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HubSpot and SendInBlue Email Deliverability Comparison

  HubSpot
  SendInBlue

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.301
  250.770
  189.268
  181.359
  55.071
  60.618
  6.962
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.32 %
  72.32 %
  21.91 %
  24.17 %
  2.77 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19349
  19330
  15274
  14674
  3596
  4026
  479
  630
  78.94 %
  75.91 %
  18.58 %
  20.83 %
  2.48 %
  3.26 %
Elektronics
  19503
  19256
  14786
  14028
  4224
  4588
  493
  640
  75.81 %
  72.85 %
  21.66 %
  23.83 %
  2.53 %
  3.32 %
Entertainment
  19311
  19383
  14472
  13883
  4252
  4791
  587
  709
  74.94 %
  71.62 %
  22.02 %
  24.72 %
  3.04 %
  3.66 %
Cosmetics & Beauty
  19496
  19262
  14654
  13852
  4310
  4689
  532
  721
  75.16 %
  71.91 %
  22.11 %
  24.34 %
  2.73 %
  3.74 %
Food & Drink
  19224
  19914
  15146
  15015
  3575
  4265
  503
  634
  78.79 %
  75.40 %
  18.60 %
  21.42 %
  2.62 %
  3.18 %
Home & Garden
  19438
  19536
  15325
  14787
  3606
  4137
  507
  612
  78.84 %
  75.69 %
  18.55 %
  21.18 %
  2.61 %
  3.13 %
Finance
  19282
  19209
  13790
  13199
  4940
  5272
  552
  738
  71.52 %
  68.71 %
  25.62 %
  27.45 %
  2.86 %
  3.84 %
Health
  18920
  19197
  13673
  13237
  4708
  5255
  539
  705
  72.27 %
  68.95 %
  24.88 %
  27.37 %
  2.85 %
  3.67 %
Pets
  19513
  19407
  15207
  14558
  3819
  4222
  487
  627
  77.93 %
  75.01 %
  19.57 %
  21.76 %
  2.50 %
  3.23 %
Sport & Fitness
  19389
  18861
  14385
  13543
  4416
  4618
  588
  700
  74.19 %
  71.80 %
  22.78 %
  24.48 %
  3.03 %
  3.71 %
Job & Career
  19070
  19053
  14097
  13495
  4374
  4854
  599
  704
  73.92 %
  70.83 %
  22.94 %
  25.48 %
  3.14 %
  3.69 %
Dating
  19524
  19151
  13396
  12686
  5529
  5739
  599
  726
  68.61 %
  66.24 %
  28.32 %
  29.97 %
  3.07 %
  3.79 %
Other
  19282
  19211
  15063
  14402
  3722
  4162
  497
  647
  78.12 %
  74.97 %
  19.30 %
  21.66 %
  2.58 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25502
  25876
  18180
  17674
  6566
  7250
  756
  952
  71.29 %
  68.30 %
  25.75 %
  28.02 %
  2.96 %
  3.68 %
Outlook Mail
  25710
  24410
  18566
  17082
  6354
  6425
  790
  903
  72.21 %
  69.98 %
  24.71 %
  26.32 %
  3.07 %
  3.70 %
Yahoo Mail
  25164
  24655
  18978
  17909
  5466
  5862
  720
  884
  75.42 %
  72.64 %
  21.72 %
  23.78 %
  2.86 %
  3.59 %
AOL Mail
  24907
  25530
  18842
  18364
  5386
  6218
  679
  948
  75.65 %
  71.93 %
  21.62 %
  24.36 %
  2.73 %
  3.71 %
Mail.com
  24905
  25223
  19090
  18567
  5150
  5802
  665
  854
  76.65 %
  73.61 %
  20.68 %
  23.00 %
  2.67 %
  3.39 %
Yandex Mail
  25360
  24896
  18713
  17630
  5886
  6350
  761
  916
  73.79 %
  70.81 %
  23.21 %
  25.51 %
  3.00 %
  3.68 %
GMX Mail
  25311
  24852
  19014
  18045
  5631
  6002
  666
  805
  75.12 %
  72.61 %
  22.25 %
  24.15 %
  2.63 %
  3.24 %
Zoho Mail
  24851
  24884
  19239
  18486
  4958
  5565
  654
  833
  77.42 %
  74.29 %
  19.95 %
  22.36 %
  2.63 %
  3.35 %
ProtonMail
  24796
  25162
  19124
  18511
  5039
  5806
  633
  845
  77.13 %
  73.57 %
  20.32 %
  23.07 %
  2.55 %
  3.36 %
Custom Mail
  24795
  25282
  19522
  19091
  4635
  5338
  638
  853
  78.73 %
  75.51 %
  18.69 %
  21.11 %
  2.57 %
  3.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.