HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.515 284.660	217.729 208.766	59.641 65.694	8.145 10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.26 % 73.34 %	20.89 % 23.08 %	2.85 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21934 21937	17484 16844	3893 4368	557 725	79.71 % 76.78 %	17.75 % 19.91 %	2.54 % 3.30 %
Elektronics	22149 21878	17016 16165	4557 4957	576 756	76.83 % 73.89 %	20.57 % 22.66 %	2.60 % 3.46 %
Entertainment	22006 22002	16715 16025	4611 5186	680 791	75.96 % 72.83 %	20.95 % 23.57 %	3.09 % 3.60 %
Cosmetics & Beauty	22225 21887	16932 15959	4677 5087	616 841	76.18 % 72.92 %	21.04 % 23.24 %	2.77 % 3.84 %
Food & Drink	21813 22459	17355 17139	3873 4598	585 722	79.56 % 76.31 %	17.76 % 20.47 %	2.68 % 3.21 %
Home & Garden	22060 22188	17575 17003	3906 4482	579 703	79.67 % 76.63 %	17.71 % 20.20 %	2.62 % 3.17 %
Finance	21940 21879	15925 15276	5348 5724	667 879	72.58 % 69.82 %	24.38 % 26.16 %	3.04 % 4.02 %
Health	21555 21797	15827 15292	5092 5668	636 837	73.43 % 70.16 %	23.62 % 26.00 %	2.95 % 3.84 %
Pets	22171 22044	17445 16716	4144 4594	582 734	78.68 % 75.83 %	18.69 % 20.84 %	2.63 % 3.33 %
Sport & Fitness	21920 21454	16465 15617	4782 5036	673 801	75.11 % 72.79 %	21.82 % 23.47 %	3.07 % 3.73 %
Job & Career	21694 21689	16210 15556	4780 5303	704 830	74.72 % 71.72 %	22.03 % 24.45 %	3.25 % 3.83 %
Dating	22084 21637	15455 14643	5923 6164	706 830	69.98 % 67.68 %	26.82 % 28.49 %	3.20 % 3.84 %
Other	21964 21809	17325 16531	4055 4527	584 751	78.88 % 75.80 %	18.46 % 20.76 %	2.66 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28867 29206	20896 20288	7069 7807	902 1111	72.39 % 69.47 %	24.49 % 26.73 %	3.12 % 3.80 %
Outlook Mail	29063 27782	21278 19728	6859 6989	926 1065	73.21 % 71.01 %	23.60 % 25.16 %	3.19 % 3.83 %
Yahoo Mail	28525 28020	21744 20602	5937 6396	844 1022	76.23 % 73.53 %	20.81 % 22.83 %	2.96 % 3.65 %
AOL Mail	28325 29012	21665 21142	5873 6767	787 1103	76.49 % 72.87 %	20.73 % 23.32 %	2.78 % 3.80 %
Mail.com	28385 28486	22001 21231	5609 6279	775 976	77.51 % 74.53 %	19.76 % 22.04 %	2.73 % 3.43 %
Yandex Mail	28849 28248	21525 20270	6414 6907	910 1071	74.61 % 71.76 %	22.23 % 24.45 %	3.15 % 3.79 %
GMX Mail	28794 28350	21970 20931	6050 6481	774 938	76.30 % 73.83 %	21.01 % 22.86 %	2.69 % 3.31 %
Zoho Mail	28159 28255	22049 21270	5356 6025	754 960	78.30 % 75.28 %	19.02 % 21.32 %	2.68 % 3.40 %
ProtonMail	28290 28629	22117 21391	5444 6258	729 980	78.18 % 74.72 %	19.24 % 21.86 %	2.58 % 3.42 %
Custom Mail	28258 28672	22484 21913	5030 5785	744 974	79.57 % 76.43 %	17.80 % 20.18 %	2.63 % 3.40 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.