CampaignMonitor and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.233
304.322
|
240.111
225.112
|
56.844
68.436
|
8.278
10.774
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.66 %
73.97 %
|
18.62 %
22.49 %
|
2.71 %
3.54 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23227
23392
|
19074
18021
|
3613
4612
|
540
759
|
82.12 %
77.04 %
|
15.56 %
19.72 %
|
2.32 %
3.24 %
|
Elektronics |
23725
22937
|
18817
17139
|
4303
5002
|
605
796
|
79.31 %
74.72 %
|
18.14 %
21.81 %
|
2.55 %
3.47 %
|
Entertainment |
23520
23137
|
18475
17177
|
4434
5218
|
611
742
|
78.55 %
74.24 %
|
18.85 %
22.55 %
|
2.60 %
3.21 %
|
Cosmetics & Beauty |
23750
23680
|
18565
17422
|
4522
5404
|
663
854
|
78.17 %
73.57 %
|
19.04 %
22.82 %
|
2.79 %
3.61 %
|
Food & Drink |
23871
23831
|
19510
18343
|
3787
4711
|
574
777
|
81.73 %
76.97 %
|
15.86 %
19.77 %
|
2.40 %
3.26 %
|
Home & Garden |
23219
23312
|
19056
17980
|
3626
4540
|
537
792
|
82.07 %
77.13 %
|
15.62 %
19.47 %
|
2.31 %
3.40 %
|
Finance |
23314
23923
|
17508
16799
|
5089
6164
|
717
960
|
75.10 %
70.22 %
|
21.83 %
25.77 %
|
3.08 %
4.01 %
|
Health |
23589
23647
|
17880
16819
|
5011
5992
|
698
836
|
75.80 %
71.13 %
|
21.24 %
25.34 %
|
2.96 %
3.54 %
|
Pets |
23448
23247
|
18968
17743
|
3851
4727
|
629
777
|
80.89 %
76.32 %
|
16.42 %
20.33 %
|
2.68 %
3.34 %
|
Sport & Fitness |
23432
23624
|
18207
17188
|
4541
5563
|
684
873
|
77.70 %
72.76 %
|
19.38 %
23.55 %
|
2.92 %
3.70 %
|
Job & Career |
23276
23504
|
17892
16991
|
4669
5623
|
715
890
|
76.87 %
72.29 %
|
20.06 %
23.92 %
|
3.07 %
3.79 %
|
Dating |
23415
22826
|
17156
15700
|
5585
6211
|
674
915
|
73.27 %
68.78 %
|
23.85 %
27.21 %
|
2.88 %
4.01 %
|
Other |
23447
23262
|
19003
17790
|
3813
4669
|
631
803
|
81.05 %
76.48 %
|
16.26 %
20.07 %
|
2.69 %
3.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30910
30357
|
23144
21360
|
6823
7767
|
943
1230
|
74.88 %
70.36 %
|
22.07 %
25.59 %
|
3.05 %
4.05 %
|
Outlook Mail |
30396
30491
|
23150
21784
|
6343
7570
|
903
1137
|
76.16 %
71.44 %
|
20.87 %
24.83 %
|
2.97 %
3.73 %
|
Yahoo Mail |
30672
30371
|
24120
22398
|
5711
6858
|
841
1115
|
78.64 %
73.75 %
|
18.62 %
22.58 %
|
2.74 %
3.67 %
|
AOL Mail |
30336
30327
|
23874
22438
|
5632
6835
|
830
1054
|
78.70 %
73.99 %
|
18.57 %
22.54 %
|
2.74 %
3.48 %
|
Mail.com |
30306
30738
|
24235
23025
|
5287
6637
|
784
1076
|
79.97 %
74.91 %
|
17.45 %
21.59 %
|
2.59 %
3.50 %
|
Yandex Mail |
30483
29898
|
23448
21625
|
6095
7120
|
940
1153
|
76.92 %
72.33 %
|
19.99 %
23.81 %
|
3.08 %
3.86 %
|
GMX Mail |
30276
30527
|
23956
22738
|
5543
6797
|
777
992
|
79.13 %
74.48 %
|
18.31 %
22.27 %
|
2.57 %
3.25 %
|
Zoho Mail |
30849
30249
|
24785
22955
|
5285
6267
|
779
1027
|
80.34 %
75.89 %
|
17.13 %
20.72 %
|
2.53 %
3.40 %
|
ProtonMail |
30920
30496
|
24776
23035
|
5390
6488
|
754
973
|
80.13 %
75.53 %
|
17.43 %
21.27 %
|
2.44 %
3.19 %
|
Custom Mail |
30085
30868
|
24623
23754
|
4735
6097
|
727
1017
|
81.84 %
76.95 %
|
15.74 %
19.75 %
|
2.42 %
3.29 %
|
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