HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.301 250.770	189.268 181.359	55.071 60.618	6.962 8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 72.32 %	21.91 % 24.17 %	2.77 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19349 19330	15274 14674	3596 4026	479 630	78.94 % 75.91 %	18.58 % 20.83 %	2.48 % 3.26 %
Elektronics	19503 19256	14786 14028	4224 4588	493 640	75.81 % 72.85 %	21.66 % 23.83 %	2.53 % 3.32 %
Entertainment	19311 19383	14472 13883	4252 4791	587 709	74.94 % 71.62 %	22.02 % 24.72 %	3.04 % 3.66 %
Cosmetics & Beauty	19496 19262	14654 13852	4310 4689	532 721	75.16 % 71.91 %	22.11 % 24.34 %	2.73 % 3.74 %
Food & Drink	19224 19914	15146 15015	3575 4265	503 634	78.79 % 75.40 %	18.60 % 21.42 %	2.62 % 3.18 %
Home & Garden	19438 19536	15325 14787	3606 4137	507 612	78.84 % 75.69 %	18.55 % 21.18 %	2.61 % 3.13 %
Finance	19282 19209	13790 13199	4940 5272	552 738	71.52 % 68.71 %	25.62 % 27.45 %	2.86 % 3.84 %
Health	18920 19197	13673 13237	4708 5255	539 705	72.27 % 68.95 %	24.88 % 27.37 %	2.85 % 3.67 %
Pets	19513 19407	15207 14558	3819 4222	487 627	77.93 % 75.01 %	19.57 % 21.76 %	2.50 % 3.23 %
Sport & Fitness	19389 18861	14385 13543	4416 4618	588 700	74.19 % 71.80 %	22.78 % 24.48 %	3.03 % 3.71 %
Job & Career	19070 19053	14097 13495	4374 4854	599 704	73.92 % 70.83 %	22.94 % 25.48 %	3.14 % 3.69 %
Dating	19524 19151	13396 12686	5529 5739	599 726	68.61 % 66.24 %	28.32 % 29.97 %	3.07 % 3.79 %
Other	19282 19211	15063 14402	3722 4162	497 647	78.12 % 74.97 %	19.30 % 21.66 %	2.58 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25502 25876	18180 17674	6566 7250	756 952	71.29 % 68.30 %	25.75 % 28.02 %	2.96 % 3.68 %
Outlook Mail	25710 24410	18566 17082	6354 6425	790 903	72.21 % 69.98 %	24.71 % 26.32 %	3.07 % 3.70 %
Yahoo Mail	25164 24655	18978 17909	5466 5862	720 884	75.42 % 72.64 %	21.72 % 23.78 %	2.86 % 3.59 %
AOL Mail	24907 25530	18842 18364	5386 6218	679 948	75.65 % 71.93 %	21.62 % 24.36 %	2.73 % 3.71 %
Mail.com	24905 25223	19090 18567	5150 5802	665 854	76.65 % 73.61 %	20.68 % 23.00 %	2.67 % 3.39 %
Yandex Mail	25360 24896	18713 17630	5886 6350	761 916	73.79 % 70.81 %	23.21 % 25.51 %	3.00 % 3.68 %
GMX Mail	25311 24852	19014 18045	5631 6002	666 805	75.12 % 72.61 %	22.25 % 24.15 %	2.63 % 3.24 %
Zoho Mail	24851 24884	19239 18486	4958 5565	654 833	77.42 % 74.29 %	19.95 % 22.36 %	2.63 % 3.35 %
ProtonMail	24796 25162	19124 18511	5039 5806	633 845	77.13 % 73.57 %	20.32 % 23.07 %	2.55 % 3.36 %
Custom Mail	24795 25282	19522 19091	4635 5338	638 853	78.73 % 75.51 %	18.69 % 21.11 %	2.57 % 3.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.