HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.726 182.453	131.966 126.415	46.214 50.192	4.546 5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.22 % 69.29 %	25.29 % 27.51 %	2.49 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14065 14117	10728 10361	3017 3330	320 426	76.27 % 73.39 %	21.45 % 23.59 %	2.28 % 3.02 %
Elektronics	14212 14020	10296 9746	3586 3846	330 428	72.45 % 69.51 %	25.23 % 27.43 %	2.32 % 3.05 %
Entertainment	13941 14256	10000 9773	3557 4002	384 481	71.73 % 68.55 %	25.51 % 28.07 %	2.75 % 3.37 %
Cosmetics & Beauty	14120 14106	10165 9729	3607 3901	348 476	71.99 % 68.97 %	25.55 % 27.65 %	2.46 % 3.37 %
Food & Drink	13870 14588	10535 10600	2991 3556	344 432	75.96 % 72.66 %	21.56 % 24.38 %	2.48 % 2.96 %
Home & Garden	14117 14205	10766 10371	3026 3421	325 413	76.26 % 73.01 %	21.44 % 24.08 %	2.30 % 2.91 %
Finance	14134 13872	9616 9052	4155 4343	363 477	68.03 % 65.25 %	29.40 % 31.31 %	2.57 % 3.44 %
Health	13694 13979	9372 9115	3983 4402	339 462	68.44 % 65.20 %	29.09 % 31.49 %	2.48 % 3.30 %
Pets	14350 14202	10827 10295	3201 3472	322 435	75.45 % 72.49 %	22.31 % 24.45 %	2.24 % 3.06 %
Sport & Fitness	14016 13534	9979 9308	3658 3759	379 467	71.20 % 68.77 %	26.10 % 27.77 %	2.70 % 3.45 %
Job & Career	13846 13738	9854 9373	3597 3927	395 438	71.17 % 68.23 %	25.98 % 28.58 %	2.85 % 3.19 %
Dating	14292 13831	9175 8550	4743 4822	374 459	64.20 % 61.82 %	33.19 % 34.86 %	2.62 % 3.32 %
Other	14069 14005	10653 10142	3093 3411	323 452	75.72 % 72.42 %	21.98 % 24.36 %	2.30 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18932	12569 12244	5552 6069	480 619	67.57 % 64.67 %	29.85 % 32.06 %	2.58 % 3.27 %
Outlook Mail	18679 17499	12864 11647	5320 5256	495 596	68.87 % 66.56 %	28.48 % 30.04 %	2.65 % 3.41 %
Yahoo Mail	18305 17796	13281 12448	4531 4762	493 586	72.55 % 69.95 %	24.75 % 26.76 %	2.69 % 3.29 %
AOL Mail	18094 18770	13199 13034	4461 5128	434 608	72.95 % 69.44 %	24.65 % 27.32 %	2.40 % 3.24 %
Mail.com	18195 18311	13465 12999	4302 4755	428 557	74.00 % 70.99 %	23.64 % 25.97 %	2.35 % 3.04 %
Yandex Mail	18459 18268	13097 12432	4877 5236	485 600	70.95 % 68.05 %	26.42 % 28.66 %	2.63 % 3.28 %
GMX Mail	18489 17974	13211 12398	4836 5033	442 543	71.45 % 68.98 %	26.16 % 28.00 %	2.39 % 3.02 %
Zoho Mail	17985 17977	13378 12821	4163 4599	444 557	74.38 % 71.32 %	23.15 % 25.58 %	2.47 % 3.10 %
ProtonMail	17947 18443	13241 12913	4292 4915	414 615	73.78 % 70.02 %	23.91 % 26.65 %	2.31 % 3.33 %
Custom Mail	17972 18483	13661 13479	3880 4439	431 565	76.01 % 72.93 %	21.59 % 24.02 %	2.40 % 3.06 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.