SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.173 305.767	225.338 226.301	68.845 69.155	10.990 10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.84 % 74.01 %	22.56 % 22.62 %	3.60 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23563 24005	18204 18513	4586 4747	773 745	77.26 % 77.12 %	19.46 % 19.78 %	3.28 % 3.10 %
Elektronics	23496 23553	17486 17511	5193 5258	817 784	74.42 % 74.35 %	22.10 % 22.32 %	3.48 % 3.33 %
Entertainment	23498 23961	17233 17679	5417 5514	848 768	73.34 % 73.78 %	23.05 % 23.01 %	3.61 % 3.21 %
Cosmetics & Beauty	23470 23100	17232 17103	5337 5203	901 794	73.42 % 74.04 %	22.74 % 22.52 %	3.84 % 3.44 %
Food & Drink	24019 23281	18447 17944	4799 4604	773 733	76.80 % 77.08 %	19.98 % 19.78 %	3.22 % 3.15 %
Home & Garden	23790 23446	18342 18098	4694 4625	754 723	77.10 % 77.19 %	19.73 % 19.73 %	3.17 % 3.08 %
Finance	23413 23477	16468 16575	5996 6085	949 817	70.34 % 70.60 %	25.61 % 25.92 %	4.05 % 3.48 %
Health	23397 23497	16568 16713	5929 5946	900 838	70.81 % 71.13 %	25.34 % 25.31 %	3.85 % 3.57 %
Pets	23621 23562	18002 17994	4827 4776	792 792	76.21 % 76.37 %	20.44 % 20.27 %	3.35 % 3.36 %
Sport & Fitness	23079 23116	16895 16865	5305 5376	879 875	73.21 % 72.96 %	22.99 % 23.26 %	3.81 % 3.79 %
Job & Career	23279 23213	16796 16796	5584 5584	899 833	72.15 % 72.36 %	23.99 % 24.06 %	3.86 % 3.59 %
Dating	23197 23517	15875 16150	6429 6478	893 889	68.44 % 68.67 %	27.71 % 27.55 %	3.85 % 3.78 %
Other	23351 24039	17790 18360	4749 4959	812 720	76.19 % 76.38 %	20.34 % 20.63 %	3.48 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31187 31362	21829 22081	8150 8163	1208 1118	69.99 % 70.41 %	26.13 % 26.03 %	3.87 % 3.56 %
Outlook Mail	29773 30751	21287 21972	7328 7686	1158 1093	71.50 % 71.45 %	24.61 % 24.99 %	3.89 % 3.55 %
Yahoo Mail	30099 30483	22262 22580	6734 6867	1103 1036	73.96 % 74.07 %	22.37 % 22.53 %	3.66 % 3.40 %
AOL Mail	31110 30385	22831 22444	7108 6864	1171 1077	73.39 % 73.87 %	22.85 % 22.59 %	3.76 % 3.54 %
Mail.com	30531 30418	22890 22881	6583 6532	1058 1005	74.97 % 75.22 %	21.56 % 21.47 %	3.47 % 3.30 %
Yandex Mail	30309 30698	21882 22213	7262 7353	1165 1132	72.20 % 72.36 %	23.96 % 23.95 %	3.84 % 3.69 %
GMX Mail	30455 30382	22672 22586	6779 6824	1004 972	74.44 % 74.34 %	22.26 % 22.46 %	3.30 % 3.20 %
Zoho Mail	30325 30424	22978 23157	6312 6337	1035 930	75.77 % 76.11 %	20.81 % 20.83 %	3.41 % 3.06 %
ProtonMail	30682 30146	23105 22798	6530 6399	1047 949	75.30 % 75.63 %	21.28 % 21.23 %	3.41 % 3.15 %
Custom Mail	30702 30718	23602 23589	6059 6130	1041 999	76.87 % 76.79 %	19.73 % 19.96 %	3.39 % 3.25 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.