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CampaignMonitor and Mailify Email Deliverability Comparison

  CampaignMonitor
  Mailify

In this comparison, the deliverability of CampaignMonitor and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  346.117
  345.650
  274.770
  264.040
  61.743
  70.223
  9.604
  11.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.39 %
  76.39 %
  17.84 %
  20.32 %
  2.77 %
  3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26466
  26101
  21894
  20765
  3940
  4577
  632
  759
  82.73 %
  79.56 %
  14.89 %
  17.54 %
  2.39 %
  2.91 %
Elektronics
  26824
  27076
  21483
  20884
  4646
  5382
  695
  810
  80.09 %
  77.13 %
  17.32 %
  19.88 %
  2.59 %
  2.99 %
Entertainment
  26786
  26379
  21263
  20160
  4826
  5357
  697
  862
  79.38 %
  76.42 %
  18.02 %
  20.31 %
  2.60 %
  3.27 %
Cosmetics & Beauty
  26808
  26855
  21162
  20530
  4884
  5484
  762
  841
  78.94 %
  76.45 %
  18.22 %
  20.42 %
  2.84 %
  3.13 %
Food & Drink
  27018
  26817
  22240
  21349
  4100
  4681
  678
  787
  82.32 %
  79.61 %
  15.18 %
  17.46 %
  2.51 %
  2.93 %
Home & Garden
  26332
  26638
  21759
  21177
  3943
  4672
  630
  789
  82.63 %
  79.50 %
  14.97 %
  17.54 %
  2.39 %
  2.96 %
Finance
  26358
  26679
  19999
  19397
  5526
  6296
  833
  986
  75.87 %
  72.71 %
  20.97 %
  23.60 %
  3.16 %
  3.70 %
Health
  26759
  26357
  20537
  19480
  5422
  5943
  800
  934
  76.75 %
  73.91 %
  20.26 %
  22.55 %
  2.99 %
  3.54 %
Pets
  26606
  26661
  21664
  20911
  4200
  4867
  742
  883
  81.43 %
  78.43 %
  15.79 %
  18.26 %
  2.79 %
  3.31 %
Sport & Fitness
  26617
  26208
  20865
  19825
  4957
  5515
  795
  868
  78.39 %
  75.64 %
  18.62 %
  21.04 %
  2.99 %
  3.31 %
Job & Career
  26402
  26675
  20454
  19822
  5112
  5859
  836
  994
  77.47 %
  74.31 %
  19.36 %
  21.96 %
  3.17 %
  3.73 %
Dating
  26644
  26778
  19822
  19009
  6037
  6768
  785
  1001
  74.40 %
  70.99 %
  22.66 %
  25.27 %
  2.95 %
  3.74 %
Other
  26497
  26426
  21628
  20731
  4150
  4822
  719
  873
  81.62 %
  78.45 %
  15.66 %
  18.25 %
  2.71 %
  3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34895
  34939
  26434
  25509
  7369
  8214
  1092
  1216
  75.75 %
  73.01 %
  21.12 %
  23.51 %
  3.13 %
  3.48 %
Outlook Mail
  34534
  34498
  26556
  25364
  6914
  7838
  1064
  1296
  76.90 %
  73.52 %
  20.02 %
  22.72 %
  3.08 %
  3.76 %
Yahoo Mail
  34757
  34959
  27557
  26667
  6232
  7135
  968
  1157
  79.28 %
  76.28 %
  17.93 %
  20.41 %
  2.79 %
  3.31 %
AOL Mail
  34299
  34782
  27187
  26460
  6137
  7087
  975
  1235
  79.26 %
  76.07 %
  17.89 %
  20.38 %
  2.84 %
  3.55 %
Mail.com
  34608
  34374
  27913
  26576
  5791
  6644
  904
  1154
  80.65 %
  77.31 %
  16.73 %
  19.33 %
  2.61 %
  3.36 %
Yandex Mail
  34670
  33995
  26922
  25430
  6669
  7352
  1079
  1213
  77.65 %
  74.81 %
  19.24 %
  21.63 %
  3.11 %
  3.57 %
GMX Mail
  34202
  34308
  27338
  26437
  5963
  6812
  901
  1059
  79.93 %
  77.06 %
  17.43 %
  19.86 %
  2.63 %
  3.09 %
Zoho Mail
  34920
  34257
  28275
  26816
  5728
  6408
  917
  1033
  80.97 %
  78.28 %
  16.40 %
  18.71 %
  2.63 %
  3.02 %
ProtonMail
  35022
  35244
  28361
  27527
  5799
  6693
  862
  1024
  80.98 %
  78.10 %
  16.56 %
  18.99 %
  2.46 %
  2.91 %
Custom Mail
  34210
  34294
  28227
  27254
  5141
  6040
  842
  1000
  82.51 %
  79.47 %
  15.03 %
  17.61 %
  2.46 %
  2.92 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.