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CampaignMonitor and MailerLite Email Deliverability Comparison

  CampaignMonitor
  MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  332.453
  331.291
  263.096
  246.424
  60.203
  72.864
  9.154
  12.003

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.14 %
  74.38 %
  18.11 %
  21.99 %
  2.75 %
  3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  25382
  25477
  20945
  19701
  3838
  4919
  599
  857
  82.52 %
  77.33 %
  15.12 %
  19.31 %
  2.36 %
  3.36 %
Elektronics
  25774
  24999
  20566
  18788
  4537
  5318
  671
  893
  79.79 %
  75.16 %
  17.60 %
  21.27 %
  2.60 %
  3.57 %
Entertainment
  25696
  25190
  20324
  18816
  4702
  5551
  670
  823
  79.09 %
  74.70 %
  18.30 %
  22.04 %
  2.61 %
  3.27 %
Cosmetics & Beauty
  25792
  25785
  20288
  19076
  4772
  5754
  732
  955
  78.66 %
  73.98 %
  18.50 %
  22.32 %
  2.84 %
  3.70 %
Food & Drink
  25963
  25848
  21326
  19990
  4000
  5000
  637
  858
  82.14 %
  77.34 %
  15.41 %
  19.34 %
  2.45 %
  3.32 %
Home & Garden
  25259
  25380
  20820
  19673
  3841
  4840
  598
  867
  82.43 %
  77.51 %
  15.21 %
  19.07 %
  2.37 %
  3.42 %
Finance
  25339
  26006
  19148
  18385
  5388
  6549
  803
  1072
  75.57 %
  70.70 %
  21.26 %
  25.18 %
  3.17 %
  4.12 %
Health
  25732
  25710
  19669
  18431
  5300
  6347
  763
  932
  76.44 %
  71.69 %
  20.60 %
  24.69 %
  2.97 %
  3.63 %
Pets
  25567
  25269
  20782
  19371
  4087
  5042
  698
  856
  81.28 %
  76.66 %
  15.99 %
  19.95 %
  2.73 %
  3.39 %
Sport & Fitness
  25570
  25715
  19989
  18829
  4829
  5928
  752
  958
  78.17 %
  73.22 %
  18.89 %
  23.05 %
  2.94 %
  3.73 %
Job & Career
  25410
  25695
  19631
  18655
  4979
  6032
  800
  1008
  77.26 %
  72.60 %
  19.59 %
  23.48 %
  3.15 %
  3.92 %
Dating
  25495
  24910
  18862
  17276
  5884
  6595
  749
  1039
  73.98 %
  69.35 %
  23.08 %
  26.48 %
  2.94 %
  4.17 %
Other
  25474
  25307
  20746
  19433
  4046
  4989
  682
  885
  81.44 %
  76.79 %
  15.88 %
  19.71 %
  2.68 %
  3.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  33557
  32993
  25326
  23400
  7194
  8242
  1037
  1351
  75.47 %
  70.92 %
  21.44 %
  24.98 %
  3.09 %
  4.09 %
Outlook Mail
  33169
  33235
  25418
  23884
  6735
  8069
  1016
  1282
  76.63 %
  71.86 %
  20.31 %
  24.28 %
  3.06 %
  3.86 %
Yahoo Mail
  33360
  33005
  26375
  24451
  6062
  7310
  923
  1244
  79.06 %
  74.08 %
  18.17 %
  22.15 %
  2.77 %
  3.77 %
AOL Mail
  33002
  32957
  26091
  24466
  5984
  7297
  927
  1194
  79.06 %
  74.24 %
  18.13 %
  22.14 %
  2.81 %
  3.62 %
Mail.com
  33170
  33468
  26667
  25189
  5634
  7073
  869
  1206
  80.39 %
  75.26 %
  16.99 %
  21.13 %
  2.62 %
  3.60 %
Yandex Mail
  33279
  32719
  25753
  23812
  6489
  7631
  1037
  1276
  77.39 %
  72.78 %
  19.50 %
  23.32 %
  3.12 %
  3.90 %
GMX Mail
  32871
  33203
  26189
  24901
  5828
  7204
  854
  1098
  79.67 %
  75.00 %
  17.73 %
  21.70 %
  2.60 %
  3.31 %
Zoho Mail
  33556
  33017
  27099
  25184
  5590
  6687
  867
  1146
  80.76 %
  76.28 %
  16.66 %
  20.25 %
  2.58 %
  3.47 %
ProtonMail
  33697
  33163
  27197
  25221
  5677
  6873
  823
  1069
  80.71 %
  76.05 %
  16.85 %
  20.72 %
  2.44 %
  3.22 %
Custom Mail
  32792
  33531
  26981
  25916
  5010
  6478
  801
  1137
  82.28 %
  77.29 %
  15.28 %
  19.32 %
  2.44 %
  3.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.