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CampaignMonitor and MailerLite Email Deliverability Comparison

  CampaignMonitor
  MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  222.524
  170.448
  159.994
  46.967
  55.306
  5.499
  7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  71.90 %
  21.07 %
  24.85 %
  2.47 %
  3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17097
  13525
  12853
  2977
  3722
  359
  522
  80.21 %
  75.18 %
  17.66 %
  21.77 %
  2.13 %
  3.05 %
Elektronics
  17340
  16642
  13309
  12060
  3600
  4048
  431
  534
  76.75 %
  72.47 %
  20.76 %
  24.32 %
  2.49 %
  3.21 %
Entertainment
  17152
  16914
  13093
  12183
  3656
  4214
  403
  517
  76.34 %
  72.03 %
  21.32 %
  24.91 %
  2.35 %
  3.06 %
Cosmetics & Beauty
  17403
  17252
  13217
  12317
  3753
  4372
  433
  563
  75.95 %
  71.39 %
  21.57 %
  25.34 %
  2.49 %
  3.26 %
Food & Drink
  17588
  17653
  14042
  13279
  3151
  3840
  395
  534
  79.84 %
  75.22 %
  17.92 %
  21.75 %
  2.25 %
  3.02 %
Home & Garden
  17033
  17011
  13662
  12803
  3004
  3652
  367
  556
  80.21 %
  75.26 %
  17.64 %
  21.47 %
  2.15 %
  3.27 %
Finance
  16977
  17585
  12299
  11966
  4197
  5015
  481
  604
  72.45 %
  68.05 %
  24.72 %
  28.52 %
  2.83 %
  3.43 %
Health
  17169
  17429
  12528
  11940
  4185
  4920
  456
  569
  72.97 %
  68.51 %
  24.38 %
  28.23 %
  2.66 %
  3.26 %
Pets
  17110
  17000
  13535
  12690
  3150
  3781
  425
  529
  79.11 %
  74.65 %
  18.41 %
  22.24 %
  2.48 %
  3.11 %
Sport & Fitness
  17069
  17219
  12911
  12188
  3709
  4462
  449
  569
  75.64 %
  70.78 %
  21.73 %
  25.91 %
  2.63 %
  3.30 %
Job & Career
  16912
  17180
  12685
  12110
  3763
  4477
  464
  593
  75.01 %
  70.49 %
  22.25 %
  26.06 %
  2.74 %
  3.45 %
Dating
  17204
  16512
  12053
  10863
  4717
  5071
  434
  578
  70.06 %
  65.79 %
  27.42 %
  30.71 %
  2.52 %
  3.50 %
Other
  17096
  17030
  13589
  12742
  3105
  3732
  402
  556
  79.49 %
  74.82 %
  18.16 %
  21.91 %
  2.35 %
  3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22056
  16388
  14964
  5695
  6288
  621
  804
  72.18 %
  67.85 %
  25.08 %
  28.51 %
  2.74 %
  3.65 %
Outlook Mail
  22192
  22147
  16389
  15315
  5217
  6092
  586
  740
  73.85 %
  69.15 %
  23.51 %
  27.51 %
  2.64 %
  3.34 %
Yahoo Mail
  22315
  22455
  17120
  16180
  4649
  5531
  546
  744
  76.72 %
  72.06 %
  20.83 %
  24.63 %
  2.45 %
  3.31 %
AOL Mail
  22248
  22230
  17095
  16042
  4599
  5468
  554
  720
  76.84 %
  72.16 %
  20.67 %
  24.60 %
  2.49 %
  3.24 %
Mail.com
  22045
  22540
  17180
  16471
  4322
  5341
  543
  728
  77.93 %
  73.07 %
  19.61 %
  23.70 %
  2.46 %
  3.23 %
Yandex Mail
  22301
  21835
  16731
  15366
  4961
  5675
  609
  794
  75.02 %
  70.37 %
  22.25 %
  25.99 %
  2.73 %
  3.64 %
GMX Mail
  22014
  22160
  16836
  15933
  4660
  5564
  518
  663
  76.48 %
  71.90 %
  21.17 %
  25.11 %
  2.35 %
  2.99 %
Zoho Mail
  22627
  22122
  17709
  16364
  4402
  5072
  516
  686
  78.26 %
  73.97 %
  19.45 %
  22.93 %
  2.28 %
  3.10 %
ProtonMail
  22625
  22372
  17537
  16373
  4562
  5340
  526
  659
  77.51 %
  73.19 %
  20.16 %
  23.87 %
  2.32 %
  2.95 %
Custom Mail
  21843
  22607
  17463
  16986
  3900
  4935
  480
  686
  79.95 %
  75.14 %
  17.85 %
  21.83 %
  2.20 %
  3.03 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.