HubSpot and Kit Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
403.423
8.857
|
316.083
7.409
|
75.022
1.114
|
12.318
334
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.35 %
83.65 %
|
18.60 %
12.58 %
|
3.05 %
3.77 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
31130
655
|
25382
571
|
4916
69
|
832
15
|
81.54 %
87.18 %
|
15.79 %
10.53 %
|
2.67 %
2.29 %
|
Elektronics |
31248
705
|
24699
590
|
5667
82
|
882
33
|
79.04 %
83.69 %
|
18.14 %
11.63 %
|
2.82 %
4.68 %
|
Entertainment |
31042
699
|
24223
578
|
5801
90
|
1018
31
|
78.03 %
82.69 %
|
18.69 %
12.88 %
|
3.28 %
4.43 %
|
Cosmetics & Beauty |
31281
709
|
24453
585
|
5865
90
|
963
34
|
78.17 %
82.51 %
|
18.75 %
12.69 %
|
3.08 %
4.80 %
|
Food & Drink |
30817
659
|
25060
569
|
4882
69
|
875
21
|
81.32 %
86.34 %
|
15.84 %
10.47 %
|
2.84 %
3.19 %
|
Home & Garden |
31121
665
|
25376
571
|
4902
71
|
843
23
|
81.54 %
85.86 %
|
15.75 %
10.68 %
|
2.71 %
3.46 %
|
Finance |
31122
647
|
23346
530
|
6738
97
|
1038
20
|
75.01 %
81.92 %
|
21.65 %
14.99 %
|
3.34 %
3.09 %
|
Health |
30698
694
|
23328
574
|
6375
92
|
995
28
|
75.99 %
82.71 %
|
20.77 %
13.26 %
|
3.24 %
4.03 %
|
Pets |
31152
663
|
25021
563
|
5234
76
|
897
24
|
80.32 %
84.92 %
|
16.80 %
11.46 %
|
2.88 %
3.62 %
|
Sport & Fitness |
31046
726
|
23992
604
|
6062
101
|
992
21
|
77.28 %
83.20 %
|
19.53 %
13.91 %
|
3.20 %
2.89 %
|
Job & Career |
30722
673
|
23506
550
|
6139
98
|
1077
25
|
76.51 %
81.72 %
|
19.98 %
14.56 %
|
3.51 %
3.71 %
|
Dating |
31106
706
|
22770
568
|
7296
102
|
1040
36
|
73.20 %
80.45 %
|
23.46 %
14.45 %
|
3.34 %
5.10 %
|
Other |
30938
656
|
24927
556
|
5145
77
|
866
23
|
80.57 %
84.76 %
|
16.63 %
11.74 %
|
2.80 %
3.51 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than HubSpot.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40476
706
|
30261
544
|
8833
123
|
1382
39
|
74.76 %
77.05 %
|
21.82 %
17.42 %
|
3.41 %
5.52 %
|
Outlook Mail |
40491
665
|
30539
549
|
8543
89
|
1409
27
|
75.42 %
82.56 %
|
21.10 %
13.38 %
|
3.48 %
4.06 %
|
Yahoo Mail |
40202
687
|
31413
570
|
7531
88
|
1258
29
|
78.14 %
82.97 %
|
18.73 %
12.81 %
|
3.13 %
4.22 %
|
AOL Mail |
39757
616
|
31106
507
|
7444
83
|
1207
26
|
78.24 %
82.31 %
|
18.72 %
13.47 %
|
3.04 %
4.22 %
|
Mail.com |
40160
681
|
31850
571
|
7115
86
|
1195
24
|
79.31 %
83.85 %
|
17.72 %
12.63 %
|
2.98 %
3.52 %
|
Yandex Mail |
40450
689
|
30967
563
|
8140
96
|
1343
30
|
76.56 %
81.71 %
|
20.12 %
13.93 %
|
3.32 %
4.35 %
|
GMX Mail |
40450
701
|
31876
602
|
7414
78
|
1160
21
|
78.80 %
85.88 %
|
18.33 %
11.13 %
|
2.87 %
3.00 %
|
Zoho Mail |
39721
656
|
31860
559
|
6714
74
|
1147
23
|
80.21 %
85.21 %
|
16.90 %
11.28 %
|
2.89 %
3.51 %
|
ProtonMail |
39914
736
|
32131
638
|
6726
77
|
1057
21
|
80.50 %
86.68 %
|
16.85 %
10.46 %
|
2.65 %
2.85 %
|
Custom Mail |
39775
680
|
32374
588
|
6310
67
|
1091
25
|
81.39 %
86.47 %
|
15.86 %
9.85 %
|
2.74 %
3.68 %
|
iCloud Mail |
635
741
|
502
589
|
100
118
|
33
34
|
79.06 %
79.49 %
|
15.75 %
15.92 %
|
5.20 %
4.59 %
|
Tuta |
689
645
|
596
555
|
77
70
|
16
20
|
86.50 %
86.05 %
|
11.18 %
10.85 %
|
2.32 %
3.10 %
|
Juno.com |
703
654
|
608
574
|
75
65
|
20
15
|
86.49 %
87.77 %
|
10.67 %
9.94 %
|
2.84 %
2.29 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
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- HubSpot and Constant Contact comparison
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- HubSpot and Rapidmail comparison
- HubSpot and Sarbacane comparison
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- HubSpot and SendInBlue comparison
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