SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.660 285.534	208.766 210.501	65.694 65.635	10.200 9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.34 % 73.72 %	23.08 % 22.99 %	3.58 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21937 22499	16844 17300	4368 4512	725 687	76.78 % 76.89 %	19.91 % 20.05 %	3.30 % 3.05 %
Elektronics	21878 21980	16165 16265	4957 4998	756 717	73.89 % 74.00 %	22.66 % 22.74 %	3.46 % 3.26 %
Entertainment	22002 22445	16025 16499	5186 5246	791 700	72.83 % 73.51 %	23.57 % 23.37 %	3.60 % 3.12 %
Cosmetics & Beauty	21887 21602	15959 15933	5087 4943	841 726	72.92 % 73.76 %	23.24 % 22.88 %	3.84 % 3.36 %
Food & Drink	22459 21764	17139 16717	4598 4368	722 679	76.31 % 76.81 %	20.47 % 20.07 %	3.21 % 3.12 %
Home & Garden	22188 21891	17003 16836	4482 4386	703 669	76.63 % 76.91 %	20.20 % 20.04 %	3.17 % 3.06 %
Finance	21879 21934	15276 15397	5724 5784	879 753	69.82 % 70.20 %	26.16 % 26.37 %	4.02 % 3.43 %
Health	21797 21957	15292 15529	5668 5666	837 762	70.16 % 70.72 %	26.00 % 25.80 %	3.84 % 3.47 %
Pets	22044 21976	16716 16749	4594 4512	734 715	75.83 % 76.21 %	20.84 % 20.53 %	3.33 % 3.25 %
Sport & Fitness	21454 21453	15617 15593	5036 5072	801 788	72.79 % 72.68 %	23.47 % 23.64 %	3.73 % 3.67 %
Job & Career	21689 21665	15556 15625	5303 5287	830 753	71.72 % 72.12 %	24.45 % 24.40 %	3.83 % 3.48 %
Dating	21637 21930	14643 14959	6164 6166	830 805	67.68 % 68.21 %	28.49 % 28.12 %	3.84 % 3.67 %
Other	21809 22438	16531 17099	4527 4695	751 644	75.80 % 76.21 %	20.76 % 20.92 %	3.44 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	29206 29258	20288 20474	7807 7761	1111 1023	69.47 % 69.98 %	26.73 % 26.53 %	3.80 % 3.50 %
Outlook Mail	27782 28757	19728 20461	6989 7305	1065 991	71.01 % 71.15 %	25.16 % 25.40 %	3.83 % 3.45 %
Yahoo Mail	28020 28473	20602 21026	6396 6509	1022 938	73.53 % 73.85 %	22.83 % 22.86 %	3.65 % 3.29 %
AOL Mail	29012 28422	21142 20932	6767 6502	1103 988	72.87 % 73.65 %	23.32 % 22.88 %	3.80 % 3.48 %
Mail.com	28486 28470	21231 21343	6279 6199	976 928	74.53 % 74.97 %	22.04 % 21.77 %	3.43 % 3.26 %
Yandex Mail	28248 28651	20270 20651	6907 6957	1071 1043	71.76 % 72.08 %	24.45 % 24.28 %	3.79 % 3.64 %
GMX Mail	28350 28328	20931 20954	6481 6496	938 878	73.83 % 73.97 %	22.86 % 22.93 %	3.31 % 3.10 %
Zoho Mail	28255 28408	21270 21546	6025 6013	960 849	75.28 % 75.84 %	21.32 % 21.17 %	3.40 % 2.99 %
ProtonMail	28629 28132	21391 21184	6258 6089	980 859	74.72 % 75.30 %	21.86 % 21.64 %	3.42 % 3.05 %
Custom Mail	28672 28635	21913 21930	5785 5804	974 901	76.43 % 76.58 %	20.18 % 20.27 %	3.40 % 3.15 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.