Brevo and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 40.838	114.096 28.449	27.369 11.943	6.169 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 69.66 %	18.62 % 29.24 %	4.20 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 3108	9005 2310	1968 763	426 35	79.42 % 74.32 %	17.36 % 24.55 %	3.76 % 1.13 %
Elektronics	11060 3168	8653 2203	1970 930	451 35	78.24 % 69.54 %	17.81 % 29.36 %	4.08 % 1.10 %
Entertainment	11223 3097	8708 2149	2093 920	470 28	77.59 % 69.39 %	18.65 % 29.71 %	4.19 % 0.90 %
Cosmetics & Beauty	11273 3104	8711 2138	2093 928	495 38	77.27 % 68.88 %	18.57 % 29.90 %	4.39 % 1.22 %
Food & Drink	11254 2988	8928 2221	1969 729	421 38	79.33 % 74.33 %	17.50 % 24.40 %	3.74 % 1.27 %
Home & Garden	11385 3198	9053 2374	1971 790	429 34	79.52 % 74.23 %	17.31 % 24.70 %	3.77 % 1.06 %
Finance	11357 3213	8634 2065	2276 1111	514 37	76.02 % 64.27 %	20.04 % 34.58 %	4.53 % 1.15 %
Health	11342 3194	8713 2052	2194 1109	505 33	76.82 % 64.25 %	19.34 % 34.72 %	4.45 % 1.03 %
Pets	11390 3075	8900 2277	2046 768	469 30	78.14 % 74.05 %	17.96 % 24.98 %	4.12 % 0.98 %
Sport & Fitness	11283 3244	8656 2247	2200 961	489 36	76.72 % 69.27 %	19.50 % 29.62 %	4.33 % 1.11 %
Job & Career	11660 3038	8888 2106	2329 898	493 34	76.23 % 69.32 %	19.97 % 29.56 %	4.23 % 1.12 %
Dating	11179 3120	8489 1854	2241 1226	501 40	75.94 % 59.42 %	20.05 % 39.29 %	4.48 % 1.28 %
Other	11228 3291	8758 2453	2019 810	506 28	78.00 % 74.54 %	17.98 % 24.61 %	4.51 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 3918	8367 2512	2505 1366	573 40	73.69 % 64.11 %	22.06 % 34.86 %	5.05 % 1.02 %
Outlook Mail	11488 4078	8727 2660	2263 1375	529 43	75.97 % 65.23 %	19.70 % 33.72 %	4.60 % 1.05 %
Yahoo Mail	11161 4200	8591 2966	2118 1187	516 47	76.97 % 70.62 %	18.98 % 28.26 %	4.62 % 1.12 %
AOL Mail	11277 4366	8744 3106	2129 1213	447 47	77.54 % 71.14 %	18.88 % 27.78 %	3.96 % 1.08 %
Mail.com	11498 4218	9031 3033	2064 1137	437 48	78.54 % 71.91 %	17.95 % 26.96 %	3.80 % 1.14 %
Yandex Mail	11343 4051	8668 2782	2253 1223	499 46	76.42 % 68.67 %	19.86 % 30.19 %	4.40 % 1.14 %
GMX Mail	11196 4002	8824 2712	1959 1243	434 47	78.81 % 67.77 %	17.50 % 31.06 %	3.88 % 1.17 %
Zoho Mail	11095 3898	8759 2817	1942 1038	438 43	78.95 % 72.27 %	17.50 % 26.63 %	3.95 % 1.10 %
ProtonMail	11306 3953	9018 2797	1912 1112	415 44	79.76 % 70.76 %	16.91 % 28.13 %	3.67 % 1.11 %
Custom Mail	11288 4154	8966 3064	1932 1049	439 41	79.43 % 73.76 %	17.12 % 25.25 %	3.89 % 0.99 %
iCloud Mail	11400	8496	2413	546	74.53 % %	21.17 % %	4.79 % %
Tuta	11181	8839	1940	452	79.05 % %	17.35 % %	4.04 % %
Juno.com	11385	9066	1939	444	79.63 % %	17.03 % %	3.90 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.