Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.879 345.282	258.779 267.654	74.773 66.502	13.327 11.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.60 % 77.52 %	21.56 % 19.26 %	3.84 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26594 26810	20677 21644	4955 4410	962 756	77.75 % 80.73 %	18.63 % 16.45 %	3.62 % 2.82 %
Elektronics	27021 26334	20200 20591	5789 4945	1032 798	74.76 % 78.19 %	21.42 % 18.78 %	3.82 % 3.03 %
Entertainment	26163 26217	19563 20312	5622 5039	978 866	74.77 % 77.48 %	21.49 % 19.22 %	3.74 % 3.30 %
Cosmetics & Beauty	26389 26649	19635 20595	5708 5200	1046 854	74.41 % 77.28 %	21.63 % 19.51 %	3.96 % 3.20 %
Food & Drink	26676 26275	20738 21194	5005 4325	933 756	77.74 % 80.66 %	18.76 % 16.46 %	3.50 % 2.88 %
Home & Garden	26795 26736	20899 21532	4983 4389	913 815	78.00 % 80.54 %	18.60 % 16.42 %	3.41 % 3.05 %
Finance	26916 26568	19109 19665	6676 5920	1131 983	70.99 % 74.02 %	24.80 % 22.28 %	4.20 % 3.70 %
Health	27235 27048	19507 20173	6627 5944	1101 931	71.62 % 74.58 %	24.33 % 21.98 %	4.04 % 3.44 %
Pets	26652 26335	20520 21077	5200 4465	932 793	76.99 % 80.03 %	19.51 % 16.95 %	3.50 % 3.01 %
Sport & Fitness	26052 26126	19243 20015	5770 5252	1039 859	73.86 % 76.61 %	22.15 % 20.10 %	3.99 % 3.29 %
Job & Career	27005 26991	19586 20469	6237 5568	1182 954	72.53 % 75.84 %	23.10 % 20.63 %	4.38 % 3.53 %
Dating	26602 26707	18542 19261	6987 6515	1073 931	69.70 % 72.12 %	26.26 % 24.39 %	4.03 % 3.49 %
Other	26779 26486	20560 21126	5214 4530	1005 830	76.78 % 79.76 %	19.47 % 17.10 %	3.75 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34387 34521	24506 25562	8384 7712	1497 1247	71.27 % 74.05 %	24.38 % 22.34 %	4.35 % 3.61 %
Outlook Mail	34947 35221	25061 26352	8449 7623	1437 1246	71.71 % 74.82 %	24.18 % 21.64 %	4.11 % 3.54 %
Yahoo Mail	34727 34637	25932 26816	7445 6693	1350 1128	74.67 % 77.42 %	21.44 % 19.32 %	3.89 % 3.26 %
AOL Mail	34838 34706	25907 26819	7557 6722	1374 1165	74.36 % 77.27 %	21.69 % 19.37 %	3.94 % 3.36 %
Mail.com	34982 34221	26481 26851	7209 6240	1292 1130	75.70 % 78.46 %	20.61 % 18.23 %	3.69 % 3.30 %
Yandex Mail	34645 34638	25235 26302	7984 7143	1426 1193	72.84 % 75.93 %	23.05 % 20.62 %	4.12 % 3.44 %
GMX Mail	34803 34475	26167 26946	7443 6514	1193 1015	75.19 % 78.16 %	21.39 % 18.89 %	3.43 % 2.94 %
Zoho Mail	34608 34674	26410 27455	6893 6189	1305 1030	76.31 % 79.18 %	19.92 % 17.85 %	3.77 % 2.97 %
ProtonMail	34506 34161	26317 27109	6945 6047	1244 1005	76.27 % 79.36 %	20.13 % 17.70 %	3.61 % 2.94 %
Custom Mail	34436 34028	26763 27442	6464 5619	1209 967	77.72 % 80.65 %	18.77 % 16.51 %	3.51 % 2.84 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.