SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.453 182.488	126.415 130.148	50.192 47.749	5.846 4.591

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.29 % 71.32 %	27.51 % 26.17 %	3.20 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14117 14350	10361 10759	3330 3257	426 334	73.39 % 74.98 %	23.59 % 22.70 %	3.02 % 2.33 %
Elektronics	14020 14216	9746 10107	3846 3735	428 374	69.51 % 71.10 %	27.43 % 26.27 %	3.05 % 2.63 %
Entertainment	14256 14446	9773 10241	4002 3846	481 359	68.55 % 70.89 %	28.07 % 26.62 %	3.37 % 2.49 %
Cosmetics & Beauty	14106 13508	9729 9638	3901 3533	476 337	68.97 % 71.35 %	27.65 % 26.15 %	3.37 % 2.49 %
Food & Drink	14588 13951	10600 10442	3556 3163	432 346	72.66 % 74.85 %	24.38 % 22.67 %	2.96 % 2.48 %
Home & Garden	14205 13921	10371 10450	3421 3151	413 320	73.01 % 75.07 %	24.08 % 22.63 %	2.91 % 2.30 %
Finance	13872 14098	9052 9500	4343 4254	477 344	65.25 % 67.39 %	31.31 % 30.17 %	3.44 % 2.44 %
Health	13979 13931	9115 9368	4402 4192	462 371	65.20 % 67.25 %	31.49 % 30.09 %	3.30 % 2.66 %
Pets	14202 14212	10295 10614	3472 3234	435 364	72.49 % 74.68 %	24.45 % 22.76 %	3.06 % 2.56 %
Sport & Fitness	13534 13519	9308 9558	3759 3596	467 365	68.77 % 70.70 %	27.77 % 26.60 %	3.45 % 2.70 %
Job & Career	13738 13907	9373 9773	3927 3785	438 349	68.23 % 70.27 %	28.58 % 27.22 %	3.19 % 2.51 %
Dating	13831 13953	8550 8930	4822 4618	459 405	61.82 % 64.00 %	34.86 % 33.10 %	3.32 % 2.90 %
Other	14005 14476	10142 10768	3411 3385	452 323	72.42 % 74.39 %	24.36 % 23.38 %	3.23 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18932 18886	12244 12621	6069 5785	619 480	64.67 % 66.83 %	32.06 % 30.63 %	3.27 % 2.54 %
Outlook Mail	17499 18399	11647 12565	5256 5327	596 507	66.56 % 68.29 %	30.04 % 28.95 %	3.41 % 2.76 %
Yahoo Mail	17796 18183	12448 13081	4762 4647	586 455	69.95 % 71.94 %	26.76 % 25.56 %	3.29 % 2.50 %
AOL Mail	18770 18171	13034 13057	5128 4647	608 467	69.44 % 71.86 %	27.32 % 25.57 %	3.24 % 2.57 %
Mail.com	18311 18085	12999 13203	4755 4421	557 461	70.99 % 73.01 %	25.97 % 24.45 %	3.04 % 2.55 %
Yandex Mail	18268 18020	12432 12617	5236 4915	600 488	68.05 % 70.02 %	28.66 % 27.28 %	3.28 % 2.71 %
GMX Mail	17974 18232	12398 12933	5033 4871	543 428	68.98 % 70.94 %	28.00 % 26.72 %	3.02 % 2.35 %
Zoho Mail	17977 18134	12821 13340	4599 4375	557 419	71.32 % 73.56 %	25.58 % 24.13 %	3.10 % 2.31 %
ProtonMail	18443 17974	12913 13013	4915 4529	615 432	70.02 % 72.40 %	26.65 % 25.20 %	3.33 % 2.40 %
Custom Mail	18483 18404	13479 13718	4439 4232	565 454	72.93 % 74.54 %	24.02 % 23.00 %	3.06 % 2.47 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.