Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.740	159.455 167.312	56.164 49.092	8.235 6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 75.12 %	25.09 % 22.04 %	3.68 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17260	12737 13584	3697 3238	621 438	74.68 % 78.70 %	21.68 % 18.76 %	3.64 % 2.54 %
Elektronics	17571 16996	12507 12830	4432 3706	632 460	71.18 % 75.49 %	25.22 % 21.81 %	3.60 % 2.71 %
Entertainment	16807 16894	11987 12711	4200 3697	620 486	71.32 % 75.24 %	24.99 % 21.88 %	3.69 % 2.88 %
Cosmetics & Beauty	17088 17282	12135 12937	4316 3860	637 485	71.01 % 74.86 %	25.26 % 22.34 %	3.73 % 2.81 %
Food & Drink	17317 16750	12957 13172	3768 3153	592 425	74.82 % 78.64 %	21.76 % 18.82 %	3.42 % 2.54 %
Home & Garden	17277 17252	12973 13546	3734 3225	570 481	75.09 % 78.52 %	21.61 % 18.69 %	3.30 % 2.79 %
Finance	17224 17264	11543 12307	5008 4415	673 542	67.02 % 71.29 %	29.08 % 25.57 %	3.91 % 3.14 %
Health	17938 17481	12136 12481	5119 4486	683 514	67.66 % 71.40 %	28.54 % 25.66 %	3.81 % 2.94 %
Pets	17211 16898	12765 13213	3848 3212	598 473	74.17 % 78.19 %	22.36 % 19.01 %	3.47 % 2.80 %
Sport & Fitness	16731 16932	11847 12599	4267 3842	617 491	70.81 % 74.41 %	25.50 % 22.69 %	3.69 % 2.90 %
Job & Career	17395 17413	12084 12858	4582 4013	729 542	69.47 % 73.84 %	26.34 % 23.05 %	4.19 % 3.11 %
Dating	17000 17363	11032 11852	5334 4983	634 528	64.89 % 68.26 %	31.38 % 28.70 %	3.73 % 3.04 %
Other	17240 16955	12752 13222	3859 3262	629 471	73.97 % 77.98 %	22.38 % 19.24 %	3.65 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22306	15039 15872	6336 5757	879 677	67.58 % 71.16 %	28.47 % 25.81 %	3.95 % 3.04 %
Outlook Mail	22861 22677	15532 16350	6428 5622	901 705	67.94 % 72.10 %	28.12 % 24.79 %	3.94 % 3.11 %
Yahoo Mail	22213 22287	15919 16789	5468 4851	826 647	71.67 % 75.33 %	24.62 % 21.77 %	3.72 % 2.90 %
AOL Mail	22384 22551	15966 16987	5571 4898	847 666	71.33 % 75.33 %	24.89 % 21.72 %	3.78 % 2.95 %
Mail.com	22577 22191	16397 16960	5382 4577	798 654	72.63 % 76.43 %	23.84 % 20.63 %	3.53 % 2.95 %
Yandex Mail	22428 22256	15655 16401	5913 5177	860 678	69.80 % 73.69 %	26.36 % 23.26 %	3.83 % 3.05 %
GMX Mail	22479 22008	15986 16533	5728 4890	765 585	71.12 % 75.12 %	25.48 % 22.22 %	3.40 % 2.66 %
Zoho Mail	22248 22598	16286 17392	5165 4627	797 579	73.20 % 76.96 %	23.22 % 20.48 %	3.58 % 2.56 %
ProtonMail	22179 22050	16075 16877	5319 4581	785 592	72.48 % 76.54 %	23.98 % 20.78 %	3.54 % 2.68 %
Custom Mail	22231 21816	16600 17151	4854 4112	777 553	74.67 % 78.62 %	21.83 % 18.85 %	3.50 % 2.53 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.