CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 304.322	240.111 225.112	56.844 68.436	8.278 10.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 73.97 %	18.62 % 22.49 %	2.71 % 3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 23392	19074 18021	3613 4612	540 759	82.12 % 77.04 %	15.56 % 19.72 %	2.32 % 3.24 %
Elektronics	23725 22937	18817 17139	4303 5002	605 796	79.31 % 74.72 %	18.14 % 21.81 %	2.55 % 3.47 %
Entertainment	23520 23137	18475 17177	4434 5218	611 742	78.55 % 74.24 %	18.85 % 22.55 %	2.60 % 3.21 %
Cosmetics & Beauty	23750 23680	18565 17422	4522 5404	663 854	78.17 % 73.57 %	19.04 % 22.82 %	2.79 % 3.61 %
Food & Drink	23871 23831	19510 18343	3787 4711	574 777	81.73 % 76.97 %	15.86 % 19.77 %	2.40 % 3.26 %
Home & Garden	23219 23312	19056 17980	3626 4540	537 792	82.07 % 77.13 %	15.62 % 19.47 %	2.31 % 3.40 %
Finance	23314 23923	17508 16799	5089 6164	717 960	75.10 % 70.22 %	21.83 % 25.77 %	3.08 % 4.01 %
Health	23589 23647	17880 16819	5011 5992	698 836	75.80 % 71.13 %	21.24 % 25.34 %	2.96 % 3.54 %
Pets	23448 23247	18968 17743	3851 4727	629 777	80.89 % 76.32 %	16.42 % 20.33 %	2.68 % 3.34 %
Sport & Fitness	23432 23624	18207 17188	4541 5563	684 873	77.70 % 72.76 %	19.38 % 23.55 %	2.92 % 3.70 %
Job & Career	23276 23504	17892 16991	4669 5623	715 890	76.87 % 72.29 %	20.06 % 23.92 %	3.07 % 3.79 %
Dating	23415 22826	17156 15700	5585 6211	674 915	73.27 % 68.78 %	23.85 % 27.21 %	2.88 % 4.01 %
Other	23447 23262	19003 17790	3813 4669	631 803	81.05 % 76.48 %	16.26 % 20.07 %	2.69 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 30357	23144 21360	6823 7767	943 1230	74.88 % 70.36 %	22.07 % 25.59 %	3.05 % 4.05 %
Outlook Mail	30396 30491	23150 21784	6343 7570	903 1137	76.16 % 71.44 %	20.87 % 24.83 %	2.97 % 3.73 %
Yahoo Mail	30672 30371	24120 22398	5711 6858	841 1115	78.64 % 73.75 %	18.62 % 22.58 %	2.74 % 3.67 %
AOL Mail	30336 30327	23874 22438	5632 6835	830 1054	78.70 % 73.99 %	18.57 % 22.54 %	2.74 % 3.48 %
Mail.com	30306 30738	24235 23025	5287 6637	784 1076	79.97 % 74.91 %	17.45 % 21.59 %	2.59 % 3.50 %
Yandex Mail	30483 29898	23448 21625	6095 7120	940 1153	76.92 % 72.33 %	19.99 % 23.81 %	3.08 % 3.86 %
GMX Mail	30276 30527	23956 22738	5543 6797	777 992	79.13 % 74.48 %	18.31 % 22.27 %	2.57 % 3.25 %
Zoho Mail	30849 30249	24785 22955	5285 6267	779 1027	80.34 % 75.89 %	17.13 % 20.72 %	2.53 % 3.40 %
ProtonMail	30920 30496	24776 23035	5390 6488	754 973	80.13 % 75.53 %	17.43 % 21.27 %	2.44 % 3.19 %
Custom Mail	30085 30868	24623 23754	4735 6097	727 1017	81.84 % 76.95 %	15.74 % 19.75 %	2.42 % 3.29 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.