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SendInBlue and SendPulse Email Deliverability Comparison

  SendInBlue
  SendPulse

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.660
  285.534
  208.766
  210.501
  65.694
  65.635
  10.200
  9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.34 %
  73.72 %
  23.08 %
  22.99 %
  3.58 %
  3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21937
  22499
  16844
  17300
  4368
  4512
  725
  687
  76.78 %
  76.89 %
  19.91 %
  20.05 %
  3.30 %
  3.05 %
Elektronics
  21878
  21980
  16165
  16265
  4957
  4998
  756
  717
  73.89 %
  74.00 %
  22.66 %
  22.74 %
  3.46 %
  3.26 %
Entertainment
  22002
  22445
  16025
  16499
  5186
  5246
  791
  700
  72.83 %
  73.51 %
  23.57 %
  23.37 %
  3.60 %
  3.12 %
Cosmetics & Beauty
  21887
  21602
  15959
  15933
  5087
  4943
  841
  726
  72.92 %
  73.76 %
  23.24 %
  22.88 %
  3.84 %
  3.36 %
Food & Drink
  22459
  21764
  17139
  16717
  4598
  4368
  722
  679
  76.31 %
  76.81 %
  20.47 %
  20.07 %
  3.21 %
  3.12 %
Home & Garden
  22188
  21891
  17003
  16836
  4482
  4386
  703
  669
  76.63 %
  76.91 %
  20.20 %
  20.04 %
  3.17 %
  3.06 %
Finance
  21879
  21934
  15276
  15397
  5724
  5784
  879
  753
  69.82 %
  70.20 %
  26.16 %
  26.37 %
  4.02 %
  3.43 %
Health
  21797
  21957
  15292
  15529
  5668
  5666
  837
  762
  70.16 %
  70.72 %
  26.00 %
  25.80 %
  3.84 %
  3.47 %
Pets
  22044
  21976
  16716
  16749
  4594
  4512
  734
  715
  75.83 %
  76.21 %
  20.84 %
  20.53 %
  3.33 %
  3.25 %
Sport & Fitness
  21454
  21453
  15617
  15593
  5036
  5072
  801
  788
  72.79 %
  72.68 %
  23.47 %
  23.64 %
  3.73 %
  3.67 %
Job & Career
  21689
  21665
  15556
  15625
  5303
  5287
  830
  753
  71.72 %
  72.12 %
  24.45 %
  24.40 %
  3.83 %
  3.48 %
Dating
  21637
  21930
  14643
  14959
  6164
  6166
  830
  805
  67.68 %
  68.21 %
  28.49 %
  28.12 %
  3.84 %
  3.67 %
Other
  21809
  22438
  16531
  17099
  4527
  4695
  751
  644
  75.80 %
  76.21 %
  20.76 %
  20.92 %
  3.44 %
  2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  29206
  29258
  20288
  20474
  7807
  7761
  1111
  1023
  69.47 %
  69.98 %
  26.73 %
  26.53 %
  3.80 %
  3.50 %
Outlook Mail
  27782
  28757
  19728
  20461
  6989
  7305
  1065
  991
  71.01 %
  71.15 %
  25.16 %
  25.40 %
  3.83 %
  3.45 %
Yahoo Mail
  28020
  28473
  20602
  21026
  6396
  6509
  1022
  938
  73.53 %
  73.85 %
  22.83 %
  22.86 %
  3.65 %
  3.29 %
AOL Mail
  29012
  28422
  21142
  20932
  6767
  6502
  1103
  988
  72.87 %
  73.65 %
  23.32 %
  22.88 %
  3.80 %
  3.48 %
Mail.com
  28486
  28470
  21231
  21343
  6279
  6199
  976
  928
  74.53 %
  74.97 %
  22.04 %
  21.77 %
  3.43 %
  3.26 %
Yandex Mail
  28248
  28651
  20270
  20651
  6907
  6957
  1071
  1043
  71.76 %
  72.08 %
  24.45 %
  24.28 %
  3.79 %
  3.64 %
GMX Mail
  28350
  28328
  20931
  20954
  6481
  6496
  938
  878
  73.83 %
  73.97 %
  22.86 %
  22.93 %
  3.31 %
  3.10 %
Zoho Mail
  28255
  28408
  21270
  21546
  6025
  6013
  960
  849
  75.28 %
  75.84 %
  21.32 %
  21.17 %
  3.40 %
  2.99 %
ProtonMail
  28629
  28132
  21391
  21184
  6258
  6089
  980
  859
  74.72 %
  75.30 %
  21.86 %
  21.64 %
  3.42 %
  3.05 %
Custom Mail
  28672
  28635
  21913
  21930
  5785
  5804
  974
  901
  76.43 %
  76.58 %
  20.18 %
  20.27 %
  3.40 %
  3.15 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.