CleverReach and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.343 393.059	318.917 306.850	63.267 73.254	11.159 12.955

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.08 % 78.07 %	16.08 % 18.64 %	2.84 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30373 30638	25552 24880	4064 4873	757 885	84.13 % 81.21 %	13.38 % 15.91 %	2.49 % 2.89 %
Elektronics	30032 29852	24521 23526	4702 5417	809 909	81.65 % 78.81 %	15.66 % 18.15 %	2.69 % 3.05 %
Entertainment	30150 29855	24356 23294	4902 5559	892 1002	80.78 % 78.02 %	16.26 % 18.62 %	2.96 % 3.36 %
Cosmetics & Beauty	30085 30343	24339 23607	4909 5722	837 1014	80.90 % 77.80 %	16.32 % 18.86 %	2.78 % 3.34 %
Food & Drink	30054 29905	25287 24251	4028 4773	739 881	84.14 % 81.09 %	13.40 % 15.96 %	2.46 % 2.95 %
Home & Garden	30786 30450	25934 24684	4099 4839	753 927	84.24 % 81.06 %	13.31 % 15.89 %	2.45 % 3.04 %
Finance	30236 30204	23545 22548	5752 6508	939 1148	77.87 % 74.65 %	19.02 % 21.55 %	3.11 % 3.80 %
Health	30292 30775	23793 23177	5599 6511	900 1087	78.55 % 75.31 %	18.48 % 21.16 %	2.97 % 3.53 %
Pets	29904 30038	24852 24147	4224 4963	828 928	83.11 % 80.39 %	14.13 % 16.52 %	2.77 % 3.09 %
Sport & Fitness	30468 29791	24361 22975	5201 5800	906 1016	79.96 % 77.12 %	17.07 % 19.47 %	2.97 % 3.41 %
Job & Career	30575 30661	24212 23385	5405 6165	958 1111	79.19 % 76.27 %	17.68 % 20.11 %	3.13 % 3.62 %
Dating	30263 30356	23071 22166	6152 7109	1040 1081	76.24 % 73.02 %	20.33 % 23.42 %	3.44 % 3.56 %
Other	30125 30191	25094 24210	4230 5015	801 966	83.30 % 80.19 %	14.04 % 16.61 %	2.66 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39530 39378	30798 29457	7547 8484	1185 1437	77.91 % 74.81 %	19.09 % 21.55 %	3.00 % 3.65 %
Outlook Mail	38943 40094	30558 30220	7129 8396	1256 1478	78.47 % 75.37 %	18.31 % 20.94 %	3.23 % 3.69 %
Yahoo Mail	39389 39495	31766 30752	6414 7423	1209 1320	80.65 % 77.86 %	16.28 % 18.79 %	3.07 % 3.34 %
AOL Mail	38981 39480	31499 30705	6332 7421	1150 1354	80.81 % 77.77 %	16.24 % 18.80 %	2.95 % 3.43 %
Mail.com	39688 39033	32483 30810	6086 6908	1119 1315	81.85 % 78.93 %	15.33 % 17.70 %	2.82 % 3.37 %
Yandex Mail	39482 39453	31375 30144	6867 7905	1240 1404	79.47 % 76.40 %	17.39 % 20.04 %	3.14 % 3.56 %
GMX Mail	39319 39235	32165 30910	6156 7131	998 1194	81.81 % 78.78 %	15.66 % 18.18 %	2.54 % 3.04 %
Zoho Mail	39090 39343	32409 31386	5634 6781	1047 1176	82.91 % 79.78 %	14.41 % 17.24 %	2.68 % 2.99 %
ProtonMail	39197 38873	32488 31097	5715 6624	994 1152	82.88 % 80.00 %	14.58 % 17.04 %	2.54 % 2.96 %
Custom Mail	39724 38675	33376 31369	5387 6181	961 1125	84.02 % 81.11 %	13.56 % 15.98 %	2.42 % 2.91 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.