MailChimp and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 155.661	418.308 121.085	101.600 28.246	19.540 6.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 77.79 %	18.85 % 18.15 %	3.62 % 4.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 12102	33342 9602	6908 2049	1351 465	80.20 % 79.34 %	16.62 % 16.93 %	3.25 % 3.84 %
Elektronics	41454 12069	32533 9520	7563 2100	1406 437	78.48 % 78.88 %	18.24 % 17.40 %	3.39 % 3.62 %
Entertainment	41090 11906	31786 9252	7808 2175	1529 474	77.36 % 77.71 %	19.00 % 18.27 %	3.72 % 3.98 %
Cosmetics & Beauty	41643 11995	32288 9343	7847 2162	1511 485	77.54 % 77.89 %	18.84 % 18.02 %	3.63 % 4.04 %
Food & Drink	41599 12077	33412 9600	6854 2019	1352 441	80.32 % 79.49 %	16.48 % 16.72 %	3.25 % 3.65 %
Home & Garden	41818 11830	33534 9384	6962 1991	1357 455	80.19 % 79.32 %	16.65 % 16.83 %	3.25 % 3.85 %
Finance	41479 11976	30971 9061	8866 2357	1651 554	74.67 % 75.66 %	21.37 % 19.68 %	3.98 % 4.63 %
Health	41568 12036	31376 9272	8660 2296	1581 478	75.48 % 77.04 %	20.83 % 19.08 %	3.80 % 3.97 %
Pets	40695 11750	32392 9278	6903 2031	1419 446	79.60 % 78.96 %	16.96 % 17.29 %	3.49 % 3.80 %
Sport & Fitness	41056 12053	31508 9265	8017 2288	1571 501	76.74 % 76.87 %	19.53 % 18.98 %	3.83 % 4.16 %
Job & Career	41330 12101	31324 9148	8366 2405	1665 551	75.79 % 75.60 %	20.24 % 19.87 %	4.03 % 4.55 %
Dating	42200 11818	30854 8960	9679 2309	1706 534	73.11 % 75.82 %	22.94 % 19.54 %	4.04 % 4.52 %
Other	41553 11948	32988 9400	7167 2064	1441 485	79.39 % 78.67 %	17.25 % 17.27 %	3.47 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 11952	37369 8857	11211 2554	2081 541	73.82 % 74.10 %	22.15 % 21.37 %	4.11 % 4.53 %
Outlook Mail	50264 12072	37792 9201	10524 2330	1994 533	75.19 % 76.22 %	20.94 % 19.30 %	3.97 % 4.42 %
Yahoo Mail	50468 12087	38832 9378	9744 2249	1893 460	76.94 % 77.59 %	19.31 % 18.61 %	3.75 % 3.81 %
AOL Mail	50779 11808	39072 9106	9865 2194	1885 508	76.95 % 77.12 %	19.43 % 18.58 %	3.71 % 4.30 %
Mail.com	50767 11996	39555 9419	9423 2139	1840 443	77.91 % 78.52 %	18.56 % 17.83 %	3.62 % 3.69 %
Yandex Mail	50905 11927	38563 9116	10432 2292	1939 519	75.75 % 76.43 %	20.49 % 19.22 %	3.81 % 4.35 %
GMX Mail	50610 12057	39538 9538	9362 2054	1752 463	78.12 % 79.11 %	18.50 % 17.04 %	3.46 % 3.84 %
Zoho Mail	50703 11977	39986 9485	9114 2047	1662 460	78.86 % 79.19 %	17.98 % 17.09 %	3.28 % 3.84 %
ProtonMail	50015 12164	39667 9676	8715 1997	1658 487	79.31 % 79.55 %	17.42 % 16.42 %	3.32 % 4.00 %
Custom Mail	50272 11941	40360 9570	8317 1956	1615 413	80.28 % 80.14 %	16.54 % 16.38 %	3.21 % 3.46 %
iCloud Mail	11136 11970	8762 8836	1909 2467	487 625	78.68 % 73.82 %	17.14 % 20.61 %	4.37 % 5.22 %
Tuta	11139 12040	9270 9564	1513 2036	371 446	83.22 % 79.44 %	13.58 % 16.91 %	3.33 % 3.70 %
Juno.com	11374 11670	9542 9339	1471 1931	363 408	83.89 % 80.03 %	12.93 % 16.55 %	3.19 % 3.50 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.