ConvertKit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.582 188.175	133.866 137.092	48.724 46.406	5.992 4.677

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.99 % 72.85 %	25.84 % 24.66 %	3.18 % 2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14519 14529	10883 11124	3224 3096	412 309	74.96 % 76.56 %	22.21 % 21.31 %	2.84 % 2.13 %
Elektronics	14716 14137	10425 10331	3817 3473	474 333	70.84 % 73.08 %	25.94 % 24.57 %	3.22 % 2.36 %
Entertainment	14214 14246	10013 10362	3739 3532	462 352	70.44 % 72.74 %	26.31 % 24.79 %	3.25 % 2.47 %
Cosmetics & Beauty	14797 14557	10487 10537	3841 3640	469 380	70.87 % 72.38 %	25.96 % 25.01 %	3.17 % 2.61 %
Food & Drink	14891 14950	11056 11372	3383 3226	452 352	74.25 % 76.07 %	22.72 % 21.58 %	3.04 % 2.35 %
Home & Garden	14218 14446	10638 11084	3166 3046	414 316	74.82 % 76.73 %	22.27 % 21.09 %	2.91 % 2.19 %
Finance	14489 14208	9648 9791	4339 4029	502 388	66.59 % 68.91 %	29.95 % 28.36 %	3.46 % 2.73 %
Health	14599 14428	9827 9965	4289 4096	483 367	67.31 % 69.07 %	29.38 % 28.39 %	3.31 % 2.54 %
Pets	14590 14764	10864 11213	3301 3206	425 345	74.46 % 75.95 %	22.63 % 21.71 %	2.91 % 2.34 %
Sport & Fitness	14617 14789	10276 10656	3864 3744	477 389	70.30 % 72.05 %	26.43 % 25.32 %	3.26 % 2.63 %
Job & Career	14410 14533	10077 10394	3842 3744	491 395	69.93 % 71.52 %	26.66 % 25.76 %	3.41 % 2.72 %
Dating	14353 14330	9139 9407	4709 4534	505 389	63.67 % 65.65 %	32.81 % 31.64 %	3.52 % 2.71 %
Other	14169 14258	10533 10856	3210 3040	426 362	74.34 % 76.14 %	22.66 % 21.32 %	3.01 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18773 18741	12546 12905	5581 5347	646 489	66.83 % 68.86 %	29.73 % 28.53 %	3.44 % 2.61 %
Outlook Mail	18712 18788	12693 13128	5372 5166	647 494	67.83 % 69.87 %	28.71 % 27.50 %	3.46 % 2.63 %
Yahoo Mail	19299 18606	13789 13621	4920 4523	590 462	71.45 % 73.21 %	25.49 % 24.31 %	3.06 % 2.48 %
AOL Mail	18768 19116	13381 13972	4774 4652	613 492	71.30 % 73.09 %	25.44 % 24.34 %	3.27 % 2.57 %
Mail.com	17944 19115	13088 14163	4307 4463	549 489	72.94 % 74.09 %	24.00 % 23.35 %	3.06 % 2.56 %
Yandex Mail	18188 18824	12725 13493	4865 4836	598 495	69.96 % 71.68 %	26.75 % 25.69 %	3.29 % 2.63 %
GMX Mail	19343 18690	13614 13572	5117 4694	612 424	70.38 % 72.62 %	26.45 % 25.12 %	3.16 % 2.27 %
Zoho Mail	19576 19111	14233 14296	4744 4370	599 445	72.71 % 74.81 %	24.23 % 22.87 %	3.06 % 2.33 %
ProtonMail	18835 18798	13532 13904	4723 4447	580 447	71.84 % 73.97 %	25.08 % 23.66 %	3.08 % 2.38 %
Custom Mail	19144 18386	14265 14038	4321 3908	558 440	74.51 % 76.35 %	22.57 % 21.26 %	2.91 % 2.39 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.