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CampaignMonitor and Mailify Email Deliverability Comparison

  CampaignMonitor
  Mailify

In this comparison, the deliverability of CampaignMonitor and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.101
  181.244
  135.989
  129.884
  42.048
  46.493
  4.064
  4.867

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.68 %
  71.66 %
  23.09 %
  25.65 %
  2.23 %
  2.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13763
  13554
  10819
  10232
  2668
  2999
  276
  323
  78.61 %
  75.49 %
  19.39 %
  22.13 %
  2.01 %
  2.38 %
Elektronics
  14092
  14232
  10544
  10222
  3237
  3653
  311
  357
  74.82 %
  71.82 %
  22.97 %
  25.67 %
  2.21 %
  2.51 %
Entertainment
  14050
  13733
  10477
  9826
  3280
  3533
  293
  374
  74.57 %
  71.55 %
  23.35 %
  25.73 %
  2.09 %
  2.72 %
Cosmetics & Beauty
  14243
  14219
  10547
  10177
  3369
  3661
  327
  381
  74.05 %
  71.57 %
  23.65 %
  25.75 %
  2.30 %
  2.68 %
Food & Drink
  14421
  13954
  11294
  10554
  2831
  3070
  296
  330
  78.32 %
  75.63 %
  19.63 %
  22.00 %
  2.05 %
  2.36 %
Home & Garden
  13927
  14119
  10966
  10662
  2691
  3107
  270
  350
  78.74 %
  75.52 %
  19.32 %
  22.01 %
  1.94 %
  2.48 %
Finance
  13845
  13919
  9753
  9330
  3754
  4183
  338
  406
  70.44 %
  67.03 %
  27.11 %
  30.05 %
  2.44 %
  2.92 %
Health
  14042
  13678
  9922
  9303
  3775
  3971
  345
  404
  70.66 %
  68.01 %
  26.88 %
  29.03 %
  2.46 %
  2.95 %
Pets
  13993
  14092
  10884
  10541
  2797
  3159
  312
  392
  77.78 %
  74.80 %
  19.99 %
  22.42 %
  2.23 %
  2.78 %
Sport & Fitness
  13917
  13663
  10290
  9713
  3286
  3570
  341
  380
  73.94 %
  71.09 %
  23.61 %
  26.13 %
  2.45 %
  2.78 %
Job & Career
  13792
  14115
  10128
  9931
  3328
  3782
  336
  402
  73.43 %
  70.36 %
  24.13 %
  26.79 %
  2.44 %
  2.85 %
Dating
  14031
  14061
  9436
  8990
  4273
  4672
  322
  399
  67.25 %
  63.94 %
  30.45 %
  33.23 %
  2.29 %
  2.84 %
Other
  13985
  13905
  10929
  10403
  2759
  3133
  297
  369
  78.15 %
  74.81 %
  19.73 %
  22.53 %
  2.12 %
  2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  18664
  13032
  12565
  5133
  5583
  436
  516
  70.06 %
  67.32 %
  27.60 %
  29.91 %
  2.34 %
  2.76 %
Outlook Mail
  17957
  18284
  12927
  12524
  4628
  5206
  402
  554
  71.99 %
  68.50 %
  25.77 %
  28.47 %
  2.24 %
  3.03 %
Yahoo Mail
  18328
  18585
  13761
  13433
  4143
  4638
  424
  514
  75.08 %
  72.28 %
  22.60 %
  24.96 %
  2.31 %
  2.77 %
AOL Mail
  18261
  18293
  13757
  13194
  4086
  4580
  418
  519
  75.34 %
  72.13 %
  22.38 %
  25.04 %
  2.29 %
  2.84 %
Mail.com
  17980
  17814
  13735
  13047
  3838
  4287
  407
  480
  76.39 %
  73.24 %
  21.35 %
  24.07 %
  2.26 %
  2.69 %
Yandex Mail
  18247
  17547
  13396
  12345
  4407
  4697
  444
  505
  73.41 %
  70.35 %
  24.15 %
  26.77 %
  2.43 %
  2.88 %
GMX Mail
  17900
  17832
  13288
  12747
  4218
  4642
  394
  443
  74.23 %
  71.48 %
  23.56 %
  26.03 %
  2.20 %
  2.48 %
Zoho Mail
  18531
  17898
  14185
  13186
  3960
  4252
  386
  460
  76.55 %
  73.67 %
  21.37 %
  23.76 %
  2.08 %
  2.57 %
ProtonMail
  18598
  18442
  14051
  13403
  4151
  4605
  396
  434
  75.55 %
  72.68 %
  22.32 %
  24.97 %
  2.13 %
  2.35 %
Custom Mail
  17698
  17885
  13857
  13440
  3484
  4003
  357
  442
  78.30 %
  75.15 %
  19.69 %
  22.38 %
  2.02 %
  2.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.