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Benchmark Email and Moosend Email Deliverability Comparison

  Benchmark Email
  Moosend

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  381.018
  379.392
  286.199
  295.626
  80.048
  71.349
  14.771
  12.417

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.11 %
  77.92 %
  21.01 %
  18.81 %
  3.88 %
  3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  29112
  29548
  22779
  23958
  5293
  4741
  1040
  849
  78.25 %
  81.08 %
  18.18 %
  16.05 %
  3.57 %
  2.87 %
Elektronics
  29616
  28870
  22326
  22694
  6162
  5291
  1128
  885
  75.38 %
  78.61 %
  20.81 %
  18.33 %
  3.81 %
  3.07 %
Entertainment
  28782
  28765
  21665
  22405
  6025
  5404
  1092
  956
  75.27 %
  77.89 %
  20.93 %
  18.79 %
  3.79 %
  3.32 %
Cosmetics & Beauty
  29012
  29271
  21751
  22728
  6121
  5572
  1140
  971
  74.97 %
  77.65 %
  21.10 %
  19.04 %
  3.93 %
  3.32 %
Food & Drink
  29328
  28881
  22928
  23387
  5363
  4652
  1037
  842
  78.18 %
  80.98 %
  18.29 %
  16.11 %
  3.54 %
  2.92 %
Home & Garden
  29413
  29379
  23068
  23778
  5336
  4708
  1009
  893
  78.43 %
  80.94 %
  18.14 %
  16.03 %
  3.43 %
  3.04 %
Finance
  29693
  29155
  21255
  21722
  7166
  6339
  1272
  1094
  71.58 %
  74.51 %
  24.13 %
  21.74 %
  4.28 %
  3.75 %
Health
  29946
  29715
  21642
  22322
  7074
  6353
  1230
  1040
  72.27 %
  75.12 %
  23.62 %
  21.38 %
  4.11 %
  3.50 %
Pets
  29268
  28980
  22652
  23269
  5584
  4823
  1032
  888
  77.40 %
  80.29 %
  19.08 %
  16.64 %
  3.53 %
  3.06 %
Sport & Fitness
  28610
  28774
  21271
  22151
  6186
  5652
  1153
  971
  74.35 %
  76.98 %
  21.62 %
  19.64 %
  4.03 %
  3.37 %
Job & Career
  29681
  29607
  21669
  22542
  6699
  5997
  1313
  1068
  73.01 %
  76.14 %
  22.57 %
  20.26 %
  4.42 %
  3.61 %
Dating
  29202
  29311
  20545
  21341
  7447
  6938
  1210
  1032
  70.35 %
  72.81 %
  25.50 %
  23.67 %
  4.14 %
  3.52 %
Other
  29355
  29136
  22648
  23329
  5592
  4879
  1115
  928
  77.15 %
  80.07 %
  19.05 %
  16.75 %
  3.80 %
  3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37727
  37971
  27109
  28330
  8957
  8263
  1661
  1378
  71.86 %
  74.61 %
  23.74 %
  21.76 %
  4.40 %
  3.63 %
Outlook Mail
  38393
  38701
  27737
  29114
  9041
  8174
  1615
  1413
  72.24 %
  75.23 %
  23.55 %
  21.12 %
  4.21 %
  3.65 %
Yahoo Mail
  38051
  38104
  28569
  29626
  7987
  7216
  1495
  1262
  75.08 %
  77.75 %
  20.99 %
  18.94 %
  3.93 %
  3.31 %
AOL Mail
  38311
  38094
  28670
  29583
  8115
  7221
  1526
  1290
  74.83 %
  77.66 %
  21.18 %
  18.96 %
  3.98 %
  3.39 %
Mail.com
  38349
  37742
  29200
  29744
  7718
  6732
  1431
  1266
  76.14 %
  78.81 %
  20.13 %
  17.84 %
  3.73 %
  3.35 %
Yandex Mail
  38094
  38085
  27922
  29046
  8576
  7692
  1596
  1347
  73.30 %
  76.27 %
  22.51 %
  20.20 %
  4.19 %
  3.54 %
GMX Mail
  38320
  37849
  29044
  29763
  7944
  6953
  1332
  1133
  75.79 %
  78.64 %
  20.73 %
  18.37 %
  3.48 %
  2.99 %
Zoho Mail
  37995
  38003
  29199
  30245
  7372
  6614
  1424
  1144
  76.85 %
  79.59 %
  19.40 %
  17.40 %
  3.75 %
  3.01 %
ProtonMail
  37905
  37525
  29129
  29954
  7411
  6462
  1365
  1109
  76.85 %
  79.82 %
  19.55 %
  17.22 %
  3.60 %
  2.96 %
Custom Mail
  37873
  37318
  29620
  30221
  6927
  6022
  1326
  1075
  78.21 %
  80.98 %
  18.29 %
  16.14 %
  3.50 %
  2.88 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.