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CampaignMonitor and Mailify Email Deliverability Comparison

  CampaignMonitor
  Mailify

In this comparison, the deliverability of CampaignMonitor and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.576
  276.797
  216.803
  207.974
  53.479
  60.200
  7.294
  8.623

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.11 %
  75.14 %
  19.27 %
  21.75 %
  2.63 %
  3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21075
  20776
  17211
  16306
  3393
  3895
  471
  575
  81.67 %
  78.48 %
  16.10 %
  18.75 %
  2.23 %
  2.77 %
Elektronics
  21556
  21661
  16954
  16405
  4058
  4646
  544
  610
  78.65 %
  75.74 %
  18.83 %
  21.45 %
  2.52 %
  2.82 %
Entertainment
  21410
  21037
  16699
  15811
  4175
  4580
  536
  646
  78.00 %
  75.16 %
  19.50 %
  21.77 %
  2.50 %
  3.07 %
Cosmetics & Beauty
  21636
  21688
  16787
  16285
  4260
  4737
  589
  666
  77.59 %
  75.09 %
  19.69 %
  21.84 %
  2.72 %
  3.07 %
Food & Drink
  21711
  21645
  17639
  17011
  3563
  4026
  509
  608
  81.24 %
  78.59 %
  16.41 %
  18.60 %
  2.34 %
  2.81 %
Home & Garden
  21209
  21473
  17300
  16844
  3426
  4023
  483
  606
  81.57 %
  78.44 %
  16.15 %
  18.74 %
  2.28 %
  2.82 %
Finance
  21192
  21353
  15777
  15201
  4787
  5405
  628
  747
  74.45 %
  71.19 %
  22.59 %
  25.31 %
  2.96 %
  3.50 %
Health
  21453
  20993
  16104
  15206
  4731
  5099
  618
  688
  75.07 %
  72.43 %
  22.05 %
  24.29 %
  2.88 %
  3.28 %
Pets
  21214
  21346
  17066
  16524
  3598
  4143
  550
  679
  80.45 %
  77.41 %
  16.96 %
  19.41 %
  2.59 %
  3.18 %
Sport & Fitness
  21345
  20932
  16490
  15582
  4263
  4691
  592
  659
  77.25 %
  74.44 %
  19.97 %
  22.41 %
  2.77 %
  3.15 %
Job & Career
  21119
  21453
  16133
  15725
  4361
  4990
  625
  738
  76.39 %
  73.30 %
  20.65 %
  23.26 %
  2.96 %
  3.44 %
Dating
  21269
  21342
  15405
  14741
  5277
  5867
  587
  734
  72.43 %
  69.07 %
  24.81 %
  27.49 %
  2.76 %
  3.44 %
Other
  21387
  21098
  17238
  16333
  3587
  4098
  562
  667
  80.60 %
  77.41 %
  16.77 %
  19.42 %
  2.63 %
  3.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28128
  28195
  20863
  20163
  6442
  7113
  823
  919
  74.17 %
  71.51 %
  22.90 %
  25.23 %
  2.93 %
  3.26 %
Outlook Mail
  27603
  27750
  20868
  20046
  5954
  6737
  781
  967
  75.60 %
  72.24 %
  21.57 %
  24.28 %
  2.83 %
  3.48 %
Yahoo Mail
  27847
  28102
  21769
  21128
  5346
  6077
  732
  897
  78.17 %
  75.18 %
  19.20 %
  21.62 %
  2.63 %
  3.19 %
AOL Mail
  27610
  27808
  21602
  20872
  5276
  6013
  732
  923
  78.24 %
  75.06 %
  19.11 %
  21.62 %
  2.65 %
  3.32 %
Mail.com
  27506
  27420
  21844
  20898
  4955
  5651
  707
  871
  79.42 %
  76.21 %
  18.01 %
  20.61 %
  2.57 %
  3.18 %
Yandex Mail
  27794
  27098
  21262
  19967
  5714
  6226
  818
  905
  76.50 %
  73.68 %
  20.56 %
  22.98 %
  2.94 %
  3.34 %
GMX Mail
  27481
  27540
  21548
  20829
  5235
  5914
  698
  797
  78.41 %
  75.63 %
  19.05 %
  21.47 %
  2.54 %
  2.89 %
Zoho Mail
  28123
  27292
  22447
  21009
  4991
  5485
  685
  798
  79.82 %
  76.98 %
  17.75 %
  20.10 %
  2.44 %
  2.92 %
ProtonMail
  28147
  28127
  22353
  21553
  5115
  5799
  679
  775
  79.42 %
  76.63 %
  18.17 %
  20.62 %
  2.41 %
  2.76 %
Custom Mail
  27337
  27465
  22247
  21509
  4451
  5185
  639
  771
  81.38 %
  78.31 %
  16.28 %
  18.88 %
  2.34 %
  2.81 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.