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SendInBlue and SendPulse Email Deliverability Comparison

  SendInBlue
  SendPulse

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.154
  374.260
  280.139
  279.963
  79.229
  80.862
  13.786
  13.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.07 %
  74.80 %
  21.23 %
  21.61 %
  3.69 %
  3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28716
  29365
  22471
  22822
  5273
  5573
  972
  970
  78.25 %
  77.72 %
  18.36 %
  18.98 %
  3.38 %
  3.30 %
Elektronics
  28635
  28836
  21701
  21703
  5929
  6120
  1005
  1013
  75.78 %
  75.26 %
  20.71 %
  21.22 %
  3.51 %
  3.51 %
Entertainment
  28745
  29172
  21469
  21746
  6226
  6412
  1050
  1014
  74.69 %
  74.54 %
  21.66 %
  21.98 %
  3.65 %
  3.48 %
Cosmetics & Beauty
  28662
  28335
  21403
  21178
  6130
  6101
  1129
  1056
  74.67 %
  74.74 %
  21.39 %
  21.53 %
  3.94 %
  3.73 %
Food & Drink
  29330
  28618
  22872
  22246
  5503
  5415
  955
  957
  77.98 %
  77.73 %
  18.76 %
  18.92 %
  3.26 %
  3.34 %
Home & Garden
  29075
  28688
  22730
  22345
  5401
  5420
  944
  923
  78.18 %
  77.89 %
  18.58 %
  18.89 %
  3.25 %
  3.22 %
Finance
  28724
  28655
  20582
  20542
  6921
  7067
  1221
  1046
  71.65 %
  71.69 %
  24.09 %
  24.66 %
  4.25 %
  3.65 %
Health
  28737
  28725
  20783
  20747
  6808
  6890
  1146
  1088
  72.32 %
  72.23 %
  23.69 %
  23.99 %
  3.99 %
  3.79 %
Pets
  28992
  28852
  22399
  22198
  5597
  5621
  996
  1033
  77.26 %
  76.94 %
  19.31 %
  19.48 %
  3.44 %
  3.58 %
Sport & Fitness
  28287
  28532
  21019
  21023
  6158
  6362
  1110
  1147
  74.31 %
  73.68 %
  21.77 %
  22.30 %
  3.92 %
  4.02 %
Job & Career
  28529
  28563
  20891
  20862
  6500
  6608
  1138
  1093
  73.23 %
  73.04 %
  22.78 %
  23.13 %
  3.99 %
  3.83 %
Dating
  28327
  28793
  19895
  20145
  7316
  7494
  1116
  1154
  70.23 %
  69.96 %
  25.83 %
  26.03 %
  3.94 %
  4.01 %
Other
  28395
  29126
  21924
  22406
  5467
  5779
  1004
  941
  77.21 %
  76.93 %
  19.25 %
  19.84 %
  3.54 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  38127
  38204
  27258
  27337
  9341
  9445
  1528
  1422
  71.49 %
  71.56 %
  24.50 %
  24.72 %
  4.01 %
  3.72 %
Outlook Mail
  36633
  37490
  26696
  27079
  8489
  8948
  1448
  1463
  72.87 %
  72.23 %
  23.17 %
  23.87 %
  3.95 %
  3.90 %
Yahoo Mail
  36922
  37353
  27694
  27928
  7838
  8091
  1390
  1334
  75.01 %
  74.77 %
  21.23 %
  21.66 %
  3.76 %
  3.57 %
AOL Mail
  37682
  37237
  28061
  27743
  8159
  8086
  1462
  1408
  74.47 %
  74.50 %
  21.65 %
  21.71 %
  3.88 %
  3.78 %
Mail.com
  37345
  37271
  28402
  28267
  7601
  7677
  1342
  1327
  76.05 %
  75.84 %
  20.35 %
  20.60 %
  3.59 %
  3.56 %
Yandex Mail
  37238
  37668
  27334
  27535
  8444
  8679
  1460
  1454
  73.40 %
  73.10 %
  22.68 %
  23.04 %
  3.92 %
  3.86 %
GMX Mail
  37207
  37336
  28212
  28119
  7720
  7932
  1275
  1285
  75.82 %
  75.31 %
  20.75 %
  21.24 %
  3.43 %
  3.44 %
Zoho Mail
  37035
  37248
  28499
  28590
  7247
  7426
  1289
  1232
  76.95 %
  76.76 %
  19.57 %
  19.94 %
  3.48 %
  3.31 %
ProtonMail
  37426
  37101
  28687
  28422
  7424
  7448
  1315
  1231
  76.65 %
  76.61 %
  19.84 %
  20.07 %
  3.51 %
  3.32 %
Custom Mail
  37539
  37352
  29296
  28943
  6966
  7130
  1277
  1279
  78.04 %
  77.49 %
  18.56 %
  19.09 %
  3.40 %
  3.42 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.