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SendInBlue and SendPulse Email Deliverability Comparison

  SendInBlue
  SendPulse

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.949
  114.051
  71.091
  76.800
  39.710
  35.879
  3.148
  1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.39 %
  67.34 %
  34.85 %
  31.46 %
  2.76 %
  1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8813
  9061
  5942
  6512
  2630
  2447
  241
  102
  67.42 %
  71.87 %
  29.84 %
  27.01 %
  2.73 %
  1.13 %
Elektronics
  8771
  8980
  5438
  5990
  3090
  2874
  243
  116
  62.00 %
  66.70 %
  35.23 %
  32.00 %
  2.77 %
  1.29 %
Entertainment
  8983
  9176
  5544
  6146
  3190
  2920
  249
  110
  61.72 %
  66.98 %
  35.51 %
  31.82 %
  2.77 %
  1.20 %
Cosmetics & Beauty
  8735
  8300
  5419
  5567
  3072
  2626
  244
  107
  62.04 %
  67.07 %
  35.17 %
  31.64 %
  2.79 %
  1.29 %
Food & Drink
  9406
  8622
  6288
  6178
  2862
  2337
  256
  107
  66.85 %
  71.65 %
  30.43 %
  27.11 %
  2.72 %
  1.24 %
Home & Garden
  8835
  8691
  5895
  6242
  2697
  2347
  243
  102
  66.72 %
  71.82 %
  30.53 %
  27.00 %
  2.75 %
  1.17 %
Finance
  8472
  8822
  4842
  5488
  3397
  3229
  233
  105
  57.15 %
  62.21 %
  40.10 %
  36.60 %
  2.75 %
  1.19 %
Health
  8826
  8714
  5022
  5383
  3561
  3223
  243
  108
  56.90 %
  61.77 %
  40.35 %
  36.99 %
  2.75 %
  1.24 %
Pets
  8895
  8802
  5935
  6349
  2717
  2343
  243
  110
  66.72 %
  72.13 %
  30.55 %
  26.62 %
  2.73 %
  1.25 %
Sport & Fitness
  8178
  8217
  5075
  5506
  2876
  2618
  227
  93
  62.06 %
  67.01 %
  35.17 %
  31.86 %
  2.78 %
  1.13 %
Job & Career
  8683
  8766
  5388
  5865
  3053
  2797
  242
  104
  62.05 %
  66.91 %
  35.16 %
  31.91 %
  2.79 %
  1.19 %
Dating
  8596
  8668
  4453
  4962
  3906
  3599
  237
  107
  51.80 %
  57.25 %
  45.44 %
  41.52 %
  2.76 %
  1.23 %
Other
  8756
  9232
  5850
  6612
  2659
  2519
  247
  101
  66.81 %
  71.62 %
  30.37 %
  27.29 %
  2.82 %
  1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  12119
  12113
  6872
  7484
  4910
  4488
  337
  141
  56.70 %
  61.78 %
  40.51 %
  37.05 %
  2.78 %
  1.16 %
Outlook Mail
  10600
  11421
  6228
  7298
  4080
  3996
  292
  127
  58.75 %
  63.90 %
  38.49 %
  34.99 %
  2.75 %
  1.11 %
Yahoo Mail
  10888
  11300
  6937
  7783
  3647
  3384
  304
  133
  63.71 %
  68.88 %
  33.50 %
  29.95 %
  2.79 %
  1.18 %
AOL Mail
  11897
  11312
  7544
  7764
  4028
  3416
  325
  132
  63.41 %
  68.64 %
  33.86 %
  30.20 %
  2.73 %
  1.17 %
Mail.com
  11371
  11301
  7348
  7899
  3709
  3266
  314
  136
  64.62 %
  69.90 %
  32.62 %
  28.90 %
  2.76 %
  1.20 %
Yandex Mail
  11430
  11280
  7048
  7506
  4063
  3634
  319
  140
  61.66 %
  66.54 %
  35.55 %
  32.22 %
  2.79 %
  1.24 %
GMX Mail
  11194
  11369
  6800
  7450
  4085
  3773
  309
  146
  60.75 %
  65.53 %
  36.49 %
  33.19 %
  2.76 %
  1.28 %
Zoho Mail
  11196
  11314
  7238
  7904
  3652
  3278
  306
  132
  64.65 %
  69.86 %
  32.62 %
  28.97 %
  2.73 %
  1.17 %
ProtonMail
  11640
  11137
  7320
  7522
  4002
  3475
  318
  140
  62.89 %
  67.54 %
  34.38 %
  31.20 %
  2.73 %
  1.26 %
Custom Mail
  11614
  11504
  7756
  8190
  3534
  3169
  324
  145
  66.78 %
  71.19 %
  30.43 %
  27.55 %
  2.79 %
  1.26 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.