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HubSpot and SendInBlue Email Deliverability Comparison

  HubSpot
  SendInBlue

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  353.960
  352.739
  274.760
  263.743
  68.670
  76.059
  10.530
  12.937

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.62 %
  74.77 %
  19.40 %
  21.56 %
  2.97 %
  3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27278
  27187
  22069
  21201
  4495
  5066
  714
  920
  80.90 %
  77.98 %
  16.48 %
  18.63 %
  2.62 %
  3.38 %
Elektronics
  27388
  27100
  21427
  20439
  5207
  5708
  754
  953
  78.23 %
  75.42 %
  19.01 %
  21.06 %
  2.75 %
  3.52 %
Entertainment
  27173
  27189
  20986
  20216
  5301
  5978
  886
  995
  77.23 %
  74.35 %
  19.51 %
  21.99 %
  3.26 %
  3.66 %
Cosmetics & Beauty
  27503
  27093
  21288
  20156
  5380
  5884
  835
  1053
  77.40 %
  74.40 %
  19.56 %
  21.72 %
  3.04 %
  3.89 %
Food & Drink
  27088
  27706
  21875
  21517
  4472
  5288
  741
  901
  80.76 %
  77.66 %
  16.51 %
  19.09 %
  2.74 %
  3.25 %
Home & Garden
  27339
  27514
  22115
  21441
  4493
  5186
  731
  887
  80.89 %
  77.93 %
  16.43 %
  18.85 %
  2.67 %
  3.22 %
Finance
  27231
  27072
  20192
  19310
  6159
  6627
  880
  1135
  74.15 %
  71.33 %
  22.62 %
  24.48 %
  3.23 %
  4.19 %
Health
  26861
  27141
  20186
  19529
  5841
  6544
  834
  1068
  75.15 %
  71.95 %
  21.75 %
  24.11 %
  3.10 %
  3.94 %
Pets
  27423
  27409
  21864
  21115
  4791
  5364
  768
  930
  79.73 %
  77.04 %
  17.47 %
  19.57 %
  2.80 %
  3.39 %
Sport & Fitness
  27263
  26699
  20875
  19766
  5538
  5897
  850
  1036
  76.57 %
  74.03 %
  20.31 %
  22.09 %
  3.12 %
  3.88 %
Job & Career
  26920
  26966
  20443
  19681
  5571
  6222
  906
  1063
  75.94 %
  72.98 %
  20.69 %
  23.07 %
  3.37 %
  3.94 %
Dating
  27331
  26823
  19710
  18717
  6730
  7054
  891
  1052
  72.12 %
  69.78 %
  24.62 %
  26.30 %
  3.26 %
  3.92 %
Other
  27162
  26840
  21730
  20655
  4692
  5241
  740
  944
  80.00 %
  76.96 %
  17.27 %
  19.53 %
  2.72 %
  3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35762
  36065
  26465
  25629
  8115
  8986
  1182
  1450
  74.00 %
  71.06 %
  22.69 %
  24.92 %
  3.31 %
  4.02 %
Outlook Mail
  35852
  34477
  26766
  25000
  7872
  8123
  1214
  1354
  74.66 %
  72.51 %
  21.96 %
  23.56 %
  3.39 %
  3.93 %
Yahoo Mail
  35403
  34886
  27442
  26064
  6887
  7500
  1074
  1322
  77.51 %
  74.71 %
  19.45 %
  21.50 %
  3.03 %
  3.79 %
AOL Mail
  35151
  35693
  27291
  26490
  6821
  7833
  1039
  1370
  77.64 %
  74.22 %
  19.40 %
  21.95 %
  2.96 %
  3.84 %
Mail.com
  35324
  35316
  27787
  26778
  6506
  7293
  1031
  1245
  78.66 %
  75.82 %
  18.42 %
  20.65 %
  2.92 %
  3.53 %
Yandex Mail
  35634
  35143
  27038
  25693
  7435
  8082
  1161
  1368
  75.88 %
  73.11 %
  20.86 %
  23.00 %
  3.26 %
  3.89 %
GMX Mail
  35639
  35097
  27790
  26494
  6861
  7419
  988
  1184
  77.98 %
  75.49 %
  19.25 %
  21.14 %
  2.77 %
  3.37 %
Zoho Mail
  34966
  35059
  27820
  26880
  6165
  6967
  981
  1212
  79.56 %
  76.67 %
  17.63 %
  19.87 %
  2.81 %
  3.46 %
ProtonMail
  35197
  35453
  28074
  27069
  6208
  7158
  915
  1226
  79.76 %
  76.35 %
  17.64 %
  20.19 %
  2.60 %
  3.46 %
Custom Mail
  35032
  35550
  28287
  27646
  5800
  6698
  945
  1206
  80.75 %
  77.77 %
  16.56 %
  18.84 %
  2.70 %
  3.39 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.