HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 402.780	429.476 303.984	93.956 83.770	16.962 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 75.47 %	17.37 % 20.80 %	3.14 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 30967	34323 24340	6227 5573	1154 1054	82.25 % 78.60 %	14.92 % 18.00 %	2.77 % 3.40 %
Elektronics	41736 30895	33437 23568	7044 6254	1228 1073	80.12 % 76.28 %	16.88 % 20.24 %	2.94 % 3.47 %
Entertainment	41563 31027	32868 23293	7256 6580	1397 1154	79.08 % 75.07 %	17.46 % 21.21 %	3.36 % 3.72 %
Cosmetics & Beauty	41888 30995	33179 23278	7325 6495	1341 1222	79.21 % 75.10 %	17.49 % 20.95 %	3.20 % 3.94 %
Food & Drink	41173 31626	33761 24770	6192 5807	1203 1049	82.00 % 78.32 %	15.04 % 18.36 %	2.92 % 3.32 %
Home & Garden	41723 31435	34310 24684	6209 5724	1162 1027	82.23 % 78.52 %	14.88 % 18.21 %	2.79 % 3.27 %
Finance	41760 31001	31948 22348	8355 7319	1430 1334	76.50 % 72.09 %	20.01 % 23.61 %	3.42 % 4.30 %
Health	41507 30974	32146 22552	7930 7177	1382 1245	77.45 % 72.81 %	19.11 % 23.17 %	3.33 % 4.02 %
Pets	41807 31300	33878 24299	6638 5924	1256 1077	81.03 % 77.63 %	15.88 % 18.93 %	3.00 % 3.44 %
Sport & Fitness	41664 30500	32667 22771	7612 6521	1356 1208	78.41 % 74.66 %	18.27 % 21.38 %	3.25 % 3.96 %
Job & Career	41107 30761	31905 22618	7746 6889	1442 1254	77.61 % 73.53 %	18.84 % 22.40 %	3.51 % 4.08 %
Dating	41652 30610	31294 21675	8904 7709	1415 1226	75.13 % 70.81 %	21.38 % 25.18 %	3.40 % 4.01 %
Other	41498 30689	33760 23788	6518 5798	1196 1103	81.35 % 77.51 %	15.71 % 18.89 %	2.88 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 40872	38594 29396	10618 9825	1846 1651	75.55 % 71.92 %	20.78 % 24.04 %	3.61 % 4.04 %
Outlook Mail	51210 39335	39249 28795	10141 8946	1781 1594	76.64 % 73.20 %	19.80 % 22.74 %	3.48 % 4.05 %
Yahoo Mail	50712 39623	40022 29861	9021 8266	1617 1496	78.92 % 75.36 %	17.79 % 20.86 %	3.19 % 3.78 %
AOL Mail	50325 40403	39809 30219	8931 8592	1578 1592	79.10 % 74.79 %	17.75 % 21.27 %	3.14 % 3.94 %
Mail.com	50912 40085	40754 30627	8568 8007	1555 1451	80.05 % 76.41 %	16.83 % 19.98 %	3.05 % 3.62 %
Yandex Mail	50899 39964	39456 29495	9691 8908	1728 1561	77.52 % 73.80 %	19.04 % 22.29 %	3.39 % 3.91 %
GMX Mail	50898 39884	40640 30400	8726 8097	1497 1387	79.85 % 76.22 %	17.14 % 20.30 %	2.94 % 3.48 %
Zoho Mail	50274 39823	40703 30796	8069 7635	1485 1392	80.96 % 77.33 %	16.05 % 19.17 %	2.95 % 3.50 %
ProtonMail	50433 40373	41046 31130	7995 7817	1369 1426	81.39 % 77.11 %	15.85 % 19.36 %	2.71 % 3.53 %
Custom Mail	50448 40291	41393 31574	7612 7332	1393 1385	82.05 % 78.36 %	15.09 % 18.20 %	2.76 % 3.44 %
iCloud Mail	11267 712	8969 535	1818 141	435 36	79.60 % 75.14 %	16.14 % 19.80 %	3.86 % 5.06 %
Tuta	11206 725	9420 595	1421 106	343 24	84.06 % 82.07 %	12.68 % 14.62 %	3.06 % 3.31 %
Juno.com	11139 690	9421 561	1345 98	335 31	84.58 % 81.30 %	12.07 % 14.20 %	3.01 % 4.49 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.