Kit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 539.057	121.410 418.308	21.659 101.600	4.684 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 77.60 %	14.76 % 18.85 %	3.19 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 41572	9511 33342	1521 6908	304 1351	84.78 % 80.20 %	13.56 % 16.62 %	2.71 % 3.25 %
Elektronics	11171 41454	9312 32533	1569 7563	368 1406	83.36 % 78.48 %	14.05 % 18.24 %	3.29 % 3.39 %
Entertainment	11384 41090	9408 31786	1689 7808	354 1529	82.64 % 77.36 %	14.84 % 19.00 %	3.11 % 3.72 %
Cosmetics & Beauty	11110 41643	9186 32288	1632 7847	360 1511	82.68 % 77.54 %	14.69 % 18.84 %	3.24 % 3.63 %
Food & Drink	11359 41599	9555 33412	1532 6854	354 1352	84.12 % 80.32 %	13.49 % 16.48 %	3.12 % 3.25 %
Home & Garden	11505 41818	9712 33534	1518 6962	327 1357	84.42 % 80.19 %	13.19 % 16.65 %	2.84 % 3.25 %
Finance	11308 41479	9147 30971	1844 8866	399 1651	80.89 % 74.67 %	16.31 % 21.37 %	3.53 % 3.98 %
Health	11317 41568	9217 31376	1754 8660	397 1581	81.44 % 75.48 %	15.50 % 20.83 %	3.51 % 3.80 %
Pets	11156 40695	9349 32392	1557 6903	324 1419	83.80 % 79.60 %	13.96 % 16.96 %	2.90 % 3.49 %
Sport & Fitness	11514 41056	9452 31508	1763 8017	362 1571	82.09 % 76.74 %	15.31 % 19.53 %	3.14 % 3.83 %
Job & Career	11117 41330	8964 31324	1806 8366	406 1665	80.63 % 75.79 %	16.25 % 20.24 %	3.65 % 4.03 %
Dating	11331 42200	9169 30854	1873 9679	393 1706	80.92 % 73.11 %	16.53 % 22.94 %	3.47 % 4.04 %
Other	11289 41553	9428 32988	1601 7167	336 1441	83.51 % 79.39 %	14.18 % 17.25 %	2.98 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 50625	8903 37369	2028 11211	449 2081	78.65 % 73.82 %	17.92 % 22.15 %	3.97 % 4.11 %
Outlook Mail	11274 50264	9178 37792	1764 10524	377 1994	81.41 % 75.19 %	15.65 % 20.94 %	3.34 % 3.97 %
Yahoo Mail	11270 50468	9254 38832	1700 9744	374 1893	82.11 % 76.94 %	15.08 % 19.31 %	3.32 % 3.75 %
AOL Mail	11359 50779	9346 39072	1745 9865	351 1885	82.28 % 76.95 %	15.36 % 19.43 %	3.09 % 3.71 %
Mail.com	11451 50767	9532 39555	1638 9423	356 1840	83.24 % 77.91 %	14.30 % 18.56 %	3.11 % 3.62 %
Yandex Mail	11494 50905	9390 38563	1815 10432	387 1939	81.69 % 75.75 %	15.79 % 20.49 %	3.37 % 3.81 %
GMX Mail	11368 50610	9564 39538	1566 9362	353 1752	84.13 % 78.12 %	13.78 % 18.50 %	3.11 % 3.46 %
Zoho Mail	11124 50703	9364 39986	1513 9114	334 1662	84.18 % 78.86 %	13.60 % 17.98 %	3.00 % 3.28 %
ProtonMail	11333 50015	9585 39667	1483 8715	323 1658	84.58 % 79.31 %	13.09 % 17.42 %	2.85 % 3.32 %
Custom Mail	11194 50272	9482 40360	1455 8317	327 1615	84.71 % 80.28 %	13.00 % 16.54 %	2.92 % 3.21 %
iCloud Mail	11143 11136	8818 8762	1930 1909	445 487	79.13 % 78.68 %	17.32 % 17.14 %	3.99 % 4.37 %
Tuta	11320 11139	9547 9270	1561 1513	308 371	84.34 % 83.22 %	13.79 % 13.58 %	2.72 % 3.33 %
Juno.com	11129 11374	9447 9542	1461 1471	300 363	84.89 % 83.89 %	13.13 % 12.93 %	2.70 % 3.19 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.