CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
332.453 331.291	263.096 246.424	60.203 72.864	9.154 12.003

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.14 % 74.38 %	18.11 % 21.99 %	2.75 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25382 25477	20945 19701	3838 4919	599 857	82.52 % 77.33 %	15.12 % 19.31 %	2.36 % 3.36 %
Elektronics	25774 24999	20566 18788	4537 5318	671 893	79.79 % 75.16 %	17.60 % 21.27 %	2.60 % 3.57 %
Entertainment	25696 25190	20324 18816	4702 5551	670 823	79.09 % 74.70 %	18.30 % 22.04 %	2.61 % 3.27 %
Cosmetics & Beauty	25792 25785	20288 19076	4772 5754	732 955	78.66 % 73.98 %	18.50 % 22.32 %	2.84 % 3.70 %
Food & Drink	25963 25848	21326 19990	4000 5000	637 858	82.14 % 77.34 %	15.41 % 19.34 %	2.45 % 3.32 %
Home & Garden	25259 25380	20820 19673	3841 4840	598 867	82.43 % 77.51 %	15.21 % 19.07 %	2.37 % 3.42 %
Finance	25339 26006	19148 18385	5388 6549	803 1072	75.57 % 70.70 %	21.26 % 25.18 %	3.17 % 4.12 %
Health	25732 25710	19669 18431	5300 6347	763 932	76.44 % 71.69 %	20.60 % 24.69 %	2.97 % 3.63 %
Pets	25567 25269	20782 19371	4087 5042	698 856	81.28 % 76.66 %	15.99 % 19.95 %	2.73 % 3.39 %
Sport & Fitness	25570 25715	19989 18829	4829 5928	752 958	78.17 % 73.22 %	18.89 % 23.05 %	2.94 % 3.73 %
Job & Career	25410 25695	19631 18655	4979 6032	800 1008	77.26 % 72.60 %	19.59 % 23.48 %	3.15 % 3.92 %
Dating	25495 24910	18862 17276	5884 6595	749 1039	73.98 % 69.35 %	23.08 % 26.48 %	2.94 % 4.17 %
Other	25474 25307	20746 19433	4046 4989	682 885	81.44 % 76.79 %	15.88 % 19.71 %	2.68 % 3.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33557 32993	25326 23400	7194 8242	1037 1351	75.47 % 70.92 %	21.44 % 24.98 %	3.09 % 4.09 %
Outlook Mail	33169 33235	25418 23884	6735 8069	1016 1282	76.63 % 71.86 %	20.31 % 24.28 %	3.06 % 3.86 %
Yahoo Mail	33360 33005	26375 24451	6062 7310	923 1244	79.06 % 74.08 %	18.17 % 22.15 %	2.77 % 3.77 %
AOL Mail	33002 32957	26091 24466	5984 7297	927 1194	79.06 % 74.24 %	18.13 % 22.14 %	2.81 % 3.62 %
Mail.com	33170 33468	26667 25189	5634 7073	869 1206	80.39 % 75.26 %	16.99 % 21.13 %	2.62 % 3.60 %
Yandex Mail	33279 32719	25753 23812	6489 7631	1037 1276	77.39 % 72.78 %	19.50 % 23.32 %	3.12 % 3.90 %
GMX Mail	32871 33203	26189 24901	5828 7204	854 1098	79.67 % 75.00 %	17.73 % 21.70 %	2.60 % 3.31 %
Zoho Mail	33556 33017	27099 25184	5590 6687	867 1146	80.76 % 76.28 %	16.66 % 20.25 %	2.58 % 3.47 %
ProtonMail	33697 33163	27197 25221	5677 6873	823 1069	80.71 % 76.05 %	16.85 % 20.72 %	2.44 % 3.22 %
Custom Mail	32792 33531	26981 25916	5010 6478	801 1137	82.28 % 77.29 %	15.28 % 19.32 %	2.44 % 3.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.