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Benchmark Email Email Deliverability Report for the year 2021 (June)

In this email deliverability report for Benchmark Email (June 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.696 emails were sent with Benchmark Email. A total of 5.399 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.024 emails ended up in the spam folder. 273 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8865.883
(85.43 %) 		782
(11.36 %) 		221
(3.21 %)
ActiveCampaign 6.8415.836
(85.31 %) 		774
(11.31 %) 		231
(3.38 %)
Mailjet 6.7015.696
(85.00 %) 		796
(11.88 %) 		209
(3.12 %)
Klick-Tipp 6.8635.819
(84.79 %) 		826
(12.04 %) 		218
(3.18 %)
CleverReach 6.7615.672
(83.89 %) 		849
(12.56 %) 		240
(3.55 %)
CampaignMonitor 6.8595.709
(83.23 %) 		904
(13.18 %) 		246
(3.59 %)
AWeber 6.7445.563
(82.49 %) 		904
(13.40 %) 		277
(4.11 %)
ConvertKit 6.9495.723
(82.36 %) 		966
(13.90 %) 		260
(3.74 %)
Moosend 6.8545.639
(82.27 %) 		937
(13.67 %) 		278
(4.06 %)
HubSpot 6.8665.642
(82.17 %) 		969
(14.11 %) 		255
(3.71 %)
MailChimp 6.9785.714
(81.89 %) 		1.007
(14.43 %) 		257
(3.68 %)
Rapidmail 6.7345.497
(81.63 %) 		957
(14.21 %) 		280
(4.16 %)
Benchmark Email 6.6965.399
(80.63 %) 		1.024
(15.29 %) 		273
(4.08 %)
Mailify 6.9145.573
(80.60 %) 		1.039
(15.03 %) 		302
(4.37 %)
SendInBlue 6.8135.466
(80.23 %) 		1.069
(15.69 %) 		278
(4.08 %)
Constant Contact 7.0335.604
(79.68 %) 		1.131
(16.08 %) 		298
(4.24 %)
MailerLite 6.9545.489
(78.93 %) 		1.152
(16.57 %) 		313
(4.50 %)
SendPulse 6.9175.347
(77.30 %) 		1.243
(17.97 %) 		327
(4.73 %)
Clever Elements 6.6285.105
(77.02 %) 		1.190
(17.95 %) 		333
(5.02 %)
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Benchmark Email email deliverability providers comparison 2021 (June)
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Email deliverability rates for Benchmark Email and other providers comparison

80.63 % of 6.696 emails sent with Benchmark Email ended up in the recipient's main mailbox. 15.29 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.08 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.43 %
(5.883) 		11.36 %
(782) 		3.21 %
(221)
ActiveCampaign 85.31 %
(5.836) 		11.31 %
(774) 		3.38 %
(231)
Mailjet 85.00 %
(5.696) 		11.88 %
(796) 		3.12 %
(209)
Klick-Tipp 84.79 %
(5.819) 		12.04 %
(826) 		3.18 %
(218)
CleverReach 83.89 %
(5.672) 		12.56 %
(849) 		3.55 %
(240)
CampaignMonitor 83.23 %
(5.709) 		13.18 %
(904) 		3.59 %
(246)
AWeber 82.49 %
(5.563) 		13.40 %
(904) 		4.11 %
(277)
ConvertKit 82.36 %
(5.723) 		13.90 %
(966) 		3.74 %
(260)
Moosend 82.27 %
(5.639) 		13.67 %
(937) 		4.06 %
(278)
HubSpot 82.17 %
(5.642) 		14.11 %
(969) 		3.71 %
(255)
MailChimp 81.89 %
(5.714) 		14.43 %
(1.007) 		3.68 %
(257)
Rapidmail 81.63 %
(5.497) 		14.21 %
(957) 		4.16 %
(280)
Benchmark Email 80.63 %
(5.399) 		15.29 %
(1.024) 		4.08 %
(273)
Mailify 80.60 %
(5.573) 		15.03 %
(1.039) 		4.37 %
(302)
SendInBlue 80.23 %
(5.466) 		15.69 %
(1.069) 		4.08 %
(278)
Constant Contact 79.68 %
(5.604) 		16.08 %
(1.131) 		4.24 %
(298)
MailerLite 78.93 %
(5.489) 		16.57 %
(1.152) 		4.50 %
(313)
SendPulse 77.30 %
(5.347) 		17.97 %
(1.243) 		4.73 %
(327)
Clever Elements 77.02 %
(5.105) 		17.95 %
(1.190) 		5.02 %
(333)
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Benchmark Email email deliverability rates providers comparison 2021 (June)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Food & Drink, Elektronics, Home & Garden, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Entertainment, Sport & Fitness and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 525438711683.43 %13.52 %3.05 %
Elektronics 465386661383.01 %14.19 %2.80 %
Home & Garden 528437712082.77 %13.45 %3.79 %
Clothing 525433702282.48 %13.33 %4.19 %
Other 502408712381.27 %14.14 %4.58 %
Pets 526427742581.18 %14.07 %4.75 %
Cosmetics & Beauty 527425831980.65 %15.75 %3.61 %
Health 562451921980.25 %16.37 %3.38 %
Dating 521417901480.04 %17.27 %2.69 %
Sport & Fitness 506403802379.64 %15.81 %4.55 %
Entertainment 532416833378.20 %15.60 %6.20 %
Finance 498387882377.71 %17.67 %4.62 %
Job & Career 479371852377.45 %17.75 %4.80 %
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Benchmark Email email deliverability by category 2021 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Zoho Mail, ProtonMail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 639533842283.41 %13.15 %3.44 %
ProtonMail 654544902083.18 %13.76 %3.06 %
Custom Mail 699575962882.26 %13.73 %4.01 %
GMX Mail 676556952582.25 %14.05 %3.70 %
Mail.com 656535972481.55 %14.79 %3.66 %
Yahoo Mail 6375121042180.38 %16.33 %3.30 %
AOL Mail 6875441123179.18 %16.30 %4.51 %
Yandex Mail 6715281162778.69 %17.29 %4.02 %
Gmail 6575161083378.54 %16.44 %5.02 %
Outlook Mail 7205561224277.22 %16.94 %5.83 %
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Benchmark Email email deliverability by email service provider 2021 (June)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

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