Language

CampaignMonitor and MailerLite Email Deliverability Comparison

  CampaignMonitor
  MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  112.713
  78.121
  73.104
  33.696
  37.251
  1.786
  2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  64.86 %
  29.66 %
  33.05 %
  1.57 %
  2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  8688
  6246
  6003
  2121
  2499
  135
  186
  73.47 %
  69.10 %
  24.95 %
  28.76 %
  1.59 %
  2.14 %
Elektronics
  8795
  8237
  6016
  5329
  2642
  2737
  137
  171
  68.40 %
  64.70 %
  30.04 %
  33.23 %
  1.56 %
  2.08 %
Entertainment
  8832
  8456
  6046
  5463
  2649
  2822
  137
  171
  68.46 %
  64.61 %
  29.99 %
  33.37 %
  1.55 %
  2.02 %
Cosmetics & Beauty
  9038
  8958
  6161
  5765
  2734
  3008
  143
  185
  68.17 %
  64.36 %
  30.25 %
  33.58 %
  1.58 %
  2.07 %
Food & Drink
  9036
  9121
  6614
  6319
  2274
  2608
  148
  194
  73.20 %
  69.28 %
  25.17 %
  28.59 %
  1.64 %
  2.13 %
Home & Garden
  8569
  8542
  6305
  5928
  2138
  2427
  126
  187
  73.58 %
  69.40 %
  24.95 %
  28.41 %
  1.47 %
  2.19 %
Finance
  8560
  8889
  5420
  5301
  3000
  3404
  140
  184
  63.32 %
  59.64 %
  35.05 %
  38.29 %
  1.64 %
  2.07 %
Health
  8793
  8980
  5595
  5358
  3064
  3434
  134
  188
  63.63 %
  59.67 %
  34.85 %
  38.24 %
  1.52 %
  2.09 %
Pets
  8853
  8734
  6486
  6063
  2229
  2491
  138
  180
  73.26 %
  69.42 %
  25.18 %
  28.52 %
  1.56 %
  2.06 %
Sport & Fitness
  8647
  8840
  5916
  5669
  2589
  2986
  142
  185
  68.42 %
  64.13 %
  29.94 %
  33.78 %
  1.64 %
  2.09 %
Job & Career
  8610
  8708
  5889
  5615
  2588
  2909
  133
  184
  68.40 %
  64.48 %
  30.06 %
  33.41 %
  1.54 %
  2.11 %
Dating
  8788
  8050
  5131
  4375
  3522
  3511
  135
  164
  58.39 %
  54.35 %
  40.08 %
  43.61 %
  1.54 %
  2.04 %
Other
  8580
  8510
  6296
  5916
  2146
  2415
  138
  179
  73.38 %
  69.52 %
  25.01 %
  28.38 %
  1.61 %
  2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  11101
  7358
  6575
  4176
  4294
  185
  232
  62.79 %
  59.23 %
  35.63 %
  38.68 %
  1.58 %
  2.09 %
Outlook Mail
  11016
  11269
  7169
  6920
  3669
  4114
  178
  235
  65.08 %
  61.41 %
  33.31 %
  36.51 %
  1.62 %
  2.09 %
Yahoo Mail
  11498
  11535
  8064
  7637
  3248
  3656
  186
  242
  70.13 %
  66.21 %
  28.25 %
  31.69 %
  1.62 %
  2.10 %
AOL Mail
  11412
  11319
  8021
  7473
  3209
  3604
  182
  242
  70.29 %
  66.02 %
  28.12 %
  31.84 %
  1.59 %
  2.14 %
Mail.com
  11081
  11587
  7871
  7769
  3026
  3575
  184
  243
  71.03 %
  67.05 %
  27.31 %
  30.85 %
  1.66 %
  2.10 %
Yandex Mail
  11393
  10778
  7774
  6888
  3450
  3665
  169
  225
  68.23 %
  63.91 %
  30.28 %
  34.00 %
  1.48 %
  2.09 %
GMX Mail
  11022
  11178
  7390
  7055
  3462
  3889
  170
  234
  67.05 %
  63.12 %
  31.41 %
  34.79 %
  1.54 %
  2.09 %
Zoho Mail
  11743
  10994
  8353
  7393
  3210
  3376
  180
  225
  71.13 %
  67.25 %
  27.34 %
  30.71 %
  1.53 %
  2.05 %
ProtonMail
  11742
  11455
  8110
  7464
  3448
  3751
  184
  240
  69.07 %
  65.16 %
  29.36 %
  32.75 %
  1.57 %
  2.10 %
Custom Mail
  10977
  11497
  8011
  7930
  2798
  3327
  168
  240
  72.98 %
  68.97 %
  25.49 %
  28.94 %
  1.53 %
  2.09 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.