Brevo and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 402.780	114.096 303.984	27.369 83.770	6.169 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.47 %	18.62 % 20.80 %	4.20 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 30967	9005 24340	1968 5573	426 1054	79.42 % 78.60 %	17.36 % 18.00 %	3.76 % 3.40 %
Elektronics	11060 30895	8653 23568	1970 6254	451 1073	78.24 % 76.28 %	17.81 % 20.24 %	4.08 % 3.47 %
Entertainment	11223 31027	8708 23293	2093 6580	470 1154	77.59 % 75.07 %	18.65 % 21.21 %	4.19 % 3.72 %
Cosmetics & Beauty	11273 30995	8711 23278	2093 6495	495 1222	77.27 % 75.10 %	18.57 % 20.95 %	4.39 % 3.94 %
Food & Drink	11254 31626	8928 24770	1969 5807	421 1049	79.33 % 78.32 %	17.50 % 18.36 %	3.74 % 3.32 %
Home & Garden	11385 31435	9053 24684	1971 5724	429 1027	79.52 % 78.52 %	17.31 % 18.21 %	3.77 % 3.27 %
Finance	11357 31001	8634 22348	2276 7319	514 1334	76.02 % 72.09 %	20.04 % 23.61 %	4.53 % 4.30 %
Health	11342 30974	8713 22552	2194 7177	505 1245	76.82 % 72.81 %	19.34 % 23.17 %	4.45 % 4.02 %
Pets	11390 31300	8900 24299	2046 5924	469 1077	78.14 % 77.63 %	17.96 % 18.93 %	4.12 % 3.44 %
Sport & Fitness	11283 30500	8656 22771	2200 6521	489 1208	76.72 % 74.66 %	19.50 % 21.38 %	4.33 % 3.96 %
Job & Career	11660 30761	8888 22618	2329 6889	493 1254	76.23 % 73.53 %	19.97 % 22.40 %	4.23 % 4.08 %
Dating	11179 30610	8489 21675	2241 7709	501 1226	75.94 % 70.81 %	20.05 % 25.18 %	4.48 % 4.01 %
Other	11228 30689	8758 23788	2019 5798	506 1103	78.00 % 77.51 %	17.98 % 18.89 %	4.51 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 40872	8367 29396	2505 9825	573 1651	73.69 % 71.92 %	22.06 % 24.04 %	5.05 % 4.04 %
Outlook Mail	11488 39335	8727 28795	2263 8946	529 1594	75.97 % 73.20 %	19.70 % 22.74 %	4.60 % 4.05 %
Yahoo Mail	11161 39623	8591 29861	2118 8266	516 1496	76.97 % 75.36 %	18.98 % 20.86 %	4.62 % 3.78 %
AOL Mail	11277 40403	8744 30219	2129 8592	447 1592	77.54 % 74.79 %	18.88 % 21.27 %	3.96 % 3.94 %
Mail.com	11498 40085	9031 30627	2064 8007	437 1451	78.54 % 76.41 %	17.95 % 19.98 %	3.80 % 3.62 %
Yandex Mail	11343 39964	8668 29495	2253 8908	499 1561	76.42 % 73.80 %	19.86 % 22.29 %	4.40 % 3.91 %
GMX Mail	11196 39884	8824 30400	1959 8097	434 1387	78.81 % 76.22 %	17.50 % 20.30 %	3.88 % 3.48 %
Zoho Mail	11095 39823	8759 30796	1942 7635	438 1392	78.95 % 77.33 %	17.50 % 19.17 %	3.95 % 3.50 %
ProtonMail	11306 40373	9018 31130	1912 7817	415 1426	79.76 % 77.11 %	16.91 % 19.36 %	3.67 % 3.53 %
Custom Mail	11288 40291	8966 31574	1932 7332	439 1385	79.43 % 78.36 %	17.12 % 18.20 %	3.89 % 3.44 %
iCloud Mail	11400 712	8496 535	2413 141	546 36	74.53 % 75.14 %	21.17 % 19.80 %	4.79 % 5.06 %
Tuta	11181 725	8839 595	1940 106	452 24	79.05 % 82.07 %	17.35 % 14.62 %	4.04 % 3.31 %
Juno.com	11385 690	9066 561	1939 98	444 31	79.63 % 81.30 %	17.03 % 14.20 %	3.90 % 4.49 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.