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SendInBlue and SendPulse Email Deliverability Comparison

  SendInBlue
  SendPulse

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.739
  353.933
  263.743
  263.915
  76.059
  77.460
  12.937
  12.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.77 %
  74.57 %
  21.56 %
  21.89 %
  3.67 %
  3.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27187
  27771
  21201
  21538
  5066
  5334
  920
  899
  77.98 %
  77.56 %
  18.63 %
  19.21 %
  3.38 %
  3.24 %
Elektronics
  27100
  27297
  20439
  20487
  5708
  5875
  953
  935
  75.42 %
  75.05 %
  21.06 %
  21.52 %
  3.52 %
  3.43 %
Entertainment
  27189
  27641
  20216
  20539
  5978
  6155
  995
  947
  74.35 %
  74.31 %
  21.99 %
  22.27 %
  3.66 %
  3.43 %
Cosmetics & Beauty
  27093
  26740
  20156
  19918
  5884
  5834
  1053
  988
  74.40 %
  74.49 %
  21.72 %
  21.82 %
  3.89 %
  3.69 %
Food & Drink
  27706
  26984
  21517
  20918
  5288
  5176
  901
  890
  77.66 %
  77.52 %
  19.09 %
  19.18 %
  3.25 %
  3.30 %
Home & Garden
  27514
  27074
  21441
  21041
  5186
  5178
  887
  855
  77.93 %
  77.72 %
  18.85 %
  19.13 %
  3.22 %
  3.16 %
Finance
  27072
  27132
  19310
  19366
  6627
  6785
  1135
  981
  71.33 %
  71.38 %
  24.48 %
  25.01 %
  4.19 %
  3.62 %
Health
  27141
  27250
  19529
  19588
  6544
  6629
  1068
  1033
  71.95 %
  71.88 %
  24.11 %
  24.33 %
  3.94 %
  3.79 %
Pets
  27409
  27348
  21115
  20994
  5364
  5382
  930
  972
  77.04 %
  76.77 %
  19.57 %
  19.68 %
  3.39 %
  3.55 %
Sport & Fitness
  26699
  26911
  19766
  19773
  5897
  6072
  1036
  1066
  74.03 %
  73.48 %
  22.09 %
  22.56 %
  3.88 %
  3.96 %
Job & Career
  26966
  26927
  19681
  19603
  6222
  6303
  1063
  1021
  72.98 %
  72.80 %
  23.07 %
  23.41 %
  3.94 %
  3.79 %
Dating
  26823
  27263
  18717
  18974
  7054
  7202
  1052
  1087
  69.78 %
  69.60 %
  26.30 %
  26.42 %
  3.92 %
  3.99 %
Other
  26840
  27595
  20655
  21176
  5241
  5535
  944
  884
  76.96 %
  76.74 %
  19.53 %
  20.06 %
  3.52 %
  3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  36065
  36178
  25629
  25762
  8986
  9069
  1450
  1347
  71.06 %
  71.21 %
  24.92 %
  25.07 %
  4.02 %
  3.72 %
Outlook Mail
  34477
  35546
  25000
  25591
  8123
  8598
  1354
  1357
  72.51 %
  71.99 %
  23.56 %
  24.19 %
  3.93 %
  3.82 %
Yahoo Mail
  34886
  35305
  26064
  26325
  7500
  7729
  1322
  1251
  74.71 %
  74.56 %
  21.50 %
  21.89 %
  3.79 %
  3.54 %
AOL Mail
  35693
  35221
  26490
  26172
  7833
  7736
  1370
  1313
  74.22 %
  74.31 %
  21.95 %
  21.96 %
  3.84 %
  3.73 %
Mail.com
  35316
  35185
  26778
  26610
  7293
  7335
  1245
  1240
  75.82 %
  75.63 %
  20.65 %
  20.85 %
  3.53 %
  3.52 %
Yandex Mail
  35143
  35562
  25693
  25903
  8082
  8283
  1368
  1376
  73.11 %
  72.84 %
  23.00 %
  23.29 %
  3.89 %
  3.87 %
GMX Mail
  35097
  35241
  26494
  26430
  7419
  7610
  1184
  1201
  75.49 %
  75.00 %
  21.14 %
  21.59 %
  3.37 %
  3.41 %
Zoho Mail
  35059
  35220
  26880
  26977
  6967
  7106
  1212
  1137
  76.67 %
  76.60 %
  19.87 %
  20.18 %
  3.46 %
  3.23 %
ProtonMail
  35453
  35121
  27069
  26814
  7158
  7157
  1226
  1150
  76.35 %
  76.35 %
  20.19 %
  20.38 %
  3.46 %
  3.27 %
Custom Mail
  35550
  35354
  27646
  27331
  6698
  6837
  1206
  1186
  77.77 %
  77.31 %
  18.84 %
  19.34 %
  3.39 %
  3.35 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.