SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.739 353.933	263.743 263.915	76.059 77.460	12.937 12.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.77 % 74.57 %	21.56 % 21.89 %	3.67 % 3.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27187 27771	21201 21538	5066 5334	920 899	77.98 % 77.56 %	18.63 % 19.21 %	3.38 % 3.24 %
Elektronics	27100 27297	20439 20487	5708 5875	953 935	75.42 % 75.05 %	21.06 % 21.52 %	3.52 % 3.43 %
Entertainment	27189 27641	20216 20539	5978 6155	995 947	74.35 % 74.31 %	21.99 % 22.27 %	3.66 % 3.43 %
Cosmetics & Beauty	27093 26740	20156 19918	5884 5834	1053 988	74.40 % 74.49 %	21.72 % 21.82 %	3.89 % 3.69 %
Food & Drink	27706 26984	21517 20918	5288 5176	901 890	77.66 % 77.52 %	19.09 % 19.18 %	3.25 % 3.30 %
Home & Garden	27514 27074	21441 21041	5186 5178	887 855	77.93 % 77.72 %	18.85 % 19.13 %	3.22 % 3.16 %
Finance	27072 27132	19310 19366	6627 6785	1135 981	71.33 % 71.38 %	24.48 % 25.01 %	4.19 % 3.62 %
Health	27141 27250	19529 19588	6544 6629	1068 1033	71.95 % 71.88 %	24.11 % 24.33 %	3.94 % 3.79 %
Pets	27409 27348	21115 20994	5364 5382	930 972	77.04 % 76.77 %	19.57 % 19.68 %	3.39 % 3.55 %
Sport & Fitness	26699 26911	19766 19773	5897 6072	1036 1066	74.03 % 73.48 %	22.09 % 22.56 %	3.88 % 3.96 %
Job & Career	26966 26927	19681 19603	6222 6303	1063 1021	72.98 % 72.80 %	23.07 % 23.41 %	3.94 % 3.79 %
Dating	26823 27263	18717 18974	7054 7202	1052 1087	69.78 % 69.60 %	26.30 % 26.42 %	3.92 % 3.99 %
Other	26840 27595	20655 21176	5241 5535	944 884	76.96 % 76.74 %	19.53 % 20.06 %	3.52 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	36065 36178	25629 25762	8986 9069	1450 1347	71.06 % 71.21 %	24.92 % 25.07 %	4.02 % 3.72 %
Outlook Mail	34477 35546	25000 25591	8123 8598	1354 1357	72.51 % 71.99 %	23.56 % 24.19 %	3.93 % 3.82 %
Yahoo Mail	34886 35305	26064 26325	7500 7729	1322 1251	74.71 % 74.56 %	21.50 % 21.89 %	3.79 % 3.54 %
AOL Mail	35693 35221	26490 26172	7833 7736	1370 1313	74.22 % 74.31 %	21.95 % 21.96 %	3.84 % 3.73 %
Mail.com	35316 35185	26778 26610	7293 7335	1245 1240	75.82 % 75.63 %	20.65 % 20.85 %	3.53 % 3.52 %
Yandex Mail	35143 35562	25693 25903	8082 8283	1368 1376	73.11 % 72.84 %	23.00 % 23.29 %	3.89 % 3.87 %
GMX Mail	35097 35241	26494 26430	7419 7610	1184 1201	75.49 % 75.00 %	21.14 % 21.59 %	3.37 % 3.41 %
Zoho Mail	35059 35220	26880 26977	6967 7106	1212 1137	76.67 % 76.60 %	19.87 % 20.18 %	3.46 % 3.23 %
ProtonMail	35453 35121	27069 26814	7158 7157	1226 1150	76.35 % 76.35 %	20.19 % 20.38 %	3.46 % 3.27 %
Custom Mail	35550 35354	27646 27331	6698 6837	1206 1186	77.77 % 77.31 %	18.84 % 19.34 %	3.39 % 3.35 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.