HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.157 378.801	297.472 295.673	72.168 71.456	11.517 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.04 % 78.05 %	18.93 % 18.86 %	3.02 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29389 29235	23890 23744	4726 4744	773 747	81.29 % 81.22 %	16.08 % 16.23 %	2.63 % 2.56 %
Elektronics	29524 28959	23234 22830	5463 5288	827 841	78.70 % 78.84 %	18.50 % 18.26 %	2.80 % 2.90 %
Entertainment	29312 29073	22776 22640	5579 5506	957 927	77.70 % 77.87 %	19.03 % 18.94 %	3.26 % 3.19 %
Cosmetics & Beauty	29601 29135	23047 22657	5649 5552	905 926	77.86 % 77.77 %	19.08 % 19.06 %	3.06 % 3.18 %
Food & Drink	29154 29650	23632 23931	4700 4879	822 840	81.06 % 80.71 %	16.12 % 16.46 %	2.82 % 2.83 %
Home & Garden	29446 29144	23925 23655	4723 4696	798 793	81.25 % 81.17 %	16.04 % 16.11 %	2.71 % 2.72 %
Finance	29357 28797	21922 21533	6474 6250	961 1014	74.67 % 74.78 %	22.05 % 21.70 %	3.27 % 3.52 %
Health	28983 28918	21927 21829	6136 6147	920 942	75.65 % 75.49 %	21.17 % 21.26 %	3.17 % 3.26 %
Pets	29437 29306	23569 23500	5028 4978	840 828	80.07 % 80.19 %	17.08 % 16.99 %	2.85 % 2.83 %
Sport & Fitness	29360 29330	22602 22578	5830 5829	928 923	76.98 % 76.98 %	19.86 % 19.87 %	3.16 % 3.15 %
Job & Career	28973 29334	22089 22363	5878 5989	1006 982	76.24 % 76.24 %	20.29 % 20.42 %	3.47 % 3.35 %
Dating	29420 28941	21408 21117	7044 6769	968 1055	72.77 % 72.97 %	23.94 % 23.39 %	3.29 % 3.65 %
Other	29201 28979	23451 23296	4938 4829	812 854	80.31 % 80.39 %	16.91 % 16.66 %	2.78 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38475 37780	28660 28329	8518 8182	1297 1269	74.49 % 74.98 %	22.14 % 21.66 %	3.37 % 3.36 %
Outlook Mail	38467 37973	28892 28645	8249 8014	1326 1314	75.11 % 75.44 %	21.44 % 21.10 %	3.45 % 3.46 %
Yahoo Mail	38151 37568	29715 29218	7255 7158	1181 1192	77.89 % 77.77 %	19.02 % 19.05 %	3.10 % 3.17 %
AOL Mail	37821 38217	29494 29689	7186 7300	1141 1228	77.98 % 77.69 %	19.00 % 19.10 %	3.02 % 3.21 %
Mail.com	38149 38119	30163 30052	6864 6921	1122 1146	79.07 % 78.84 %	17.99 % 18.16 %	2.94 % 3.01 %
Yandex Mail	38429 37803	29317 28872	7849 7663	1263 1268	76.29 % 76.37 %	20.42 % 20.27 %	3.29 % 3.35 %
GMX Mail	38345 37869	30090 29796	7172 6975	1083 1098	78.47 % 78.68 %	18.70 % 18.42 %	2.82 % 2.90 %
Zoho Mail	37714 38229	30159 30444	6482 6665	1073 1120	79.97 % 79.64 %	17.19 % 17.43 %	2.85 % 2.93 %
ProtonMail	37883 37762	30388 30187	6503 6546	992 1029	80.22 % 79.94 %	17.17 % 17.33 %	2.62 % 2.72 %
Custom Mail	37723 37481	30594 30441	6090 6032	1039 1008	81.10 % 81.22 %	16.14 % 16.09 %	2.75 % 2.69 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.