Kit and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Kit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.857
40.838
|
7.409
28.449
|
1.114
11.943
|
334
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
83.65 %
69.66 %
|
12.58 %
29.24 %
|
3.77 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
655
3108
|
571
2310
|
69
763
|
15
35
|
87.18 %
74.32 %
|
10.53 %
24.55 %
|
2.29 %
1.13 %
|
Elektronics |
705
3168
|
590
2203
|
82
930
|
33
35
|
83.69 %
69.54 %
|
11.63 %
29.36 %
|
4.68 %
1.10 %
|
Entertainment |
699
3097
|
578
2149
|
90
920
|
31
28
|
82.69 %
69.39 %
|
12.88 %
29.71 %
|
4.43 %
0.90 %
|
Cosmetics & Beauty |
709
3104
|
585
2138
|
90
928
|
34
38
|
82.51 %
68.88 %
|
12.69 %
29.90 %
|
4.80 %
1.22 %
|
Food & Drink |
659
2988
|
569
2221
|
69
729
|
21
38
|
86.34 %
74.33 %
|
10.47 %
24.40 %
|
3.19 %
1.27 %
|
Home & Garden |
665
3198
|
571
2374
|
71
790
|
23
34
|
85.86 %
74.23 %
|
10.68 %
24.70 %
|
3.46 %
1.06 %
|
Finance |
647
3213
|
530
2065
|
97
1111
|
20
37
|
81.92 %
64.27 %
|
14.99 %
34.58 %
|
3.09 %
1.15 %
|
Health |
694
3194
|
574
2052
|
92
1109
|
28
33
|
82.71 %
64.25 %
|
13.26 %
34.72 %
|
4.03 %
1.03 %
|
Pets |
663
3075
|
563
2277
|
76
768
|
24
30
|
84.92 %
74.05 %
|
11.46 %
24.98 %
|
3.62 %
0.98 %
|
Sport & Fitness |
726
3244
|
604
2247
|
101
961
|
21
36
|
83.20 %
69.27 %
|
13.91 %
29.62 %
|
2.89 %
1.11 %
|
Job & Career |
673
3038
|
550
2106
|
98
898
|
25
34
|
81.72 %
69.32 %
|
14.56 %
29.56 %
|
3.71 %
1.12 %
|
Dating |
706
3120
|
568
1854
|
102
1226
|
36
40
|
80.45 %
59.42 %
|
14.45 %
39.29 %
|
5.10 %
1.28 %
|
Other |
656
3291
|
556
2453
|
77
810
|
23
28
|
84.76 %
74.54 %
|
11.74 %
24.61 %
|
3.51 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
706
3918
|
544
2512
|
123
1366
|
39
40
|
77.05 %
64.11 %
|
17.42 %
34.86 %
|
5.52 %
1.02 %
|
Outlook Mail |
665
4078
|
549
2660
|
89
1375
|
27
43
|
82.56 %
65.23 %
|
13.38 %
33.72 %
|
4.06 %
1.05 %
|
Yahoo Mail |
687
4200
|
570
2966
|
88
1187
|
29
47
|
82.97 %
70.62 %
|
12.81 %
28.26 %
|
4.22 %
1.12 %
|
AOL Mail |
616
4366
|
507
3106
|
83
1213
|
26
47
|
82.31 %
71.14 %
|
13.47 %
27.78 %
|
4.22 %
1.08 %
|
Mail.com |
681
4218
|
571
3033
|
86
1137
|
24
48
|
83.85 %
71.91 %
|
12.63 %
26.96 %
|
3.52 %
1.14 %
|
Yandex Mail |
689
4051
|
563
2782
|
96
1223
|
30
46
|
81.71 %
68.67 %
|
13.93 %
30.19 %
|
4.35 %
1.14 %
|
GMX Mail |
701
4002
|
602
2712
|
78
1243
|
21
47
|
85.88 %
67.77 %
|
11.13 %
31.06 %
|
3.00 %
1.17 %
|
Zoho Mail |
656
3898
|
559
2817
|
74
1038
|
23
43
|
85.21 %
72.27 %
|
11.28 %
26.63 %
|
3.51 %
1.10 %
|
ProtonMail |
736
3953
|
638
2797
|
77
1112
|
21
44
|
86.68 %
70.76 %
|
10.46 %
28.13 %
|
2.85 %
1.11 %
|
Custom Mail |
680
4154
|
588
3064
|
67
1049
|
25
41
|
86.47 %
73.76 %
|
9.85 %
25.25 %
|
3.68 %
0.99 %
|
iCloud Mail |
741
|
589
|
118
|
34
|
79.49 %
%
|
15.92 %
%
|
4.59 %
%
|
Tuta |
645
|
555
|
70
|
20
|
86.05 %
%
|
10.85 %
%
|
3.10 %
%
|
Juno.com |
654
|
574
|
65
|
15
|
87.77 %
%
|
9.94 %
%
|
2.29 %
%
|
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