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HubSpot and SendInBlue Email Deliverability Comparison

  HubSpot
  SendInBlue

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  285.515
  284.660
  217.729
  208.766
  59.641
  65.694
  8.145
  10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.26 %
  73.34 %
  20.89 %
  23.08 %
  2.85 %
  3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21934
  21937
  17484
  16844
  3893
  4368
  557
  725
  79.71 %
  76.78 %
  17.75 %
  19.91 %
  2.54 %
  3.30 %
Elektronics
  22149
  21878
  17016
  16165
  4557
  4957
  576
  756
  76.83 %
  73.89 %
  20.57 %
  22.66 %
  2.60 %
  3.46 %
Entertainment
  22006
  22002
  16715
  16025
  4611
  5186
  680
  791
  75.96 %
  72.83 %
  20.95 %
  23.57 %
  3.09 %
  3.60 %
Cosmetics & Beauty
  22225
  21887
  16932
  15959
  4677
  5087
  616
  841
  76.18 %
  72.92 %
  21.04 %
  23.24 %
  2.77 %
  3.84 %
Food & Drink
  21813
  22459
  17355
  17139
  3873
  4598
  585
  722
  79.56 %
  76.31 %
  17.76 %
  20.47 %
  2.68 %
  3.21 %
Home & Garden
  22060
  22188
  17575
  17003
  3906
  4482
  579
  703
  79.67 %
  76.63 %
  17.71 %
  20.20 %
  2.62 %
  3.17 %
Finance
  21940
  21879
  15925
  15276
  5348
  5724
  667
  879
  72.58 %
  69.82 %
  24.38 %
  26.16 %
  3.04 %
  4.02 %
Health
  21555
  21797
  15827
  15292
  5092
  5668
  636
  837
  73.43 %
  70.16 %
  23.62 %
  26.00 %
  2.95 %
  3.84 %
Pets
  22171
  22044
  17445
  16716
  4144
  4594
  582
  734
  78.68 %
  75.83 %
  18.69 %
  20.84 %
  2.63 %
  3.33 %
Sport & Fitness
  21920
  21454
  16465
  15617
  4782
  5036
  673
  801
  75.11 %
  72.79 %
  21.82 %
  23.47 %
  3.07 %
  3.73 %
Job & Career
  21694
  21689
  16210
  15556
  4780
  5303
  704
  830
  74.72 %
  71.72 %
  22.03 %
  24.45 %
  3.25 %
  3.83 %
Dating
  22084
  21637
  15455
  14643
  5923
  6164
  706
  830
  69.98 %
  67.68 %
  26.82 %
  28.49 %
  3.20 %
  3.84 %
Other
  21964
  21809
  17325
  16531
  4055
  4527
  584
  751
  78.88 %
  75.80 %
  18.46 %
  20.76 %
  2.66 %
  3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28867
  29206
  20896
  20288
  7069
  7807
  902
  1111
  72.39 %
  69.47 %
  24.49 %
  26.73 %
  3.12 %
  3.80 %
Outlook Mail
  29063
  27782
  21278
  19728
  6859
  6989
  926
  1065
  73.21 %
  71.01 %
  23.60 %
  25.16 %
  3.19 %
  3.83 %
Yahoo Mail
  28525
  28020
  21744
  20602
  5937
  6396
  844
  1022
  76.23 %
  73.53 %
  20.81 %
  22.83 %
  2.96 %
  3.65 %
AOL Mail
  28325
  29012
  21665
  21142
  5873
  6767
  787
  1103
  76.49 %
  72.87 %
  20.73 %
  23.32 %
  2.78 %
  3.80 %
Mail.com
  28385
  28486
  22001
  21231
  5609
  6279
  775
  976
  77.51 %
  74.53 %
  19.76 %
  22.04 %
  2.73 %
  3.43 %
Yandex Mail
  28849
  28248
  21525
  20270
  6414
  6907
  910
  1071
  74.61 %
  71.76 %
  22.23 %
  24.45 %
  3.15 %
  3.79 %
GMX Mail
  28794
  28350
  21970
  20931
  6050
  6481
  774
  938
  76.30 %
  73.83 %
  21.01 %
  22.86 %
  2.69 %
  3.31 %
Zoho Mail
  28159
  28255
  22049
  21270
  5356
  6025
  754
  960
  78.30 %
  75.28 %
  19.02 %
  21.32 %
  2.68 %
  3.40 %
ProtonMail
  28290
  28629
  22117
  21391
  5444
  6258
  729
  980
  78.18 %
  74.72 %
  19.24 %
  21.86 %
  2.58 %
  3.42 %
Custom Mail
  28258
  28672
  22484
  21913
  5030
  5785
  744
  974
  79.57 %
  76.43 %
  17.80 %
  20.18 %
  2.63 %
  3.40 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.