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Benchmark Email Email Deliverability Report for the year 2021 (October)

In this email deliverability report for Benchmark Email (October 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.789 emails were sent with Benchmark Email. A total of 5.420 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.069 emails ended up in the spam folder. 300 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7695.759
(85.08 %)
789
(11.66 %)
221
(3.26 %)
GetResponse 6.9185.886
(85.08 %)
796
(11.51 %)
236
(3.41 %)
Mailjet 6.9465.905
(85.01 %)
799
(11.50 %)
242
(3.48 %)
Rapidmail 6.8825.810
(84.42 %)
852
(12.38 %)
220
(3.20 %)
Klick-Tipp 6.9035.789
(83.86 %)
878
(12.72 %)
236
(3.42 %)
CampaignMonitor 6.8635.724
(83.40 %)
907
(13.22 %)
232
(3.38 %)
CleverReach 6.7705.630
(83.16 %)
901
(13.31 %)
239
(3.53 %)
HubSpot 6.7955.601
(82.43 %)
949
(13.97 %)
245
(3.61 %)
Moosend 6.8925.676
(82.36 %)
942
(13.67 %)
274
(3.98 %)
Mailify 6.7995.587
(82.17 %)
932
(13.71 %)
280
(4.12 %)
AWeber 6.9775.672
(81.30 %)
1.032
(14.79 %)
273
(3.91 %)
MailChimp 6.7915.495
(80.92 %)
1.015
(14.95 %)
281
(4.14 %)
ConvertKit 6.9185.578
(80.63 %)
1.042
(15.06 %)
298
(4.31 %)
MailerLite 6.8585.529
(80.62 %)
1.048
(15.28 %)
281
(4.10 %)
SendInBlue 6.8905.504
(79.88 %)
1.094
(15.88 %)
292
(4.24 %)
Constant Contact 6.7285.373
(79.86 %)
1.071
(15.92 %)
284
(4.22 %)
Benchmark Email 6.7895.420
(79.84 %)
1.069
(15.75 %)
300
(4.42 %)
SendPulse 6.9865.504
(78.79 %)
1.171
(16.76 %)
311
(4.45 %)
Clever Elements 6.7095.190
(77.36 %)
1.205
(17.96 %)
314
(4.68 %)
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Benchmark Email email deliverability providers comparison 2021 (October)
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Email deliverability rates for Benchmark Email and other providers comparison

79.84 % of 6.789 emails sent with Benchmark Email ended up in the recipient's main mailbox. 15.75 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.42 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.08 %
(5.759)
11.66 %
(789)
3.26 %
(221)
GetResponse 85.08 %
(5.886)
11.51 %
(796)
3.41 %
(236)
Mailjet 85.01 %
(5.905)
11.50 %
(799)
3.48 %
(242)
Rapidmail 84.42 %
(5.810)
12.38 %
(852)
3.20 %
(220)
Klick-Tipp 83.86 %
(5.789)
12.72 %
(878)
3.42 %
(236)
CampaignMonitor 83.40 %
(5.724)
13.22 %
(907)
3.38 %
(232)
CleverReach 83.16 %
(5.630)
13.31 %
(901)
3.53 %
(239)
HubSpot 82.43 %
(5.601)
13.97 %
(949)
3.61 %
(245)
Moosend 82.36 %
(5.676)
13.67 %
(942)
3.98 %
(274)
Mailify 82.17 %
(5.587)
13.71 %
(932)
4.12 %
(280)
AWeber 81.30 %
(5.672)
14.79 %
(1.032)
3.91 %
(273)
MailChimp 80.92 %
(5.495)
14.95 %
(1.015)
4.14 %
(281)
ConvertKit 80.63 %
(5.578)
15.06 %
(1.042)
4.31 %
(298)
MailerLite 80.62 %
(5.529)
15.28 %
(1.048)
4.10 %
(281)
SendInBlue 79.88 %
(5.504)
15.88 %
(1.094)
4.24 %
(292)
Constant Contact 79.86 %
(5.373)
15.92 %
(1.071)
4.22 %
(284)
Benchmark Email 79.84 %
(5.420)
15.75 %
(1.069)
4.42 %
(300)
SendPulse 78.79 %
(5.504)
16.76 %
(1.171)
4.45 %
(311)
Clever Elements 77.36 %
(5.190)
17.96 %
(1.205)
4.68 %
(314)
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Benchmark Email email deliverability rates providers comparison 2021 (October)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Home & Garden, Clothing, Food & Drink, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Health and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 536451701584.14 %13.06 %2.80 %
Clothing 536442722282.46 %13.43 %4.10 %
Food & Drink 485397672181.86 %13.81 %4.33 %
Other 535436821781.50 %15.33 %3.18 %
Elektronics 530431782181.32 %14.72 %3.96 %
Pets 504409752081.15 %14.88 %3.97 %
Entertainment 475375752578.95 %15.79 %5.26 %
Sport & Fitness 529417892378.83 %16.82 %4.35 %
Cosmetics & Beauty 517407822878.72 %15.86 %5.42 %
Health 524408892777.86 %16.98 %5.15 %
Finance 533414962377.67 %18.01 %4.32 %
Dating 529407962676.94 %18.15 %4.91 %
Job & Career 556426983276.62 %17.63 %5.76 %
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Benchmark Email email deliverability by category 2021 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 684566942482.75 %13.74 %3.51 %
ProtonMail 627515872582.14 %13.88 %3.99 %
GMX Mail 667542953081.26 %14.24 %4.50 %
Mail.com 657529973180.52 %14.76 %4.72 %
Zoho Mail 685549973980.15 %14.16 %5.69 %
Yahoo Mail 7355891232380.14 %16.73 %3.13 %
Outlook Mail 6805361182678.82 %17.35 %3.82 %
AOL Mail 7075561173478.64 %16.55 %4.81 %
Yandex Mail 6565131152878.20 %17.53 %4.27 %
Gmail 6915251264075.98 %18.23 %5.79 %
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Benchmark Email email deliverability by email service provider 2021 (October)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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