CampaignMonitor and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.603
112.713
|
78.121
73.104
|
33.696
37.251
|
1.786
2.358
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.77 %
64.86 %
|
29.66 %
33.05 %
|
1.57 %
2.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8502
8688
|
6246
6003
|
2121
2499
|
135
186
|
73.47 %
69.10 %
|
24.95 %
28.76 %
|
1.59 %
2.14 %
|
Elektronics |
8795
8237
|
6016
5329
|
2642
2737
|
137
171
|
68.40 %
64.70 %
|
30.04 %
33.23 %
|
1.56 %
2.08 %
|
Entertainment |
8832
8456
|
6046
5463
|
2649
2822
|
137
171
|
68.46 %
64.61 %
|
29.99 %
33.37 %
|
1.55 %
2.02 %
|
Cosmetics & Beauty |
9038
8958
|
6161
5765
|
2734
3008
|
143
185
|
68.17 %
64.36 %
|
30.25 %
33.58 %
|
1.58 %
2.07 %
|
Food & Drink |
9036
9121
|
6614
6319
|
2274
2608
|
148
194
|
73.20 %
69.28 %
|
25.17 %
28.59 %
|
1.64 %
2.13 %
|
Home & Garden |
8569
8542
|
6305
5928
|
2138
2427
|
126
187
|
73.58 %
69.40 %
|
24.95 %
28.41 %
|
1.47 %
2.19 %
|
Finance |
8560
8889
|
5420
5301
|
3000
3404
|
140
184
|
63.32 %
59.64 %
|
35.05 %
38.29 %
|
1.64 %
2.07 %
|
Health |
8793
8980
|
5595
5358
|
3064
3434
|
134
188
|
63.63 %
59.67 %
|
34.85 %
38.24 %
|
1.52 %
2.09 %
|
Pets |
8853
8734
|
6486
6063
|
2229
2491
|
138
180
|
73.26 %
69.42 %
|
25.18 %
28.52 %
|
1.56 %
2.06 %
|
Sport & Fitness |
8647
8840
|
5916
5669
|
2589
2986
|
142
185
|
68.42 %
64.13 %
|
29.94 %
33.78 %
|
1.64 %
2.09 %
|
Job & Career |
8610
8708
|
5889
5615
|
2588
2909
|
133
184
|
68.40 %
64.48 %
|
30.06 %
33.41 %
|
1.54 %
2.11 %
|
Dating |
8788
8050
|
5131
4375
|
3522
3511
|
135
164
|
58.39 %
54.35 %
|
40.08 %
43.61 %
|
1.54 %
2.04 %
|
Other |
8580
8510
|
6296
5916
|
2146
2415
|
138
179
|
73.38 %
69.52 %
|
25.01 %
28.38 %
|
1.61 %
2.10 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11719
11101
|
7358
6575
|
4176
4294
|
185
232
|
62.79 %
59.23 %
|
35.63 %
38.68 %
|
1.58 %
2.09 %
|
Outlook Mail |
11016
11269
|
7169
6920
|
3669
4114
|
178
235
|
65.08 %
61.41 %
|
33.31 %
36.51 %
|
1.62 %
2.09 %
|
Yahoo Mail |
11498
11535
|
8064
7637
|
3248
3656
|
186
242
|
70.13 %
66.21 %
|
28.25 %
31.69 %
|
1.62 %
2.10 %
|
AOL Mail |
11412
11319
|
8021
7473
|
3209
3604
|
182
242
|
70.29 %
66.02 %
|
28.12 %
31.84 %
|
1.59 %
2.14 %
|
Mail.com |
11081
11587
|
7871
7769
|
3026
3575
|
184
243
|
71.03 %
67.05 %
|
27.31 %
30.85 %
|
1.66 %
2.10 %
|
Yandex Mail |
11393
10778
|
7774
6888
|
3450
3665
|
169
225
|
68.23 %
63.91 %
|
30.28 %
34.00 %
|
1.48 %
2.09 %
|
GMX Mail |
11022
11178
|
7390
7055
|
3462
3889
|
170
234
|
67.05 %
63.12 %
|
31.41 %
34.79 %
|
1.54 %
2.09 %
|
Zoho Mail |
11743
10994
|
8353
7393
|
3210
3376
|
180
225
|
71.13 %
67.25 %
|
27.34 %
30.71 %
|
1.53 %
2.05 %
|
ProtonMail |
11742
11455
|
8110
7464
|
3448
3751
|
184
240
|
69.07 %
65.16 %
|
29.36 %
32.75 %
|
1.57 %
2.10 %
|
Custom Mail |
10977
11497
|
8011
7930
|
2798
3327
|
168
240
|
72.98 %
68.97 %
|
25.49 %
28.94 %
|
1.53 %
2.09 %
|
Compare CampaignMonitor with other providers
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