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CampaignMonitor and MailerLite Email Deliverability Comparison

  CampaignMonitor
  MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.376
  284.039
  222.524
  209.087
  54.322
  65.103
  7.530
  9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.25 %
  73.61 %
  19.10 %
  22.92 %
  2.65 %
  3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21615
  21893
  17677
  16798
  3448
  4392
  490
  703
  81.78 %
  76.73 %
  15.95 %
  20.06 %
  2.27 %
  3.21 %
Elektronics
  22110
  21335
  17434
  15862
  4123
  4750
  553
  723
  78.85 %
  74.35 %
  18.65 %
  22.26 %
  2.50 %
  3.39 %
Entertainment
  21938
  21657
  17140
  15993
  4238
  4977
  560
  687
  78.13 %
  73.85 %
  19.32 %
  22.98 %
  2.55 %
  3.17 %
Cosmetics & Beauty
  22202
  22080
  17262
  16174
  4332
  5138
  608
  768
  77.75 %
  73.25 %
  19.51 %
  23.27 %
  2.74 %
  3.48 %
Food & Drink
  22270
  22290
  18123
  17096
  3624
  4487
  523
  707
  81.38 %
  76.70 %
  16.27 %
  20.13 %
  2.35 %
  3.17 %
Home & Garden
  21696
  21752
  17725
  16710
  3475
  4316
  496
  726
  81.70 %
  76.82 %
  16.02 %
  19.84 %
  2.29 %
  3.34 %
Finance
  21672
  22335
  16171
  15576
  4855
  5872
  646
  887
  74.62 %
  69.74 %
  22.40 %
  26.29 %
  2.98 %
  3.97 %
Health
  21967
  22095
  16528
  15604
  4800
  5718
  639
  773
  75.24 %
  70.62 %
  21.85 %
  25.88 %
  2.91 %
  3.50 %
Pets
  21762
  21719
  17527
  16514
  3663
  4486
  572
  719
  80.54 %
  76.03 %
  16.83 %
  20.65 %
  2.63 %
  3.31 %
Sport & Fitness
  21808
  22062
  16875
  15968
  4324
  5289
  609
  805
  77.38 %
  72.38 %
  19.83 %
  23.97 %
  2.79 %
  3.65 %
Job & Career
  21653
  21909
  16563
  15786
  4441
  5328
  649
  795
  76.49 %
  72.05 %
  20.51 %
  24.32 %
  3.00 %
  3.63 %
Dating
  21803
  21252
  15839
  14503
  5358
  5925
  606
  824
  72.65 %
  68.24 %
  24.57 %
  27.88 %
  2.78 %
  3.88 %
Other
  21880
  21660
  17660
  16503
  3641
  4425
  579
  732
  80.71 %
  76.19 %
  16.64 %
  20.43 %
  2.65 %
  3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28824
  28262
  21437
  19754
  6540
  7383
  847
  1125
  74.37 %
  69.90 %
  22.69 %
  26.12 %
  2.94 %
  3.98 %
Outlook Mail
  28267
  28444
  21405
  20216
  6046
  7199
  816
  1029
  75.72 %
  71.07 %
  21.39 %
  25.31 %
  2.89 %
  3.62 %
Yahoo Mail
  28550
  28332
  22354
  20805
  5437
  6509
  759
  1018
  78.30 %
  73.43 %
  19.04 %
  22.97 %
  2.66 %
  3.59 %
AOL Mail
  28307
  28411
  22181
  20935
  5370
  6502
  756
  974
  78.36 %
  73.69 %
  18.97 %
  22.89 %
  2.67 %
  3.43 %
Mail.com
  28169
  28689
  22413
  21416
  5035
  6302
  721
  971
  79.57 %
  74.65 %
  17.87 %
  21.97 %
  2.56 %
  3.38 %
Yandex Mail
  28458
  27824
  21803
  20033
  5810
  6737
  845
  1054
  76.61 %
  72.00 %
  20.42 %
  24.21 %
  2.97 %
  3.79 %
GMX Mail
  28199
  28475
  22168
  21070
  5313
  6494
  718
  911
  78.61 %
  73.99 %
  18.84 %
  22.81 %
  2.55 %
  3.20 %
Zoho Mail
  28789
  28284
  23009
  21368
  5068
  5972
  712
  944
  79.92 %
  75.55 %
  17.60 %
  21.11 %
  2.47 %
  3.34 %
ProtonMail
  28808
  28478
  22929
  21381
  5182
  6200
  697
  897
  79.59 %
  75.08 %
  17.99 %
  21.77 %
  2.42 %
  3.15 %
Custom Mail
  28005
  28840
  22825
  22109
  4521
  5805
  659
  926
  81.50 %
  76.66 %
  16.14 %
  20.13 %
  2.35 %
  3.21 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.