Moosend and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.640 147.015	425.990 120.909	96.377 20.423	17.995 5.173

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.79 % 82.24 %	17.83 % 13.89 %	3.33 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	42063 11277	34322 9443	6492 1406	1203 392	81.60 % 83.74 %	15.43 % 12.47 %	2.86 % 3.48 %
Elektronics	41254 11316	32795 9424	7120 1504	1290 369	79.50 % 83.28 %	17.26 % 13.29 %	3.13 % 3.26 %
Entertainment	41011 11234	32292 9229	7309 1581	1382 384	78.74 % 82.15 %	17.82 % 14.07 %	3.37 % 3.42 %
Cosmetics & Beauty	41586 11222	32675 9250	7469 1584	1385 374	78.57 % 82.43 %	17.96 % 14.12 %	3.33 % 3.33 %
Food & Drink	41441 11120	33758 9368	6429 1383	1251 332	81.46 % 84.24 %	15.51 % 12.44 %	3.02 % 2.99 %
Home & Garden	41727 11374	33933 9586	6470 1393	1312 350	81.32 % 84.28 %	15.51 % 12.25 %	3.14 % 3.08 %
Finance	41382 11390	31368 9148	8436 1768	1568 462	75.80 % 80.32 %	20.39 % 15.52 %	3.79 % 4.06 %
Health	42095 11190	32236 9063	8353 1621	1492 427	76.58 % 80.99 %	19.84 % 14.49 %	3.54 % 3.82 %
Pets	41502 11339	33519 9439	6686 1493	1285 366	80.76 % 83.24 %	16.11 % 13.17 %	3.10 % 3.23 %
Sport & Fitness	41101 11448	31995 9331	7646 1674	1434 407	77.84 % 81.51 %	18.60 % 14.62 %	3.49 % 3.56 %
Job & Career	41970 11464	32294 9177	8113 1777	1558 461	76.95 % 80.05 %	19.33 % 15.50 %	3.71 % 4.02 %
Dating	41977 11236	31347 9005	9145 1710	1508 466	74.68 % 80.14 %	21.79 % 15.22 %	3.59 % 4.15 %
Other	41531 11405	33456 9446	6709 1529	1327 383	80.56 % 82.82 %	16.15 % 13.41 %	3.20 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50756 11316	38198 8843	10620 1929	1911 504	75.26 % 78.15 %	20.92 % 17.05 %	3.77 % 4.45 %
Outlook Mail	51425 11176	39197 8989	10288 1692	1920 431	76.22 % 80.43 %	20.01 % 15.14 %	3.73 % 3.86 %
Yahoo Mail	50937 11164	39933 9116	9281 1606	1713 405	78.40 % 81.66 %	18.22 % 14.39 %	3.36 % 3.63 %
AOL Mail	50620 11334	39657 9266	9200 1583	1736 416	78.34 % 81.75 %	18.17 % 13.97 %	3.43 % 3.67 %
Mail.com	50226 11147	39960 9200	8614 1496	1642 380	79.56 % 82.53 %	17.15 % 13.42 %	3.27 % 3.41 %
Yandex Mail	50685 11157	39053 9033	9783 1672	1829 421	77.05 % 80.96 %	19.30 % 14.99 %	3.61 % 3.77 %
GMX Mail	50867 11304	40433 9436	8816 1439	1578 376	79.49 % 83.47 %	17.33 % 12.73 %	3.10 % 3.33 %
Zoho Mail	50625 11469	40623 9590	8419 1471	1531 358	80.24 % 83.62 %	16.63 % 12.83 %	3.02 % 3.12 %
ProtonMail	50226 11276	40498 9512	8220 1389	1476 359	80.63 % 84.36 %	16.37 % 12.32 %	2.94 % 3.18 %
Custom Mail	49970 11489	40709 9705	7771 1423	1472 354	81.47 % 84.47 %	15.55 % 12.39 %	2.95 % 3.08 %
iCloud Mail	11397 11321	8844 8998	2103 1836	479 449	77.60 % 79.48 %	18.45 % 16.22 %	4.20 % 3.97 %
Tuta	11622 11402	9548 9558	1700 1461	365 360	82.15 % 83.83 %	14.63 % 12.81 %	3.14 % 3.16 %
Juno.com	11284 11460	9337 9663	1562 1426	343 360	82.75 % 84.32 %	13.84 % 12.44 %	3.04 % 3.14 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.