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CampaignMonitor and MailerLite Email Deliverability Comparison

  CampaignMonitor
  MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.101
  181.459
  135.989
  127.435
  42.048
  48.605
  4.064
  5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.68 %
  70.23 %
  23.09 %
  26.79 %
  2.23 %
  2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13763
  13973
  10819
  10312
  2668
  3277
  276
  384
  78.61 %
  73.80 %
  19.39 %
  23.45 %
  2.01 %
  2.75 %
Elektronics
  14092
  13377
  10544
  9440
  3237
  3537
  311
  400
  74.82 %
  70.57 %
  22.97 %
  26.44 %
  2.21 %
  2.99 %
Entertainment
  14050
  13677
  10477
  9609
  3280
  3689
  293
  379
  74.57 %
  70.26 %
  23.35 %
  26.97 %
  2.09 %
  2.77 %
Cosmetics & Beauty
  14243
  14135
  10547
  9872
  3369
  3860
  327
  403
  74.05 %
  69.84 %
  23.65 %
  27.31 %
  2.30 %
  2.85 %
Food & Drink
  14421
  14527
  11294
  10728
  2831
  3393
  296
  406
  78.32 %
  73.85 %
  19.63 %
  23.36 %
  2.05 %
  2.79 %
Home & Garden
  13927
  13833
  10966
  10216
  2691
  3198
  270
  419
  78.74 %
  73.85 %
  19.32 %
  23.12 %
  1.94 %
  3.03 %
Finance
  13845
  14428
  9753
  9532
  3754
  4436
  338
  460
  70.44 %
  66.07 %
  27.11 %
  30.75 %
  2.44 %
  3.19 %
Health
  14042
  14209
  9922
  9422
  3775
  4355
  345
  432
  70.66 %
  66.31 %
  26.88 %
  30.65 %
  2.46 %
  3.04 %
Pets
  13993
  13920
  10884
  10201
  2797
  3304
  312
  415
  77.78 %
  73.28 %
  19.99 %
  23.74 %
  2.23 %
  2.98 %
Sport & Fitness
  13917
  14141
  10290
  9803
  3286
  3925
  341
  413
  73.94 %
  69.32 %
  23.61 %
  27.76 %
  2.45 %
  2.92 %
Job & Career
  13792
  14032
  10128
  9701
  3328
  3902
  336
  429
  73.43 %
  69.13 %
  24.13 %
  27.81 %
  2.44 %
  3.06 %
Dating
  14031
  13312
  9436
  8377
  4273
  4482
  322
  453
  67.25 %
  62.93 %
  30.45 %
  33.67 %
  2.29 %
  3.40 %
Other
  13985
  13895
  10929
  10222
  2759
  3247
  297
  426
  78.15 %
  73.57 %
  19.73 %
  23.37 %
  2.12 %
  3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  17964
  13032
  11820
  5133
  5550
  436
  594
  70.06 %
  65.80 %
  27.60 %
  30.90 %
  2.34 %
  3.31 %
Outlook Mail
  17957
  18157
  12927
  12222
  4628
  5374
  402
  561
  71.99 %
  67.31 %
  25.77 %
  29.60 %
  2.24 %
  3.09 %
Yahoo Mail
  18328
  18444
  13761
  13027
  4143
  4848
  424
  569
  75.08 %
  70.63 %
  22.60 %
  26.28 %
  2.31 %
  3.09 %
AOL Mail
  18261
  18110
  13757
  12799
  4086
  4766
  418
  545
  75.34 %
  70.67 %
  22.38 %
  26.32 %
  2.29 %
  3.01 %
Mail.com
  17980
  18357
  13735
  13148
  3838
  4671
  407
  538
  76.39 %
  71.62 %
  21.35 %
  25.45 %
  2.26 %
  2.93 %
Yandex Mail
  18247
  17618
  13396
  12135
  4407
  4911
  444
  572
  73.41 %
  68.88 %
  24.15 %
  27.87 %
  2.43 %
  3.25 %
GMX Mail
  17900
  18084
  13288
  12641
  4218
  4948
  394
  495
  74.23 %
  69.90 %
  23.56 %
  27.36 %
  2.20 %
  2.74 %
Zoho Mail
  18531
  17923
  14185
  12971
  3960
  4436
  386
  516
  76.55 %
  72.37 %
  21.37 %
  24.75 %
  2.08 %
  2.88 %
ProtonMail
  18598
  18285
  14051
  13028
  4151
  4753
  396
  504
  75.55 %
  71.25 %
  22.32 %
  25.99 %
  2.13 %
  2.76 %
Custom Mail
  17698
  18517
  13857
  13644
  3484
  4348
  357
  525
  78.30 %
  73.68 %
  19.69 %
  23.48 %
  2.02 %
  2.84 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.