HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
224.044 223.604	166.444 159.450	51.594 56.565	6.006 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.29 % 71.31 %	23.03 % 25.30 %	2.68 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17239 17267	13462 12959	3364 3754	413 554	78.09 % 75.05 %	19.51 % 21.74 %	2.40 % 3.21 %
Elektronics	17419 17121	13017 12273	3974 4291	428 557	74.73 % 71.68 %	22.81 % 25.06 %	2.46 % 3.25 %
Entertainment	17188 17335	12691 12251	3981 4481	516 603	73.84 % 70.67 %	23.16 % 25.85 %	3.00 % 3.48 %
Cosmetics & Beauty	17404 17153	12903 12156	4042 4379	459 618	74.14 % 70.87 %	23.22 % 25.53 %	2.64 % 3.60 %
Food & Drink	17063 17803	13279 13262	3344 3991	440 550	77.82 % 74.49 %	19.60 % 22.42 %	2.58 % 3.09 %
Home & Garden	17332 17352	13527 12966	3380 3851	425 535	78.05 % 74.72 %	19.50 % 22.19 %	2.45 % 3.08 %
Finance	17226 17148	12116 11599	4630 4917	480 632	70.34 % 67.64 %	26.88 % 28.67 %	2.79 % 3.69 %
Health	16801 17139	11935 11610	4415 4930	451 599	71.04 % 67.74 %	26.28 % 28.76 %	2.68 % 3.49 %
Pets	17434 17381	13439 12890	3574 3939	421 552	77.09 % 74.16 %	20.50 % 22.66 %	2.41 % 3.18 %
Sport & Fitness	17270 16774	12646 11889	4118 4286	506 599	73.23 % 70.88 %	23.84 % 25.55 %	2.93 % 3.57 %
Job & Career	17051 16906	12456 11816	4076 4487	519 603	73.05 % 69.89 %	23.90 % 26.54 %	3.04 % 3.57 %
Dating	17402 17024	11670 11026	5218 5380	514 618	67.06 % 64.77 %	29.99 % 31.60 %	2.95 % 3.63 %
Other	17215 17201	13303 12753	3478 3879	434 569	77.28 % 74.14 %	20.20 % 22.55 %	2.52 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22738 23105	15921 15487	6167 6787	650 831	70.02 % 67.03 %	27.12 % 29.37 %	2.86 % 3.60 %
Outlook Mail	22940 21643	16308 14895	5952 5968	680 780	71.09 % 68.82 %	25.95 % 27.57 %	2.96 % 3.60 %
Yahoo Mail	22473 21881	16731 15708	5104 5424	638 749	74.45 % 71.79 %	22.71 % 24.79 %	2.84 % 3.42 %
AOL Mail	22249 22887	16656 16266	5025 5801	568 820	74.86 % 71.07 %	22.59 % 25.35 %	2.55 % 3.58 %
Mail.com	22198 22474	16824 16360	4811 5395	563 719	75.79 % 72.80 %	21.67 % 24.01 %	2.54 % 3.20 %
Yandex Mail	22666 22302	16519 15591	5495 5921	652 790	72.88 % 69.91 %	24.24 % 26.55 %	2.88 % 3.54 %
GMX Mail	22624 22076	16720 15760	5323 5617	581 699	73.90 % 71.39 %	23.53 % 25.44 %	2.57 % 3.17 %
Zoho Mail	22104 22084	16877 16187	4648 5186	579 711	76.35 % 73.30 %	21.03 % 23.48 %	2.62 % 3.22 %
ProtonMail	21972 22541	16700 16314	4733 5472	539 755	76.01 % 72.37 %	21.54 % 24.28 %	2.45 % 3.35 %
Custom Mail	22080 22611	17188 16882	4336 4994	556 735	77.84 % 74.66 %	19.64 % 22.09 %	2.52 % 3.25 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.