HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.189 112.678	75.132 74.307	37.023 36.413	2.034 1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 65.95 %	32.42 % 32.32 %	1.78 % 1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8745 8874	6188 6260	2403 2463	154 151	70.76 % 70.54 %	27.48 % 27.76 %	1.76 % 1.70 %
Elektronics	8999 8477	5893 5559	2942 2775	164 143	65.49 % 65.58 %	32.69 % 32.74 %	1.82 % 1.69 %
Entertainment	8729 8376	5712 5483	2859 2748	158 145	65.44 % 65.46 %	32.75 % 32.81 %	1.81 % 1.73 %
Cosmetics & Beauty	8718 8778	5687 5741	2874 2880	157 157	65.23 % 65.40 %	32.97 % 32.81 %	1.80 % 1.79 %
Food & Drink	8595 9195	6044 6461	2393 2580	158 154	70.32 % 70.27 %	27.84 % 28.06 %	1.84 % 1.67 %
Home & Garden	8780 8577	6216 6048	2408 2386	156 143	70.80 % 70.51 %	27.43 % 27.82 %	1.78 % 1.67 %
Finance	8799 8313	5315 5036	3333 3128	151 149	60.40 % 60.58 %	37.88 % 37.63 %	1.72 % 1.79 %
Health	8434 8555	5067 5165	3217 3243	150 147	60.08 % 60.37 %	38.14 % 37.91 %	1.78 % 1.72 %
Pets	9118 8822	6412 6197	2544 2472	162 153	70.32 % 70.24 %	27.90 % 28.02 %	1.78 % 1.73 %
Sport & Fitness	8744 8898	5698 5832	2889 2904	157 162	65.16 % 65.54 %	33.04 % 32.64 %	1.80 % 1.82 %
Job & Career	8513 8786	5591 5783	2773 2856	149 147	65.68 % 65.82 %	32.57 % 32.51 %	1.75 % 1.67 %
Dating	9176 8573	5070 4762	3948 3654	158 157	55.25 % 55.55 %	43.03 % 42.62 %	1.72 % 1.83 %
Other	8839 8454	6239 5980	2440 2324	160 150	70.58 % 70.74 %	27.60 % 27.49 %	1.81 % 1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11734 10960	7020 6590	4506 4184	208 186	59.83 % 60.13 %	38.40 % 38.18 %	1.77 % 1.70 %
Outlook Mail	11765 11173	7286 6955	4269 4022	210 196	61.93 % 62.25 %	36.29 % 36.00 %	1.78 % 1.75 %
Yahoo Mail	11460 11269	7696 7592	3559 3489	205 188	67.16 % 67.37 %	31.06 % 30.96 %	1.79 % 1.67 %
AOL Mail	11373 11544	7651 7766	3518 3581	204 197	67.27 % 67.27 %	30.93 % 31.02 %	1.79 % 1.71 %
Mail.com	11314 11619	7719 7919	3395 3495	200 205	68.23 % 68.16 %	30.01 % 30.08 %	1.77 % 1.76 %
Yandex Mail	11569 11211	7528 7309	3834 3705	207 197	65.07 % 65.19 %	33.14 % 33.05 %	1.79 % 1.76 %
GMX Mail	11697 11199	7474 7213	4015 3795	208 191	63.90 % 64.41 %	34.33 % 33.89 %	1.78 % 1.71 %
Zoho Mail	11159 11511	7630 7851	3328 3464	201 196	68.38 % 68.20 %	29.82 % 30.09 %	1.80 % 1.70 %
ProtonMail	10961 11211	7271 7411	3497 3596	193 204	66.34 % 66.10 %	31.90 % 32.08 %	1.76 % 1.82 %
Custom Mail	11157 10981	7857 7701	3102 3082	198 198	70.42 % 70.13 %	27.80 % 28.07 %	1.77 % 1.80 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.