Brevo and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 539.702	114.096 419.339	27.369 100.258	6.169 20.337

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.70 %	18.62 % 18.58 %	4.20 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41721	9005 33492	1968 6774	426 1460	79.42 % 80.28 %	17.36 % 16.24 %	3.76 % 3.50 %
Elektronics	11060 41235	8653 32328	1970 7435	451 1470	78.24 % 78.40 %	17.81 % 18.03 %	4.08 % 3.56 %
Entertainment	11223 41423	8708 32165	2093 7714	470 1572	77.59 % 77.65 %	18.65 % 18.62 %	4.19 % 3.79 %
Cosmetics & Beauty	11273 41529	8711 32219	2093 7795	495 1531	77.27 % 77.58 %	18.57 % 18.77 %	4.39 % 3.69 %
Food & Drink	11254 41489	8928 33307	1969 6733	421 1442	79.33 % 80.28 %	17.50 % 16.23 %	3.74 % 3.48 %
Home & Garden	11385 41937	9053 33695	1971 6819	429 1442	79.52 % 80.35 %	17.31 % 16.26 %	3.77 % 3.44 %
Finance	11357 42111	8634 31429	2276 8936	514 1738	76.02 % 74.63 %	20.04 % 21.22 %	4.53 % 4.13 %
Health	11342 41761	8713 31603	2194 8581	505 1597	76.82 % 75.68 %	19.34 % 20.55 %	4.45 % 3.82 %
Pets	11390 41054	8900 32622	2046 6979	469 1467	78.14 % 79.46 %	17.96 % 17.00 %	4.12 % 3.57 %
Sport & Fitness	11283 41428	8656 31760	2200 7987	489 1698	76.72 % 76.66 %	19.50 % 19.28 %	4.33 % 4.10 %
Job & Career	11660 41300	8888 31289	2329 8311	493 1727	76.23 % 75.76 %	19.97 % 20.12 %	4.23 % 4.18 %
Dating	11179 41399	8489 30550	2241 9196	501 1689	75.94 % 73.79 %	20.05 % 22.21 %	4.48 % 4.08 %
Other	11228 41315	8758 32880	2019 6998	506 1504	78.00 % 79.58 %	17.98 % 16.94 %	4.51 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50989	8367 37672	2505 11161	573 2165	73.69 % 73.88 %	22.06 % 21.89 %	5.05 % 4.25 %
Outlook Mail	11488 49841	8727 37454	2263 10380	529 2026	75.97 % 75.15 %	19.70 % 20.83 %	4.60 % 4.06 %
Yahoo Mail	11161 50646	8591 38976	2118 9670	516 2057	76.97 % 76.96 %	18.98 % 19.09 %	4.62 % 4.06 %
AOL Mail	11277 50926	8744 39239	2129 9711	447 1991	77.54 % 77.05 %	18.88 % 19.07 %	3.96 % 3.91 %
Mail.com	11498 51169	9031 39944	2064 9310	437 1927	78.54 % 78.06 %	17.95 % 18.19 %	3.80 % 3.77 %
Yandex Mail	11343 50327	8668 38148	2253 10190	499 2013	76.42 % 75.80 %	19.86 % 20.25 %	4.40 % 4.00 %
GMX Mail	11196 49862	8824 38976	1959 9141	434 1770	78.81 % 78.17 %	17.50 % 18.33 %	3.88 % 3.55 %
Zoho Mail	11095 50995	8759 40308	1942 8877	438 1800	78.95 % 79.04 %	17.50 % 17.41 %	3.95 % 3.53 %
ProtonMail	11306 50537	9018 40129	1912 8733	415 1698	79.76 % 79.41 %	16.91 % 17.28 %	3.67 % 3.36 %
Custom Mail	11288 50649	8966 40698	1932 8271	439 1713	79.43 % 80.35 %	17.12 % 16.33 %	3.89 % 3.38 %
iCloud Mail	11400 11287	8496 8934	2413 1895	546 476	74.53 % 79.15 %	21.17 % 16.79 %	4.79 % 4.22 %
Tuta	11181 11268	8839 9403	1940 1507	452 372	79.05 % 83.45 %	17.35 % 13.37 %	4.04 % 3.30 %
Juno.com	11385 11206	9066 9458	1939 1412	444 329	79.63 % 84.40 %	17.03 % 12.60 %	3.90 % 2.94 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.