CampaignMonitor and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
379.922
379.234
|
303.096
284.377
|
66.035
80.692
|
10.791
14.165
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.78 %
74.99 %
|
17.38 %
21.28 %
|
2.84 %
3.74 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29100
29163
|
24154
22709
|
4226
5452
|
720
1002
|
83.00 %
77.87 %
|
14.52 %
18.69 %
|
2.47 %
3.44 %
|
Elektronics |
29435
28630
|
23690
21692
|
4960
5876
|
785
1062
|
80.48 %
75.77 %
|
16.85 %
20.52 %
|
2.67 %
3.71 %
|
Entertainment |
29495
28947
|
23538
21762
|
5165
6172
|
792
1013
|
79.80 %
75.18 %
|
17.51 %
21.32 %
|
2.69 %
3.50 %
|
Cosmetics & Beauty |
29337
29450
|
23274
21967
|
5214
6348
|
849
1135
|
79.33 %
74.59 %
|
17.77 %
21.56 %
|
2.89 %
3.85 %
|
Food & Drink |
29645
29390
|
24514
22886
|
4380
5505
|
751
999
|
82.69 %
77.87 %
|
14.77 %
18.73 %
|
2.53 %
3.40 %
|
Home & Garden |
28973
29103
|
24021
22696
|
4227
5380
|
725
1027
|
82.91 %
77.99 %
|
14.59 %
18.49 %
|
2.50 %
3.53 %
|
Finance |
28900
29769
|
22056
21276
|
5904
7244
|
940
1249
|
76.32 %
71.47 %
|
20.43 %
24.33 %
|
3.25 %
4.20 %
|
Health |
29361
29321
|
22682
21258
|
5777
6969
|
902
1094
|
77.25 %
72.50 %
|
19.68 %
23.77 %
|
3.07 %
3.73 %
|
Pets |
29276
29096
|
23933
22436
|
4514
5643
|
829
1017
|
81.75 %
77.11 %
|
15.42 %
19.39 %
|
2.83 %
3.50 %
|
Sport & Fitness |
29214
29354
|
23005
21669
|
5313
6565
|
896
1120
|
78.75 %
73.82 %
|
18.19 %
22.36 %
|
3.07 %
3.82 %
|
Job & Career |
28943
29431
|
22528
21517
|
5489
6714
|
926
1200
|
77.84 %
73.11 %
|
18.96 %
22.81 %
|
3.20 %
4.08 %
|
Dating |
29197
28650
|
21910
20152
|
6412
7285
|
875
1213
|
75.04 %
70.34 %
|
21.96 %
25.43 %
|
3.00 %
4.23 %
|
Other |
29046
28930
|
23791
22357
|
4454
5539
|
801
1034
|
81.91 %
77.28 %
|
15.33 %
19.15 %
|
2.76 %
3.57 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38283
37865
|
29190
27153
|
7863
9127
|
1230
1585
|
76.25 %
71.71 %
|
20.54 %
24.10 %
|
3.21 %
4.19 %
|
Outlook Mail |
37891
38104
|
29311
27645
|
7393
8945
|
1187
1514
|
77.36 %
72.55 %
|
19.51 %
23.48 %
|
3.13 %
3.97 %
|
Yahoo Mail |
38099
37837
|
30329
28213
|
6678
8136
|
1092
1488
|
79.61 %
74.56 %
|
17.53 %
21.50 %
|
2.87 %
3.93 %
|
AOL Mail |
37627
37653
|
29941
28122
|
6585
8099
|
1101
1432
|
79.57 %
74.69 %
|
17.50 %
21.51 %
|
2.93 %
3.80 %
|
Mail.com |
37917
38266
|
30705
28985
|
6209
7847
|
1003
1434
|
80.98 %
75.75 %
|
16.38 %
20.51 %
|
2.65 %
3.75 %
|
Yandex Mail |
38074
37489
|
29691
27520
|
7161
8485
|
1222
1484
|
77.98 %
73.41 %
|
18.81 %
22.63 %
|
3.21 %
3.96 %
|
GMX Mail |
37600
38099
|
30211
28844
|
6360
7945
|
1029
1310
|
80.35 %
75.71 %
|
16.91 %
20.85 %
|
2.74 %
3.44 %
|
Zoho Mail |
38272
37753
|
31145
29021
|
6106
7397
|
1021
1335
|
81.38 %
76.87 %
|
15.95 %
19.59 %
|
2.67 %
3.54 %
|
ProtonMail |
38583
37885
|
31438
29076
|
6177
7553
|
968
1256
|
81.48 %
76.75 %
|
16.01 %
19.94 %
|
2.51 %
3.32 %
|
Custom Mail |
37576
38283
|
31135
29798
|
5503
7158
|
938
1327
|
82.86 %
77.84 %
|
14.64 %
18.70 %
|
2.50 %
3.47 %
|
Compare CampaignMonitor with other providers
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