CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.101 181.459	135.989 127.435	42.048 48.605	4.064 5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.68 % 70.23 %	23.09 % 26.79 %	2.23 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13763 13973	10819 10312	2668 3277	276 384	78.61 % 73.80 %	19.39 % 23.45 %	2.01 % 2.75 %
Elektronics	14092 13377	10544 9440	3237 3537	311 400	74.82 % 70.57 %	22.97 % 26.44 %	2.21 % 2.99 %
Entertainment	14050 13677	10477 9609	3280 3689	293 379	74.57 % 70.26 %	23.35 % 26.97 %	2.09 % 2.77 %
Cosmetics & Beauty	14243 14135	10547 9872	3369 3860	327 403	74.05 % 69.84 %	23.65 % 27.31 %	2.30 % 2.85 %
Food & Drink	14421 14527	11294 10728	2831 3393	296 406	78.32 % 73.85 %	19.63 % 23.36 %	2.05 % 2.79 %
Home & Garden	13927 13833	10966 10216	2691 3198	270 419	78.74 % 73.85 %	19.32 % 23.12 %	1.94 % 3.03 %
Finance	13845 14428	9753 9532	3754 4436	338 460	70.44 % 66.07 %	27.11 % 30.75 %	2.44 % 3.19 %
Health	14042 14209	9922 9422	3775 4355	345 432	70.66 % 66.31 %	26.88 % 30.65 %	2.46 % 3.04 %
Pets	13993 13920	10884 10201	2797 3304	312 415	77.78 % 73.28 %	19.99 % 23.74 %	2.23 % 2.98 %
Sport & Fitness	13917 14141	10290 9803	3286 3925	341 413	73.94 % 69.32 %	23.61 % 27.76 %	2.45 % 2.92 %
Job & Career	13792 14032	10128 9701	3328 3902	336 429	73.43 % 69.13 %	24.13 % 27.81 %	2.44 % 3.06 %
Dating	14031 13312	9436 8377	4273 4482	322 453	67.25 % 62.93 %	30.45 % 33.67 %	2.29 % 3.40 %
Other	13985 13895	10929 10222	2759 3247	297 426	78.15 % 73.57 %	19.73 % 23.37 %	2.12 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 17964	13032 11820	5133 5550	436 594	70.06 % 65.80 %	27.60 % 30.90 %	2.34 % 3.31 %
Outlook Mail	17957 18157	12927 12222	4628 5374	402 561	71.99 % 67.31 %	25.77 % 29.60 %	2.24 % 3.09 %
Yahoo Mail	18328 18444	13761 13027	4143 4848	424 569	75.08 % 70.63 %	22.60 % 26.28 %	2.31 % 3.09 %
AOL Mail	18261 18110	13757 12799	4086 4766	418 545	75.34 % 70.67 %	22.38 % 26.32 %	2.29 % 3.01 %
Mail.com	17980 18357	13735 13148	3838 4671	407 538	76.39 % 71.62 %	21.35 % 25.45 %	2.26 % 2.93 %
Yandex Mail	18247 17618	13396 12135	4407 4911	444 572	73.41 % 68.88 %	24.15 % 27.87 %	2.43 % 3.25 %
GMX Mail	17900 18084	13288 12641	4218 4948	394 495	74.23 % 69.90 %	23.56 % 27.36 %	2.20 % 2.74 %
Zoho Mail	18531 17923	14185 12971	3960 4436	386 516	76.55 % 72.37 %	21.37 % 24.75 %	2.08 % 2.88 %
ProtonMail	18598 18285	14051 13028	4151 4753	396 504	75.55 % 71.25 %	22.32 % 25.99 %	2.13 % 2.76 %
Custom Mail	17698 18517	13857 13644	3484 4348	357 525	78.30 % 73.68 %	19.69 % 23.48 %	2.02 % 2.84 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.