Postmark and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.760
403.826
|
7.088
302.925
|
1.300
86.065
|
372
14.836
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.91 %
75.01 %
|
14.84 %
21.31 %
|
4.25 %
3.67 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
680
31618
|
565
24625
|
90
5927
|
25
1066
|
83.09 %
77.88 %
|
13.24 %
18.75 %
|
3.68 %
3.37 %
|
Elektronics |
698
31199
|
582
23556
|
94
6514
|
22
1129
|
83.38 %
75.50 %
|
13.47 %
20.88 %
|
3.15 %
3.62 %
|
Entertainment |
677
31532
|
548
23579
|
102
6826
|
27
1127
|
80.95 %
74.78 %
|
15.07 %
21.65 %
|
3.99 %
3.57 %
|
Cosmetics & Beauty |
634
30626
|
506
22948
|
99
6506
|
29
1172
|
79.81 %
74.93 %
|
15.62 %
21.24 %
|
4.57 %
3.83 %
|
Food & Drink |
656
30894
|
553
24051
|
85
5777
|
18
1066
|
84.30 %
77.85 %
|
12.96 %
18.70 %
|
2.74 %
3.45 %
|
Home & Garden |
697
30943
|
580
24153
|
88
5774
|
29
1016
|
83.21 %
78.06 %
|
12.63 %
18.66 %
|
4.16 %
3.28 %
|
Finance |
724
30946
|
555
22247
|
123
7521
|
46
1178
|
76.66 %
71.89 %
|
16.99 %
24.30 %
|
6.35 %
3.81 %
|
Health |
657
30964
|
523
22467
|
104
7309
|
30
1188
|
79.60 %
72.56 %
|
15.83 %
23.60 %
|
4.57 %
3.84 %
|
Pets |
706
31079
|
576
23955
|
100
5995
|
30
1129
|
81.59 %
77.08 %
|
14.16 %
19.29 %
|
4.25 %
3.63 %
|
Sport & Fitness |
621
30781
|
505
22759
|
95
6777
|
21
1245
|
81.32 %
73.94 %
|
15.30 %
22.02 %
|
3.38 %
4.04 %
|
Job & Career |
702
30837
|
547
22586
|
120
7048
|
35
1203
|
77.92 %
73.24 %
|
17.09 %
22.86 %
|
4.99 %
3.90 %
|
Dating |
625
31066
|
493
21844
|
103
7943
|
29
1279
|
78.88 %
70.31 %
|
16.48 %
25.57 %
|
4.64 %
4.12 %
|
Other |
683
31341
|
555
24155
|
97
6148
|
31
1038
|
81.26 %
77.07 %
|
14.20 %
19.62 %
|
4.54 %
3.31 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
691
40942
|
516
29395
|
135
9991
|
40
1556
|
74.67 %
71.80 %
|
19.54 %
24.40 %
|
5.79 %
3.80 %
|
Outlook Mail |
657
40311
|
514
29211
|
109
9496
|
34
1604
|
78.23 %
72.46 %
|
16.59 %
23.56 %
|
5.18 %
3.98 %
|
Yahoo Mail |
636
40103
|
510
30044
|
99
8592
|
27
1467
|
80.19 %
74.92 %
|
15.57 %
21.42 %
|
4.25 %
3.66 %
|
AOL Mail |
656
39994
|
526
29840
|
102
8590
|
28
1564
|
80.18 %
74.61 %
|
15.55 %
21.48 %
|
4.27 %
3.91 %
|
Mail.com |
679
40043
|
557
30442
|
96
8159
|
26
1442
|
82.03 %
76.02 %
|
14.14 %
20.38 %
|
3.83 %
3.60 %
|
Yandex Mail |
590
40330
|
467
29560
|
98
9190
|
25
1580
|
79.15 %
73.30 %
|
16.61 %
22.79 %
|
4.24 %
3.92 %
|
GMX Mail |
688
40086
|
567
30280
|
93
8381
|
28
1425
|
82.41 %
75.54 %
|
13.52 %
20.91 %
|
4.07 %
3.55 %
|
Zoho Mail |
691
40093
|
573
30857
|
93
7887
|
25
1349
|
82.92 %
76.96 %
|
13.46 %
19.67 %
|
3.62 %
3.36 %
|
ProtonMail |
678
39850
|
580
30607
|
81
7873
|
17
1370
|
85.55 %
76.81 %
|
11.95 %
19.76 %
|
2.51 %
3.44 %
|
Custom Mail |
692
40069
|
573
31130
|
88
7552
|
31
1387
|
82.80 %
77.69 %
|
12.72 %
18.85 %
|
4.48 %
3.46 %
|
iCloud Mail |
651
671
|
497
492
|
122
141
|
32
38
|
76.34 %
73.32 %
|
18.74 %
21.01 %
|
4.92 %
5.66 %
|
Tuta |
746
651
|
623
514
|
95
105
|
28
32
|
83.51 %
78.96 %
|
12.73 %
16.13 %
|
3.75 %
4.92 %
|
Juno.com |
705
683
|
585
553
|
89
108
|
31
22
|
82.98 %
80.97 %
|
12.62 %
15.81 %
|
4.40 %
3.22 %
|
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