CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.494 249.787	193.843 181.723	50.262 59.649	6.389 8.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.38 % 72.75 %	20.07 % 23.88 %	2.55 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18982 19225	15382 14612	3187 4020	413 593	81.03 % 76.01 %	16.79 % 20.91 %	2.18 % 3.08 %
Elektronics	19441 18719	15115 13741	3834 4356	492 622	77.75 % 73.41 %	19.72 % 23.27 %	2.53 % 3.32 %
Entertainment	19280 18991	14905 13856	3912 4545	463 590	77.31 % 72.96 %	20.29 % 23.93 %	2.40 % 3.11 %
Cosmetics & Beauty	19538 19396	15029 14023	4009 4712	500 661	76.92 % 72.30 %	20.52 % 24.29 %	2.56 % 3.41 %
Food & Drink	19734 19677	15906 14943	3367 4121	461 613	80.60 % 75.94 %	17.06 % 20.94 %	2.34 % 3.12 %
Home & Garden	19151 19050	15500 14486	3224 3931	427 633	80.94 % 76.04 %	16.83 % 20.64 %	2.23 % 3.32 %
Finance	19089 19729	14034 13595	4495 5401	560 733	73.52 % 68.91 %	23.55 % 27.38 %	2.93 % 3.72 %
Health	19325 19496	14323 13548	4461 5278	541 670	74.12 % 69.49 %	23.08 % 27.07 %	2.80 % 3.44 %
Pets	19218 19104	15355 14392	3381 4100	482 612	79.90 % 75.34 %	17.59 % 21.46 %	2.51 % 3.20 %
Sport & Fitness	19218 19358	14711 13848	3986 4828	521 682	76.55 % 71.54 %	20.74 % 24.94 %	2.71 % 3.52 %
Job & Career	19029 19303	14419 13754	4063 4861	547 688	75.77 % 71.25 %	21.35 % 25.18 %	2.87 % 3.56 %
Dating	19315 18636	13801 12495	5006 5453	508 688	71.45 % 67.05 %	25.92 % 29.26 %	2.63 % 3.69 %
Other	19174 19103	15363 14430	3337 4043	474 630	80.12 % 75.54 %	17.40 % 21.16 %	2.47 % 3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25438 24819	18649 17094	6072 6774	717 951	73.31 % 68.87 %	23.87 % 27.29 %	2.82 % 3.83 %
Outlook Mail	24859 24937	18596 17477	5580 6584	683 876	74.81 % 70.08 %	22.45 % 26.40 %	2.75 % 3.51 %
Yahoo Mail	25143 25058	19502 18227	5009 5966	632 865	77.56 % 72.74 %	19.92 % 23.81 %	2.51 % 3.45 %
AOL Mail	24979 24946	19395 18188	4942 5922	642 836	77.65 % 72.91 %	19.78 % 23.74 %	2.57 % 3.35 %
Mail.com	24789 25190	19515 18595	4646 5754	628 841	78.72 % 73.82 %	18.74 % 22.84 %	2.53 % 3.34 %
Yandex Mail	25198 24553	19115 17463	5357 6161	726 929	75.86 % 71.12 %	21.26 % 25.09 %	2.88 % 3.78 %
GMX Mail	24746 24941	19186 18195	4945 5976	615 770	77.53 % 72.95 %	19.98 % 23.96 %	2.49 % 3.09 %
Zoho Mail	25299 24908	20024 18629	4688 5479	587 800	79.15 % 74.79 %	18.53 % 22.00 %	2.32 % 3.21 %
ProtonMail	25399 25043	19954 18567	4844 5716	601 760	78.56 % 74.14 %	19.07 % 22.82 %	2.37 % 3.03 %
Custom Mail	24644 25392	19907 19288	4179 5317	558 787	80.78 % 75.96 %	16.96 % 20.94 %	2.26 % 3.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.