CampaignMonitor and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.376
284.039
|
222.524
209.087
|
54.322
65.103
|
7.530
9.849
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.25 %
73.61 %
|
19.10 %
22.92 %
|
2.65 %
3.47 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21615
21893
|
17677
16798
|
3448
4392
|
490
703
|
81.78 %
76.73 %
|
15.95 %
20.06 %
|
2.27 %
3.21 %
|
Elektronics |
22110
21335
|
17434
15862
|
4123
4750
|
553
723
|
78.85 %
74.35 %
|
18.65 %
22.26 %
|
2.50 %
3.39 %
|
Entertainment |
21938
21657
|
17140
15993
|
4238
4977
|
560
687
|
78.13 %
73.85 %
|
19.32 %
22.98 %
|
2.55 %
3.17 %
|
Cosmetics & Beauty |
22202
22080
|
17262
16174
|
4332
5138
|
608
768
|
77.75 %
73.25 %
|
19.51 %
23.27 %
|
2.74 %
3.48 %
|
Food & Drink |
22270
22290
|
18123
17096
|
3624
4487
|
523
707
|
81.38 %
76.70 %
|
16.27 %
20.13 %
|
2.35 %
3.17 %
|
Home & Garden |
21696
21752
|
17725
16710
|
3475
4316
|
496
726
|
81.70 %
76.82 %
|
16.02 %
19.84 %
|
2.29 %
3.34 %
|
Finance |
21672
22335
|
16171
15576
|
4855
5872
|
646
887
|
74.62 %
69.74 %
|
22.40 %
26.29 %
|
2.98 %
3.97 %
|
Health |
21967
22095
|
16528
15604
|
4800
5718
|
639
773
|
75.24 %
70.62 %
|
21.85 %
25.88 %
|
2.91 %
3.50 %
|
Pets |
21762
21719
|
17527
16514
|
3663
4486
|
572
719
|
80.54 %
76.03 %
|
16.83 %
20.65 %
|
2.63 %
3.31 %
|
Sport & Fitness |
21808
22062
|
16875
15968
|
4324
5289
|
609
805
|
77.38 %
72.38 %
|
19.83 %
23.97 %
|
2.79 %
3.65 %
|
Job & Career |
21653
21909
|
16563
15786
|
4441
5328
|
649
795
|
76.49 %
72.05 %
|
20.51 %
24.32 %
|
3.00 %
3.63 %
|
Dating |
21803
21252
|
15839
14503
|
5358
5925
|
606
824
|
72.65 %
68.24 %
|
24.57 %
27.88 %
|
2.78 %
3.88 %
|
Other |
21880
21660
|
17660
16503
|
3641
4425
|
579
732
|
80.71 %
76.19 %
|
16.64 %
20.43 %
|
2.65 %
3.38 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28824
28262
|
21437
19754
|
6540
7383
|
847
1125
|
74.37 %
69.90 %
|
22.69 %
26.12 %
|
2.94 %
3.98 %
|
Outlook Mail |
28267
28444
|
21405
20216
|
6046
7199
|
816
1029
|
75.72 %
71.07 %
|
21.39 %
25.31 %
|
2.89 %
3.62 %
|
Yahoo Mail |
28550
28332
|
22354
20805
|
5437
6509
|
759
1018
|
78.30 %
73.43 %
|
19.04 %
22.97 %
|
2.66 %
3.59 %
|
AOL Mail |
28307
28411
|
22181
20935
|
5370
6502
|
756
974
|
78.36 %
73.69 %
|
18.97 %
22.89 %
|
2.67 %
3.43 %
|
Mail.com |
28169
28689
|
22413
21416
|
5035
6302
|
721
971
|
79.57 %
74.65 %
|
17.87 %
21.97 %
|
2.56 %
3.38 %
|
Yandex Mail |
28458
27824
|
21803
20033
|
5810
6737
|
845
1054
|
76.61 %
72.00 %
|
20.42 %
24.21 %
|
2.97 %
3.79 %
|
GMX Mail |
28199
28475
|
22168
21070
|
5313
6494
|
718
911
|
78.61 %
73.99 %
|
18.84 %
22.81 %
|
2.55 %
3.20 %
|
Zoho Mail |
28789
28284
|
23009
21368
|
5068
5972
|
712
944
|
79.92 %
75.55 %
|
17.60 %
21.11 %
|
2.47 %
3.34 %
|
ProtonMail |
28808
28478
|
22929
21381
|
5182
6200
|
697
897
|
79.59 %
75.08 %
|
17.99 %
21.77 %
|
2.42 %
3.15 %
|
Custom Mail |
28005
28840
|
22825
22109
|
4521
5805
|
659
926
|
81.50 %
76.66 %
|
16.14 %
20.13 %
|
2.35 %
3.21 %
|
Compare CampaignMonitor with other providers
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