SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.604 223.981	159.450 162.566	56.565 54.910	7.589 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.31 % 72.58 %	25.30 % 24.52 %	3.39 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17267 17606	12959 13398	3754 3756	554 452	75.05 % 76.10 %	21.74 % 21.33 %	3.21 % 2.57 %
Elektronics	17121 17276	12273 12538	4291 4228	557 510	71.68 % 72.57 %	25.06 % 24.47 %	3.25 % 2.95 %
Entertainment	17335 17722	12251 12800	4481 4415	603 507	70.67 % 72.23 %	25.85 % 24.91 %	3.48 % 2.86 %
Cosmetics & Beauty	17153 16749	12156 12163	4379 4097	618 489	70.87 % 72.62 %	25.53 % 24.46 %	3.60 % 2.92 %
Food & Drink	17803 17150	13262 13024	3991 3651	550 475	74.49 % 75.94 %	22.42 % 21.29 %	3.09 % 2.77 %
Home & Garden	17352 17109	12966 13017	3851 3642	535 450	74.72 % 76.08 %	22.19 % 21.29 %	3.08 % 2.63 %
Finance	17148 17306	11599 11913	4917 4878	632 515	67.64 % 68.84 %	28.67 % 28.19 %	3.69 % 2.98 %
Health	17139 17181	11610 11865	4930 4786	599 530	67.74 % 69.06 %	28.76 % 27.86 %	3.49 % 3.08 %
Pets	17381 17401	12890 13138	3939 3752	552 511	74.16 % 75.50 %	22.66 % 21.56 %	3.18 % 2.94 %
Sport & Fitness	16774 16714	11889 11987	4286 4188	599 539	70.88 % 71.72 %	25.55 % 25.06 %	3.57 % 3.22 %
Job & Career	16906 16961	11816 12070	4487 4377	603 514	69.89 % 71.16 %	26.54 % 25.81 %	3.57 % 3.03 %
Dating	17024 17128	11026 11350	5380 5229	618 549	64.77 % 66.27 %	31.60 % 30.53 %	3.63 % 3.21 %
Other	17201 17678	12753 13303	3879 3911	569 464	74.14 % 75.25 %	22.55 % 22.12 %	3.31 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	23105 23071	15487 15791	6787 6582	831 698	67.03 % 68.45 %	29.37 % 28.53 %	3.60 % 3.03 %
Outlook Mail	21643 22646	14895 15811	5968 6139	780 696	68.82 % 69.82 %	27.57 % 27.11 %	3.60 % 3.07 %
Yahoo Mail	21881 22260	15708 16236	5424 5381	749 643	71.79 % 72.94 %	24.79 % 24.17 %	3.42 % 2.89 %
AOL Mail	22887 22477	16266 16384	5801 5417	820 676	71.07 % 72.89 %	25.35 % 24.10 %	3.58 % 3.01 %
Mail.com	22474 22239	16360 16479	5395 5124	719 636	72.80 % 74.10 %	24.01 % 23.04 %	3.20 % 2.86 %
Yandex Mail	22302 22257	15591 15814	5921 5723	790 720	69.91 % 71.05 %	26.55 % 25.71 %	3.54 % 3.23 %
GMX Mail	22076 22322	15760 16201	5617 5520	699 601	71.39 % 72.58 %	25.44 % 24.73 %	3.17 % 2.69 %
Zoho Mail	22084 22225	16187 16608	5186 5025	711 592	73.30 % 74.73 %	23.48 % 22.61 %	3.22 % 2.66 %
ProtonMail	22541 22043	16314 16273	5472 5152	755 618	72.37 % 73.82 %	24.28 % 23.37 %	3.35 % 2.80 %
Custom Mail	22611 22441	16882 16969	4994 4847	735 625	74.66 % 75.62 %	22.09 % 21.60 %	3.25 % 2.79 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.