CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 112.713	78.121 73.104	33.696 37.251	1.786 2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 64.86 %	29.66 % 33.05 %	1.57 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 8688	6246 6003	2121 2499	135 186	73.47 % 69.10 %	24.95 % 28.76 %	1.59 % 2.14 %
Elektronics	8795 8237	6016 5329	2642 2737	137 171	68.40 % 64.70 %	30.04 % 33.23 %	1.56 % 2.08 %
Entertainment	8832 8456	6046 5463	2649 2822	137 171	68.46 % 64.61 %	29.99 % 33.37 %	1.55 % 2.02 %
Cosmetics & Beauty	9038 8958	6161 5765	2734 3008	143 185	68.17 % 64.36 %	30.25 % 33.58 %	1.58 % 2.07 %
Food & Drink	9036 9121	6614 6319	2274 2608	148 194	73.20 % 69.28 %	25.17 % 28.59 %	1.64 % 2.13 %
Home & Garden	8569 8542	6305 5928	2138 2427	126 187	73.58 % 69.40 %	24.95 % 28.41 %	1.47 % 2.19 %
Finance	8560 8889	5420 5301	3000 3404	140 184	63.32 % 59.64 %	35.05 % 38.29 %	1.64 % 2.07 %
Health	8793 8980	5595 5358	3064 3434	134 188	63.63 % 59.67 %	34.85 % 38.24 %	1.52 % 2.09 %
Pets	8853 8734	6486 6063	2229 2491	138 180	73.26 % 69.42 %	25.18 % 28.52 %	1.56 % 2.06 %
Sport & Fitness	8647 8840	5916 5669	2589 2986	142 185	68.42 % 64.13 %	29.94 % 33.78 %	1.64 % 2.09 %
Job & Career	8610 8708	5889 5615	2588 2909	133 184	68.40 % 64.48 %	30.06 % 33.41 %	1.54 % 2.11 %
Dating	8788 8050	5131 4375	3522 3511	135 164	58.39 % 54.35 %	40.08 % 43.61 %	1.54 % 2.04 %
Other	8580 8510	6296 5916	2146 2415	138 179	73.38 % 69.52 %	25.01 % 28.38 %	1.61 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 11101	7358 6575	4176 4294	185 232	62.79 % 59.23 %	35.63 % 38.68 %	1.58 % 2.09 %
Outlook Mail	11016 11269	7169 6920	3669 4114	178 235	65.08 % 61.41 %	33.31 % 36.51 %	1.62 % 2.09 %
Yahoo Mail	11498 11535	8064 7637	3248 3656	186 242	70.13 % 66.21 %	28.25 % 31.69 %	1.62 % 2.10 %
AOL Mail	11412 11319	8021 7473	3209 3604	182 242	70.29 % 66.02 %	28.12 % 31.84 %	1.59 % 2.14 %
Mail.com	11081 11587	7871 7769	3026 3575	184 243	71.03 % 67.05 %	27.31 % 30.85 %	1.66 % 2.10 %
Yandex Mail	11393 10778	7774 6888	3450 3665	169 225	68.23 % 63.91 %	30.28 % 34.00 %	1.48 % 2.09 %
GMX Mail	11022 11178	7390 7055	3462 3889	170 234	67.05 % 63.12 %	31.41 % 34.79 %	1.54 % 2.09 %
Zoho Mail	11743 10994	8353 7393	3210 3376	180 225	71.13 % 67.25 %	27.34 % 30.71 %	1.53 % 2.05 %
ProtonMail	11742 11455	8110 7464	3448 3751	184 240	69.07 % 65.16 %	29.36 % 32.75 %	1.57 % 2.10 %
Custom Mail	10977 11497	8011 7930	2798 3327	168 240	72.98 % 68.97 %	25.49 % 28.94 %	1.53 % 2.09 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.