CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.524	170.448 159.994	46.967 55.306	5.499 7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 71.90 %	21.07 % 24.85 %	2.47 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17097	13525 12853	2977 3722	359 522	80.21 % 75.18 %	17.66 % 21.77 %	2.13 % 3.05 %
Elektronics	17340 16642	13309 12060	3600 4048	431 534	76.75 % 72.47 %	20.76 % 24.32 %	2.49 % 3.21 %
Entertainment	17152 16914	13093 12183	3656 4214	403 517	76.34 % 72.03 %	21.32 % 24.91 %	2.35 % 3.06 %
Cosmetics & Beauty	17403 17252	13217 12317	3753 4372	433 563	75.95 % 71.39 %	21.57 % 25.34 %	2.49 % 3.26 %
Food & Drink	17588 17653	14042 13279	3151 3840	395 534	79.84 % 75.22 %	17.92 % 21.75 %	2.25 % 3.02 %
Home & Garden	17033 17011	13662 12803	3004 3652	367 556	80.21 % 75.26 %	17.64 % 21.47 %	2.15 % 3.27 %
Finance	16977 17585	12299 11966	4197 5015	481 604	72.45 % 68.05 %	24.72 % 28.52 %	2.83 % 3.43 %
Health	17169 17429	12528 11940	4185 4920	456 569	72.97 % 68.51 %	24.38 % 28.23 %	2.66 % 3.26 %
Pets	17110 17000	13535 12690	3150 3781	425 529	79.11 % 74.65 %	18.41 % 22.24 %	2.48 % 3.11 %
Sport & Fitness	17069 17219	12911 12188	3709 4462	449 569	75.64 % 70.78 %	21.73 % 25.91 %	2.63 % 3.30 %
Job & Career	16912 17180	12685 12110	3763 4477	464 593	75.01 % 70.49 %	22.25 % 26.06 %	2.74 % 3.45 %
Dating	17204 16512	12053 10863	4717 5071	434 578	70.06 % 65.79 %	27.42 % 30.71 %	2.52 % 3.50 %
Other	17096 17030	13589 12742	3105 3732	402 556	79.49 % 74.82 %	18.16 % 21.91 %	2.35 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22056	16388 14964	5695 6288	621 804	72.18 % 67.85 %	25.08 % 28.51 %	2.74 % 3.65 %
Outlook Mail	22192 22147	16389 15315	5217 6092	586 740	73.85 % 69.15 %	23.51 % 27.51 %	2.64 % 3.34 %
Yahoo Mail	22315 22455	17120 16180	4649 5531	546 744	76.72 % 72.06 %	20.83 % 24.63 %	2.45 % 3.31 %
AOL Mail	22248 22230	17095 16042	4599 5468	554 720	76.84 % 72.16 %	20.67 % 24.60 %	2.49 % 3.24 %
Mail.com	22045 22540	17180 16471	4322 5341	543 728	77.93 % 73.07 %	19.61 % 23.70 %	2.46 % 3.23 %
Yandex Mail	22301 21835	16731 15366	4961 5675	609 794	75.02 % 70.37 %	22.25 % 25.99 %	2.73 % 3.64 %
GMX Mail	22014 22160	16836 15933	4660 5564	518 663	76.48 % 71.90 %	21.17 % 25.11 %	2.35 % 2.99 %
Zoho Mail	22627 22122	17709 16364	4402 5072	516 686	78.26 % 73.97 %	19.45 % 22.93 %	2.28 % 3.10 %
ProtonMail	22625 22372	17537 16373	4562 5340	526 659	77.51 % 73.19 %	20.16 % 23.87 %	2.32 % 2.95 %
Custom Mail	21843 22607	17463 16986	3900 4935	480 686	79.95 % 75.14 %	17.85 % 21.83 %	2.20 % 3.03 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.