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Benchmark Email Email Deliverability Report for the year 2023 (May)

In this email deliverability report for Benchmark Email (May 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.843 emails were sent with Benchmark Email. A total of 5.538 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.024 emails ended up in the spam folder. 281 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8335.863
(85.80 %) 		741
(10.84 %) 		229
(3.35 %)
CampaignMonitor 7.0075.928
(84.60 %) 		842
(12.02 %) 		237
(3.38 %)
HubSpot 6.8285.764
(84.42 %) 		842
(12.33 %) 		222
(3.25 %)
ActiveCampaign 6.8555.774
(84.23 %) 		828
(12.08 %) 		253
(3.69 %)
Mailjet 6.8135.718
(83.93 %) 		865
(12.70 %) 		230
(3.38 %)
CleverReach 6.7045.620
(83.83 %) 		853
(12.72 %) 		231
(3.45 %)
Rapidmail 6.8875.752
(83.52 %) 		905
(13.14 %) 		230
(3.34 %)
Klick-Tipp 6.7695.650
(83.47 %) 		856
(12.65 %) 		263
(3.89 %)
AWeber 6.8555.625
(82.06 %) 		969
(14.14 %) 		261
(3.81 %)
SendInBlue 6.8065.568
(81.81 %) 		974
(14.31 %) 		264
(3.88 %)
MailChimp 6.8915.627
(81.66 %) 		977
(14.18 %) 		287
(4.16 %)
ConvertKit 7.0825.762
(81.36 %) 		1.023
(14.45 %) 		297
(4.19 %)
Moosend 6.7975.512
(81.09 %) 		996
(14.65 %) 		289
(4.25 %)
Benchmark Email 6.8435.538
(80.93 %) 		1.024
(14.96 %) 		281
(4.11 %)
Mailify 6.6815.403
(80.87 %) 		1.012
(15.15 %) 		266
(3.98 %)
MailerLite 6.7345.395
(80.12 %) 		1.047
(15.55 %) 		292
(4.34 %)
Constant Contact 6.6835.291
(79.17 %) 		1.116
(16.70 %) 		276
(4.13 %)
SendPulse 6.9575.407
(77.72 %) 		1.227
(17.64 %) 		323
(4.64 %)
Clever Elements 6.7925.189
(76.40 %) 		1.282
(18.88 %) 		321
(4.73 %)
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Benchmark Email email deliverability providers comparison 2023 (May)
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Email deliverability rates for Benchmark Email and other providers comparison

80.93 % of 6.843 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.96 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.11 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.80 %
(5.863) 		10.84 %
(741) 		3.35 %
(229)
CampaignMonitor 84.60 %
(5.928) 		12.02 %
(842) 		3.38 %
(237)
HubSpot 84.42 %
(5.764) 		12.33 %
(842) 		3.25 %
(222)
ActiveCampaign 84.23 %
(5.774) 		12.08 %
(828) 		3.69 %
(253)
Mailjet 83.93 %
(5.718) 		12.70 %
(865) 		3.38 %
(230)
CleverReach 83.83 %
(5.620) 		12.72 %
(853) 		3.45 %
(231)
Rapidmail 83.52 %
(5.752) 		13.14 %
(905) 		3.34 %
(230)
Klick-Tipp 83.47 %
(5.650) 		12.65 %
(856) 		3.89 %
(263)
AWeber 82.06 %
(5.625) 		14.14 %
(969) 		3.81 %
(261)
SendInBlue 81.81 %
(5.568) 		14.31 %
(974) 		3.88 %
(264)
MailChimp 81.66 %
(5.627) 		14.18 %
(977) 		4.16 %
(287)
ConvertKit 81.36 %
(5.762) 		14.45 %
(1.023) 		4.19 %
(297)
Moosend 81.09 %
(5.512) 		14.65 %
(996) 		4.25 %
(289)
Benchmark Email 80.93 %
(5.538) 		14.96 %
(1.024) 		4.11 %
(281)
Mailify 80.87 %
(5.403) 		15.15 %
(1.012) 		3.98 %
(266)
MailerLite 80.12 %
(5.395) 		15.55 %
(1.047) 		4.34 %
(292)
Constant Contact 79.17 %
(5.291) 		16.70 %
(1.116) 		4.13 %
(276)
SendPulse 77.72 %
(5.407) 		17.64 %
(1.227) 		4.64 %
(323)
Clever Elements 76.40 %
(5.189) 		18.88 %
(1.282) 		4.73 %
(321)
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Benchmark Email email deliverability rates providers comparison 2023 (May)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Food & Drink, Clothing, Home & Garden, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Sport & Fitness, Dating, Health and Finance.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 501422651484.23 %12.97 %2.79 %
Clothing 512428681683.59 %13.28 %3.13 %
Home & Garden 512426662083.20 %12.89 %3.91 %
Elektronics 527436741782.73 %14.04 %3.23 %
Pets 557460811682.59 %14.54 %2.87 %
Entertainment 531435781881.92 %14.69 %3.39 %
Cosmetics & Beauty 510413742380.98 %14.51 %4.51 %
Other 535431743080.56 %13.83 %5.61 %
Finance 507400862178.90 %16.96 %4.14 %
Health 491386782778.62 %15.89 %5.50 %
Dating 537422932278.58 %17.32 %4.10 %
Sport & Fitness 564443922978.55 %16.31 %5.14 %
Job & Career 559436952878.00 %16.99 %5.01 %
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Benchmark Email email deliverability by category 2023 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 711596922383.83 %12.94 %3.23 %
GMX Mail 691576952083.36 %13.75 %2.89 %
ProtonMail 677564892483.31 %13.15 %3.55 %
Zoho Mail 655533923081.37 %14.05 %4.58 %
Mail.com 6965661012981.32 %14.51 %4.17 %
Yahoo Mail 7195781142780.39 %15.86 %3.76 %
AOL Mail 6685341033179.94 %15.42 %4.64 %
Gmail 6905471133079.28 %16.38 %4.35 %
Outlook Mail 6735321142779.05 %16.94 %4.01 %
Yandex Mail 6635121114077.22 %16.74 %6.03 %
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Benchmark Email email deliverability by email service provider 2023 (May)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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