Kit and Postmark Email Deliverability Comparison
In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Postmark.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.857
8.760
|
7.409
7.088
|
1.114
1.300
|
334
372
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Postmark in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
83.65 %
80.91 %
|
12.58 %
14.84 %
|
3.77 %
4.25 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
655
680
|
571
565
|
69
90
|
15
25
|
87.18 %
83.09 %
|
10.53 %
13.24 %
|
2.29 %
3.68 %
|
Elektronics |
705
698
|
590
582
|
82
94
|
33
22
|
83.69 %
83.38 %
|
11.63 %
13.47 %
|
4.68 %
3.15 %
|
Entertainment |
699
677
|
578
548
|
90
102
|
31
27
|
82.69 %
80.95 %
|
12.88 %
15.07 %
|
4.43 %
3.99 %
|
Cosmetics & Beauty |
709
634
|
585
506
|
90
99
|
34
29
|
82.51 %
79.81 %
|
12.69 %
15.62 %
|
4.80 %
4.57 %
|
Food & Drink |
659
656
|
569
553
|
69
85
|
21
18
|
86.34 %
84.30 %
|
10.47 %
12.96 %
|
3.19 %
2.74 %
|
Home & Garden |
665
697
|
571
580
|
71
88
|
23
29
|
85.86 %
83.21 %
|
10.68 %
12.63 %
|
3.46 %
4.16 %
|
Finance |
647
724
|
530
555
|
97
123
|
20
46
|
81.92 %
76.66 %
|
14.99 %
16.99 %
|
3.09 %
6.35 %
|
Health |
694
657
|
574
523
|
92
104
|
28
30
|
82.71 %
79.60 %
|
13.26 %
15.83 %
|
4.03 %
4.57 %
|
Pets |
663
706
|
563
576
|
76
100
|
24
30
|
84.92 %
81.59 %
|
11.46 %
14.16 %
|
3.62 %
4.25 %
|
Sport & Fitness |
726
621
|
604
505
|
101
95
|
21
21
|
83.20 %
81.32 %
|
13.91 %
15.30 %
|
2.89 %
3.38 %
|
Job & Career |
673
702
|
550
547
|
98
120
|
25
35
|
81.72 %
77.92 %
|
14.56 %
17.09 %
|
3.71 %
4.99 %
|
Dating |
706
625
|
568
493
|
102
103
|
36
29
|
80.45 %
78.88 %
|
14.45 %
16.48 %
|
5.10 %
4.64 %
|
Other |
656
683
|
556
555
|
77
97
|
23
31
|
84.76 %
81.26 %
|
11.74 %
14.20 %
|
3.51 %
4.54 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Postmark.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
706
691
|
544
516
|
123
135
|
39
40
|
77.05 %
74.67 %
|
17.42 %
19.54 %
|
5.52 %
5.79 %
|
Outlook Mail |
665
657
|
549
514
|
89
109
|
27
34
|
82.56 %
78.23 %
|
13.38 %
16.59 %
|
4.06 %
5.18 %
|
Yahoo Mail |
687
636
|
570
510
|
88
99
|
29
27
|
82.97 %
80.19 %
|
12.81 %
15.57 %
|
4.22 %
4.25 %
|
AOL Mail |
616
656
|
507
526
|
83
102
|
26
28
|
82.31 %
80.18 %
|
13.47 %
15.55 %
|
4.22 %
4.27 %
|
Mail.com |
681
679
|
571
557
|
86
96
|
24
26
|
83.85 %
82.03 %
|
12.63 %
14.14 %
|
3.52 %
3.83 %
|
Yandex Mail |
689
590
|
563
467
|
96
98
|
30
25
|
81.71 %
79.15 %
|
13.93 %
16.61 %
|
4.35 %
4.24 %
|
GMX Mail |
701
688
|
602
567
|
78
93
|
21
28
|
85.88 %
82.41 %
|
11.13 %
13.52 %
|
3.00 %
4.07 %
|
Zoho Mail |
656
691
|
559
573
|
74
93
|
23
25
|
85.21 %
82.92 %
|
11.28 %
13.46 %
|
3.51 %
3.62 %
|
ProtonMail |
736
678
|
638
580
|
77
81
|
21
17
|
86.68 %
85.55 %
|
10.46 %
11.95 %
|
2.85 %
2.51 %
|
Custom Mail |
680
692
|
588
573
|
67
88
|
25
31
|
86.47 %
82.80 %
|
9.85 %
12.72 %
|
3.68 %
4.48 %
|
iCloud Mail |
741
651
|
589
497
|
118
122
|
34
32
|
79.49 %
76.34 %
|
15.92 %
18.74 %
|
4.59 %
4.92 %
|
Tuta |
645
746
|
555
623
|
70
95
|
20
28
|
86.05 %
83.51 %
|
10.85 %
12.73 %
|
3.10 %
3.75 %
|
Juno.com |
654
705
|
574
585
|
65
89
|
15
31
|
87.77 %
82.98 %
|
9.94 %
12.62 %
|
2.29 %
4.40 %
|
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