CleverReach and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.661 352.184	284.675 273.398	58.239 67.412	9.747 11.374

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.72 % 77.63 %	16.51 % 19.14 %	2.76 % 3.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27271 27377	22849 22129	3750 4471	672 777	83.78 % 80.83 %	13.75 % 16.33 %	2.46 % 2.84 %
Elektronics	27019 26841	21948 21017	4358 5008	713 816	81.23 % 78.30 %	16.13 % 18.66 %	2.64 % 3.04 %
Entertainment	26924 26729	21646 20736	4505 5108	773 885	80.40 % 77.58 %	16.73 % 19.11 %	2.87 % 3.31 %
Cosmetics & Beauty	26999 27229	21763 21073	4522 5277	714 879	80.61 % 77.39 %	16.75 % 19.38 %	2.64 % 3.23 %
Food & Drink	26982 26814	22622 21652	3712 4389	648 773	83.84 % 80.75 %	13.76 % 16.37 %	2.40 % 2.88 %
Home & Garden	27609 27317	23180 22032	3768 4453	661 832	83.96 % 80.65 %	13.65 % 16.30 %	2.39 % 3.05 %
Finance	27106 27064	20985 20069	5299 5996	822 999	77.42 % 74.15 %	19.55 % 22.15 %	3.03 % 3.69 %
Health	27149 27565	21189 20602	5177 6017	783 946	78.05 % 74.74 %	19.07 % 21.83 %	2.88 % 3.43 %
Pets	26785 26849	22204 21506	3866 4530	715 813	82.90 % 80.10 %	14.43 % 16.87 %	2.67 % 3.03 %
Sport & Fitness	27406 26629	21809 20433	4790 5321	807 875	79.58 % 76.73 %	17.48 % 19.98 %	2.94 % 3.29 %
Job & Career	27399 27539	21624 20909	4941 5653	834 977	78.92 % 75.93 %	18.03 % 20.53 %	3.04 % 3.55 %
Dating	27028 27242	20466 19692	5678 6598	884 952	75.72 % 72.29 %	21.01 % 24.22 %	3.27 % 3.49 %
Other	26984 26989	22390 21548	3873 4591	721 850	82.98 % 79.84 %	14.35 % 17.01 %	2.67 % 3.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35519 35241	27518 26154	6983 7817	1018 1270	77.47 % 74.21 %	19.66 % 22.18 %	2.87 % 3.60 %
Outlook Mail	34869 35902	27216 26897	6560 7726	1093 1279	78.05 % 74.92 %	18.81 % 21.52 %	3.13 % 3.56 %
Yahoo Mail	35326 35323	28377 27373	5885 6793	1064 1157	80.33 % 77.49 %	16.66 % 19.23 %	3.01 % 3.28 %
AOL Mail	34935 35419	28120 27409	5814 6817	1001 1193	80.49 % 77.39 %	16.64 % 19.25 %	2.87 % 3.37 %
Mail.com	35605 34946	29057 27457	5584 6332	964 1157	81.61 % 78.57 %	15.68 % 18.12 %	2.71 % 3.31 %
Yandex Mail	35308 35295	27937 26839	6284 7242	1087 1214	79.12 % 76.04 %	17.80 % 20.52 %	3.08 % 3.44 %
GMX Mail	35211 35171	28618 27539	5703 6599	890 1033	81.28 % 78.30 %	16.20 % 18.76 %	2.53 % 2.94 %
Zoho Mail	34991 35366	28910 28042	5169 6270	912 1054	82.62 % 79.29 %	14.77 % 17.73 %	2.61 % 2.98 %
ProtonMail	35178 34813	29010 27665	5291 6120	877 1028	82.47 % 79.47 %	15.04 % 17.58 %	2.49 % 2.95 %
Custom Mail	35719 34708	29912 28023	4966 5696	841 989	83.74 % 80.74 %	13.90 % 16.41 %	2.35 % 2.85 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.