SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.672 395.006	296.739 296.087	82.307 84.508	14.626 14.411

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.38 % 74.96 %	20.91 % 21.39 %	3.72 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30274 30886	23775 24047	5473 5810	1026 1029	78.53 % 77.86 %	18.08 % 18.81 %	3.39 % 3.33 %
Elektronics	30223 30465	23017 22974	6154 6392	1052 1099	76.16 % 75.41 %	20.36 % 20.98 %	3.48 % 3.61 %
Entertainment	30317 30871	22736 23066	6463 6708	1118 1097	74.99 % 74.72 %	21.32 % 21.73 %	3.69 % 3.55 %
Cosmetics & Beauty	30260 30001	22698 22468	6374 6397	1188 1136	75.01 % 74.89 %	21.06 % 21.32 %	3.93 % 3.79 %
Food & Drink	30942 30264	24208 23551	5712 5678	1022 1035	78.24 % 77.82 %	18.46 % 18.76 %	3.30 % 3.42 %
Home & Garden	30694 30270	24073 23618	5614 5669	1007 983	78.43 % 78.02 %	18.29 % 18.73 %	3.28 % 3.25 %
Finance	30341 30262	21846 21744	7200 7385	1295 1133	72.00 % 71.85 %	23.73 % 24.40 %	4.27 % 3.74 %
Health	30289 30256	22012 21930	7063 7174	1214 1152	72.67 % 72.48 %	23.32 % 23.71 %	4.01 % 3.81 %
Pets	30566 30407	23698 23426	5816 5881	1052 1100	77.53 % 77.04 %	19.03 % 19.34 %	3.44 % 3.62 %
Sport & Fitness	29824 30132	22242 22251	6407 6660	1175 1221	74.58 % 73.85 %	21.48 % 22.10 %	3.94 % 4.05 %
Job & Career	30064 30162	22082 22078	6763 6918	1219 1166	73.45 % 73.20 %	22.50 % 22.94 %	4.05 % 3.87 %
Dating	29913 30383	21140 21333	7581 7806	1192 1244	70.67 % 70.21 %	25.34 % 25.69 %	3.98 % 4.09 %
Other	29965 30647	23212 23601	5687 6030	1066 1016	77.46 % 77.01 %	18.98 % 19.68 %	3.56 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40208 40269	28900 28906	9689 9844	1619 1519	71.88 % 71.78 %	24.10 % 24.45 %	4.03 % 3.77 %
Outlook Mail	38653 39601	28264 28668	8822 9360	1567 1573	73.12 % 72.39 %	22.82 % 23.64 %	4.05 % 3.97 %
Yahoo Mail	38948 39443	29323 29535	8157 8473	1468 1435	75.29 % 74.88 %	20.94 % 21.48 %	3.77 % 3.64 %
AOL Mail	39683 39306	29658 29307	8474 8467	1551 1532	74.74 % 74.56 %	21.35 % 21.54 %	3.91 % 3.90 %
Mail.com	39394 39390	30076 29936	7901 8048	1417 1406	76.35 % 76.00 %	20.06 % 20.43 %	3.60 % 3.57 %
Yandex Mail	39304 39649	28975 29048	8794 9058	1535 1543	73.72 % 73.26 %	22.37 % 22.85 %	3.91 % 3.89 %
GMX Mail	39192 39420	29837 29756	7995 8273	1360 1391	76.13 % 75.48 %	20.40 % 20.99 %	3.47 % 3.53 %
Zoho Mail	39078 39320	30189 30242	7527 7760	1362 1318	77.25 % 76.91 %	19.26 % 19.74 %	3.49 % 3.35 %
ProtonMail	39631 39169	30520 30069	7715 7769	1396 1331	77.01 % 76.77 %	19.47 % 19.83 %	3.52 % 3.40 %
Custom Mail	39581 39439	30997 30620	7233 7456	1351 1363	78.31 % 77.64 %	18.27 % 18.91 %	3.41 % 3.46 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.