HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.726 181.189	131.966 131.308	46.214 45.445	4.546 4.436

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.22 % 72.47 %	25.29 % 25.08 %	2.49 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14065 14019	10728 10682	3017 3036	320 301	76.27 % 76.20 %	21.45 % 21.66 %	2.28 % 2.15 %
Elektronics	14212 13588	10296 9875	3586 3400	330 313	72.45 % 72.67 %	25.23 % 25.02 %	2.32 % 2.30 %
Entertainment	13941 13706	10000 9921	3557 3453	384 332	71.73 % 72.38 %	25.51 % 25.19 %	2.75 % 2.42 %
Cosmetics & Beauty	14120 13950	10165 10030	3607 3560	348 360	71.99 % 71.90 %	25.55 % 25.52 %	2.46 % 2.58 %
Food & Drink	13870 14423	10535 10921	2991 3168	344 334	75.96 % 75.72 %	21.56 % 21.96 %	2.48 % 2.32 %
Home & Garden	14117 13914	10766 10631	3026 2985	325 298	76.26 % 76.41 %	21.44 % 21.45 %	2.30 % 2.14 %
Finance	14134 13656	9616 9348	4155 3938	363 370	68.03 % 68.45 %	29.40 % 28.84 %	2.57 % 2.71 %
Health	13694 13866	9372 9505	3983 4011	339 350	68.44 % 68.55 %	29.09 % 28.93 %	2.48 % 2.52 %
Pets	14350 14219	10827 10753	3201 3138	322 328	75.45 % 75.62 %	22.31 % 22.07 %	2.24 % 2.31 %
Sport & Fitness	14016 14250	9979 10223	3658 3664	379 363	71.20 % 71.74 %	26.10 % 25.71 %	2.70 % 2.55 %
Job & Career	13846 14027	9854 9990	3597 3665	395 372	71.17 % 71.22 %	25.98 % 26.13 %	2.85 % 2.65 %
Dating	14292 13825	9175 9001	4743 4455	374 369	64.20 % 65.11 %	33.19 % 32.22 %	2.62 % 2.67 %
Other	14069 13746	10653 10428	3093 2972	323 346	75.72 % 75.86 %	21.98 % 21.62 %	2.30 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18001	12569 12306	5552 5232	480 463	67.57 % 68.36 %	29.85 % 29.07 %	2.58 % 2.57 %
Outlook Mail	18679 18098	12864 12579	5320 5056	495 463	68.87 % 69.50 %	28.48 % 27.94 %	2.65 % 2.56 %
Yahoo Mail	18305 17898	13281 13037	4531 4417	493 444	72.55 % 72.84 %	24.75 % 24.68 %	2.69 % 2.48 %
AOL Mail	18094 18442	13199 13424	4461 4552	434 466	72.95 % 72.79 %	24.65 % 24.68 %	2.40 % 2.53 %
Mail.com	18195 18472	13465 13628	4302 4376	428 468	74.00 % 73.78 %	23.64 % 23.69 %	2.35 % 2.53 %
Yandex Mail	18459 18145	13097 12943	4877 4732	485 470	70.95 % 71.33 %	26.42 % 26.08 %	2.63 % 2.59 %
GMX Mail	18489 17944	13211 12940	4836 4604	442 400	71.45 % 72.11 %	26.16 % 25.66 %	2.39 % 2.23 %
Zoho Mail	17985 18453	13378 13739	4163 4291	444 423	74.38 % 74.45 %	23.15 % 23.25 %	2.47 % 2.29 %
ProtonMail	17947 18083	13241 13301	4292 4363	414 419	73.78 % 73.56 %	23.91 % 24.13 %	2.31 % 2.32 %
Custom Mail	17972 17653	13661 13411	3880 3822	431 420	76.01 % 75.97 %	21.59 % 21.65 %	2.40 % 2.38 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.