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CampaignMonitor and Mailify Email Deliverability Comparison

  CampaignMonitor
  Mailify

In this comparison, the deliverability of CampaignMonitor and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.494
  249.403
  193.843
  185.480
  50.262
  56.376
  6.389
  7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.38 %
  74.37 %
  20.07 %
  22.60 %
  2.55 %
  3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18982
  18598
  15382
  14474
  3187
  3633
  413
  491
  81.03 %
  77.83 %
  16.79 %
  19.53 %
  2.18 %
  2.64 %
Elektronics
  19441
  19502
  15115
  14595
  3834
  4372
  492
  535
  77.75 %
  74.84 %
  19.72 %
  22.42 %
  2.53 %
  2.74 %
Entertainment
  19280
  18914
  14905
  14060
  3912
  4283
  463
  571
  77.31 %
  74.34 %
  20.29 %
  22.64 %
  2.40 %
  3.02 %
Cosmetics & Beauty
  19538
  19538
  15029
  14513
  4009
  4434
  500
  591
  76.92 %
  74.28 %
  20.52 %
  22.69 %
  2.56 %
  3.02 %
Food & Drink
  19734
  19433
  15906
  15151
  3367
  3755
  461
  527
  80.60 %
  77.97 %
  17.06 %
  19.32 %
  2.34 %
  2.71 %
Home & Garden
  19151
  19375
  15500
  15074
  3224
  3771
  427
  530
  80.94 %
  77.80 %
  16.83 %
  19.46 %
  2.23 %
  2.74 %
Finance
  19089
  19245
  14034
  13531
  4495
  5066
  560
  648
  73.52 %
  70.31 %
  23.55 %
  26.32 %
  2.93 %
  3.37 %
Health
  19325
  18913
  14323
  13527
  4461
  4786
  541
  600
  74.12 %
  71.52 %
  23.08 %
  25.31 %
  2.80 %
  3.17 %
Pets
  19218
  19295
  15355
  14813
  3381
  3875
  482
  607
  79.90 %
  76.77 %
  17.59 %
  20.08 %
  2.51 %
  3.15 %
Sport & Fitness
  19218
  18917
  14711
  13949
  3986
  4386
  521
  582
  76.55 %
  73.74 %
  20.74 %
  23.19 %
  2.71 %
  3.08 %
Job & Career
  19029
  19298
  14419
  14016
  4063
  4643
  547
  639
  75.77 %
  72.63 %
  21.35 %
  24.06 %
  2.87 %
  3.31 %
Dating
  19315
  19361
  13801
  13175
  5006
  5547
  508
  639
  71.45 %
  68.05 %
  25.92 %
  28.65 %
  2.63 %
  3.30 %
Other
  19174
  19014
  15363
  14602
  3337
  3825
  474
  587
  80.12 %
  76.80 %
  17.40 %
  20.12 %
  2.47 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25438
  25371
  18649
  17892
  6072
  6666
  717
  813
  73.31 %
  70.52 %
  23.87 %
  26.27 %
  2.82 %
  3.20 %
Outlook Mail
  24859
  25064
  18596
  17899
  5580
  6317
  683
  848
  74.81 %
  71.41 %
  22.45 %
  25.20 %
  2.75 %
  3.38 %
Yahoo Mail
  25143
  25431
  19502
  18966
  5009
  5683
  632
  782
  77.56 %
  74.58 %
  19.92 %
  22.35 %
  2.51 %
  3.07 %
AOL Mail
  24979
  25147
  19395
  18706
  4942
  5629
  642
  812
  77.65 %
  74.39 %
  19.78 %
  22.38 %
  2.57 %
  3.23 %
Mail.com
  24789
  24694
  19515
  18665
  4646
  5273
  628
  756
  78.72 %
  75.59 %
  18.74 %
  21.35 %
  2.53 %
  3.06 %
Yandex Mail
  25198
  24330
  19115
  17743
  5357
  5794
  726
  793
  75.86 %
  72.93 %
  21.26 %
  23.81 %
  2.88 %
  3.26 %
GMX Mail
  24746
  24806
  19186
  18540
  4945
  5569
  615
  697
  77.53 %
  74.74 %
  19.98 %
  22.45 %
  2.49 %
  2.81 %
Zoho Mail
  25299
  24575
  20024
  18749
  4688
  5132
  587
  694
  79.15 %
  76.29 %
  18.53 %
  20.88 %
  2.32 %
  2.82 %
ProtonMail
  25399
  25215
  19954
  19096
  4844
  5449
  601
  670
  78.56 %
  75.73 %
  19.07 %
  21.61 %
  2.37 %
  2.66 %
Custom Mail
  24644
  24770
  19907
  19224
  4179
  4864
  558
  682
  80.78 %
  77.61 %
  16.96 %
  19.64 %
  2.26 %
  2.75 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.