CampaignMonitor and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 112.931	78.121 74.183	33.696 36.659	1.786 2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailify in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 65.69 %	29.66 % 32.46 %	1.57 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 8481	6246 5968	2121 2362	135 151	73.47 % 70.37 %	24.95 % 27.85 %	1.59 % 1.78 %
Elektronics	8795 8867	6016 5769	2642 2931	137 167	68.40 % 65.06 %	30.04 % 33.06 %	1.56 % 1.88 %
Entertainment	8832 8486	6046 5557	2649 2772	137 157	68.46 % 65.48 %	29.99 % 32.67 %	1.55 % 1.85 %
Cosmetics & Beauty	9038 8881	6161 5825	2734 2884	143 172	68.17 % 65.59 %	30.25 % 32.47 %	1.58 % 1.94 %
Food & Drink	9036 8647	6614 6077	2274 2420	148 150	73.20 % 70.28 %	25.17 % 27.99 %	1.64 % 1.73 %
Home & Garden	8569 8841	6305 6215	2138 2457	126 169	73.58 % 70.30 %	24.95 % 27.79 %	1.47 % 1.91 %
Finance	8560 8791	5420 5287	3000 3335	140 169	63.32 % 60.14 %	35.05 % 37.94 %	1.64 % 1.92 %
Health	8793 8421	5595 5110	3064 3159	134 152	63.63 % 60.68 %	34.85 % 37.51 %	1.52 % 1.81 %
Pets	8853 8849	6486 6223	2229 2460	138 166	73.26 % 70.32 %	25.18 % 27.80 %	1.56 % 1.88 %
Sport & Fitness	8647 8431	5916 5521	2589 2760	142 150	68.42 % 65.48 %	29.94 % 32.74 %	1.64 % 1.78 %
Job & Career	8610 8786	5889 5731	2588 2896	133 159	68.40 % 65.23 %	30.06 % 32.96 %	1.54 % 1.81 %
Dating	8788 8878	5131 4892	3522 3813	135 173	58.39 % 55.10 %	40.08 % 42.95 %	1.54 % 1.95 %
Other	8580 8572	6296 6008	2146 2410	138 154	73.38 % 70.09 %	25.01 % 28.11 %	1.61 % 1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 11727	7358 7047	4176 4467	185 213	62.79 % 60.09 %	35.63 % 38.09 %	1.58 % 1.82 %
Outlook Mail	11016 11353	7169 7047	3669 4087	178 219	65.08 % 62.07 %	33.31 % 36.00 %	1.62 % 1.93 %
Yahoo Mail	11498 11638	8064 7821	3248 3591	186 226	70.13 % 67.20 %	28.25 % 30.86 %	1.62 % 1.94 %
AOL Mail	11412 11414	8021 7652	3209 3550	182 212	70.29 % 67.04 %	28.12 % 31.10 %	1.59 % 1.86 %
Mail.com	11081 10996	7871 7474	3026 3324	184 198	71.03 % 67.97 %	27.31 % 30.23 %	1.66 % 1.80 %
Yandex Mail	11393 10783	7774 6991	3450 3595	169 197	68.23 % 64.83 %	30.28 % 33.34 %	1.48 % 1.83 %
GMX Mail	11022 11036	7390 7087	3462 3748	170 201	67.05 % 64.22 %	31.41 % 33.96 %	1.54 % 1.82 %
Zoho Mail	11743 11173	8353 7600	3210 3366	180 207	71.13 % 68.02 %	27.34 % 30.13 %	1.53 % 1.85 %
ProtonMail	11742 11627	8110 7659	3448 3757	184 211	69.07 % 65.87 %	29.36 % 32.31 %	1.57 % 1.81 %
Custom Mail	10977 11184	8011 7805	2798 3174	168 205	72.98 % 69.79 %	25.49 % 28.38 %	1.53 % 1.83 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.