HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.157 380.044	297.472 285.783	72.168 80.216	11.517 14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.04 % 75.20 %	18.93 % 21.11 %	3.02 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29389 29223	23890 22896	4726 5336	773 991	81.29 % 78.35 %	16.08 % 18.26 %	2.63 % 3.39 %
Elektronics	29524 29148	23234 22131	5463 5998	827 1019	78.70 % 75.93 %	18.50 % 20.58 %	2.80 % 3.50 %
Entertainment	29312 29256	22776 21889	5579 6298	957 1069	77.70 % 74.82 %	19.03 % 21.53 %	3.26 % 3.65 %
Cosmetics & Beauty	29601 29188	23047 21835	5649 6206	905 1147	77.86 % 74.81 %	19.08 % 21.26 %	3.06 % 3.93 %
Food & Drink	29154 29888	23632 23340	4700 5573	822 975	81.06 % 78.09 %	16.12 % 18.65 %	2.82 % 3.26 %
Home & Garden	29446 29660	23925 23221	4723 5475	798 964	81.25 % 78.29 %	16.04 % 18.46 %	2.71 % 3.25 %
Finance	29357 29277	21922 21017	6474 7011	961 1249	74.67 % 71.79 %	22.05 % 23.95 %	3.27 % 4.27 %
Health	28983 29283	21927 21218	6136 6893	920 1172	75.65 % 72.46 %	21.17 % 23.54 %	3.17 % 4.00 %
Pets	29437 29493	23569 22822	5028 5664	840 1007	80.07 % 77.38 %	17.08 % 19.20 %	2.85 % 3.41 %
Sport & Fitness	29360 28835	22602 21461	5830 6244	928 1130	76.98 % 74.43 %	19.86 % 21.65 %	3.16 % 3.92 %
Job & Career	28973 29012	22089 21270	5878 6579	1006 1163	76.24 % 73.31 %	20.29 % 22.68 %	3.47 % 4.01 %
Dating	29420 28858	21408 20315	7044 7401	968 1142	72.77 % 70.40 %	23.94 % 25.65 %	3.29 % 3.96 %
Other	29201 28923	23451 22368	4938 5538	812 1017	80.31 % 77.34 %	16.91 % 19.15 %	2.78 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38475 38821	28660 27818	8518 9452	1297 1551	74.49 % 71.66 %	22.14 % 24.35 %	3.37 % 4.00 %
Outlook Mail	38467 37303	28892 27229	8249 8594	1326 1480	75.11 % 72.99 %	21.44 % 23.04 %	3.45 % 3.97 %
Yahoo Mail	38151 37645	29715 28278	7255 7945	1181 1422	77.89 % 75.12 %	19.02 % 21.11 %	3.10 % 3.78 %
AOL Mail	37821 38343	29494 28597	7186 8258	1141 1488	77.98 % 74.58 %	19.00 % 21.54 %	3.02 % 3.88 %
Mail.com	38149 38073	30163 29006	6864 7703	1122 1364	79.07 % 76.19 %	17.99 % 20.23 %	2.94 % 3.58 %
Yandex Mail	38429 37944	29317 27901	7849 8560	1263 1483	76.29 % 73.53 %	20.42 % 22.56 %	3.29 % 3.91 %
GMX Mail	38345 37847	30090 28740	7172 7805	1083 1302	78.47 % 75.94 %	18.70 % 20.62 %	2.82 % 3.44 %
Zoho Mail	37714 37696	30159 29049	6482 7333	1073 1314	79.97 % 77.06 %	17.19 % 19.45 %	2.85 % 3.49 %
ProtonMail	37883 38151	30388 29295	6503 7514	992 1342	80.22 % 76.79 %	17.17 % 19.70 %	2.62 % 3.52 %
Custom Mail	37723 38221	30594 29870	6090 7052	1039 1299	81.10 % 78.15 %	16.14 % 18.45 %	2.75 % 3.40 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.