SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.770 251.307	181.359 183.828	60.618 59.684	8.793 7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.32 % 73.15 %	24.17 % 23.75 %	3.51 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19330 19728	14674 15104	4026 4081	630 543	75.91 % 76.56 %	20.83 % 20.69 %	3.26 % 2.75 %
Elektronics	19256 19419	14028 14235	4588 4580	640 604	72.85 % 73.30 %	23.83 % 23.59 %	3.32 % 3.11 %
Entertainment	19383 19862	13883 14476	4791 4789	709 597	71.62 % 72.88 %	24.72 % 24.11 %	3.66 % 3.01 %
Cosmetics & Beauty	19262 18895	13852 13837	4689 4471	721 587	71.91 % 73.23 %	24.34 % 23.66 %	3.74 % 3.11 %
Food & Drink	19914 19209	15015 14679	4265 3971	634 559	75.40 % 76.42 %	21.42 % 20.67 %	3.18 % 2.91 %
Home & Garden	19536 19184	14787 14667	4137 3968	612 549	75.69 % 76.45 %	21.18 % 20.68 %	3.13 % 2.86 %
Finance	19209 19313	13199 13422	5272 5272	738 619	68.71 % 69.50 %	27.45 % 27.30 %	3.84 % 3.21 %
Health	19197 19326	13237 13496	5255 5187	705 643	68.95 % 69.83 %	27.37 % 26.84 %	3.67 % 3.33 %
Pets	19407 19400	14558 14719	4222 4083	627 598	75.01 % 75.87 %	21.76 % 21.05 %	3.23 % 3.08 %
Sport & Fitness	18861 18847	13543 13618	4618 4587	700 642	71.80 % 72.26 %	24.48 % 24.34 %	3.71 % 3.41 %
Job & Career	19053 19073	13495 13657	4854 4788	704 628	70.83 % 71.60 %	25.48 % 25.10 %	3.69 % 3.29 %
Dating	19151 19213	12686 12897	5739 5638	726 678	66.24 % 67.13 %	29.97 % 29.34 %	3.79 % 3.53 %
Other	19211 19838	14402 15021	4162 4269	647 548	74.97 % 75.72 %	21.66 % 21.52 %	3.37 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25876 25832	17674 17873	7250 7110	952 849	68.30 % 69.19 %	28.02 % 27.52 %	3.68 % 3.29 %
Outlook Mail	24410 25406	17082 17915	6425 6668	903 823	69.98 % 70.51 %	26.32 % 26.25 %	3.70 % 3.24 %
Yahoo Mail	24655 24998	17909 18338	5862 5880	884 780	72.64 % 73.36 %	23.78 % 23.52 %	3.59 % 3.12 %
AOL Mail	25530 25050	18364 18341	6218 5886	948 823	71.93 % 73.22 %	24.36 % 23.50 %	3.71 % 3.29 %
Mail.com	25223 24995	18567 18633	5802 5601	854 761	73.61 % 74.55 %	23.00 % 22.41 %	3.39 % 3.04 %
Yandex Mail	24896 25166	17630 18034	6350 6278	916 854	70.81 % 71.66 %	25.51 % 24.95 %	3.68 % 3.39 %
GMX Mail	24852 24919	18045 18238	6002 5948	805 733	72.61 % 73.19 %	24.15 % 23.87 %	3.24 % 2.94 %
Zoho Mail	24884 25029	18486 18845	5565 5474	833 710	74.29 % 75.29 %	22.36 % 21.87 %	3.35 % 2.84 %
ProtonMail	25162 24779	18511 18493	5806 5574	845 712	73.57 % 74.63 %	23.07 % 22.49 %	3.36 % 2.87 %
Custom Mail	25282 25133	19091 19118	5338 5265	853 750	75.51 % 76.07 %	21.11 % 20.95 %	3.37 % 2.98 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.