CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.376 284.039	222.524 209.087	54.322 65.103	7.530 9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 73.61 %	19.10 % 22.92 %	2.65 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21615 21893	17677 16798	3448 4392	490 703	81.78 % 76.73 %	15.95 % 20.06 %	2.27 % 3.21 %
Elektronics	22110 21335	17434 15862	4123 4750	553 723	78.85 % 74.35 %	18.65 % 22.26 %	2.50 % 3.39 %
Entertainment	21938 21657	17140 15993	4238 4977	560 687	78.13 % 73.85 %	19.32 % 22.98 %	2.55 % 3.17 %
Cosmetics & Beauty	22202 22080	17262 16174	4332 5138	608 768	77.75 % 73.25 %	19.51 % 23.27 %	2.74 % 3.48 %
Food & Drink	22270 22290	18123 17096	3624 4487	523 707	81.38 % 76.70 %	16.27 % 20.13 %	2.35 % 3.17 %
Home & Garden	21696 21752	17725 16710	3475 4316	496 726	81.70 % 76.82 %	16.02 % 19.84 %	2.29 % 3.34 %
Finance	21672 22335	16171 15576	4855 5872	646 887	74.62 % 69.74 %	22.40 % 26.29 %	2.98 % 3.97 %
Health	21967 22095	16528 15604	4800 5718	639 773	75.24 % 70.62 %	21.85 % 25.88 %	2.91 % 3.50 %
Pets	21762 21719	17527 16514	3663 4486	572 719	80.54 % 76.03 %	16.83 % 20.65 %	2.63 % 3.31 %
Sport & Fitness	21808 22062	16875 15968	4324 5289	609 805	77.38 % 72.38 %	19.83 % 23.97 %	2.79 % 3.65 %
Job & Career	21653 21909	16563 15786	4441 5328	649 795	76.49 % 72.05 %	20.51 % 24.32 %	3.00 % 3.63 %
Dating	21803 21252	15839 14503	5358 5925	606 824	72.65 % 68.24 %	24.57 % 27.88 %	2.78 % 3.88 %
Other	21880 21660	17660 16503	3641 4425	579 732	80.71 % 76.19 %	16.64 % 20.43 %	2.65 % 3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28824 28262	21437 19754	6540 7383	847 1125	74.37 % 69.90 %	22.69 % 26.12 %	2.94 % 3.98 %
Outlook Mail	28267 28444	21405 20216	6046 7199	816 1029	75.72 % 71.07 %	21.39 % 25.31 %	2.89 % 3.62 %
Yahoo Mail	28550 28332	22354 20805	5437 6509	759 1018	78.30 % 73.43 %	19.04 % 22.97 %	2.66 % 3.59 %
AOL Mail	28307 28411	22181 20935	5370 6502	756 974	78.36 % 73.69 %	18.97 % 22.89 %	2.67 % 3.43 %
Mail.com	28169 28689	22413 21416	5035 6302	721 971	79.57 % 74.65 %	17.87 % 21.97 %	2.56 % 3.38 %
Yandex Mail	28458 27824	21803 20033	5810 6737	845 1054	76.61 % 72.00 %	20.42 % 24.21 %	2.97 % 3.79 %
GMX Mail	28199 28475	22168 21070	5313 6494	718 911	78.61 % 73.99 %	18.84 % 22.81 %	2.55 % 3.20 %
Zoho Mail	28789 28284	23009 21368	5068 5972	712 944	79.92 % 75.55 %	17.60 % 21.11 %	2.47 % 3.34 %
ProtonMail	28808 28478	22929 21381	5182 6200	697 897	79.59 % 75.08 %	17.99 % 21.77 %	2.42 % 3.15 %
Custom Mail	28005 28840	22825 22109	4521 5805	659 926	81.50 % 76.66 %	16.14 % 20.13 %	2.35 % 3.21 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.