SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.949 114.051	71.091 76.800	39.710 35.879	3.148 1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.39 % 67.34 %	34.85 % 31.46 %	2.76 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8813 9061	5942 6512	2630 2447	241 102	67.42 % 71.87 %	29.84 % 27.01 %	2.73 % 1.13 %
Elektronics	8771 8980	5438 5990	3090 2874	243 116	62.00 % 66.70 %	35.23 % 32.00 %	2.77 % 1.29 %
Entertainment	8983 9176	5544 6146	3190 2920	249 110	61.72 % 66.98 %	35.51 % 31.82 %	2.77 % 1.20 %
Cosmetics & Beauty	8735 8300	5419 5567	3072 2626	244 107	62.04 % 67.07 %	35.17 % 31.64 %	2.79 % 1.29 %
Food & Drink	9406 8622	6288 6178	2862 2337	256 107	66.85 % 71.65 %	30.43 % 27.11 %	2.72 % 1.24 %
Home & Garden	8835 8691	5895 6242	2697 2347	243 102	66.72 % 71.82 %	30.53 % 27.00 %	2.75 % 1.17 %
Finance	8472 8822	4842 5488	3397 3229	233 105	57.15 % 62.21 %	40.10 % 36.60 %	2.75 % 1.19 %
Health	8826 8714	5022 5383	3561 3223	243 108	56.90 % 61.77 %	40.35 % 36.99 %	2.75 % 1.24 %
Pets	8895 8802	5935 6349	2717 2343	243 110	66.72 % 72.13 %	30.55 % 26.62 %	2.73 % 1.25 %
Sport & Fitness	8178 8217	5075 5506	2876 2618	227 93	62.06 % 67.01 %	35.17 % 31.86 %	2.78 % 1.13 %
Job & Career	8683 8766	5388 5865	3053 2797	242 104	62.05 % 66.91 %	35.16 % 31.91 %	2.79 % 1.19 %
Dating	8596 8668	4453 4962	3906 3599	237 107	51.80 % 57.25 %	45.44 % 41.52 %	2.76 % 1.23 %
Other	8756 9232	5850 6612	2659 2519	247 101	66.81 % 71.62 %	30.37 % 27.29 %	2.82 % 1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	12119 12113	6872 7484	4910 4488	337 141	56.70 % 61.78 %	40.51 % 37.05 %	2.78 % 1.16 %
Outlook Mail	10600 11421	6228 7298	4080 3996	292 127	58.75 % 63.90 %	38.49 % 34.99 %	2.75 % 1.11 %
Yahoo Mail	10888 11300	6937 7783	3647 3384	304 133	63.71 % 68.88 %	33.50 % 29.95 %	2.79 % 1.18 %
AOL Mail	11897 11312	7544 7764	4028 3416	325 132	63.41 % 68.64 %	33.86 % 30.20 %	2.73 % 1.17 %
Mail.com	11371 11301	7348 7899	3709 3266	314 136	64.62 % 69.90 %	32.62 % 28.90 %	2.76 % 1.20 %
Yandex Mail	11430 11280	7048 7506	4063 3634	319 140	61.66 % 66.54 %	35.55 % 32.22 %	2.79 % 1.24 %
GMX Mail	11194 11369	6800 7450	4085 3773	309 146	60.75 % 65.53 %	36.49 % 33.19 %	2.76 % 1.28 %
Zoho Mail	11196 11314	7238 7904	3652 3278	306 132	64.65 % 69.86 %	32.62 % 28.97 %	2.73 % 1.17 %
ProtonMail	11640 11137	7320 7522	4002 3475	318 140	62.89 % 67.54 %	34.38 % 31.20 %	2.73 % 1.26 %
Custom Mail	11614 11504	7756 8190	3534 3169	324 145	66.78 % 71.19 %	30.43 % 27.55 %	2.79 % 1.26 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.