Kit and Mailgun Email Deliverability Comparison
In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.857
8.801
|
7.409
7.331
|
1.114
1.140
|
334
330
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
83.65 %
83.30 %
|
12.58 %
12.95 %
|
3.77 %
3.75 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
655
688
|
571
588
|
69
77
|
15
23
|
87.18 %
85.47 %
|
10.53 %
11.19 %
|
2.29 %
3.34 %
|
Elektronics |
705
679
|
590
580
|
82
82
|
33
17
|
83.69 %
85.42 %
|
11.63 %
12.08 %
|
4.68 %
2.50 %
|
Entertainment |
699
694
|
578
573
|
90
91
|
31
30
|
82.69 %
82.56 %
|
12.88 %
13.11 %
|
4.43 %
4.32 %
|
Cosmetics & Beauty |
709
679
|
585
558
|
90
89
|
34
32
|
82.51 %
82.18 %
|
12.69 %
13.11 %
|
4.80 %
4.71 %
|
Food & Drink |
659
685
|
569
594
|
69
71
|
21
20
|
86.34 %
86.72 %
|
10.47 %
10.36 %
|
3.19 %
2.92 %
|
Home & Garden |
665
686
|
571
588
|
71
77
|
23
21
|
85.86 %
85.71 %
|
10.68 %
11.22 %
|
3.46 %
3.06 %
|
Finance |
647
639
|
530
517
|
97
93
|
20
29
|
81.92 %
80.91 %
|
14.99 %
14.55 %
|
3.09 %
4.54 %
|
Health |
694
662
|
574
539
|
92
96
|
28
27
|
82.71 %
81.42 %
|
13.26 %
14.50 %
|
4.03 %
4.08 %
|
Pets |
663
682
|
563
578
|
76
81
|
24
23
|
84.92 %
84.75 %
|
11.46 %
11.88 %
|
3.62 %
3.37 %
|
Sport & Fitness |
726
705
|
604
574
|
101
102
|
21
29
|
83.20 %
81.42 %
|
13.91 %
14.47 %
|
2.89 %
4.11 %
|
Job & Career |
673
659
|
550
533
|
98
99
|
25
27
|
81.72 %
80.88 %
|
14.56 %
15.02 %
|
3.71 %
4.10 %
|
Dating |
706
633
|
568
509
|
102
97
|
36
27
|
80.45 %
80.41 %
|
14.45 %
15.32 %
|
5.10 %
4.27 %
|
Other |
656
710
|
556
600
|
77
85
|
23
25
|
84.76 %
84.51 %
|
11.74 %
11.97 %
|
3.51 %
3.52 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailgun.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
706
688
|
544
527
|
123
120
|
39
41
|
77.05 %
76.60 %
|
17.42 %
17.44 %
|
5.52 %
5.96 %
|
Outlook Mail |
665
635
|
549
522
|
89
88
|
27
25
|
82.56 %
82.20 %
|
13.38 %
13.86 %
|
4.06 %
3.94 %
|
Yahoo Mail |
687
683
|
570
573
|
88
91
|
29
19
|
82.97 %
83.89 %
|
12.81 %
13.32 %
|
4.22 %
2.78 %
|
AOL Mail |
616
736
|
507
605
|
83
99
|
26
32
|
82.31 %
82.20 %
|
13.47 %
13.45 %
|
4.22 %
4.35 %
|
Mail.com |
681
676
|
571
573
|
86
82
|
24
21
|
83.85 %
84.76 %
|
12.63 %
12.13 %
|
3.52 %
3.11 %
|
Yandex Mail |
689
650
|
563
532
|
96
96
|
30
22
|
81.71 %
81.85 %
|
13.93 %
14.77 %
|
4.35 %
3.38 %
|
GMX Mail |
701
652
|
602
550
|
78
78
|
21
24
|
85.88 %
84.36 %
|
11.13 %
11.96 %
|
3.00 %
3.68 %
|
Zoho Mail |
656
703
|
559
600
|
74
82
|
23
21
|
85.21 %
85.35 %
|
11.28 %
11.66 %
|
3.51 %
2.99 %
|
ProtonMail |
736
656
|
638
558
|
77
71
|
21
27
|
86.68 %
85.06 %
|
10.46 %
10.82 %
|
2.85 %
4.12 %
|
Custom Mail |
680
667
|
588
572
|
67
71
|
25
24
|
86.47 %
85.76 %
|
9.85 %
10.64 %
|
3.68 %
3.60 %
|
iCloud Mail |
741
655
|
589
519
|
118
107
|
34
29
|
79.49 %
79.24 %
|
15.92 %
16.34 %
|
4.59 %
4.43 %
|
Tuta |
645
721
|
555
616
|
70
82
|
20
23
|
86.05 %
85.44 %
|
10.85 %
11.37 %
|
3.10 %
3.19 %
|
Juno.com |
654
679
|
574
584
|
65
73
|
15
22
|
87.77 %
86.01 %
|
9.94 %
10.75 %
|
2.29 %
3.24 %
|
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