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CampaignMonitor and Mailify Email Deliverability Comparison

  CampaignMonitor
  Mailify

In this comparison, the deliverability of CampaignMonitor and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  221.920
  170.448
  162.892
  46.967
  52.539
  5.499
  6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  73.40 %
  21.07 %
  23.67 %
  2.47 %
  2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  16632
  13525
  12790
  2977
  3402
  359
  440
  80.21 %
  76.90 %
  17.66 %
  20.45 %
  2.13 %
  2.65 %
Elektronics
  17340
  17378
  13309
  12815
  3600
  4097
  431
  466
  76.75 %
  73.74 %
  20.76 %
  23.58 %
  2.49 %
  2.68 %
Entertainment
  17152
  16801
  13093
  12330
  3656
  3987
  403
  484
  76.34 %
  73.39 %
  21.32 %
  23.73 %
  2.35 %
  2.88 %
Cosmetics & Beauty
  17403
  17385
  13217
  12752
  3753
  4129
  433
  504
  75.95 %
  73.35 %
  21.57 %
  23.75 %
  2.49 %
  2.90 %
Food & Drink
  17588
  17238
  14042
  13284
  3151
  3495
  395
  459
  79.84 %
  77.06 %
  17.92 %
  20.27 %
  2.25 %
  2.66 %
Home & Garden
  17033
  17278
  13662
  13290
  3004
  3519
  367
  469
  80.21 %
  76.92 %
  17.64 %
  20.37 %
  2.15 %
  2.71 %
Finance
  16977
  17061
  12299
  11799
  4197
  4712
  481
  550
  72.45 %
  69.16 %
  24.72 %
  27.62 %
  2.83 %
  3.22 %
Health
  17169
  16840
  12528
  11850
  4185
  4478
  456
  512
  72.97 %
  70.37 %
  24.38 %
  26.59 %
  2.66 %
  3.04 %
Pets
  17110
  17156
  13535
  13051
  3150
  3590
  425
  515
  79.11 %
  76.07 %
  18.41 %
  20.93 %
  2.48 %
  3.00 %
Sport & Fitness
  17069
  16813
  12911
  12240
  3709
  4072
  449
  501
  75.64 %
  72.80 %
  21.73 %
  24.22 %
  2.63 %
  2.98 %
Job & Career
  16912
  17197
  12685
  12355
  3763
  4305
  464
  537
  75.01 %
  71.84 %
  22.25 %
  25.03 %
  2.74 %
  3.12 %
Dating
  17204
  17189
  12053
  11450
  4717
  5194
  434
  545
  70.06 %
  66.61 %
  27.42 %
  30.22 %
  2.52 %
  3.17 %
Other
  17096
  16952
  13589
  12886
  3105
  3559
  402
  507
  79.49 %
  76.01 %
  18.16 %
  20.99 %
  2.35 %
  2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22691
  16388
  15746
  5695
  6245
  621
  700
  72.18 %
  69.39 %
  25.08 %
  27.52 %
  2.74 %
  3.08 %
Outlook Mail
  22192
  22375
  16389
  15764
  5217
  5893
  586
  718
  73.85 %
  70.45 %
  23.51 %
  26.34 %
  2.64 %
  3.21 %
Yahoo Mail
  22315
  22633
  17120
  16687
  4649
  5268
  546
  678
  76.72 %
  73.73 %
  20.83 %
  23.28 %
  2.45 %
  3.00 %
AOL Mail
  22248
  22367
  17095
  16462
  4599
  5221
  554
  684
  76.84 %
  73.60 %
  20.67 %
  23.34 %
  2.49 %
  3.06 %
Mail.com
  22045
  21994
  17180
  16438
  4322
  4899
  543
  657
  77.93 %
  74.74 %
  19.61 %
  22.27 %
  2.46 %
  2.99 %
Yandex Mail
  22301
  21567
  16731
  15522
  4961
  5360
  609
  685
  75.02 %
  71.97 %
  22.25 %
  24.85 %
  2.73 %
  3.18 %
GMX Mail
  22014
  21968
  16836
  16170
  4660
  5211
  518
  587
  76.48 %
  73.61 %
  21.17 %
  23.72 %
  2.35 %
  2.67 %
Zoho Mail
  22627
  21761
  17709
  16383
  4402
  4773
  516
  605
  78.26 %
  75.29 %
  19.45 %
  21.93 %
  2.28 %
  2.78 %
ProtonMail
  22625
  22520
  17537
  16817
  4562
  5128
  526
  575
  77.51 %
  74.68 %
  20.16 %
  22.77 %
  2.32 %
  2.55 %
Custom Mail
  21843
  22044
  17463
  16903
  3900
  4541
  480
  600
  79.95 %
  76.68 %
  17.85 %
  20.60 %
  2.20 %
  2.72 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.