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Benchmark Email and Moosend Email Deliverability Comparison

  Benchmark Email
  Moosend

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  106.126
  105.007
  65.390
  71.755
  37.257
  31.366
  3.479
  1.886

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  61.62 %
  68.33 %
  35.11 %
  29.87 %
  3.28 %
  1.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7922
  8233
  5235
  6004
  2422
  2087
  265
  142
  66.08 %
  72.93 %
  30.57 %
  25.35 %
  3.35 %
  1.72 %
Elektronics
  8490
  8000
  5188
  5431
  3023
  2425
  279
  144
  61.11 %
  67.89 %
  35.61 %
  30.31 %
  3.29 %
  1.80 %
Entertainment
  7761
  7718
  4750
  5284
  2763
  2294
  248
  140
  61.20 %
  68.46 %
  35.60 %
  29.72 %
  3.20 %
  1.81 %
Cosmetics & Beauty
  8117
  8179
  4985
  5560
  2866
  2467
  266
  152
  61.41 %
  67.98 %
  35.31 %
  30.16 %
  3.28 %
  1.86 %
Food & Drink
  8331
  7876
  5538
  5733
  2519
  2007
  274
  136
  66.47 %
  72.79 %
  30.24 %
  25.48 %
  3.29 %
  1.73 %
Home & Garden
  8293
  8084
  5521
  5897
  2499
  2040
  273
  147
  66.57 %
  72.95 %
  30.13 %
  25.24 %
  3.29 %
  1.82 %
Finance
  8331
  8054
  4694
  5085
  3369
  2824
  268
  145
  56.34 %
  63.14 %
  40.44 %
  35.06 %
  3.22 %
  1.80 %
Health
  8564
  8562
  4814
  5369
  3475
  3033
  275
  160
  56.21 %
  62.71 %
  40.58 %
  35.42 %
  3.21 %
  1.87 %
Pets
  8213
  7879
  5434
  5760
  2508
  1976
  271
  143
  66.16 %
  73.11 %
  30.54 %
  25.08 %
  3.30 %
  1.81 %
Sport & Fitness
  7612
  7921
  4657
  5403
  2707
  2375
  248
  143
  61.18 %
  68.21 %
  35.56 %
  29.98 %
  3.26 %
  1.81 %
Job & Career
  8405
  8135
  5148
  5553
  2970
  2439
  287
  143
  61.25 %
  68.26 %
  35.34 %
  29.98 %
  3.41 %
  1.76 %
Dating
  7919
  8335
  4034
  4812
  3633
  3373
  252
  150
  50.94 %
  57.73 %
  45.88 %
  40.47 %
  3.18 %
  1.80 %
Other
  8168
  8031
  5392
  5864
  2503
  2026
  273
  141
  66.01 %
  73.02 %
  30.64 %
  25.23 %
  3.34 %
  1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10416
  10585
  5831
  6635
  4236
  3766
  349
  184
  55.98 %
  62.68 %
  40.67 %
  35.58 %
  3.35 %
  1.74 %
Outlook Mail
  11152
  10873
  6448
  7046
  4333
  3632
  371
  195
  57.82 %
  64.80 %
  38.85 %
  33.40 %
  3.33 %
  1.79 %
Yahoo Mail
  10379
  10534
  6552
  7319
  3493
  3022
  334
  193
  63.13 %
  69.48 %
  33.65 %
  28.69 %
  3.22 %
  1.83 %
AOL Mail
  10594
  10673
  6677
  7457
  3579
  3025
  338
  191
  63.03 %
  69.87 %
  33.78 %
  28.34 %
  3.19 %
  1.79 %
Mail.com
  10674
  10245
  6809
  7244
  3508
  2813
  357
  188
  63.79 %
  70.71 %
  32.86 %
  27.46 %
  3.34 %
  1.84 %
Yandex Mail
  10685
  10329
  6508
  6969
  3828
  3173
  349
  187
  60.91 %
  67.47 %
  35.83 %
  30.72 %
  3.27 %
  1.81 %
GMX Mail
  10769
  10410
  6453
  6942
  3961
  3278
  355
  190
  59.92 %
  66.69 %
  36.78 %
  31.49 %
  3.30 %
  1.83 %
Zoho Mail
  10540
  10793
  6747
  7595
  3450
  3004
  343
  194
  64.01 %
  70.37 %
  32.73 %
  27.83 %
  3.25 %
  1.80 %
ProtonMail
  10581
  10208
  6569
  7007
  3664
  3018
  348
  183
  62.08 %
  68.64 %
  34.63 %
  29.57 %
  3.29 %
  1.79 %
Custom Mail
  10336
  10357
  6796
  7541
  3205
  2635
  335
  181
  65.75 %
  72.81 %
  31.01 %
  25.44 %
  3.24 %
  1.75 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.