Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.420 181.600	125.836 133.786	49.997 43.156	6.587 4.658

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
68.98 % 73.67 %	27.41 % 23.76 %	3.61 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13988 14161	10194 10972	3298 2854	496 335	72.88 % 77.48 %	23.58 % 20.15 %	3.55 % 2.37 %
Elektronics	14434 13816	9931 10217	3989 3270	514 329	68.80 % 73.95 %	27.64 % 23.67 %	3.56 % 2.38 %
Entertainment	13591 13633	9379 10056	3723 3218	489 359	69.01 % 73.76 %	27.39 % 23.60 %	3.60 % 2.63 %
Cosmetics & Beauty	13994 14106	9645 10356	3856 3392	493 358	68.92 % 73.42 %	27.55 % 24.05 %	3.52 % 2.54 %
Food & Drink	14149 13533	10303 10464	3358 2752	488 317	72.82 % 77.32 %	23.73 % 20.34 %	3.45 % 2.34 %
Home & Garden	14010 14009	10240 10843	3311 2812	459 354	73.09 % 77.40 %	23.63 % 20.07 %	3.28 % 2.53 %
Finance	14093 14058	9072 9774	4480 3888	541 396	64.37 % 69.53 %	31.79 % 27.66 %	3.84 % 2.82 %
Health	14682 14438	9546 10037	4600 4018	536 383	65.02 % 69.52 %	31.33 % 27.83 %	3.65 % 2.65 %
Pets	13996 13632	10100 10511	3399 2778	497 343	72.16 % 77.11 %	24.29 % 20.38 %	3.55 % 2.52 %
Sport & Fitness	13521 13906	9253 10174	3761 3368	507 364	68.43 % 73.16 %	27.82 % 24.22 %	3.75 % 2.62 %
Job & Career	14175 14305	9566 10418	4037 3500	572 387	67.49 % 72.83 %	28.48 % 24.47 %	4.04 % 2.71 %
Dating	13690 14280	8426 9412	4766 4477	498 391	61.55 % 65.91 %	34.81 % 31.35 %	3.64 % 2.74 %
Other	14097 13723	10181 10552	3419 2829	497 342	72.22 % 76.89 %	24.25 % 20.62 %	3.53 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17990 18288	11673 12674	5628 5119	689 495	64.89 % 69.30 %	31.28 % 27.99 %	3.83 % 2.71 %
Outlook Mail	18794 18543	12314 13075	5752 4948	728 520	65.52 % 70.51 %	30.61 % 26.68 %	3.87 % 2.80 %
Yahoo Mail	18090 18194	12614 13482	4829 4228	647 484	69.73 % 74.10 %	26.69 % 23.24 %	3.58 % 2.66 %
AOL Mail	18316 18365	12726 13630	4927 4259	663 476	69.48 % 74.22 %	26.90 % 23.19 %	3.62 % 2.59 %
Mail.com	18409 18028	12987 13572	4771 3987	651 469	70.55 % 75.28 %	25.92 % 22.12 %	3.54 % 2.60 %
Yandex Mail	18280 18112	12386 13098	5220 4507	674 507	67.76 % 72.32 %	28.56 % 24.88 %	3.69 % 2.80 %
GMX Mail	18371 17926	12571 13130	5174 4354	626 442	68.43 % 73.25 %	28.16 % 24.29 %	3.41 % 2.47 %
Zoho Mail	18098 18600	12855 14059	4601 4099	642 442	71.03 % 75.59 %	25.42 % 22.04 %	3.55 % 2.38 %
ProtonMail	18012 17858	12599 13378	4778 4056	635 424	69.95 % 74.91 %	26.53 % 22.71 %	3.53 % 2.37 %
Custom Mail	18060 17686	13111 13688	4317 3599	632 399	72.60 % 77.39 %	23.90 % 20.35 %	3.50 % 2.26 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.