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HubSpot and SendInBlue Email Deliverability Comparison

  HubSpot
  SendInBlue

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.189
  113.949
  75.132
  71.091
  37.023
  39.710
  2.034
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  65.80 %
  62.39 %
  32.42 %
  34.85 %
  1.78 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8745
  8813
  6188
  5942
  2403
  2630
  154
  241
  70.76 %
  67.42 %
  27.48 %
  29.84 %
  1.76 %
  2.73 %
Elektronics
  8999
  8771
  5893
  5438
  2942
  3090
  164
  243
  65.49 %
  62.00 %
  32.69 %
  35.23 %
  1.82 %
  2.77 %
Entertainment
  8729
  8983
  5712
  5544
  2859
  3190
  158
  249
  65.44 %
  61.72 %
  32.75 %
  35.51 %
  1.81 %
  2.77 %
Cosmetics & Beauty
  8718
  8735
  5687
  5419
  2874
  3072
  157
  244
  65.23 %
  62.04 %
  32.97 %
  35.17 %
  1.80 %
  2.79 %
Food & Drink
  8595
  9406
  6044
  6288
  2393
  2862
  158
  256
  70.32 %
  66.85 %
  27.84 %
  30.43 %
  1.84 %
  2.72 %
Home & Garden
  8780
  8835
  6216
  5895
  2408
  2697
  156
  243
  70.80 %
  66.72 %
  27.43 %
  30.53 %
  1.78 %
  2.75 %
Finance
  8799
  8472
  5315
  4842
  3333
  3397
  151
  233
  60.40 %
  57.15 %
  37.88 %
  40.10 %
  1.72 %
  2.75 %
Health
  8434
  8826
  5067
  5022
  3217
  3561
  150
  243
  60.08 %
  56.90 %
  38.14 %
  40.35 %
  1.78 %
  2.75 %
Pets
  9118
  8895
  6412
  5935
  2544
  2717
  162
  243
  70.32 %
  66.72 %
  27.90 %
  30.55 %
  1.78 %
  2.73 %
Sport & Fitness
  8744
  8178
  5698
  5075
  2889
  2876
  157
  227
  65.16 %
  62.06 %
  33.04 %
  35.17 %
  1.80 %
  2.78 %
Job & Career
  8513
  8683
  5591
  5388
  2773
  3053
  149
  242
  65.68 %
  62.05 %
  32.57 %
  35.16 %
  1.75 %
  2.79 %
Dating
  9176
  8596
  5070
  4453
  3948
  3906
  158
  237
  55.25 %
  51.80 %
  43.03 %
  45.44 %
  1.72 %
  2.76 %
Other
  8839
  8756
  6239
  5850
  2440
  2659
  160
  247
  70.58 %
  66.81 %
  27.60 %
  30.37 %
  1.81 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11734
  12119
  7020
  6872
  4506
  4910
  208
  337
  59.83 %
  56.70 %
  38.40 %
  40.51 %
  1.77 %
  2.78 %
Outlook Mail
  11765
  10600
  7286
  6228
  4269
  4080
  210
  292
  61.93 %
  58.75 %
  36.29 %
  38.49 %
  1.78 %
  2.75 %
Yahoo Mail
  11460
  10888
  7696
  6937
  3559
  3647
  205
  304
  67.16 %
  63.71 %
  31.06 %
  33.50 %
  1.79 %
  2.79 %
AOL Mail
  11373
  11897
  7651
  7544
  3518
  4028
  204
  325
  67.27 %
  63.41 %
  30.93 %
  33.86 %
  1.79 %
  2.73 %
Mail.com
  11314
  11371
  7719
  7348
  3395
  3709
  200
  314
  68.23 %
  64.62 %
  30.01 %
  32.62 %
  1.77 %
  2.76 %
Yandex Mail
  11569
  11430
  7528
  7048
  3834
  4063
  207
  319
  65.07 %
  61.66 %
  33.14 %
  35.55 %
  1.79 %
  2.79 %
GMX Mail
  11697
  11194
  7474
  6800
  4015
  4085
  208
  309
  63.90 %
  60.75 %
  34.33 %
  36.49 %
  1.78 %
  2.76 %
Zoho Mail
  11159
  11196
  7630
  7238
  3328
  3652
  201
  306
  68.38 %
  64.65 %
  29.82 %
  32.62 %
  1.80 %
  2.73 %
ProtonMail
  10961
  11640
  7271
  7320
  3497
  4002
  193
  318
  66.34 %
  62.89 %
  31.90 %
  34.38 %
  1.76 %
  2.73 %
Custom Mail
  11157
  11614
  7857
  7756
  3102
  3534
  198
  324
  70.42 %
  66.78 %
  27.80 %
  30.43 %
  1.77 %
  2.79 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.