ConvertKit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.211 112.678	72.588 74.307	37.678 36.413	2.945 1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.12 % 65.95 %	33.28 % 32.32 %	2.60 % 1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8673 8874	5962 6260	2486 2463	225 151	68.74 % 70.54 %	28.66 % 27.76 %	2.59 % 1.70 %
Elektronics	8990 8477	5732 5559	3020 2775	238 143	63.76 % 65.58 %	33.59 % 32.74 %	2.65 % 1.69 %
Entertainment	8674 8376	5517 5483	2930 2748	227 145	63.60 % 65.46 %	33.78 % 32.81 %	2.62 % 1.73 %
Cosmetics & Beauty	8904 8778	5694 5741	2976 2880	234 157	63.95 % 65.40 %	33.42 % 32.81 %	2.63 % 1.79 %
Food & Drink	9162 9195	6266 6461	2655 2580	241 154	68.39 % 70.27 %	28.98 % 28.06 %	2.63 % 1.67 %
Home & Garden	8425 8577	5784 6048	2424 2386	217 143	68.65 % 70.51 %	28.77 % 27.82 %	2.58 % 1.67 %
Finance	8697 8313	5104 5036	3366 3128	227 149	58.69 % 60.58 %	38.70 % 37.63 %	2.61 % 1.79 %
Health	8791 8555	5185 5165	3378 3243	228 147	58.98 % 60.37 %	38.43 % 37.91 %	2.59 % 1.72 %
Pets	8685 8822	5969 6197	2494 2472	222 153	68.73 % 70.24 %	28.72 % 28.02 %	2.56 % 1.73 %
Sport & Fitness	8689 8898	5536 5832	2925 2904	228 162	63.71 % 65.54 %	33.66 % 32.64 %	2.62 % 1.82 %
Job & Career	8489 8786	5411 5783	2858 2856	220 147	63.74 % 65.82 %	33.67 % 32.51 %	2.59 % 1.67 %
Dating	8610 8573	4639 4762	3751 3654	220 157	53.88 % 55.55 %	43.57 % 42.62 %	2.56 % 1.83 %
Other	8422 8454	5789 5980	2415 2324	218 150	68.74 % 70.74 %	28.67 % 27.49 %	2.59 % 1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11210 10960	6574 6590	4344 4184	292 186	58.64 % 60.13 %	38.75 % 38.18 %	2.60 % 1.70 %
Outlook Mail	11198 11173	6769 6955	4135 4022	294 196	60.45 % 62.25 %	36.93 % 36.00 %	2.63 % 1.75 %
Yahoo Mail	11680 11269	7635 7592	3749 3489	296 188	65.37 % 67.37 %	32.10 % 30.96 %	2.53 % 1.67 %
AOL Mail	11258 11544	7354 7766	3614 3581	290 197	65.32 % 67.27 %	32.10 % 31.02 %	2.58 % 1.71 %
Mail.com	10682 11619	7140 7919	3266 3495	276 205	66.84 % 68.16 %	30.57 % 30.08 %	2.58 % 1.76 %
Yandex Mail	10699 11211	6777 7309	3648 3705	274 197	63.34 % 65.19 %	34.10 % 33.05 %	2.56 % 1.76 %
GMX Mail	11747 11199	7326 7213	4101 3795	320 191	62.36 % 64.41 %	34.91 % 33.89 %	2.72 % 1.71 %
Zoho Mail	11877 11511	7861 7851	3703 3464	313 196	66.19 % 68.20 %	31.18 % 30.09 %	2.64 % 1.70 %
ProtonMail	11329 11211	7272 7411	3763 3596	294 204	64.19 % 66.10 %	33.22 % 32.08 %	2.60 % 1.82 %
Custom Mail	11531 10981	7880 7701	3355 3082	296 198	68.34 % 70.13 %	29.10 % 28.07 %	2.57 % 1.80 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.