HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.515 283.337	217.729 216.324	59.641 58.869	8.145 8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.26 % 76.35 %	20.89 % 20.78 %	2.85 % 2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21934 21935	17484 17479	3893 3927	557 529	79.71 % 79.69 %	17.75 % 17.90 %	2.54 % 2.41 %
Elektronics	22149 21575	17016 16595	4557 4381	576 599	76.83 % 76.92 %	20.57 % 20.31 %	2.60 % 2.78 %
Entertainment	22006 21599	16715 16449	4611 4513	680 637	75.96 % 76.16 %	20.95 % 20.89 %	3.09 % 2.95 %
Cosmetics & Beauty	22225 21943	16932 16667	4677 4605	616 671	76.18 % 75.96 %	21.04 % 20.99 %	2.77 % 3.06 %
Food & Drink	21813 22209	17355 17592	3873 4042	585 575	79.56 % 79.21 %	17.76 % 18.20 %	2.68 % 2.59 %
Home & Garden	22060 21723	17575 17311	3906 3862	579 550	79.67 % 79.69 %	17.71 % 17.78 %	2.62 % 2.53 %
Finance	21940 21493	15925 15675	5348 5128	667 690	72.58 % 72.93 %	24.38 % 23.86 %	3.04 % 3.21 %
Health	21555 21567	15827 15793	5092 5103	636 671	73.43 % 73.23 %	23.62 % 23.66 %	2.95 % 3.11 %
Pets	22171 21998	17445 17333	4144 4089	582 576	78.68 % 78.79 %	18.69 % 18.59 %	2.63 % 2.62 %
Sport & Fitness	21920 21982	16465 16575	4782 4771	673 636	75.11 % 75.40 %	21.82 % 21.70 %	3.07 % 2.89 %
Job & Career	21694 21979	16210 16428	4780 4869	704 682	74.72 % 74.74 %	22.03 % 22.15 %	3.25 % 3.10 %
Dating	22084 21606	15455 15246	5923 5636	706 724	69.98 % 70.56 %	26.82 % 26.09 %	3.20 % 3.35 %
Other	21964 21728	17325 17181	4055 3943	584 604	78.88 % 79.07 %	18.46 % 18.15 %	2.66 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28867 28257	20896 20623	7069 6760	902 874	72.39 % 72.98 %	24.49 % 23.92 %	3.12 % 3.09 %
Outlook Mail	29063 28274	21278 20812	6859 6569	926 893	73.21 % 73.61 %	23.60 % 23.23 %	3.19 % 3.16 %
Yahoo Mail	28525 28107	21744 21456	5937 5838	844 813	76.23 % 76.34 %	20.81 % 20.77 %	2.96 % 2.89 %
AOL Mail	28325 28559	21665 21757	5873 5954	787 848	76.49 % 76.18 %	20.73 % 20.85 %	2.78 % 2.97 %
Mail.com	28385 28594	22001 22093	5609 5685	775 816	77.51 % 77.26 %	19.76 % 19.88 %	2.73 % 2.85 %
Yandex Mail	28849 28356	21525 21230	6414 6248	910 878	74.61 % 74.87 %	22.23 % 22.03 %	3.15 % 3.10 %
GMX Mail	28794 28301	21970 21698	6050 5836	774 767	76.30 % 76.67 %	21.01 % 20.62 %	2.69 % 2.71 %
Zoho Mail	28159 28681	22049 22377	5356 5515	754 789	78.30 % 78.02 %	19.02 % 19.23 %	2.68 % 2.75 %
ProtonMail	28290 28230	22117 21995	5444 5493	729 742	78.18 % 77.91 %	19.24 % 19.46 %	2.58 % 2.63 %
Custom Mail	28258 27978	22484 22283	5030 4971	744 724	79.57 % 79.64 %	17.80 % 17.77 %	2.63 % 2.59 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.