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CampaignMonitor and MailerLite Email Deliverability Comparison

  CampaignMonitor
  MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.494
  249.787
  193.843
  181.723
  50.262
  59.649
  6.389
  8.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.38 %
  72.75 %
  20.07 %
  23.88 %
  2.55 %
  3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18982
  19225
  15382
  14612
  3187
  4020
  413
  593
  81.03 %
  76.01 %
  16.79 %
  20.91 %
  2.18 %
  3.08 %
Elektronics
  19441
  18719
  15115
  13741
  3834
  4356
  492
  622
  77.75 %
  73.41 %
  19.72 %
  23.27 %
  2.53 %
  3.32 %
Entertainment
  19280
  18991
  14905
  13856
  3912
  4545
  463
  590
  77.31 %
  72.96 %
  20.29 %
  23.93 %
  2.40 %
  3.11 %
Cosmetics & Beauty
  19538
  19396
  15029
  14023
  4009
  4712
  500
  661
  76.92 %
  72.30 %
  20.52 %
  24.29 %
  2.56 %
  3.41 %
Food & Drink
  19734
  19677
  15906
  14943
  3367
  4121
  461
  613
  80.60 %
  75.94 %
  17.06 %
  20.94 %
  2.34 %
  3.12 %
Home & Garden
  19151
  19050
  15500
  14486
  3224
  3931
  427
  633
  80.94 %
  76.04 %
  16.83 %
  20.64 %
  2.23 %
  3.32 %
Finance
  19089
  19729
  14034
  13595
  4495
  5401
  560
  733
  73.52 %
  68.91 %
  23.55 %
  27.38 %
  2.93 %
  3.72 %
Health
  19325
  19496
  14323
  13548
  4461
  5278
  541
  670
  74.12 %
  69.49 %
  23.08 %
  27.07 %
  2.80 %
  3.44 %
Pets
  19218
  19104
  15355
  14392
  3381
  4100
  482
  612
  79.90 %
  75.34 %
  17.59 %
  21.46 %
  2.51 %
  3.20 %
Sport & Fitness
  19218
  19358
  14711
  13848
  3986
  4828
  521
  682
  76.55 %
  71.54 %
  20.74 %
  24.94 %
  2.71 %
  3.52 %
Job & Career
  19029
  19303
  14419
  13754
  4063
  4861
  547
  688
  75.77 %
  71.25 %
  21.35 %
  25.18 %
  2.87 %
  3.56 %
Dating
  19315
  18636
  13801
  12495
  5006
  5453
  508
  688
  71.45 %
  67.05 %
  25.92 %
  29.26 %
  2.63 %
  3.69 %
Other
  19174
  19103
  15363
  14430
  3337
  4043
  474
  630
  80.12 %
  75.54 %
  17.40 %
  21.16 %
  2.47 %
  3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25438
  24819
  18649
  17094
  6072
  6774
  717
  951
  73.31 %
  68.87 %
  23.87 %
  27.29 %
  2.82 %
  3.83 %
Outlook Mail
  24859
  24937
  18596
  17477
  5580
  6584
  683
  876
  74.81 %
  70.08 %
  22.45 %
  26.40 %
  2.75 %
  3.51 %
Yahoo Mail
  25143
  25058
  19502
  18227
  5009
  5966
  632
  865
  77.56 %
  72.74 %
  19.92 %
  23.81 %
  2.51 %
  3.45 %
AOL Mail
  24979
  24946
  19395
  18188
  4942
  5922
  642
  836
  77.65 %
  72.91 %
  19.78 %
  23.74 %
  2.57 %
  3.35 %
Mail.com
  24789
  25190
  19515
  18595
  4646
  5754
  628
  841
  78.72 %
  73.82 %
  18.74 %
  22.84 %
  2.53 %
  3.34 %
Yandex Mail
  25198
  24553
  19115
  17463
  5357
  6161
  726
  929
  75.86 %
  71.12 %
  21.26 %
  25.09 %
  2.88 %
  3.78 %
GMX Mail
  24746
  24941
  19186
  18195
  4945
  5976
  615
  770
  77.53 %
  72.95 %
  19.98 %
  23.96 %
  2.49 %
  3.09 %
Zoho Mail
  25299
  24908
  20024
  18629
  4688
  5479
  587
  800
  79.15 %
  74.79 %
  18.53 %
  22.00 %
  2.32 %
  3.21 %
ProtonMail
  25399
  25043
  19954
  18567
  4844
  5716
  601
  760
  78.56 %
  74.14 %
  19.07 %
  22.82 %
  2.37 %
  3.03 %
Custom Mail
  24644
  25392
  19907
  19288
  4179
  5317
  558
  787
  80.78 %
  75.96 %
  16.96 %
  20.94 %
  2.26 %
  3.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.