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SendInBlue and SendPulse Email Deliverability Comparison

  SendInBlue
  SendPulse

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.604
  223.981
  159.450
  162.566
  56.565
  54.910
  7.589
  6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.31 %
  72.58 %
  25.30 %
  24.52 %
  3.39 %
  2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17267
  17606
  12959
  13398
  3754
  3756
  554
  452
  75.05 %
  76.10 %
  21.74 %
  21.33 %
  3.21 %
  2.57 %
Elektronics
  17121
  17276
  12273
  12538
  4291
  4228
  557
  510
  71.68 %
  72.57 %
  25.06 %
  24.47 %
  3.25 %
  2.95 %
Entertainment
  17335
  17722
  12251
  12800
  4481
  4415
  603
  507
  70.67 %
  72.23 %
  25.85 %
  24.91 %
  3.48 %
  2.86 %
Cosmetics & Beauty
  17153
  16749
  12156
  12163
  4379
  4097
  618
  489
  70.87 %
  72.62 %
  25.53 %
  24.46 %
  3.60 %
  2.92 %
Food & Drink
  17803
  17150
  13262
  13024
  3991
  3651
  550
  475
  74.49 %
  75.94 %
  22.42 %
  21.29 %
  3.09 %
  2.77 %
Home & Garden
  17352
  17109
  12966
  13017
  3851
  3642
  535
  450
  74.72 %
  76.08 %
  22.19 %
  21.29 %
  3.08 %
  2.63 %
Finance
  17148
  17306
  11599
  11913
  4917
  4878
  632
  515
  67.64 %
  68.84 %
  28.67 %
  28.19 %
  3.69 %
  2.98 %
Health
  17139
  17181
  11610
  11865
  4930
  4786
  599
  530
  67.74 %
  69.06 %
  28.76 %
  27.86 %
  3.49 %
  3.08 %
Pets
  17381
  17401
  12890
  13138
  3939
  3752
  552
  511
  74.16 %
  75.50 %
  22.66 %
  21.56 %
  3.18 %
  2.94 %
Sport & Fitness
  16774
  16714
  11889
  11987
  4286
  4188
  599
  539
  70.88 %
  71.72 %
  25.55 %
  25.06 %
  3.57 %
  3.22 %
Job & Career
  16906
  16961
  11816
  12070
  4487
  4377
  603
  514
  69.89 %
  71.16 %
  26.54 %
  25.81 %
  3.57 %
  3.03 %
Dating
  17024
  17128
  11026
  11350
  5380
  5229
  618
  549
  64.77 %
  66.27 %
  31.60 %
  30.53 %
  3.63 %
  3.21 %
Other
  17201
  17678
  12753
  13303
  3879
  3911
  569
  464
  74.14 %
  75.25 %
  22.55 %
  22.12 %
  3.31 %
  2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  23105
  23071
  15487
  15791
  6787
  6582
  831
  698
  67.03 %
  68.45 %
  29.37 %
  28.53 %
  3.60 %
  3.03 %
Outlook Mail
  21643
  22646
  14895
  15811
  5968
  6139
  780
  696
  68.82 %
  69.82 %
  27.57 %
  27.11 %
  3.60 %
  3.07 %
Yahoo Mail
  21881
  22260
  15708
  16236
  5424
  5381
  749
  643
  71.79 %
  72.94 %
  24.79 %
  24.17 %
  3.42 %
  2.89 %
AOL Mail
  22887
  22477
  16266
  16384
  5801
  5417
  820
  676
  71.07 %
  72.89 %
  25.35 %
  24.10 %
  3.58 %
  3.01 %
Mail.com
  22474
  22239
  16360
  16479
  5395
  5124
  719
  636
  72.80 %
  74.10 %
  24.01 %
  23.04 %
  3.20 %
  2.86 %
Yandex Mail
  22302
  22257
  15591
  15814
  5921
  5723
  790
  720
  69.91 %
  71.05 %
  26.55 %
  25.71 %
  3.54 %
  3.23 %
GMX Mail
  22076
  22322
  15760
  16201
  5617
  5520
  699
  601
  71.39 %
  72.58 %
  25.44 %
  24.73 %
  3.17 %
  2.69 %
Zoho Mail
  22084
  22225
  16187
  16608
  5186
  5025
  711
  592
  73.30 %
  74.73 %
  23.48 %
  22.61 %
  3.22 %
  2.66 %
ProtonMail
  22541
  22043
  16314
  16273
  5472
  5152
  755
  618
  72.37 %
  73.82 %
  24.28 %
  23.37 %
  3.35 %
  2.80 %
Custom Mail
  22611
  22441
  16882
  16969
  4994
  4847
  735
  625
  74.66 %
  75.62 %
  22.09 %
  21.60 %
  3.25 %
  2.79 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.