Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 249.846	181.570 189.431	60.332 53.030	9.393 7.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 75.82 %	24.01 % 21.23 %	3.74 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 19316	14501 15306	3981 3503	701 507	75.59 % 79.24 %	20.75 % 18.14 %	3.65 % 2.62 %
Elektronics	19654 19067	14193 14537	4731 3989	730 541	72.21 % 76.24 %	24.07 % 20.92 %	3.71 % 2.84 %
Entertainment	18893 18981	13676 14397	4522 4006	695 578	72.39 % 75.85 %	23.93 % 21.11 %	3.68 % 3.05 %
Cosmetics & Beauty	19187 19324	13834 14601	4634 4158	719 565	72.10 % 75.56 %	24.15 % 21.52 %	3.75 % 2.92 %
Food & Drink	19395 18847	14685 14933	4042 3415	668 499	75.72 % 79.23 %	20.84 % 18.12 %	3.44 % 2.65 %
Home & Garden	19402 19382	14745 15346	4010 3490	647 546	76.00 % 79.18 %	20.67 % 18.01 %	3.33 % 2.82 %
Finance	19356 19447	13210 14009	5374 4780	772 658	68.25 % 72.04 %	27.76 % 24.58 %	3.99 % 3.38 %
Health	20070 19579	13826 14178	5470 4809	774 592	68.89 % 72.41 %	27.25 % 24.56 %	3.86 % 3.02 %
Pets	19339 18955	14505 14914	4153 3489	681 552	75.00 % 78.68 %	21.47 % 18.41 %	3.52 % 2.91 %
Sport & Fitness	18829 19058	13500 14313	4609 4176	720 569	71.70 % 75.10 %	24.48 % 21.91 %	3.82 % 2.99 %
Job & Career	19483 19487	13705 14495	4940 4358	838 634	70.34 % 74.38 %	25.36 % 22.36 %	4.30 % 3.25 %
Dating	19144 19384	12708 13469	5706 5315	730 600	66.38 % 69.49 %	29.81 % 27.42 %	3.81 % 3.10 %
Other	19360 19019	14482 14933	4160 3542	718 544	74.80 % 78.52 %	21.49 % 18.62 %	3.71 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 24949	17126 17958	6792 6190	1018 801	68.68 % 71.98 %	27.24 % 24.81 %	4.08 % 3.21 %
Outlook Mail	25476 25426	17594 18538	6864 6073	1018 815	69.06 % 72.91 %	26.94 % 23.88 %	4.00 % 3.21 %
Yahoo Mail	25025 25026	18161 19006	5914 5268	950 752	72.57 % 75.95 %	23.63 % 21.05 %	3.80 % 3.00 %
AOL Mail	25196 25269	18226 19175	6014 5320	956 774	72.34 % 75.88 %	23.87 % 21.05 %	3.79 % 3.06 %
Mail.com	25354 24907	18638 19179	5798 4961	918 767	73.51 % 77.00 %	22.87 % 19.92 %	3.62 % 3.08 %
Yandex Mail	25140 25046	17769 18622	6378 5627	993 797	70.68 % 74.35 %	25.37 % 22.47 %	3.95 % 3.18 %
GMX Mail	25275 24753	18283 18824	6121 5254	871 675	72.34 % 76.05 %	24.22 % 21.23 %	3.45 % 2.73 %
Zoho Mail	24954 25225	18499 19584	5542 4970	913 671	74.13 % 77.64 %	22.21 % 19.70 %	3.66 % 2.66 %
ProtonMail	24950 24745	18386 19150	5685 4914	879 681	73.69 % 77.39 %	22.79 % 19.86 %	3.52 % 2.75 %
Custom Mail	24989 24500	18888 19395	5224 4453	877 652	75.59 % 79.16 %	20.91 % 18.18 %	3.51 % 2.66 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.