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SendInBlue and SendPulse Email Deliverability Comparison

  SendInBlue
  SendPulse

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.453
  182.488
  126.415
  130.148
  50.192
  47.749
  5.846
  4.591

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.29 %
  71.32 %
  27.51 %
  26.17 %
  3.20 %
  2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14117
  14350
  10361
  10759
  3330
  3257
  426
  334
  73.39 %
  74.98 %
  23.59 %
  22.70 %
  3.02 %
  2.33 %
Elektronics
  14020
  14216
  9746
  10107
  3846
  3735
  428
  374
  69.51 %
  71.10 %
  27.43 %
  26.27 %
  3.05 %
  2.63 %
Entertainment
  14256
  14446
  9773
  10241
  4002
  3846
  481
  359
  68.55 %
  70.89 %
  28.07 %
  26.62 %
  3.37 %
  2.49 %
Cosmetics & Beauty
  14106
  13508
  9729
  9638
  3901
  3533
  476
  337
  68.97 %
  71.35 %
  27.65 %
  26.15 %
  3.37 %
  2.49 %
Food & Drink
  14588
  13951
  10600
  10442
  3556
  3163
  432
  346
  72.66 %
  74.85 %
  24.38 %
  22.67 %
  2.96 %
  2.48 %
Home & Garden
  14205
  13921
  10371
  10450
  3421
  3151
  413
  320
  73.01 %
  75.07 %
  24.08 %
  22.63 %
  2.91 %
  2.30 %
Finance
  13872
  14098
  9052
  9500
  4343
  4254
  477
  344
  65.25 %
  67.39 %
  31.31 %
  30.17 %
  3.44 %
  2.44 %
Health
  13979
  13931
  9115
  9368
  4402
  4192
  462
  371
  65.20 %
  67.25 %
  31.49 %
  30.09 %
  3.30 %
  2.66 %
Pets
  14202
  14212
  10295
  10614
  3472
  3234
  435
  364
  72.49 %
  74.68 %
  24.45 %
  22.76 %
  3.06 %
  2.56 %
Sport & Fitness
  13534
  13519
  9308
  9558
  3759
  3596
  467
  365
  68.77 %
  70.70 %
  27.77 %
  26.60 %
  3.45 %
  2.70 %
Job & Career
  13738
  13907
  9373
  9773
  3927
  3785
  438
  349
  68.23 %
  70.27 %
  28.58 %
  27.22 %
  3.19 %
  2.51 %
Dating
  13831
  13953
  8550
  8930
  4822
  4618
  459
  405
  61.82 %
  64.00 %
  34.86 %
  33.10 %
  3.32 %
  2.90 %
Other
  14005
  14476
  10142
  10768
  3411
  3385
  452
  323
  72.42 %
  74.39 %
  24.36 %
  23.38 %
  3.23 %
  2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18932
  18886
  12244
  12621
  6069
  5785
  619
  480
  64.67 %
  66.83 %
  32.06 %
  30.63 %
  3.27 %
  2.54 %
Outlook Mail
  17499
  18399
  11647
  12565
  5256
  5327
  596
  507
  66.56 %
  68.29 %
  30.04 %
  28.95 %
  3.41 %
  2.76 %
Yahoo Mail
  17796
  18183
  12448
  13081
  4762
  4647
  586
  455
  69.95 %
  71.94 %
  26.76 %
  25.56 %
  3.29 %
  2.50 %
AOL Mail
  18770
  18171
  13034
  13057
  5128
  4647
  608
  467
  69.44 %
  71.86 %
  27.32 %
  25.57 %
  3.24 %
  2.57 %
Mail.com
  18311
  18085
  12999
  13203
  4755
  4421
  557
  461
  70.99 %
  73.01 %
  25.97 %
  24.45 %
  3.04 %
  2.55 %
Yandex Mail
  18268
  18020
  12432
  12617
  5236
  4915
  600
  488
  68.05 %
  70.02 %
  28.66 %
  27.28 %
  3.28 %
  2.71 %
GMX Mail
  17974
  18232
  12398
  12933
  5033
  4871
  543
  428
  68.98 %
  70.94 %
  28.00 %
  26.72 %
  3.02 %
  2.35 %
Zoho Mail
  17977
  18134
  12821
  13340
  4599
  4375
  557
  419
  71.32 %
  73.56 %
  25.58 %
  24.13 %
  3.10 %
  2.31 %
ProtonMail
  18443
  17974
  12913
  13013
  4915
  4529
  615
  432
  70.02 %
  72.40 %
  26.65 %
  25.20 %
  3.33 %
  2.40 %
Custom Mail
  18483
  18404
  13479
  13718
  4439
  4232
  565
  454
  72.93 %
  74.54 %
  24.02 %
  23.00 %
  3.06 %
  2.47 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.