HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
224.044 222.158	166.444 165.360	51.594 50.848	6.006 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.29 % 74.43 %	23.03 % 22.89 %	2.68 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17239 17185	13462 13402	3364 3391	413 392	78.09 % 77.99 %	19.51 % 19.73 %	2.40 % 2.28 %
Elektronics	17419 16774	13017 12548	3974 3793	428 433	74.73 % 74.81 %	22.81 % 22.61 %	2.46 % 2.58 %
Entertainment	17188 16875	12691 12524	3981 3886	516 465	73.84 % 74.22 %	23.16 % 23.03 %	3.00 % 2.76 %
Cosmetics & Beauty	17404 17204	12903 12735	4042 3985	459 484	74.14 % 74.02 %	23.22 % 23.16 %	2.64 % 2.81 %
Food & Drink	17063 17547	13279 13588	3344 3521	440 438	77.82 % 77.44 %	19.60 % 20.07 %	2.58 % 2.50 %
Home & Garden	17332 17024	13527 13279	3380 3340	425 405	78.05 % 78.00 %	19.50 % 19.62 %	2.45 % 2.38 %
Finance	17226 16765	12116 11862	4630 4414	480 489	70.34 % 70.75 %	26.88 % 26.33 %	2.79 % 2.92 %
Health	16801 16924	11935 12004	4415 4446	451 474	71.04 % 70.93 %	26.28 % 26.27 %	2.68 % 2.80 %
Pets	17434 17373	13439 13413	3574 3525	421 435	77.09 % 77.21 %	20.50 % 20.29 %	2.41 % 2.50 %
Sport & Fitness	17270 17435	12646 12818	4118 4124	506 493	73.23 % 73.52 %	23.84 % 23.65 %	2.93 % 2.83 %
Job & Career	17051 17177	12456 12533	4076 4142	519 502	73.05 % 72.96 %	23.90 % 24.11 %	3.04 % 2.92 %
Dating	17402 16942	11670 11515	5218 4924	514 503	67.06 % 67.97 %	29.99 % 29.06 %	2.95 % 2.97 %
Other	17215 16933	13303 13139	3478 3357	434 437	77.28 % 77.59 %	20.20 % 19.83 %	2.52 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22738 22047	15921 15592	6167 5835	650 620	70.02 % 70.72 %	27.12 % 26.47 %	2.86 % 2.81 %
Outlook Mail	22940 22218	16308 15905	5952 5671	680 642	71.09 % 71.59 %	25.95 % 25.52 %	2.96 % 2.89 %
Yahoo Mail	22473 22074	16731 16477	5104 5001	638 596	74.45 % 74.64 %	22.71 % 22.66 %	2.84 % 2.70 %
AOL Mail	22249 22549	16656 16803	5025 5121	568 625	74.86 % 74.52 %	22.59 % 22.71 %	2.55 % 2.77 %
Mail.com	22198 22473	16824 16955	4811 4897	563 621	75.79 % 75.45 %	21.67 % 21.79 %	2.54 % 2.76 %
Yandex Mail	22666 22284	16519 16318	5495 5343	652 623	72.88 % 73.23 %	24.24 % 23.98 %	2.88 % 2.80 %
GMX Mail	22624 22092	16720 16429	5323 5102	581 561	73.90 % 74.37 %	23.53 % 23.09 %	2.57 % 2.54 %
Zoho Mail	22104 22582	16877 17228	4648 4785	579 569	76.35 % 76.29 %	21.03 % 21.19 %	2.62 % 2.52 %
ProtonMail	21972 22139	16700 16770	4733 4820	539 549	76.01 % 75.75 %	21.54 % 21.77 %	2.45 % 2.48 %
Custom Mail	22080 21700	17188 16883	4336 4273	556 544	77.84 % 77.80 %	19.64 % 19.69 %	2.52 % 2.51 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.