Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.126 105.007	65.390 71.755	37.257 31.366	3.479 1.886

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
61.62 % 68.33 %	35.11 % 29.87 %	3.28 % 1.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7922 8233	5235 6004	2422 2087	265 142	66.08 % 72.93 %	30.57 % 25.35 %	3.35 % 1.72 %
Elektronics	8490 8000	5188 5431	3023 2425	279 144	61.11 % 67.89 %	35.61 % 30.31 %	3.29 % 1.80 %
Entertainment	7761 7718	4750 5284	2763 2294	248 140	61.20 % 68.46 %	35.60 % 29.72 %	3.20 % 1.81 %
Cosmetics & Beauty	8117 8179	4985 5560	2866 2467	266 152	61.41 % 67.98 %	35.31 % 30.16 %	3.28 % 1.86 %
Food & Drink	8331 7876	5538 5733	2519 2007	274 136	66.47 % 72.79 %	30.24 % 25.48 %	3.29 % 1.73 %
Home & Garden	8293 8084	5521 5897	2499 2040	273 147	66.57 % 72.95 %	30.13 % 25.24 %	3.29 % 1.82 %
Finance	8331 8054	4694 5085	3369 2824	268 145	56.34 % 63.14 %	40.44 % 35.06 %	3.22 % 1.80 %
Health	8564 8562	4814 5369	3475 3033	275 160	56.21 % 62.71 %	40.58 % 35.42 %	3.21 % 1.87 %
Pets	8213 7879	5434 5760	2508 1976	271 143	66.16 % 73.11 %	30.54 % 25.08 %	3.30 % 1.81 %
Sport & Fitness	7612 7921	4657 5403	2707 2375	248 143	61.18 % 68.21 %	35.56 % 29.98 %	3.26 % 1.81 %
Job & Career	8405 8135	5148 5553	2970 2439	287 143	61.25 % 68.26 %	35.34 % 29.98 %	3.41 % 1.76 %
Dating	7919 8335	4034 4812	3633 3373	252 150	50.94 % 57.73 %	45.88 % 40.47 %	3.18 % 1.80 %
Other	8168 8031	5392 5864	2503 2026	273 141	66.01 % 73.02 %	30.64 % 25.23 %	3.34 % 1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10416 10585	5831 6635	4236 3766	349 184	55.98 % 62.68 %	40.67 % 35.58 %	3.35 % 1.74 %
Outlook Mail	11152 10873	6448 7046	4333 3632	371 195	57.82 % 64.80 %	38.85 % 33.40 %	3.33 % 1.79 %
Yahoo Mail	10379 10534	6552 7319	3493 3022	334 193	63.13 % 69.48 %	33.65 % 28.69 %	3.22 % 1.83 %
AOL Mail	10594 10673	6677 7457	3579 3025	338 191	63.03 % 69.87 %	33.78 % 28.34 %	3.19 % 1.79 %
Mail.com	10674 10245	6809 7244	3508 2813	357 188	63.79 % 70.71 %	32.86 % 27.46 %	3.34 % 1.84 %
Yandex Mail	10685 10329	6508 6969	3828 3173	349 187	60.91 % 67.47 %	35.83 % 30.72 %	3.27 % 1.81 %
GMX Mail	10769 10410	6453 6942	3961 3278	355 190	59.92 % 66.69 %	36.78 % 31.49 %	3.30 % 1.83 %
Zoho Mail	10540 10793	6747 7595	3450 3004	343 194	64.01 % 70.37 %	32.73 % 27.83 %	3.25 % 1.80 %
ProtonMail	10581 10208	6569 7007	3664 3018	348 183	62.08 % 68.64 %	34.63 % 29.57 %	3.29 % 1.79 %
Custom Mail	10336 10357	6796 7541	3205 2635	335 181	65.75 % 72.81 %	31.01 % 25.44 %	3.24 % 1.75 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.