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Benchmark Email Email Deliverability Report for the year 2020 (October)

In this email deliverability report for Benchmark Email (October 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 8.459 emails were sent with Benchmark Email. A total of 5.051 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.109 emails ended up in the spam folder. 299 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Clever Elements 7.9416.136
(77.27 %)
1.712
(21.56 %)
93
(1.17 %)
CleverReach 7.9055.998
(75.88 %)
1.765
(22.33 %)
142
(1.80 %)
GetResponse 7.6745.680
(74.02 %)
1.888
(24.60 %)
106
(1.38 %)
AWeber 7.9305.838
(73.62 %)
1.958
(24.69 %)
134
(1.69 %)
MailChimp 8.1255.702
(70.18 %)
2.194
(27.00 %)
229
(2.82 %)
SendPulse 8.0205.596
(69.78 %)
2.293
(28.59 %)
131
(1.63 %)
Moosend 8.4515.790
(68.51 %)
2.494
(29.51 %)
167
(1.98 %)
Mailjet 8.5715.849
(68.24 %)
2.581
(30.11 %)
141
(1.65 %)
Constant Contact 8.3305.601
(67.24 %)
2.447
(29.38 %)
282
(3.39 %)
Mailify 7.7155.183
(67.18 %)
2.395
(31.04 %)
137
(1.78 %)
Klick-Tipp 8.1375.422
(66.63 %)
2.595
(31.89 %)
120
(1.47 %)
MailerLite 8.2585.433
(65.79 %)
2.674
(32.38 %)
151
(1.83 %)
ActiveCampaign 7.9865.144
(64.41 %)
2.734
(34.23 %)
108
(1.35 %)
HubSpot 8.0765.151
(63.78 %)
2.752
(34.08 %)
173
(2.14 %)
CampaignMonitor 8.0734.941
(61.20 %)
3.006
(37.24 %)
126
(1.56 %)
Rapidmail 8.2104.954
(60.34 %)
3.143
(38.28 %)
113
(1.38 %)
Benchmark Email 8.4595.051
(59.71 %)
3.109
(36.75 %)
299
(3.53 %)
ConvertKit 8.1374.798
(58.97 %)
3.092
(38.00 %)
247
(3.04 %)
SendInBlue 7.9744.334
(54.35 %)
3.410
(42.76 %)
230
(2.88 %)
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Benchmark Email email deliverability providers comparison 2020 (October)
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Email deliverability rates for Benchmark Email and other providers comparison

59.71 % of 8.459 emails sent with Benchmark Email ended up in the recipient's main mailbox. 36.75 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.53 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Clever Elements 77.27 %
(6.136)
21.56 %
(1.712)
1.17 %
(93)
CleverReach 75.88 %
(5.998)
22.33 %
(1.765)
1.80 %
(142)
GetResponse 74.02 %
(5.680)
24.60 %
(1.888)
1.38 %
(106)
AWeber 73.62 %
(5.838)
24.69 %
(1.958)
1.69 %
(134)
MailChimp 70.18 %
(5.702)
27.00 %
(2.194)
2.82 %
(229)
SendPulse 69.78 %
(5.596)
28.59 %
(2.293)
1.63 %
(131)
Moosend 68.51 %
(5.790)
29.51 %
(2.494)
1.98 %
(167)
Mailjet 68.24 %
(5.849)
30.11 %
(2.581)
1.65 %
(141)
Constant Contact 67.24 %
(5.601)
29.38 %
(2.447)
3.39 %
(282)
Mailify 67.18 %
(5.183)
31.04 %
(2.395)
1.78 %
(137)
Klick-Tipp 66.63 %
(5.422)
31.89 %
(2.595)
1.47 %
(120)
MailerLite 65.79 %
(5.433)
32.38 %
(2.674)
1.83 %
(151)
ActiveCampaign 64.41 %
(5.144)
34.23 %
(2.734)
1.35 %
(108)
HubSpot 63.78 %
(5.151)
34.08 %
(2.752)
2.14 %
(173)
CampaignMonitor 61.20 %
(4.941)
37.24 %
(3.006)
1.56 %
(126)
Rapidmail 60.34 %
(4.954)
38.28 %
(3.143)
1.38 %
(113)
Benchmark Email 59.71 %
(5.051)
36.75 %
(3.109)
3.53 %
(299)
ConvertKit 58.97 %
(4.798)
38.00 %
(3.092)
3.04 %
(247)
SendInBlue 54.35 %
(4.334)
42.76 %
(3.410)
2.88 %
(230)
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Benchmark Email email deliverability rates providers comparison 2020 (October)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Clothing, Home & Garden, Other, Pets and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 6113981922165.14 %31.42 %3.44 %
Home & Garden 6784392152464.75 %31.71 %3.54 %
Other 4833121541764.60 %31.88 %3.52 %
Pets 7304702332764.38 %31.92 %3.70 %
Food & Drink 7504782452763.73 %32.67 %3.60 %
Cosmetics & Beauty 5153091891760.00 %36.70 %3.30 %
Sport & Fitness 5883522162059.86 %36.73 %3.40 %
Job & Career 7374372722859.29 %36.91 %3.80 %
Entertainment 6393772392359.00 %37.40 %3.60 %
Elektronics 7274252762658.46 %37.96 %3.58 %
Finance 6613622762354.77 %41.75 %3.48 %
Health 6923742942454.05 %42.49 %3.47 %
Dating 6483183082249.07 %47.53 %3.40 %
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Benchmark Email email deliverability by category 2020 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Zoho Mail and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7214622342564.08 %32.45 %3.47 %
Zoho Mail 7364572542562.09 %34.51 %3.40 %
Yahoo Mail 8325132902961.66 %34.86 %3.49 %
AOL Mail 8835423113061.38 %35.22 %3.40 %
Mail.com 9425783283661.36 %34.82 %3.82 %
ProtonMail 8174912972960.10 %36.35 %3.55 %
Yandex Mail 8405043072960.00 %36.55 %3.45 %
GMX Mail 9945753833657.85 %38.53 %3.62 %
Outlook Mail 9015023673255.72 %40.73 %3.55 %
Gmail 7934273382853.85 %42.62 %3.53 %
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Benchmark Email email deliverability by email service provider 2020 (October)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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