CampaignMonitor and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
332.453
331.291
|
263.096
246.424
|
60.203
72.864
|
9.154
12.003
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.14 %
74.38 %
|
18.11 %
21.99 %
|
2.75 %
3.62 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25382
25477
|
20945
19701
|
3838
4919
|
599
857
|
82.52 %
77.33 %
|
15.12 %
19.31 %
|
2.36 %
3.36 %
|
Elektronics |
25774
24999
|
20566
18788
|
4537
5318
|
671
893
|
79.79 %
75.16 %
|
17.60 %
21.27 %
|
2.60 %
3.57 %
|
Entertainment |
25696
25190
|
20324
18816
|
4702
5551
|
670
823
|
79.09 %
74.70 %
|
18.30 %
22.04 %
|
2.61 %
3.27 %
|
Cosmetics & Beauty |
25792
25785
|
20288
19076
|
4772
5754
|
732
955
|
78.66 %
73.98 %
|
18.50 %
22.32 %
|
2.84 %
3.70 %
|
Food & Drink |
25963
25848
|
21326
19990
|
4000
5000
|
637
858
|
82.14 %
77.34 %
|
15.41 %
19.34 %
|
2.45 %
3.32 %
|
Home & Garden |
25259
25380
|
20820
19673
|
3841
4840
|
598
867
|
82.43 %
77.51 %
|
15.21 %
19.07 %
|
2.37 %
3.42 %
|
Finance |
25339
26006
|
19148
18385
|
5388
6549
|
803
1072
|
75.57 %
70.70 %
|
21.26 %
25.18 %
|
3.17 %
4.12 %
|
Health |
25732
25710
|
19669
18431
|
5300
6347
|
763
932
|
76.44 %
71.69 %
|
20.60 %
24.69 %
|
2.97 %
3.63 %
|
Pets |
25567
25269
|
20782
19371
|
4087
5042
|
698
856
|
81.28 %
76.66 %
|
15.99 %
19.95 %
|
2.73 %
3.39 %
|
Sport & Fitness |
25570
25715
|
19989
18829
|
4829
5928
|
752
958
|
78.17 %
73.22 %
|
18.89 %
23.05 %
|
2.94 %
3.73 %
|
Job & Career |
25410
25695
|
19631
18655
|
4979
6032
|
800
1008
|
77.26 %
72.60 %
|
19.59 %
23.48 %
|
3.15 %
3.92 %
|
Dating |
25495
24910
|
18862
17276
|
5884
6595
|
749
1039
|
73.98 %
69.35 %
|
23.08 %
26.48 %
|
2.94 %
4.17 %
|
Other |
25474
25307
|
20746
19433
|
4046
4989
|
682
885
|
81.44 %
76.79 %
|
15.88 %
19.71 %
|
2.68 %
3.50 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
33557
32993
|
25326
23400
|
7194
8242
|
1037
1351
|
75.47 %
70.92 %
|
21.44 %
24.98 %
|
3.09 %
4.09 %
|
Outlook Mail |
33169
33235
|
25418
23884
|
6735
8069
|
1016
1282
|
76.63 %
71.86 %
|
20.31 %
24.28 %
|
3.06 %
3.86 %
|
Yahoo Mail |
33360
33005
|
26375
24451
|
6062
7310
|
923
1244
|
79.06 %
74.08 %
|
18.17 %
22.15 %
|
2.77 %
3.77 %
|
AOL Mail |
33002
32957
|
26091
24466
|
5984
7297
|
927
1194
|
79.06 %
74.24 %
|
18.13 %
22.14 %
|
2.81 %
3.62 %
|
Mail.com |
33170
33468
|
26667
25189
|
5634
7073
|
869
1206
|
80.39 %
75.26 %
|
16.99 %
21.13 %
|
2.62 %
3.60 %
|
Yandex Mail |
33279
32719
|
25753
23812
|
6489
7631
|
1037
1276
|
77.39 %
72.78 %
|
19.50 %
23.32 %
|
3.12 %
3.90 %
|
GMX Mail |
32871
33203
|
26189
24901
|
5828
7204
|
854
1098
|
79.67 %
75.00 %
|
17.73 %
21.70 %
|
2.60 %
3.31 %
|
Zoho Mail |
33556
33017
|
27099
25184
|
5590
6687
|
867
1146
|
80.76 %
76.28 %
|
16.66 %
20.25 %
|
2.58 %
3.47 %
|
ProtonMail |
33697
33163
|
27197
25221
|
5677
6873
|
823
1069
|
80.71 %
76.05 %
|
16.85 %
20.72 %
|
2.44 %
3.22 %
|
Custom Mail |
32792
33531
|
26981
25916
|
5010
6478
|
801
1137
|
82.28 %
77.29 %
|
15.28 %
19.32 %
|
2.44 %
3.39 %
|
Compare CampaignMonitor with other providers
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