HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
258.207 256.322	194.963 193.786	56.036 55.339	7.208 7.197

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.51 % 75.60 %	21.70 % 21.59 %	2.79 % 2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19883 19868	15726 15706	3660 3691	497 471	79.09 % 79.05 %	18.41 % 18.58 %	2.50 % 2.37 %
Elektronics	20042 19474	15243 14814	4293 4127	506 533	76.06 % 76.07 %	21.42 % 21.19 %	2.52 % 2.74 %
Entertainment	19831 19474	14903 14678	4323 4229	605 567	75.15 % 75.37 %	21.80 % 21.72 %	3.05 % 2.91 %
Cosmetics & Beauty	20030 19909	15092 14981	4387 4340	551 588	75.35 % 75.25 %	21.90 % 21.80 %	2.75 % 2.95 %
Food & Drink	19724 20132	15572 15808	3634 3812	518 512	78.95 % 78.52 %	18.42 % 18.94 %	2.63 % 2.54 %
Home & Garden	19994 19628	15791 15507	3674 3634	529 487	78.98 % 79.00 %	18.38 % 18.51 %	2.65 % 2.48 %
Finance	19812 19420	14214 14003	5024 4812	574 605	71.74 % 72.11 %	25.36 % 24.78 %	2.90 % 3.12 %
Health	19434 19516	14084 14106	4787 4812	563 598	72.47 % 72.28 %	24.63 % 24.66 %	2.90 % 3.06 %
Pets	20012 19882	15627 15548	3883 3827	502 507	78.09 % 78.20 %	19.40 % 19.25 %	2.51 % 2.55 %
Sport & Fitness	19952 20003	14842 14936	4502 4495	608 572	74.39 % 74.67 %	22.56 % 22.47 %	3.05 % 2.86 %
Job & Career	19604 19805	14521 14670	4460 4541	623 594	74.07 % 74.07 %	22.75 % 22.93 %	3.18 % 3.00 %
Dating	20067 19510	13834 13570	5616 5320	617 620	68.94 % 69.55 %	27.99 % 27.27 %	3.07 % 3.18 %
Other	19822 19701	15514 15459	3793 3699	515 543	78.27 % 78.47 %	19.14 % 18.78 %	2.60 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	26224 25554	18761 18433	6680 6361	783 760	71.54 % 72.13 %	25.47 % 24.89 %	2.99 % 2.97 %
Outlook Mail	26344 25547	19070 18605	6452 6164	822 778	72.39 % 72.83 %	24.49 % 24.13 %	3.12 % 3.05 %
Yahoo Mail	25836 25353	19522 19175	5566 5460	748 718	75.56 % 75.63 %	21.54 % 21.54 %	2.90 % 2.83 %
AOL Mail	25582 26010	19397 19651	5487 5601	698 758	75.82 % 75.55 %	21.45 % 21.53 %	2.73 % 2.91 %
Mail.com	25599 25834	19669 19780	5243 5332	687 722	76.84 % 76.57 %	20.48 % 20.64 %	2.68 % 2.79 %
Yandex Mail	26093 25649	19303 19038	5999 5842	791 769	73.98 % 74.23 %	22.99 % 22.78 %	3.03 % 3.00 %
GMX Mail	25997 25557	19587 19368	5720 5514	690 675	75.34 % 75.78 %	22.00 % 21.58 %	2.65 % 2.64 %
Zoho Mail	25556 26006	19832 20109	5047 5194	677 703	77.60 % 77.32 %	19.75 % 19.97 %	2.65 % 2.70 %
ProtonMail	25482 25537	19709 19674	5123 5197	650 666	77.34 % 77.04 %	20.10 % 20.35 %	2.55 % 2.61 %
Custom Mail	25494 25275	20113 19953	4719 4674	662 648	78.89 % 78.94 %	18.51 % 18.49 %	2.60 % 2.56 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.