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CampaignMonitor and MailerLite Email Deliverability Comparison

  CampaignMonitor
  MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.233
  304.322
  240.111
  225.112
  56.844
  68.436
  8.278
  10.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.66 %
  73.97 %
  18.62 %
  22.49 %
  2.71 %
  3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23227
  23392
  19074
  18021
  3613
  4612
  540
  759
  82.12 %
  77.04 %
  15.56 %
  19.72 %
  2.32 %
  3.24 %
Elektronics
  23725
  22937
  18817
  17139
  4303
  5002
  605
  796
  79.31 %
  74.72 %
  18.14 %
  21.81 %
  2.55 %
  3.47 %
Entertainment
  23520
  23137
  18475
  17177
  4434
  5218
  611
  742
  78.55 %
  74.24 %
  18.85 %
  22.55 %
  2.60 %
  3.21 %
Cosmetics & Beauty
  23750
  23680
  18565
  17422
  4522
  5404
  663
  854
  78.17 %
  73.57 %
  19.04 %
  22.82 %
  2.79 %
  3.61 %
Food & Drink
  23871
  23831
  19510
  18343
  3787
  4711
  574
  777
  81.73 %
  76.97 %
  15.86 %
  19.77 %
  2.40 %
  3.26 %
Home & Garden
  23219
  23312
  19056
  17980
  3626
  4540
  537
  792
  82.07 %
  77.13 %
  15.62 %
  19.47 %
  2.31 %
  3.40 %
Finance
  23314
  23923
  17508
  16799
  5089
  6164
  717
  960
  75.10 %
  70.22 %
  21.83 %
  25.77 %
  3.08 %
  4.01 %
Health
  23589
  23647
  17880
  16819
  5011
  5992
  698
  836
  75.80 %
  71.13 %
  21.24 %
  25.34 %
  2.96 %
  3.54 %
Pets
  23448
  23247
  18968
  17743
  3851
  4727
  629
  777
  80.89 %
  76.32 %
  16.42 %
  20.33 %
  2.68 %
  3.34 %
Sport & Fitness
  23432
  23624
  18207
  17188
  4541
  5563
  684
  873
  77.70 %
  72.76 %
  19.38 %
  23.55 %
  2.92 %
  3.70 %
Job & Career
  23276
  23504
  17892
  16991
  4669
  5623
  715
  890
  76.87 %
  72.29 %
  20.06 %
  23.92 %
  3.07 %
  3.79 %
Dating
  23415
  22826
  17156
  15700
  5585
  6211
  674
  915
  73.27 %
  68.78 %
  23.85 %
  27.21 %
  2.88 %
  4.01 %
Other
  23447
  23262
  19003
  17790
  3813
  4669
  631
  803
  81.05 %
  76.48 %
  16.26 %
  20.07 %
  2.69 %
  3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30910
  30357
  23144
  21360
  6823
  7767
  943
  1230
  74.88 %
  70.36 %
  22.07 %
  25.59 %
  3.05 %
  4.05 %
Outlook Mail
  30396
  30491
  23150
  21784
  6343
  7570
  903
  1137
  76.16 %
  71.44 %
  20.87 %
  24.83 %
  2.97 %
  3.73 %
Yahoo Mail
  30672
  30371
  24120
  22398
  5711
  6858
  841
  1115
  78.64 %
  73.75 %
  18.62 %
  22.58 %
  2.74 %
  3.67 %
AOL Mail
  30336
  30327
  23874
  22438
  5632
  6835
  830
  1054
  78.70 %
  73.99 %
  18.57 %
  22.54 %
  2.74 %
  3.48 %
Mail.com
  30306
  30738
  24235
  23025
  5287
  6637
  784
  1076
  79.97 %
  74.91 %
  17.45 %
  21.59 %
  2.59 %
  3.50 %
Yandex Mail
  30483
  29898
  23448
  21625
  6095
  7120
  940
  1153
  76.92 %
  72.33 %
  19.99 %
  23.81 %
  3.08 %
  3.86 %
GMX Mail
  30276
  30527
  23956
  22738
  5543
  6797
  777
  992
  79.13 %
  74.48 %
  18.31 %
  22.27 %
  2.57 %
  3.25 %
Zoho Mail
  30849
  30249
  24785
  22955
  5285
  6267
  779
  1027
  80.34 %
  75.89 %
  17.13 %
  20.72 %
  2.53 %
  3.40 %
ProtonMail
  30920
  30496
  24776
  23035
  5390
  6488
  754
  973
  80.13 %
  75.53 %
  17.43 %
  21.27 %
  2.44 %
  3.19 %
Custom Mail
  30085
  30868
  24623
  23754
  4735
  6097
  727
  1017
  81.84 %
  76.95 %
  15.74 %
  19.75 %
  2.42 %
  3.29 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.