ConvertKit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.444 283.337	212.407 216.324	62.332 58.869	9.705 8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.67 % 76.35 %	21.91 % 20.78 %	3.41 % 2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21868 21935	17064 17479	4118 3927	686 529	78.03 % 79.69 %	18.83 % 17.90 %	3.14 % 2.41 %
Elektronics	22119 21575	16604 16595	4796 4381	719 599	75.07 % 76.92 %	21.68 % 20.31 %	3.25 % 2.78 %
Entertainment	21779 21599	16207 16449	4820 4513	752 637	74.42 % 76.16 %	22.13 % 20.89 %	3.45 % 2.95 %
Cosmetics & Beauty	22054 21943	16428 16667	4885 4605	741 671	74.49 % 75.96 %	22.15 % 20.99 %	3.36 % 3.06 %
Food & Drink	22120 22209	17161 17592	4269 4042	690 575	77.58 % 79.21 %	19.30 % 18.20 %	3.12 % 2.59 %
Home & Garden	21644 21723	16910 17311	4073 3862	661 550	78.13 % 79.69 %	18.82 % 17.78 %	3.05 % 2.53 %
Finance	21777 21493	15452 15675	5518 5128	807 690	70.96 % 72.93 %	25.34 % 23.86 %	3.71 % 3.21 %
Health	21854 21567	15668 15793	5399 5103	787 671	71.69 % 73.23 %	24.70 % 23.66 %	3.60 % 3.11 %
Pets	21978 21998	16988 17333	4280 4089	710 576	77.30 % 78.79 %	19.47 % 18.59 %	3.23 % 2.62 %
Sport & Fitness	21974 21982	16197 16575	4983 4771	794 636	73.71 % 75.40 %	22.68 % 21.70 %	3.61 % 2.89 %
Job & Career	21974 21979	16067 16428	5078 4869	829 682	73.12 % 74.74 %	23.11 % 22.15 %	3.77 % 3.10 %
Dating	21772 21606	15008 15246	5923 5636	841 724	68.93 % 70.56 %	27.20 % 26.09 %	3.86 % 3.35 %
Other	21531 21728	16653 17181	4190 3943	688 604	77.34 % 79.07 %	19.46 % 18.15 %	3.20 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28307 28257	20153 20623	7101 6760	1053 874	71.19 % 72.98 %	25.09 % 23.92 %	3.72 % 3.09 %
Outlook Mail	28234 28274	20273 20812	6889 6569	1072 893	71.80 % 73.61 %	24.40 % 23.23 %	3.80 % 3.16 %
Yahoo Mail	29114 28107	21734 21456	6388 5838	992 813	74.65 % 76.34 %	21.94 % 20.77 %	3.41 % 2.89 %
AOL Mail	28451 28559	21250 21757	6225 5954	976 848	74.69 % 76.18 %	21.88 % 20.85 %	3.43 % 2.97 %
Mail.com	27615 28594	21041 22093	5658 5685	916 816	76.19 % 77.26 %	20.49 % 19.88 %	3.32 % 2.85 %
Yandex Mail	27584 28356	20199 21230	6365 6248	1020 878	73.23 % 74.87 %	23.07 % 22.03 %	3.70 % 3.10 %
GMX Mail	28796 28301	21517 21698	6340 5836	939 767	74.72 % 76.67 %	22.02 % 20.62 %	3.26 % 2.71 %
Zoho Mail	29084 28681	22167 22377	5968 5515	949 789	76.22 % 78.02 %	20.52 % 19.23 %	3.26 % 2.75 %
ProtonMail	28370 28230	21583 21995	5893 5493	894 742	76.08 % 77.91 %	20.77 % 19.46 %	3.15 % 2.63 %
Custom Mail	28889 27978	22490 22283	5505 4971	894 724	77.85 % 79.64 %	19.06 % 17.77 %	3.09 % 2.59 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.