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Benchmark Email and Moosend Email Deliverability Comparison

  Benchmark Email
  Moosend

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  222.740
  159.455
  167.312
  56.164
  49.092
  8.235
  6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  75.12 %
  25.09 %
  22.04 %
  3.68 %
  2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  17260
  12737
  13584
  3697
  3238
  621
  438
  74.68 %
  78.70 %
  21.68 %
  18.76 %
  3.64 %
  2.54 %
Elektronics
  17571
  16996
  12507
  12830
  4432
  3706
  632
  460
  71.18 %
  75.49 %
  25.22 %
  21.81 %
  3.60 %
  2.71 %
Entertainment
  16807
  16894
  11987
  12711
  4200
  3697
  620
  486
  71.32 %
  75.24 %
  24.99 %
  21.88 %
  3.69 %
  2.88 %
Cosmetics & Beauty
  17088
  17282
  12135
  12937
  4316
  3860
  637
  485
  71.01 %
  74.86 %
  25.26 %
  22.34 %
  3.73 %
  2.81 %
Food & Drink
  17317
  16750
  12957
  13172
  3768
  3153
  592
  425
  74.82 %
  78.64 %
  21.76 %
  18.82 %
  3.42 %
  2.54 %
Home & Garden
  17277
  17252
  12973
  13546
  3734
  3225
  570
  481
  75.09 %
  78.52 %
  21.61 %
  18.69 %
  3.30 %
  2.79 %
Finance
  17224
  17264
  11543
  12307
  5008
  4415
  673
  542
  67.02 %
  71.29 %
  29.08 %
  25.57 %
  3.91 %
  3.14 %
Health
  17938
  17481
  12136
  12481
  5119
  4486
  683
  514
  67.66 %
  71.40 %
  28.54 %
  25.66 %
  3.81 %
  2.94 %
Pets
  17211
  16898
  12765
  13213
  3848
  3212
  598
  473
  74.17 %
  78.19 %
  22.36 %
  19.01 %
  3.47 %
  2.80 %
Sport & Fitness
  16731
  16932
  11847
  12599
  4267
  3842
  617
  491
  70.81 %
  74.41 %
  25.50 %
  22.69 %
  3.69 %
  2.90 %
Job & Career
  17395
  17413
  12084
  12858
  4582
  4013
  729
  542
  69.47 %
  73.84 %
  26.34 %
  23.05 %
  4.19 %
  3.11 %
Dating
  17000
  17363
  11032
  11852
  5334
  4983
  634
  528
  64.89 %
  68.26 %
  31.38 %
  28.70 %
  3.73 %
  3.04 %
Other
  17240
  16955
  12752
  13222
  3859
  3262
  629
  471
  73.97 %
  77.98 %
  22.38 %
  19.24 %
  3.65 %
  2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22306
  15039
  15872
  6336
  5757
  879
  677
  67.58 %
  71.16 %
  28.47 %
  25.81 %
  3.95 %
  3.04 %
Outlook Mail
  22861
  22677
  15532
  16350
  6428
  5622
  901
  705
  67.94 %
  72.10 %
  28.12 %
  24.79 %
  3.94 %
  3.11 %
Yahoo Mail
  22213
  22287
  15919
  16789
  5468
  4851
  826
  647
  71.67 %
  75.33 %
  24.62 %
  21.77 %
  3.72 %
  2.90 %
AOL Mail
  22384
  22551
  15966
  16987
  5571
  4898
  847
  666
  71.33 %
  75.33 %
  24.89 %
  21.72 %
  3.78 %
  2.95 %
Mail.com
  22577
  22191
  16397
  16960
  5382
  4577
  798
  654
  72.63 %
  76.43 %
  23.84 %
  20.63 %
  3.53 %
  2.95 %
Yandex Mail
  22428
  22256
  15655
  16401
  5913
  5177
  860
  678
  69.80 %
  73.69 %
  26.36 %
  23.26 %
  3.83 %
  3.05 %
GMX Mail
  22479
  22008
  15986
  16533
  5728
  4890
  765
  585
  71.12 %
  75.12 %
  25.48 %
  22.22 %
  3.40 %
  2.66 %
Zoho Mail
  22248
  22598
  16286
  17392
  5165
  4627
  797
  579
  73.20 %
  76.96 %
  23.22 %
  20.48 %
  3.58 %
  2.56 %
ProtonMail
  22179
  22050
  16075
  16877
  5319
  4581
  785
  592
  72.48 %
  76.54 %
  23.98 %
  20.78 %
  3.54 %
  2.68 %
Custom Mail
  22231
  21816
  16600
  17151
  4854
  4112
  777
  553
  74.67 %
  78.62 %
  21.83 %
  18.85 %
  3.50 %
  2.53 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.