Brevo and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 540.483	114.096 412.262	27.369 107.687	6.169 21.069

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.28 %	18.62 % 19.92 %	4.20 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41392	9005 32657	1968 7282	426 1516	79.42 % 78.90 %	17.36 % 17.59 %	3.76 % 3.66 %
Elektronics	11060 41334	8653 31860	1970 7982	451 1525	78.24 % 77.08 %	17.81 % 19.31 %	4.08 % 3.69 %
Entertainment	11223 41622	8708 31703	2093 8295	470 1627	77.59 % 76.17 %	18.65 % 19.93 %	4.19 % 3.91 %
Cosmetics & Beauty	11273 41603	8711 31719	2093 8337	495 1612	77.27 % 76.24 %	18.57 % 20.04 %	4.39 % 3.87 %
Food & Drink	11254 41617	8928 32927	1969 7308	421 1447	79.33 % 79.12 %	17.50 % 17.56 %	3.74 % 3.48 %
Home & Garden	11385 41806	9053 32922	1971 7393	429 1550	79.52 % 78.75 %	17.31 % 17.68 %	3.77 % 3.71 %
Finance	11357 41990	8634 30775	2276 9514	514 1751	76.02 % 73.29 %	20.04 % 22.66 %	4.53 % 4.17 %
Health	11342 41038	8713 30441	2194 8947	505 1675	76.82 % 74.18 %	19.34 % 21.80 %	4.45 % 4.08 %
Pets	11390 42146	8900 32859	2046 7759	469 1559	78.14 % 77.96 %	17.96 % 18.41 %	4.12 % 3.70 %
Sport & Fitness	11283 41859	8656 31437	2200 8771	489 1692	76.72 % 75.10 %	19.50 % 20.95 %	4.33 % 4.04 %
Job & Career	11660 41297	8888 30826	2329 8756	493 1760	76.23 % 74.64 %	19.97 % 21.20 %	4.23 % 4.26 %
Dating	11179 41795	8489 30105	2241 9894	501 1829	75.94 % 72.03 %	20.05 % 23.67 %	4.48 % 4.38 %
Other	11228 40984	8758 32031	2019 7449	506 1526	78.00 % 78.15 %	17.98 % 18.18 %	4.51 % 3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50783	8367 36942	2505 11716	573 2164	73.69 % 72.74 %	22.06 % 23.07 %	5.05 % 4.26 %
Outlook Mail	11488 50592	8727 37299	2263 11167	529 2163	75.97 % 73.73 %	19.70 % 22.07 %	4.60 % 4.28 %
Yahoo Mail	11161 50611	8591 38304	2118 10344	516 2014	76.97 % 75.68 %	18.98 % 20.44 %	4.62 % 3.98 %
AOL Mail	11277 49605	8744 37561	2129 10008	447 2072	77.54 % 75.72 %	18.88 % 20.18 %	3.96 % 4.18 %
Mail.com	11498 51145	9031 39324	2064 9909	437 1950	78.54 % 76.89 %	17.95 % 19.37 %	3.80 % 3.81 %
Yandex Mail	11343 51255	8668 38151	2253 11062	499 2129	76.42 % 74.43 %	19.86 % 21.58 %	4.40 % 4.15 %
GMX Mail	11196 50233	8824 38550	1959 9835	434 1862	78.81 % 76.74 %	17.50 % 19.58 %	3.88 % 3.71 %
Zoho Mail	11095 50707	8759 39469	1942 9484	438 1801	78.95 % 77.84 %	17.50 % 18.70 %	3.95 % 3.55 %
ProtonMail	11306 50988	9018 39687	1912 9564	415 1803	79.76 % 77.84 %	16.91 % 18.76 %	3.67 % 3.54 %
Custom Mail	11288 50909	8966 40142	1932 9036	439 1784	79.43 % 78.85 %	17.12 % 17.75 %	3.89 % 3.50 %
iCloud Mail	11400 11115	8496 8481	2413 2148	546 533	74.53 % 76.30 %	21.17 % 19.33 %	4.79 % 4.80 %
Tuta	11181 11128	8839 9001	1940 1722	452 420	79.05 % 80.89 %	17.35 % 15.47 %	4.04 % 3.77 %
Juno.com	11385 11412	9066 9351	1939 1692	444 374	79.63 % 81.94 %	17.03 % 14.83 %	3.90 % 3.28 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.