Sign In
Language

HubSpot and SendInBlue Email Deliverability Comparison

  HubSpot
  SendInBlue

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  224.044
  223.604
  166.444
  159.450
  51.594
  56.565
  6.006
  7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.29 %
  71.31 %
  23.03 %
  25.30 %
  2.68 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17239
  17267
  13462
  12959
  3364
  3754
  413
  554
  78.09 %
  75.05 %
  19.51 %
  21.74 %
  2.40 %
  3.21 %
Elektronics
  17419
  17121
  13017
  12273
  3974
  4291
  428
  557
  74.73 %
  71.68 %
  22.81 %
  25.06 %
  2.46 %
  3.25 %
Entertainment
  17188
  17335
  12691
  12251
  3981
  4481
  516
  603
  73.84 %
  70.67 %
  23.16 %
  25.85 %
  3.00 %
  3.48 %
Cosmetics & Beauty
  17404
  17153
  12903
  12156
  4042
  4379
  459
  618
  74.14 %
  70.87 %
  23.22 %
  25.53 %
  2.64 %
  3.60 %
Food & Drink
  17063
  17803
  13279
  13262
  3344
  3991
  440
  550
  77.82 %
  74.49 %
  19.60 %
  22.42 %
  2.58 %
  3.09 %
Home & Garden
  17332
  17352
  13527
  12966
  3380
  3851
  425
  535
  78.05 %
  74.72 %
  19.50 %
  22.19 %
  2.45 %
  3.08 %
Finance
  17226
  17148
  12116
  11599
  4630
  4917
  480
  632
  70.34 %
  67.64 %
  26.88 %
  28.67 %
  2.79 %
  3.69 %
Health
  16801
  17139
  11935
  11610
  4415
  4930
  451
  599
  71.04 %
  67.74 %
  26.28 %
  28.76 %
  2.68 %
  3.49 %
Pets
  17434
  17381
  13439
  12890
  3574
  3939
  421
  552
  77.09 %
  74.16 %
  20.50 %
  22.66 %
  2.41 %
  3.18 %
Sport & Fitness
  17270
  16774
  12646
  11889
  4118
  4286
  506
  599
  73.23 %
  70.88 %
  23.84 %
  25.55 %
  2.93 %
  3.57 %
Job & Career
  17051
  16906
  12456
  11816
  4076
  4487
  519
  603
  73.05 %
  69.89 %
  23.90 %
  26.54 %
  3.04 %
  3.57 %
Dating
  17402
  17024
  11670
  11026
  5218
  5380
  514
  618
  67.06 %
  64.77 %
  29.99 %
  31.60 %
  2.95 %
  3.63 %
Other
  17215
  17201
  13303
  12753
  3478
  3879
  434
  569
  77.28 %
  74.14 %
  20.20 %
  22.55 %
  2.52 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22738
  23105
  15921
  15487
  6167
  6787
  650
  831
  70.02 %
  67.03 %
  27.12 %
  29.37 %
  2.86 %
  3.60 %
Outlook Mail
  22940
  21643
  16308
  14895
  5952
  5968
  680
  780
  71.09 %
  68.82 %
  25.95 %
  27.57 %
  2.96 %
  3.60 %
Yahoo Mail
  22473
  21881
  16731
  15708
  5104
  5424
  638
  749
  74.45 %
  71.79 %
  22.71 %
  24.79 %
  2.84 %
  3.42 %
AOL Mail
  22249
  22887
  16656
  16266
  5025
  5801
  568
  820
  74.86 %
  71.07 %
  22.59 %
  25.35 %
  2.55 %
  3.58 %
Mail.com
  22198
  22474
  16824
  16360
  4811
  5395
  563
  719
  75.79 %
  72.80 %
  21.67 %
  24.01 %
  2.54 %
  3.20 %
Yandex Mail
  22666
  22302
  16519
  15591
  5495
  5921
  652
  790
  72.88 %
  69.91 %
  24.24 %
  26.55 %
  2.88 %
  3.54 %
GMX Mail
  22624
  22076
  16720
  15760
  5323
  5617
  581
  699
  73.90 %
  71.39 %
  23.53 %
  25.44 %
  2.57 %
  3.17 %
Zoho Mail
  22104
  22084
  16877
  16187
  4648
  5186
  579
  711
  76.35 %
  73.30 %
  21.03 %
  23.48 %
  2.62 %
  3.22 %
ProtonMail
  21972
  22541
  16700
  16314
  4733
  5472
  539
  755
  76.01 %
  72.37 %
  21.54 %
  24.28 %
  2.45 %
  3.35 %
Custom Mail
  22080
  22611
  17188
  16882
  4336
  4994
  556
  735
  77.84 %
  74.66 %
  19.64 %
  22.09 %
  2.52 %
  3.25 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.