HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.716 392.380	308.766 306.965	73.930 73.232	12.020 12.183

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.22 % 78.23 %	18.73 % 18.66 %	3.05 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30437 30295	24789 24653	4842 4862	806 780	81.44 % 81.38 %	15.91 % 16.05 %	2.65 % 2.57 %
Elektronics	30600 30076	24142 23764	5594 5426	864 886	78.90 % 79.01 %	18.28 % 18.04 %	2.82 % 2.95 %
Entertainment	30382 30115	23671 23499	5716 5642	995 974	77.91 % 78.03 %	18.81 % 18.73 %	3.27 % 3.23 %
Cosmetics & Beauty	30593 30191	23874 23540	5778 5692	941 959	78.04 % 77.97 %	18.89 % 18.85 %	3.08 % 3.18 %
Food & Drink	30177 30645	24512 24788	4812 4991	853 866	81.23 % 80.89 %	15.95 % 16.29 %	2.83 % 2.83 %
Home & Garden	30431 30273	24773 24614	4830 4828	828 831	81.41 % 81.31 %	15.87 % 15.95 %	2.72 % 2.75 %
Finance	30446 29824	22796 22350	6638 6408	1012 1066	74.87 % 74.94 %	21.80 % 21.49 %	3.32 % 3.57 %
Health	30017 29904	22770 22639	6283 6286	964 979	75.86 % 75.71 %	20.93 % 21.02 %	3.21 % 3.27 %
Pets	30504 30295	24465 24333	5158 5100	881 862	80.20 % 80.32 %	16.91 % 16.83 %	2.89 % 2.85 %
Sport & Fitness	30425 30355	23475 23415	5981 5977	969 963	77.16 % 77.14 %	19.66 % 19.69 %	3.18 % 3.17 %
Job & Career	29991 30323	22914 23164	6031 6131	1046 1028	76.40 % 76.39 %	20.11 % 20.22 %	3.49 % 3.39 %
Dating	30449 29964	22239 21949	7199 6920	1011 1095	73.04 % 73.25 %	23.64 % 23.09 %	3.32 % 3.65 %
Other	30264 30120	24346 24257	5068 4969	850 894	80.45 % 80.53 %	16.75 % 16.50 %	2.81 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39838 39147	29763 29421	8723 8386	1352 1340	74.71 % 75.16 %	21.90 % 21.42 %	3.39 % 3.42 %
Outlook Mail	39814 39383	29984 29784	8448 8224	1382 1375	75.31 % 75.63 %	21.22 % 20.88 %	3.47 % 3.49 %
Yahoo Mail	39525 38955	30843 30367	7443 7346	1239 1242	78.03 % 77.95 %	18.83 % 18.86 %	3.13 % 3.19 %
AOL Mail	39100 39541	30554 30779	7359 7478	1187 1284	78.14 % 77.84 %	18.82 % 18.91 %	3.04 % 3.25 %
Mail.com	39494 39465	31284 31178	7037 7098	1173 1189	79.21 % 79.00 %	17.82 % 17.99 %	2.97 % 3.01 %
Yandex Mail	39830 39134	30454 29957	8056 7861	1320 1316	76.46 % 76.55 %	20.23 % 20.09 %	3.31 % 3.36 %
GMX Mail	39741 39235	31271 30954	7334 7141	1136 1140	78.69 % 78.89 %	18.45 % 18.20 %	2.86 % 2.91 %
Zoho Mail	39026 39573	31272 31582	6635 6823	1119 1168	80.13 % 79.81 %	17.00 % 17.24 %	2.87 % 2.95 %
ProtonMail	39245 39164	31550 31385	6655 6702	1040 1077	80.39 % 80.14 %	16.96 % 17.11 %	2.65 % 2.75 %
Custom Mail	39103 38783	31791 31558	6240 6173	1072 1052	81.30 % 81.37 %	15.96 % 15.92 %	2.74 % 2.71 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.