HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
306.273 305.173	234.987 225.338	62.414 68.845	8.872 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.72 % 73.84 %	20.38 % 22.56 %	2.90 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23496 23563	18833 18204	4065 4586	598 773	80.15 % 77.26 %	17.30 % 19.46 %	2.55 % 3.28 %
Elektronics	23760 23496	18358 17486	4760 5193	642 817	77.26 % 74.42 %	20.03 % 22.10 %	2.70 % 3.48 %
Entertainment	23596 23498	18028 17233	4828 5417	740 848	76.40 % 73.34 %	20.46 % 23.05 %	3.14 % 3.61 %
Cosmetics & Beauty	23846 23470	18270 17232	4894 5337	682 901	76.62 % 73.42 %	20.52 % 22.74 %	2.86 % 3.84 %
Food & Drink	23455 24019	18761 18447	4060 4799	634 773	79.99 % 76.80 %	17.31 % 19.98 %	2.70 % 3.22 %
Home & Garden	23634 23790	18923 18342	4084 4694	627 754	80.07 % 77.10 %	17.28 % 19.73 %	2.65 % 3.17 %
Finance	23573 23413	17248 16468	5601 5996	724 949	73.17 % 70.34 %	23.76 % 25.61 %	3.07 % 4.05 %
Health	23159 23397	17139 16568	5324 5929	696 900	74.01 % 70.81 %	22.99 % 25.34 %	3.01 % 3.85 %
Pets	23737 23621	18757 18002	4341 4827	639 792	79.02 % 76.21 %	18.29 % 20.44 %	2.69 % 3.35 %
Sport & Fitness	23545 23079	17806 16895	5015 5305	724 879	75.63 % 73.21 %	21.30 % 22.99 %	3.07 % 3.81 %
Job & Career	23297 23279	17513 16796	5026 5584	758 899	75.17 % 72.15 %	21.57 % 23.99 %	3.25 % 3.86 %
Dating	23660 23197	16721 15875	6170 6429	769 893	70.67 % 68.44 %	26.08 % 27.71 %	3.25 % 3.85 %
Other	23515 23351	18630 17790	4246 4749	639 812	79.23 % 76.19 %	18.06 % 20.34 %	2.72 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30933 31187	22556 21829	7385 8150	992 1208	72.92 % 69.99 %	23.87 % 26.13 %	3.21 % 3.87 %
Outlook Mail	31074 29773	22899 21287	7160 7328	1015 1158	73.69 % 71.50 %	23.04 % 24.61 %	3.27 % 3.89 %
Yahoo Mail	30645 30099	23497 22262	6232 6734	916 1103	76.67 % 73.96 %	20.34 % 22.37 %	2.99 % 3.66 %
AOL Mail	30435 31110	23408 22831	6170 7108	857 1171	76.91 % 73.39 %	20.27 % 22.85 %	2.82 % 3.76 %
Mail.com	30423 30531	23696 22890	5873 6583	854 1058	77.89 % 74.97 %	19.30 % 21.56 %	2.81 % 3.47 %
Yandex Mail	30955 30309	23234 21882	6738 7262	983 1165	75.06 % 72.20 %	21.77 % 23.96 %	3.18 % 3.84 %
GMX Mail	30887 30455	23751 22672	6301 6779	835 1004	76.90 % 74.44 %	20.40 % 22.26 %	2.70 % 3.30 %
Zoho Mail	30226 30325	23798 22978	5604 6312	824 1035	78.73 % 75.77 %	18.54 % 20.81 %	2.73 % 3.41 %
ProtonMail	30373 30682	23903 23105	5680 6530	790 1047	78.70 % 75.30 %	18.70 % 21.28 %	2.60 % 3.41 %
Custom Mail	30322 30702	24245 23602	5271 6059	806 1041	79.96 % 76.87 %	17.38 % 19.73 %	2.66 % 3.39 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.