HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.189 113.949	75.132 71.091	37.023 39.710	2.034 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 62.39 %	32.42 % 34.85 %	1.78 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8745 8813	6188 5942	2403 2630	154 241	70.76 % 67.42 %	27.48 % 29.84 %	1.76 % 2.73 %
Elektronics	8999 8771	5893 5438	2942 3090	164 243	65.49 % 62.00 %	32.69 % 35.23 %	1.82 % 2.77 %
Entertainment	8729 8983	5712 5544	2859 3190	158 249	65.44 % 61.72 %	32.75 % 35.51 %	1.81 % 2.77 %
Cosmetics & Beauty	8718 8735	5687 5419	2874 3072	157 244	65.23 % 62.04 %	32.97 % 35.17 %	1.80 % 2.79 %
Food & Drink	8595 9406	6044 6288	2393 2862	158 256	70.32 % 66.85 %	27.84 % 30.43 %	1.84 % 2.72 %
Home & Garden	8780 8835	6216 5895	2408 2697	156 243	70.80 % 66.72 %	27.43 % 30.53 %	1.78 % 2.75 %
Finance	8799 8472	5315 4842	3333 3397	151 233	60.40 % 57.15 %	37.88 % 40.10 %	1.72 % 2.75 %
Health	8434 8826	5067 5022	3217 3561	150 243	60.08 % 56.90 %	38.14 % 40.35 %	1.78 % 2.75 %
Pets	9118 8895	6412 5935	2544 2717	162 243	70.32 % 66.72 %	27.90 % 30.55 %	1.78 % 2.73 %
Sport & Fitness	8744 8178	5698 5075	2889 2876	157 227	65.16 % 62.06 %	33.04 % 35.17 %	1.80 % 2.78 %
Job & Career	8513 8683	5591 5388	2773 3053	149 242	65.68 % 62.05 %	32.57 % 35.16 %	1.75 % 2.79 %
Dating	9176 8596	5070 4453	3948 3906	158 237	55.25 % 51.80 %	43.03 % 45.44 %	1.72 % 2.76 %
Other	8839 8756	6239 5850	2440 2659	160 247	70.58 % 66.81 %	27.60 % 30.37 %	1.81 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11734 12119	7020 6872	4506 4910	208 337	59.83 % 56.70 %	38.40 % 40.51 %	1.77 % 2.78 %
Outlook Mail	11765 10600	7286 6228	4269 4080	210 292	61.93 % 58.75 %	36.29 % 38.49 %	1.78 % 2.75 %
Yahoo Mail	11460 10888	7696 6937	3559 3647	205 304	67.16 % 63.71 %	31.06 % 33.50 %	1.79 % 2.79 %
AOL Mail	11373 11897	7651 7544	3518 4028	204 325	67.27 % 63.41 %	30.93 % 33.86 %	1.79 % 2.73 %
Mail.com	11314 11371	7719 7348	3395 3709	200 314	68.23 % 64.62 %	30.01 % 32.62 %	1.77 % 2.76 %
Yandex Mail	11569 11430	7528 7048	3834 4063	207 319	65.07 % 61.66 %	33.14 % 35.55 %	1.79 % 2.79 %
GMX Mail	11697 11194	7474 6800	4015 4085	208 309	63.90 % 60.75 %	34.33 % 36.49 %	1.78 % 2.76 %
Zoho Mail	11159 11196	7630 7238	3328 3652	201 306	68.38 % 64.65 %	29.82 % 32.62 %	1.80 % 2.73 %
ProtonMail	10961 11640	7271 7320	3497 4002	193 318	66.34 % 62.89 %	31.90 % 34.38 %	1.76 % 2.73 %
Custom Mail	11157 11614	7857 7756	3102 3534	198 324	70.42 % 66.78 %	27.80 % 30.43 %	1.77 % 2.79 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.