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CampaignMonitor and MailerLite Email Deliverability Comparison

  CampaignMonitor
  MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  366.601
  365.293
  291.978
  273.344
  64.293
  78.406
  10.330
  13.543

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.64 %
  74.83 %
  17.54 %
  21.46 %
  2.82 %
  3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28030
  28016
  23238
  21771
  4106
  5284
  686
  961
  82.90 %
  77.71 %
  14.65 %
  18.86 %
  2.45 %
  3.43 %
Elektronics
  28408
  27611
  22822
  20886
  4835
  5716
  751
  1009
  80.34 %
  75.64 %
  17.02 %
  20.70 %
  2.64 %
  3.65 %
Entertainment
  28408
  27839
  22632
  20893
  5023
  5989
  753
  957
  79.67 %
  75.05 %
  17.68 %
  21.51 %
  2.65 %
  3.44 %
Cosmetics & Beauty
  28338
  28397
  22442
  21140
  5081
  6175
  815
  1082
  79.19 %
  74.44 %
  17.93 %
  21.75 %
  2.88 %
  3.81 %
Food & Drink
  28615
  28354
  23634
  22044
  4266
  5355
  715
  955
  82.59 %
  77.75 %
  14.91 %
  18.89 %
  2.50 %
  3.37 %
Home & Garden
  27964
  28065
  23162
  21852
  4113
  5225
  689
  988
  82.83 %
  77.86 %
  14.71 %
  18.62 %
  2.46 %
  3.52 %
Finance
  27848
  28652
  21203
  20415
  5743
  7038
  902
  1199
  76.14 %
  71.25 %
  20.62 %
  24.56 %
  3.24 %
  4.18 %
Health
  28353
  28308
  21861
  20467
  5633
  6798
  859
  1043
  77.10 %
  72.30 %
  19.87 %
  24.01 %
  3.03 %
  3.68 %
Pets
  28276
  27969
  23081
  21539
  4395
  5465
  800
  965
  81.63 %
  77.01 %
  15.54 %
  19.54 %
  2.83 %
  3.45 %
Sport & Fitness
  28185
  28318
  22160
  20861
  5167
  6388
  858
  1069
  78.62 %
  73.67 %
  18.33 %
  22.56 %
  3.04 %
  3.77 %
Job & Career
  27944
  28321
  21705
  20664
  5339
  6509
  900
  1148
  77.67 %
  72.96 %
  19.11 %
  22.98 %
  3.22 %
  4.05 %
Dating
  28185
  27560
  21089
  19308
  6259
  7083
  837
  1169
  74.82 %
  70.06 %
  22.21 %
  25.70 %
  2.97 %
  4.24 %
Other
  28047
  27883
  22949
  21504
  4333
  5381
  765
  998
  81.82 %
  77.12 %
  15.45 %
  19.30 %
  2.73 %
  3.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  36943
  36395
  28104
  26014
  7662
  8860
  1177
  1521
  76.07 %
  71.48 %
  20.74 %
  24.34 %
  3.19 %
  4.18 %
Outlook Mail
  36602
  36711
  28249
  26567
  7205
  8692
  1148
  1452
  77.18 %
  72.37 %
  19.68 %
  23.68 %
  3.14 %
  3.96 %
Yahoo Mail
  36814
  36381
  29273
  27071
  6504
  7886
  1037
  1424
  79.52 %
  74.41 %
  17.67 %
  21.68 %
  2.82 %
  3.91 %
AOL Mail
  36290
  36329
  28837
  27101
  6403
  7874
  1050
  1354
  79.46 %
  74.60 %
  17.64 %
  21.67 %
  2.89 %
  3.73 %
Mail.com
  36551
  36860
  29548
  27870
  6026
  7618
  977
  1372
  80.84 %
  75.61 %
  16.49 %
  20.67 %
  2.67 %
  3.72 %
Yandex Mail
  36740
  36183
  28615
  26509
  6961
  8250
  1164
  1424
  77.89 %
  73.26 %
  18.95 %
  22.80 %
  3.17 %
  3.94 %
GMX Mail
  36247
  36622
  29076
  27662
  6195
  7719
  976
  1241
  80.22 %
  75.53 %
  17.09 %
  21.08 %
  2.69 %
  3.39 %
Zoho Mail
  36980
  36361
  30044
  27894
  5956
  7187
  980
  1280
  81.24 %
  76.71 %
  16.11 %
  19.77 %
  2.65 %
  3.52 %
ProtonMail
  37119
  36551
  30183
  27984
  6015
  7364
  921
  1203
  81.31 %
  76.56 %
  16.20 %
  20.15 %
  2.48 %
  3.29 %
Custom Mail
  36315
  36900
  30049
  28672
  5366
  6956
  900
  1272
  82.75 %
  77.70 %
  14.78 %
  18.85 %
  2.48 %
  3.45 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.