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CampaignMonitor Email Deliverability Report for the year 2021 (January)

In this email deliverability report for CampaignMonitor (January 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.868 emails were sent with CampaignMonitor. A total of 5.823 emails were delivered to the recipient's main mailbox. Of all emails sent, 819 emails ended up in the spam folder. 226 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8815.924
(86.09 %) 		741
(10.77 %) 		216
(3.14 %)
Klick-Tipp 6.8085.800
(85.19 %) 		778
(11.43 %) 		230
(3.38 %)
ActiveCampaign 6.8045.790
(85.10 %) 		810
(11.90 %) 		204
(3.00 %)
CampaignMonitor 6.8685.823
(84.78 %) 		819
(11.92 %) 		226
(3.29 %)
CleverReach 6.7955.723
(84.22 %) 		848
(12.48 %) 		224
(3.30 %)
HubSpot 6.8575.775
(84.22 %) 		834
(12.16 %) 		248
(3.62 %)
Mailjet 6.7485.630
(83.43 %) 		895
(13.26 %) 		223
(3.30 %)
Rapidmail 7.0625.875
(83.19 %) 		926
(13.11 %) 		261
(3.70 %)
Moosend 6.8185.627
(82.53 %) 		971
(14.24 %) 		220
(3.23 %)
Mailify 6.7715.573
(82.31 %) 		929
(13.72 %) 		269
(3.97 %)
Benchmark Email 6.6765.446
(81.58 %) 		969
(14.51 %) 		261
(3.91 %)
ConvertKit 6.8215.537
(81.18 %) 		1.011
(14.82 %) 		273
(4.00 %)
AWeber 6.7395.439
(80.71 %) 		1.022
(15.17 %) 		278
(4.13 %)
MailChimp 6.8335.445
(79.69 %) 		1.083
(15.85 %) 		305
(4.46 %)
SendInBlue 6.8625.453
(79.47 %) 		1.094
(15.94 %) 		315
(4.59 %)
MailerLite 6.8165.361
(78.65 %) 		1.136
(16.67 %) 		319
(4.68 %)
Constant Contact 6.8575.382
(78.49 %) 		1.148
(16.74 %) 		327
(4.77 %)
SendPulse 6.8255.291
(77.52 %) 		1.218
(17.85 %) 		316
(4.63 %)
Clever Elements 6.9515.355
(77.04 %) 		1.254
(18.04 %) 		342
(4.92 %)
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CampaignMonitor email deliverability providers comparison 2021 (January)
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Email deliverability rates for CampaignMonitor and other providers comparison

84.78 % of 6.868 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 11.92 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.29 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.09 %
(5.924) 		10.77 %
(741) 		3.14 %
(216)
Klick-Tipp 85.19 %
(5.800) 		11.43 %
(778) 		3.38 %
(230)
ActiveCampaign 85.10 %
(5.790) 		11.90 %
(810) 		3.00 %
(204)
CampaignMonitor 84.78 %
(5.823) 		11.92 %
(819) 		3.29 %
(226)
CleverReach 84.22 %
(5.723) 		12.48 %
(848) 		3.30 %
(224)
HubSpot 84.22 %
(5.775) 		12.16 %
(834) 		3.62 %
(248)
Mailjet 83.43 %
(5.630) 		13.26 %
(895) 		3.30 %
(223)
Rapidmail 83.19 %
(5.875) 		13.11 %
(926) 		3.70 %
(261)
Moosend 82.53 %
(5.627) 		14.24 %
(971) 		3.23 %
(220)
Mailify 82.31 %
(5.573) 		13.72 %
(929) 		3.97 %
(269)
Benchmark Email 81.58 %
(5.446) 		14.51 %
(969) 		3.91 %
(261)
ConvertKit 81.18 %
(5.537) 		14.82 %
(1.011) 		4.00 %
(273)
AWeber 80.71 %
(5.439) 		15.17 %
(1.022) 		4.13 %
(278)
MailChimp 79.69 %
(5.445) 		15.85 %
(1.083) 		4.46 %
(305)
SendInBlue 79.47 %
(5.453) 		15.94 %
(1.094) 		4.59 %
(315)
MailerLite 78.65 %
(5.361) 		16.67 %
(1.136) 		4.68 %
(319)
Constant Contact 78.49 %
(5.382) 		16.74 %
(1.148) 		4.77 %
(327)
SendPulse 77.52 %
(5.291) 		17.85 %
(1.218) 		4.63 %
(316)
Clever Elements 77.04 %
(5.355) 		18.04 %
(1.254) 		4.92 %
(342)
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CampaignMonitor email deliverability rates providers comparison 2021 (January)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Home & Garden, Food & Drink, Other, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Health, Finance, Dating, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 52246054888.12 %10.34 %1.53 %
Food & Drink 543474541587.29 %9.94 %2.76 %
Other 552480611186.96 %11.05 %1.99 %
Clothing 524453551686.45 %10.50 %3.05 %
Pets 505433541885.74 %10.69 %3.56 %
Elektronics 551467602484.75 %10.89 %4.36 %
Cosmetics & Beauty 544458652184.19 %11.95 %3.86 %
Entertainment 542454662283.76 %12.18 %4.06 %
Job & Career 497416671483.70 %13.48 %2.82 %
Sport & Fitness 498416622083.53 %12.45 %4.02 %
Dating 568471821582.92 %14.44 %2.64 %
Finance 526433732082.32 %13.88 %3.80 %
Health 496408662282.26 %13.31 %4.44 %
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CampaignMonitor email deliverability by category 2021 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, AOL Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 693605672187.30 %9.67 %3.03 %
ProtonMail 747648772286.75 %10.31 %2.95 %
GMX Mail 671579722086.29 %10.73 %2.98 %
Zoho Mail 671578712286.14 %10.58 %3.28 %
Mail.com 694593812085.45 %11.67 %2.88 %
Yahoo Mail 676564892383.43 %13.17 %3.40 %
Outlook Mail 663552902183.26 %13.57 %3.17 %
Gmail 685570922383.21 %13.43 %3.36 %
AOL Mail 718596913183.01 %12.67 %4.32 %
Yandex Mail 650538892382.77 %13.69 %3.54 %
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CampaignMonitor email deliverability by email service provider 2021 (January)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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