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CampaignMonitor and Mailify Email Deliverability Comparison

  CampaignMonitor
  Mailify

In this comparison, the deliverability of CampaignMonitor and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  312.240
  311.094
  246.039
  235.846
  57.686
  65.240
  8.515
  10.008

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.80 %
  75.81 %
  18.47 %
  20.97 %
  2.73 %
  3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23775
  23397
  19549
  18490
  3669
  4240
  557
  667
  82.23 %
  79.03 %
  15.43 %
  18.12 %
  2.34 %
  2.85 %
Elektronics
  24257
  24319
  19269
  18605
  4363
  5013
  625
  701
  79.44 %
  76.50 %
  17.99 %
  20.61 %
  2.58 %
  2.88 %
Entertainment
  24094
  23681
  18965
  17963
  4503
  4967
  626
  751
  78.71 %
  75.85 %
  18.69 %
  20.97 %
  2.60 %
  3.17 %
Cosmetics & Beauty
  24292
  24268
  19023
  18396
  4585
  5114
  684
  758
  78.31 %
  75.80 %
  18.87 %
  21.07 %
  2.82 %
  3.12 %
Food & Drink
  24428
  24253
  19998
  19194
  3844
  4361
  586
  698
  81.87 %
  79.14 %
  15.74 %
  17.98 %
  2.40 %
  2.88 %
Home & Garden
  23709
  24128
  19480
  19073
  3676
  4360
  553
  695
  82.16 %
  79.05 %
  15.50 %
  18.07 %
  2.33 %
  2.88 %
Finance
  23833
  24033
  17929
  17297
  5163
  5856
  741
  880
  75.23 %
  71.97 %
  21.66 %
  24.37 %
  3.11 %
  3.66 %
Health
  24151
  23584
  18349
  17277
  5087
  5508
  715
  799
  75.98 %
  73.26 %
  21.06 %
  23.35 %
  2.96 %
  3.39 %
Pets
  23973
  24037
  19417
  18737
  3907
  4516
  649
  784
  81.00 %
  77.95 %
  16.30 %
  18.79 %
  2.71 %
  3.26 %
Sport & Fitness
  23973
  23569
  18662
  17702
  4610
  5105
  701
  762
  77.85 %
  75.11 %
  19.23 %
  21.66 %
  2.92 %
  3.23 %
Job & Career
  23822
  24051
  18341
  17754
  4745
  5429
  736
  868
  76.99 %
  73.82 %
  19.92 %
  22.57 %
  3.09 %
  3.61 %
Dating
  23964
  23994
  17604
  16822
  5663
  6308
  697
  864
  73.46 %
  70.11 %
  23.63 %
  26.29 %
  2.91 %
  3.60 %
Other
  23969
  23780
  19453
  18536
  3871
  4463
  645
  781
  81.16 %
  77.95 %
  16.15 %
  18.77 %
  2.69 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  31598
  31591
  23712
  22854
  6916
  7673
  970
  1064
  75.04 %
  72.34 %
  21.89 %
  24.29 %
  3.07 %
  3.37 %
Outlook Mail
  31140
  31151
  23750
  22705
  6445
  7297
  945
  1149
  76.27 %
  72.89 %
  20.70 %
  23.42 %
  3.03 %
  3.69 %
Yahoo Mail
  31372
  31542
  24709
  23894
  5802
  6614
  861
  1034
  78.76 %
  75.75 %
  18.49 %
  20.97 %
  2.74 %
  3.28 %
AOL Mail
  31010
  31260
  24428
  23649
  5721
  6550
  861
  1061
  78.77 %
  75.65 %
  18.45 %
  20.95 %
  2.78 %
  3.39 %
Mail.com
  31067
  30857
  24885
  23691
  5377
  6147
  805
  1019
  80.10 %
  76.78 %
  17.31 %
  19.92 %
  2.59 %
  3.30 %
Yandex Mail
  31204
  30407
  24052
  22585
  6195
  6767
  957
  1055
  77.08 %
  74.28 %
  19.85 %
  22.25 %
  3.07 %
  3.47 %
GMX Mail
  30936
  30930
  24522
  23634
  5613
  6370
  801
  926
  79.27 %
  76.41 %
  18.14 %
  20.59 %
  2.59 %
  2.99 %
Zoho Mail
  31549
  30847
  25384
  23970
  5361
  5965
  804
  912
  80.46 %
  77.71 %
  16.99 %
  19.34 %
  2.55 %
  2.96 %
ProtonMail
  31584
  31663
  25360
  24526
  5455
  6246
  769
  891
  80.29 %
  77.46 %
  17.27 %
  19.73 %
  2.43 %
  2.81 %
Custom Mail
  30780
  30846
  25237
  24338
  4801
  5611
  742
  897
  81.99 %
  78.90 %
  15.60 %
  18.19 %
  2.41 %
  2.91 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.