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Benchmark Email Email Deliverability Report for the year 2020 (June)

In this email deliverability report for Benchmark Email (June 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 8.376 emails were sent with Benchmark Email. A total of 5.424 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.672 emails ended up in the spam folder. 280 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.5146.572
(77.19 %) 		1.851
(21.74 %) 		91
(1.07 %)
AWeber 8.5066.302
(74.09 %) 		2.083
(24.49 %) 		121
(1.42 %)
CleverReach 8.0865.956
(73.66 %) 		2.024
(25.03 %) 		106
(1.31 %)
Clever Elements 8.2135.954
(72.49 %) 		2.159
(26.29 %) 		100
(1.22 %)
CampaignMonitor 8.2245.939
(72.22 %) 		2.180
(26.51 %) 		105
(1.28 %)
Klick-Tipp 8.0085.556
(69.38 %) 		2.349
(29.33 %) 		103
(1.29 %)
Rapidmail 7.6025.194
(68.32 %) 		2.259
(29.72 %) 		149
(1.96 %)
SendPulse 7.9695.363
(67.30 %) 		2.514
(31.55 %) 		92
(1.15 %)
ActiveCampaign 8.4525.584
(66.07 %) 		2.701
(31.96 %) 		167
(1.98 %)
Moosend 8.0595.316
(65.96 %) 		2.618
(32.49 %) 		125
(1.55 %)
MailerLite 8.1075.272
(65.03 %) 		2.659
(32.80 %) 		176
(2.17 %)
Benchmark Email 8.3765.424
(64.76 %) 		2.672
(31.90 %) 		280
(3.34 %)
HubSpot 8.5905.468
(63.66 %) 		3.001
(34.94 %) 		121
(1.41 %)
Mailjet 8.4215.345
(63.47 %) 		2.910
(34.56 %) 		166
(1.97 %)
Mailify 7.8624.932
(62.73 %) 		2.804
(35.67 %) 		126
(1.60 %)
ConvertKit 8.5025.136
(60.41 %) 		3.177
(37.37 %) 		189
(2.22 %)
Constant Contact 7.7664.613
(59.40 %) 		2.890
(37.21 %) 		263
(3.39 %)
MailChimp 8.3244.822
(57.93 %) 		3.290
(39.52 %) 		212
(2.55 %)
SendInBlue 8.3244.734
(56.87 %) 		3.400
(40.85 %) 		190
(2.28 %)
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Benchmark Email email deliverability providers comparison 2020 (June)
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Email deliverability rates for Benchmark Email and other providers comparison

64.76 % of 8.376 emails sent with Benchmark Email ended up in the recipient's main mailbox. 31.90 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.34 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.19 %
(6.572) 		21.74 %
(1.851) 		1.07 %
(91)
AWeber 74.09 %
(6.302) 		24.49 %
(2.083) 		1.42 %
(121)
CleverReach 73.66 %
(5.956) 		25.03 %
(2.024) 		1.31 %
(106)
Clever Elements 72.49 %
(5.954) 		26.29 %
(2.159) 		1.22 %
(100)
CampaignMonitor 72.22 %
(5.939) 		26.51 %
(2.180) 		1.28 %
(105)
Klick-Tipp 69.38 %
(5.556) 		29.33 %
(2.349) 		1.29 %
(103)
Rapidmail 68.32 %
(5.194) 		29.72 %
(2.259) 		1.96 %
(149)
SendPulse 67.30 %
(5.363) 		31.55 %
(2.514) 		1.15 %
(92)
ActiveCampaign 66.07 %
(5.584) 		31.96 %
(2.701) 		1.98 %
(167)
Moosend 65.96 %
(5.316) 		32.49 %
(2.618) 		1.55 %
(125)
MailerLite 65.03 %
(5.272) 		32.80 %
(2.659) 		2.17 %
(176)
Benchmark Email 64.76 %
(5.424) 		31.90 %
(2.672) 		3.34 %
(280)
HubSpot 63.66 %
(5.468) 		34.94 %
(3.001) 		1.41 %
(121)
Mailjet 63.47 %
(5.345) 		34.56 %
(2.910) 		1.97 %
(166)
Mailify 62.73 %
(4.932) 		35.67 %
(2.804) 		1.60 %
(126)
ConvertKit 60.41 %
(5.136) 		37.37 %
(3.177) 		2.22 %
(189)
Constant Contact 59.40 %
(4.613) 		37.21 %
(2.890) 		3.39 %
(263)
MailChimp 57.93 %
(4.822) 		39.52 %
(3.290) 		2.55 %
(212)
SendInBlue 56.87 %
(4.734) 		40.85 %
(3.400) 		2.28 %
(190)
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Benchmark Email email deliverability rates providers comparison 2020 (June)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Food & Drink, Pets, Home & Garden, Other and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Elektronics and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 6754711822269.78 %26.96 %3.26 %
Pets 6544541782269.42 %27.22 %3.36 %
Home & Garden 6504501772369.23 %27.23 %3.54 %
Other 6724631852468.90 %27.53 %3.57 %
Clothing 7044841952568.75 %27.70 %3.55 %
Sport & Fitness 4853181511665.57 %31.13 %3.30 %
Cosmetics & Beauty 6264052021964.70 %32.27 %3.04 %
Entertainment 6664292152264.41 %32.28 %3.30 %
Job & Career 6864382242463.85 %32.65 %3.50 %
Elektronics 6994402352462.95 %33.62 %3.43 %
Health 5733462091860.38 %36.47 %3.14 %
Finance 7114182702358.79 %37.97 %3.23 %
Dating 5753082491853.57 %43.30 %3.13 %
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Benchmark Email email deliverability by category 2020 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Zoho Mail and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 9006172523168.56 %28.00 %3.44 %
Zoho Mail 8585802512767.60 %29.25 %3.15 %
Yahoo Mail 7214802182366.57 %30.24 %3.19 %
Mail.com 8685732662966.01 %30.65 %3.34 %
AOL Mail 9396192863465.92 %30.46 %3.62 %
ProtonMail 7564962352565.61 %31.08 %3.31 %
Yandex Mail 7664882542463.71 %33.16 %3.13 %
GMX Mail 8445322842863.03 %33.65 %3.32 %
Outlook Mail 8775383093061.35 %35.23 %3.42 %
Gmail 8475013172959.15 %37.43 %3.42 %
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Benchmark Email email deliverability by email service provider 2020 (June)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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