 76.57 %	22.97 % 20.30 %	3.86 % 3.14 %
Mail.com	28819 28256	21457 21953	6323 5414	1039 889	74.45 % 77.69 %	21.94 % 19.16 %	3.61 % 3.15 %
Yandex Mail	28526 28472	20428 21368	6953 6160	1145 944	71.61 % 75.05 %	24.37 % 21.64 %	4.01 % 3.32 %
GMX Mail	28688 28209	21087 21708	6613 5703	988 798	73.50 % 76.95 %	23.05 % 20.22 %	3.44 % 2.83 %
Zoho Mail	28385 28583	21296 22397	6035 5400	1054 786	75.03 % 78.36 %	21.26 % 18.89 %	3.71 % 2.75 %
ProtonMail	28409 28101	21248 22008	6150 5312	1011 781	74.79 % 78.32 %	21.65 % 18.90 %	3.56 % 2.78 %
Custom Mail	28235 27922	21585 22299	5656 4863	994 760	76.45 % 79.86 %	20.03 % 17.42 %	3.52 % 2.72 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.