Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 304.493	225.728 234.362	68.625 60.680	11.596 9.451

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 76.97 %	22.43 % 19.93 %	3.79 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 23688	18030 19009	4541 4035	843 644	77.01 % 80.25 %	19.39 % 17.03 %	3.60 % 2.72 %
Elektronics	23803 23207	17577 17988	5330 4527	896 692	73.84 % 77.51 %	22.39 % 19.51 %	3.76 % 2.98 %
Entertainment	23010 23164	17006 17833	5147 4601	857 730	73.91 % 76.99 %	22.37 % 19.86 %	3.72 % 3.15 %
Cosmetics & Beauty	23367 23553	17195 18074	5258 4752	914 727	73.59 % 76.74 %	22.50 % 20.18 %	3.91 % 3.09 %
Food & Drink	23591 23098	18161 18524	4601 3930	829 644	76.98 % 80.20 %	19.50 % 17.01 %	3.51 % 2.79 %
Home & Garden	23681 23558	18310 18876	4573 3992	798 690	77.32 % 80.13 %	19.31 % 16.95 %	3.37 % 2.93 %
Finance	23659 23487	16556 17232	6125 5420	978 835	69.98 % 73.37 %	25.89 % 23.08 %	4.13 % 3.56 %
Health	24165 23914	17069 17673	6137 5461	959 780	70.64 % 73.90 %	25.40 % 22.84 %	3.97 % 3.26 %
Pets	23565 23197	17984 18460	4762 4049	819 688	76.32 % 79.58 %	20.21 % 17.45 %	3.48 % 2.97 %
Sport & Fitness	22938 23039	16785 17535	5269 4777	884 727	73.18 % 76.11 %	22.97 % 20.73 %	3.85 % 3.16 %
Job & Career	23722 23787	17020 17922	5674 5048	1028 817	71.75 % 75.34 %	23.92 % 21.22 %	4.33 % 3.43 %
Dating	23400 23544	16046 16778	6437 5987	917 779	68.57 % 71.26 %	27.51 % 25.43 %	3.92 % 3.31 %
Other	23634 23257	17989 18458	4771 4101	874 698	76.11 % 79.37 %	20.19 % 17.63 %	3.70 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 30488	21329 22361	7698 7069	1284 1058	70.37 % 73.34 %	25.40 % 23.19 %	4.24 % 3.47 %
Outlook Mail	30891 30971	21866 22975	7773 6943	1252 1053	70.78 % 74.18 %	25.16 % 22.42 %	4.05 % 3.40 %
Yahoo Mail	30553 30645	22592 23590	6791 6092	1170 963	73.94 % 76.98 %	22.23 % 19.88 %	3.83 % 3.14 %
AOL Mail	30655 30550	22574 23476	6895 6098	1186 976	73.64 % 76.84 %	22.49 % 19.96 %	3.87 % 3.19 %
Mail.com	30930 30309	23187 23654	6622 5694	1121 961	74.97 % 78.04 %	21.41 % 18.79 %	3.62 % 3.17 %
Yandex Mail	30609 30533	22070 23026	7304 6489	1235 1018	72.10 % 75.41 %	23.86 % 21.25 %	4.03 % 3.33 %
GMX Mail	30756 30338	22804 23484	6888 5977	1064 877	74.14 % 77.41 %	22.40 % 19.70 %	3.46 % 2.89 %
Zoho Mail	30439 30603	22991 24081	6315 5659	1133 863	75.53 % 78.69 %	20.75 % 18.49 %	3.72 % 2.82 %
ProtonMail	30467 30131	22974 23729	6412 5554	1081 848	75.41 % 78.75 %	21.05 % 18.43 %	3.55 % 2.81 %
Custom Mail	30338 29925	23341 23986	5927 5105	1070 834	76.94 % 80.15 %	19.54 % 17.06 %	3.53 % 2.79 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.