ConvertKit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.124 351.376	268.142 272.789	72.452 67.904	12.530 10.683

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.93 % 77.63 %	20.52 % 19.33 %	3.55 % 3.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27199 27116	21517 21918	4802 4516	880 682	79.11 % 80.83 %	17.66 % 16.65 %	3.24 % 2.52 %
Elektronics	27274 26959	20861 21145	5510 5047	903 767	76.49 % 78.43 %	20.20 % 18.72 %	3.31 % 2.85 %
Entertainment	27027 26915	20444 20837	5594 5224	989 854	75.64 % 77.42 %	20.70 % 19.41 %	3.66 % 3.17 %
Cosmetics & Beauty	27322 27157	20688 20996	5662 5294	972 867	75.72 % 77.31 %	20.72 % 19.49 %	3.56 % 3.19 %
Food & Drink	27310 27525	21496 22113	4924 4649	890 763	78.71 % 80.34 %	18.03 % 16.89 %	3.26 % 2.77 %
Home & Garden	27061 26990	21417 21819	4776 4456	868 715	79.14 % 80.84 %	17.65 % 16.51 %	3.21 % 2.65 %
Finance	27039 26599	19572 19762	6403 5916	1064 921	72.38 % 74.30 %	23.68 % 22.24 %	3.94 % 3.46 %
Health	27267 26800	19999 20069	6255 5853	1013 878	73.35 % 74.88 %	22.94 % 21.84 %	3.72 % 3.28 %
Pets	27288 27216	21389 21734	5017 4730	882 752	78.38 % 79.86 %	18.39 % 17.38 %	3.23 % 2.76 %
Sport & Fitness	27243 27229	20383 20851	5823 5531	1037 847	74.82 % 76.58 %	21.37 % 20.31 %	3.81 % 3.11 %
Job & Career	27211 27167	20189 20600	5958 5664	1064 903	74.19 % 75.83 %	21.90 % 20.85 %	3.91 % 3.32 %
Dating	27139 26796	19229 19395	6819 6446	1091 955	70.85 % 72.38 %	25.13 % 24.06 %	4.02 % 3.56 %
Other	26744 26907	20958 21550	4909 4578	877 779	78.37 % 80.09 %	18.36 % 17.01 %	3.28 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35126 35128	25551 26178	8232 7789	1343 1161	72.74 % 74.52 %	23.44 % 22.17 %	3.82 % 3.31 %
Outlook Mail	34973 35086	25601 26290	8004 7599	1368 1197	73.20 % 74.93 %	22.89 % 21.66 %	3.91 % 3.41 %
Yahoo Mail	35922 34871	27224 26986	7427 6788	1271 1097	75.79 % 77.39 %	20.68 % 19.47 %	3.54 % 3.15 %
AOL Mail	35379 35537	26784 27480	7307 6938	1288 1119	75.71 % 77.33 %	20.65 % 19.52 %	3.64 % 3.15 %
Mail.com	34472 35309	26639 27702	6648 6565	1185 1042	77.28 % 78.46 %	19.29 % 18.59 %	3.44 % 2.95 %
Yandex Mail	34647 35066	25782 26660	7520 7257	1345 1149	74.41 % 76.03 %	21.70 % 20.70 %	3.88 % 3.28 %
GMX Mail	35672 35110	27161 27447	7270 6653	1241 1010	76.14 % 78.17 %	20.38 % 18.95 %	3.48 % 2.88 %
Zoho Mail	35970 35514	27833 28153	6901 6341	1236 1020	77.38 % 79.27 %	19.19 % 17.85 %	3.44 % 2.87 %
ProtonMail	35236 35008	27331 27816	6774 6248	1131 944	77.57 % 79.46 %	19.22 % 17.85 %	3.21 % 2.70 %
Custom Mail	35727 34747	28236 28077	6369 5726	1122 944	79.03 % 80.80 %	17.83 % 16.48 %	3.14 % 2.72 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.