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Benchmark Email and Moosend Email Deliverability Comparison

  Benchmark Email
  Moosend

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  374.129
  372.652
  280.628
  290.100
  79.021
  70.398
  14.480
  12.154

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.01 %
  77.85 %
  21.12 %
  18.89 %
  3.87 %
  3.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28583
  28994
  22333
  23497
  5227
  4674
  1023
  823
  78.13 %
  81.04 %
  18.29 %
  16.12 %
  3.58 %
  2.84 %
Elektronics
  29076
  28379
  21877
  22283
  6091
  5226
  1108
  870
  75.24 %
  78.52 %
  20.95 %
  18.42 %
  3.81 %
  3.07 %
Entertainment
  28277
  28262
  21258
  21988
  5950
  5333
  1069
  941
  75.18 %
  77.80 %
  21.04 %
  18.87 %
  3.78 %
  3.33 %
Cosmetics & Beauty
  28434
  28737
  21286
  22292
  6030
  5494
  1118
  951
  74.86 %
  77.57 %
  21.21 %
  19.12 %
  3.93 %
  3.31 %
Food & Drink
  28807
  28382
  22490
  22967
  5295
  4590
  1022
  825
  78.07 %
  80.92 %
  18.38 %
  16.17 %
  3.55 %
  2.91 %
Home & Garden
  28906
  28867
  22641
  23348
  5270
  4644
  995
  875
  78.33 %
  80.88 %
  18.23 %
  16.09 %
  3.44 %
  3.03 %
Finance
  29149
  28653
  20835
  21314
  7076
  6259
  1238
  1080
  71.48 %
  74.39 %
  24.28 %
  21.84 %
  4.25 %
  3.77 %
Health
  29423
  29162
  21234
  21883
  6989
  6268
  1200
  1011
  72.17 %
  75.04 %
  23.75 %
  21.49 %
  4.08 %
  3.47 %
Pets
  28744
  28458
  22218
  22835
  5508
  4755
  1018
  868
  77.30 %
  80.24 %
  19.16 %
  16.71 %
  3.54 %
  3.05 %
Sport & Fitness
  28078
  28255
  20851
  21735
  6100
  5574
  1127
  946
  74.26 %
  76.92 %
  21.73 %
  19.73 %
  4.01 %
  3.35 %
Job & Career
  29115
  29103
  21223
  22150
  6603
  5914
  1289
  1039
  72.89 %
  76.11 %
  22.68 %
  20.32 %
  4.43 %
  3.57 %
Dating
  28702
  28805
  20158
  20937
  7362
  6858
  1182
  1010
  70.23 %
  72.69 %
  25.65 %
  23.81 %
  4.12 %
  3.51 %
Other
  28835
  28595
  22224
  22871
  5520
  4809
  1091
  915
  77.07 %
  79.98 %
  19.14 %
  16.82 %
  3.78 %
  3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  36994
  37292
  26524
  27785
  8836
  8155
  1634
  1352
  71.70 %
  74.51 %
  23.88 %
  21.87 %
  4.42 %
  3.63 %
Outlook Mail
  37665
  37981
  27167
  28536
  8923
  8060
  1575
  1385
  72.13 %
  75.13 %
  23.69 %
  21.22 %
  4.18 %
  3.65 %
Yahoo Mail
  37400
  37455
  28048
  29098
  7884
  7119
  1468
  1238
  74.99 %
  77.69 %
  21.08 %
  19.01 %
  3.93 %
  3.31 %
AOL Mail
  37600
  37391
  28102
  29016
  8004
  7116
  1494
  1259
  74.74 %
  77.60 %
  21.29 %
  19.03 %
  3.97 %
  3.37 %
Mail.com
  37703
  37098
  28668
  29213
  7626
  6643
  1409
  1242
  76.04 %
  78.75 %
  20.23 %
  17.91 %
  3.74 %
  3.35 %
Yandex Mail
  37370
  37426
  27354
  28526
  8457
  7587
  1559
  1313
  73.20 %
  76.22 %
  22.63 %
  20.27 %
  4.17 %
  3.51 %
GMX Mail
  37608
  37177
  28465
  29206
  7844
  6865
  1299
  1106
  75.69 %
  78.56 %
  20.86 %
  18.47 %
  3.45 %
  2.97 %
Zoho Mail
  37280
  37366
  28612
  29715
  7276
  6533
  1392
  1118
  76.75 %
  79.52 %
  19.52 %
  17.48 %
  3.73 %
  2.99 %
ProtonMail
  37251
  36817
  28585
  29352
  7323
  6377
  1343
  1088
  76.74 %
  79.72 %
  19.66 %
  17.32 %
  3.61 %
  2.96 %
Custom Mail
  37258
  36649
  29103
  29653
  6848
  5943
  1307
  1053
  78.11 %
  80.91 %
  18.38 %
  16.22 %
  3.51 %
  2.87 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.