MailChimp and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 148.061	418.308 119.183	101.600 23.420	19.540 5.535

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 80.50 %	18.85 % 15.82 %	3.62 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 11347	33342 9317	6908 1617	1351 378	80.20 % 82.11 %	16.62 % 14.25 %	3.25 % 3.33 %
Elektronics	41454 11531	32533 9394	7563 1737	1406 382	78.48 % 81.47 %	18.24 % 15.06 %	3.39 % 3.31 %
Entertainment	41090 11184	31786 9022	7808 1782	1529 405	77.36 % 80.67 %	19.00 % 15.93 %	3.72 % 3.62 %
Cosmetics & Beauty	41643 11416	32288 9135	7847 1805	1511 464	77.54 % 80.02 %	18.84 % 15.81 %	3.63 % 4.06 %
Food & Drink	41599 11392	33412 9357	6854 1649	1352 403	80.32 % 82.14 %	16.48 % 14.48 %	3.25 % 3.54 %
Home & Garden	41818 11377	33534 9378	6962 1657	1357 377	80.19 % 82.43 %	16.65 % 14.56 %	3.25 % 3.31 %
Finance	41479 11464	30971 8991	8866 1953	1651 491	74.67 % 78.43 %	21.37 % 17.04 %	3.98 % 4.28 %
Health	41568 11433	31376 9090	8660 1885	1581 450	75.48 % 79.51 %	20.83 % 16.49 %	3.80 % 3.94 %
Pets	40695 11402	32392 9284	6903 1743	1419 388	79.60 % 81.42 %	16.96 % 15.29 %	3.49 % 3.40 %
Sport & Fitness	41056 11360	31508 9072	8017 1868	1571 426	76.74 % 79.86 %	19.53 % 16.44 %	3.83 % 3.75 %
Job & Career	41330 11353	31324 8916	8366 1984	1665 474	75.79 % 78.53 %	20.24 % 17.48 %	4.03 % 4.18 %
Dating	42200 11399	30854 8947	9679 1999	1706 480	73.11 % 78.49 %	22.94 % 17.54 %	4.04 % 4.21 %
Other	41553 11403	32988 9280	7167 1741	1441 417	79.39 % 81.38 %	17.25 % 15.27 %	3.47 % 3.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 11346	37369 8683	11211 2200	2081 520	73.82 % 76.53 %	22.15 % 19.39 %	4.11 % 4.58 %
Outlook Mail	50264 11543	37792 9158	10524 1954	1994 455	75.19 % 79.34 %	20.94 % 16.93 %	3.97 % 3.94 %
Yahoo Mail	50468 11266	38832 9077	9744 1809	1893 397	76.94 % 80.57 %	19.31 % 16.06 %	3.75 % 3.52 %
AOL Mail	50779 11435	39072 9144	9865 1837	1885 462	76.95 % 79.97 %	19.43 % 16.06 %	3.71 % 4.04 %
Mail.com	50767 11581	39555 9350	9423 1798	1840 427	77.91 % 80.74 %	18.56 % 15.53 %	3.62 % 3.69 %
Yandex Mail	50905 11231	38563 8856	10432 1898	1939 479	75.75 % 78.85 %	20.49 % 16.90 %	3.81 % 4.26 %
GMX Mail	50610 11632	39538 9539	9362 1724	1752 397	78.12 % 82.01 %	18.50 % 14.82 %	3.46 % 3.41 %
Zoho Mail	50703 11291	39986 9255	9114 1651	1662 391	78.86 % 81.97 %	17.98 % 14.62 %	3.28 % 3.46 %
ProtonMail	50015 11207	39667 9237	8715 1576	1658 381	79.31 % 82.42 %	17.42 % 14.06 %	3.32 % 3.40 %
Custom Mail	50272 11658	40360 9587	8317 1673	1615 408	80.28 % 82.24 %	16.54 % 14.35 %	3.21 % 3.50 %
iCloud Mail	11136 11333	8762 8754	1909 2088	487 486	78.68 % 77.24 %	17.14 % 18.42 %	4.37 % 4.29 %
Tuta	11139 11150	9270 9139	1513 1614	371 360	83.22 % 81.96 %	13.58 % 14.48 %	3.33 % 3.23 %
Juno.com	11374 11388	9542 9404	1471 1598	363 372	83.89 % 82.58 %	12.93 % 14.03 %	3.19 % 3.27 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.