HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.960 352.739	274.760 263.743	68.670 76.059	10.530 12.937

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.62 % 74.77 %	19.40 % 21.56 %	2.97 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27278 27187	22069 21201	4495 5066	714 920	80.90 % 77.98 %	16.48 % 18.63 %	2.62 % 3.38 %
Elektronics	27388 27100	21427 20439	5207 5708	754 953	78.23 % 75.42 %	19.01 % 21.06 %	2.75 % 3.52 %
Entertainment	27173 27189	20986 20216	5301 5978	886 995	77.23 % 74.35 %	19.51 % 21.99 %	3.26 % 3.66 %
Cosmetics & Beauty	27503 27093	21288 20156	5380 5884	835 1053	77.40 % 74.40 %	19.56 % 21.72 %	3.04 % 3.89 %
Food & Drink	27088 27706	21875 21517	4472 5288	741 901	80.76 % 77.66 %	16.51 % 19.09 %	2.74 % 3.25 %
Home & Garden	27339 27514	22115 21441	4493 5186	731 887	80.89 % 77.93 %	16.43 % 18.85 %	2.67 % 3.22 %
Finance	27231 27072	20192 19310	6159 6627	880 1135	74.15 % 71.33 %	22.62 % 24.48 %	3.23 % 4.19 %
Health	26861 27141	20186 19529	5841 6544	834 1068	75.15 % 71.95 %	21.75 % 24.11 %	3.10 % 3.94 %
Pets	27423 27409	21864 21115	4791 5364	768 930	79.73 % 77.04 %	17.47 % 19.57 %	2.80 % 3.39 %
Sport & Fitness	27263 26699	20875 19766	5538 5897	850 1036	76.57 % 74.03 %	20.31 % 22.09 %	3.12 % 3.88 %
Job & Career	26920 26966	20443 19681	5571 6222	906 1063	75.94 % 72.98 %	20.69 % 23.07 %	3.37 % 3.94 %
Dating	27331 26823	19710 18717	6730 7054	891 1052	72.12 % 69.78 %	24.62 % 26.30 %	3.26 % 3.92 %
Other	27162 26840	21730 20655	4692 5241	740 944	80.00 % 76.96 %	17.27 % 19.53 %	2.72 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35762 36065	26465 25629	8115 8986	1182 1450	74.00 % 71.06 %	22.69 % 24.92 %	3.31 % 4.02 %
Outlook Mail	35852 34477	26766 25000	7872 8123	1214 1354	74.66 % 72.51 %	21.96 % 23.56 %	3.39 % 3.93 %
Yahoo Mail	35403 34886	27442 26064	6887 7500	1074 1322	77.51 % 74.71 %	19.45 % 21.50 %	3.03 % 3.79 %
AOL Mail	35151 35693	27291 26490	6821 7833	1039 1370	77.64 % 74.22 %	19.40 % 21.95 %	2.96 % 3.84 %
Mail.com	35324 35316	27787 26778	6506 7293	1031 1245	78.66 % 75.82 %	18.42 % 20.65 %	2.92 % 3.53 %
Yandex Mail	35634 35143	27038 25693	7435 8082	1161 1368	75.88 % 73.11 %	20.86 % 23.00 %	3.26 % 3.89 %
GMX Mail	35639 35097	27790 26494	6861 7419	988 1184	77.98 % 75.49 %	19.25 % 21.14 %	2.77 % 3.37 %
Zoho Mail	34966 35059	27820 26880	6165 6967	981 1212	79.56 % 76.67 %	17.63 % 19.87 %	2.81 % 3.46 %
ProtonMail	35197 35453	28074 27069	6208 7158	915 1226	79.76 % 76.35 %	17.64 % 20.19 %	2.60 % 3.46 %
Custom Mail	35032 35550	28287 27646	5800 6698	945 1206	80.75 % 77.77 %	16.56 % 18.84 %	2.70 % 3.39 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.