HubSpot and Mailgun Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for HubSpot.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
403.423
8.801
|
316.083
7.331
|
75.022
1.140
|
12.318
330
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats HubSpot in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.35 %
83.30 %
|
18.60 %
12.95 %
|
3.05 %
3.75 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
31130
688
|
25382
588
|
4916
77
|
832
23
|
81.54 %
85.47 %
|
15.79 %
11.19 %
|
2.67 %
3.34 %
|
Elektronics |
31248
679
|
24699
580
|
5667
82
|
882
17
|
79.04 %
85.42 %
|
18.14 %
12.08 %
|
2.82 %
2.50 %
|
Entertainment |
31042
694
|
24223
573
|
5801
91
|
1018
30
|
78.03 %
82.56 %
|
18.69 %
13.11 %
|
3.28 %
4.32 %
|
Cosmetics & Beauty |
31281
679
|
24453
558
|
5865
89
|
963
32
|
78.17 %
82.18 %
|
18.75 %
13.11 %
|
3.08 %
4.71 %
|
Food & Drink |
30817
685
|
25060
594
|
4882
71
|
875
20
|
81.32 %
86.72 %
|
15.84 %
10.36 %
|
2.84 %
2.92 %
|
Home & Garden |
31121
686
|
25376
588
|
4902
77
|
843
21
|
81.54 %
85.71 %
|
15.75 %
11.22 %
|
2.71 %
3.06 %
|
Finance |
31122
639
|
23346
517
|
6738
93
|
1038
29
|
75.01 %
80.91 %
|
21.65 %
14.55 %
|
3.34 %
4.54 %
|
Health |
30698
662
|
23328
539
|
6375
96
|
995
27
|
75.99 %
81.42 %
|
20.77 %
14.50 %
|
3.24 %
4.08 %
|
Pets |
31152
682
|
25021
578
|
5234
81
|
897
23
|
80.32 %
84.75 %
|
16.80 %
11.88 %
|
2.88 %
3.37 %
|
Sport & Fitness |
31046
705
|
23992
574
|
6062
102
|
992
29
|
77.28 %
81.42 %
|
19.53 %
14.47 %
|
3.20 %
4.11 %
|
Job & Career |
30722
659
|
23506
533
|
6139
99
|
1077
27
|
76.51 %
80.88 %
|
19.98 %
15.02 %
|
3.51 %
4.10 %
|
Dating |
31106
633
|
22770
509
|
7296
97
|
1040
27
|
73.20 %
80.41 %
|
23.46 %
15.32 %
|
3.34 %
4.27 %
|
Other |
30938
710
|
24927
600
|
5145
85
|
866
25
|
80.57 %
84.51 %
|
16.63 %
11.97 %
|
2.80 %
3.52 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than HubSpot.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40476
688
|
30261
527
|
8833
120
|
1382
41
|
74.76 %
76.60 %
|
21.82 %
17.44 %
|
3.41 %
5.96 %
|
Outlook Mail |
40491
635
|
30539
522
|
8543
88
|
1409
25
|
75.42 %
82.20 %
|
21.10 %
13.86 %
|
3.48 %
3.94 %
|
Yahoo Mail |
40202
683
|
31413
573
|
7531
91
|
1258
19
|
78.14 %
83.89 %
|
18.73 %
13.32 %
|
3.13 %
2.78 %
|
AOL Mail |
39757
736
|
31106
605
|
7444
99
|
1207
32
|
78.24 %
82.20 %
|
18.72 %
13.45 %
|
3.04 %
4.35 %
|
Mail.com |
40160
676
|
31850
573
|
7115
82
|
1195
21
|
79.31 %
84.76 %
|
17.72 %
12.13 %
|
2.98 %
3.11 %
|
Yandex Mail |
40450
650
|
30967
532
|
8140
96
|
1343
22
|
76.56 %
81.85 %
|
20.12 %
14.77 %
|
3.32 %
3.38 %
|
GMX Mail |
40450
652
|
31876
550
|
7414
78
|
1160
24
|
78.80 %
84.36 %
|
18.33 %
11.96 %
|
2.87 %
3.68 %
|
Zoho Mail |
39721
703
|
31860
600
|
6714
82
|
1147
21
|
80.21 %
85.35 %
|
16.90 %
11.66 %
|
2.89 %
2.99 %
|
ProtonMail |
39914
656
|
32131
558
|
6726
71
|
1057
27
|
80.50 %
85.06 %
|
16.85 %
10.82 %
|
2.65 %
4.12 %
|
Custom Mail |
39775
667
|
32374
572
|
6310
71
|
1091
24
|
81.39 %
85.76 %
|
15.86 %
10.64 %
|
2.74 %
3.60 %
|
iCloud Mail |
635
655
|
502
519
|
100
107
|
33
29
|
79.06 %
79.24 %
|
15.75 %
16.34 %
|
5.20 %
4.43 %
|
Tuta |
689
721
|
596
616
|
77
82
|
16
23
|
86.50 %
85.44 %
|
11.18 %
11.37 %
|
2.32 %
3.19 %
|
Juno.com |
703
679
|
608
584
|
75
73
|
20
22
|
86.49 %
86.01 %
|
10.67 %
10.75 %
|
2.84 %
3.24 %
|
Compare HubSpot with other providers
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