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HubSpot and SendInBlue Email Deliverability Comparison

  HubSpot
  SendInBlue

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.726
  182.453
  131.966
  126.415
  46.214
  50.192
  4.546
  5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.22 %
  69.29 %
  25.29 %
  27.51 %
  2.49 %
  3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14065
  14117
  10728
  10361
  3017
  3330
  320
  426
  76.27 %
  73.39 %
  21.45 %
  23.59 %
  2.28 %
  3.02 %
Elektronics
  14212
  14020
  10296
  9746
  3586
  3846
  330
  428
  72.45 %
  69.51 %
  25.23 %
  27.43 %
  2.32 %
  3.05 %
Entertainment
  13941
  14256
  10000
  9773
  3557
  4002
  384
  481
  71.73 %
  68.55 %
  25.51 %
  28.07 %
  2.75 %
  3.37 %
Cosmetics & Beauty
  14120
  14106
  10165
  9729
  3607
  3901
  348
  476
  71.99 %
  68.97 %
  25.55 %
  27.65 %
  2.46 %
  3.37 %
Food & Drink
  13870
  14588
  10535
  10600
  2991
  3556
  344
  432
  75.96 %
  72.66 %
  21.56 %
  24.38 %
  2.48 %
  2.96 %
Home & Garden
  14117
  14205
  10766
  10371
  3026
  3421
  325
  413
  76.26 %
  73.01 %
  21.44 %
  24.08 %
  2.30 %
  2.91 %
Finance
  14134
  13872
  9616
  9052
  4155
  4343
  363
  477
  68.03 %
  65.25 %
  29.40 %
  31.31 %
  2.57 %
  3.44 %
Health
  13694
  13979
  9372
  9115
  3983
  4402
  339
  462
  68.44 %
  65.20 %
  29.09 %
  31.49 %
  2.48 %
  3.30 %
Pets
  14350
  14202
  10827
  10295
  3201
  3472
  322
  435
  75.45 %
  72.49 %
  22.31 %
  24.45 %
  2.24 %
  3.06 %
Sport & Fitness
  14016
  13534
  9979
  9308
  3658
  3759
  379
  467
  71.20 %
  68.77 %
  26.10 %
  27.77 %
  2.70 %
  3.45 %
Job & Career
  13846
  13738
  9854
  9373
  3597
  3927
  395
  438
  71.17 %
  68.23 %
  25.98 %
  28.58 %
  2.85 %
  3.19 %
Dating
  14292
  13831
  9175
  8550
  4743
  4822
  374
  459
  64.20 %
  61.82 %
  33.19 %
  34.86 %
  2.62 %
  3.32 %
Other
  14069
  14005
  10653
  10142
  3093
  3411
  323
  452
  75.72 %
  72.42 %
  21.98 %
  24.36 %
  2.30 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  18932
  12569
  12244
  5552
  6069
  480
  619
  67.57 %
  64.67 %
  29.85 %
  32.06 %
  2.58 %
  3.27 %
Outlook Mail
  18679
  17499
  12864
  11647
  5320
  5256
  495
  596
  68.87 %
  66.56 %
  28.48 %
  30.04 %
  2.65 %
  3.41 %
Yahoo Mail
  18305
  17796
  13281
  12448
  4531
  4762
  493
  586
  72.55 %
  69.95 %
  24.75 %
  26.76 %
  2.69 %
  3.29 %
AOL Mail
  18094
  18770
  13199
  13034
  4461
  5128
  434
  608
  72.95 %
  69.44 %
  24.65 %
  27.32 %
  2.40 %
  3.24 %
Mail.com
  18195
  18311
  13465
  12999
  4302
  4755
  428
  557
  74.00 %
  70.99 %
  23.64 %
  25.97 %
  2.35 %
  3.04 %
Yandex Mail
  18459
  18268
  13097
  12432
  4877
  5236
  485
  600
  70.95 %
  68.05 %
  26.42 %
  28.66 %
  2.63 %
  3.28 %
GMX Mail
  18489
  17974
  13211
  12398
  4836
  5033
  442
  543
  71.45 %
  68.98 %
  26.16 %
  28.00 %
  2.39 %
  3.02 %
Zoho Mail
  17985
  17977
  13378
  12821
  4163
  4599
  444
  557
  74.38 %
  71.32 %
  23.15 %
  25.58 %
  2.47 %
  3.10 %
ProtonMail
  17947
  18443
  13241
  12913
  4292
  4915
  414
  615
  73.78 %
  70.02 %
  23.91 %
  26.65 %
  2.31 %
  3.33 %
Custom Mail
  17972
  18483
  13661
  13479
  3880
  4439
  431
  565
  76.01 %
  72.93 %
  21.59 %
  24.02 %
  2.40 %
  3.06 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.