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CampaignMonitor Email Deliverability Report for the year 2021 (October)

In this email deliverability report for CampaignMonitor (October 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.863 emails were sent with CampaignMonitor. A total of 5.724 emails were delivered to the recipient's main mailbox. Of all emails sent, 907 emails ended up in the spam folder. 232 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7695.759
(85.08 %) 		789
(11.66 %) 		221
(3.26 %)
GetResponse 6.9185.886
(85.08 %) 		796
(11.51 %) 		236
(3.41 %)
Mailjet 6.9465.905
(85.01 %) 		799
(11.50 %) 		242
(3.48 %)
Rapidmail 6.8825.810
(84.42 %) 		852
(12.38 %) 		220
(3.20 %)
Klick-Tipp 6.9035.789
(83.86 %) 		878
(12.72 %) 		236
(3.42 %)
CampaignMonitor 6.8635.724
(83.40 %) 		907
(13.22 %) 		232
(3.38 %)
CleverReach 6.7705.630
(83.16 %) 		901
(13.31 %) 		239
(3.53 %)
HubSpot 6.7955.601
(82.43 %) 		949
(13.97 %) 		245
(3.61 %)
Moosend 6.8925.676
(82.36 %) 		942
(13.67 %) 		274
(3.98 %)
Mailify 6.7995.587
(82.17 %) 		932
(13.71 %) 		280
(4.12 %)
AWeber 6.9775.672
(81.30 %) 		1.032
(14.79 %) 		273
(3.91 %)
MailChimp 6.7915.495
(80.92 %) 		1.015
(14.95 %) 		281
(4.14 %)
ConvertKit 6.9185.578
(80.63 %) 		1.042
(15.06 %) 		298
(4.31 %)
MailerLite 6.8585.529
(80.62 %) 		1.048
(15.28 %) 		281
(4.10 %)
SendInBlue 6.8905.504
(79.88 %) 		1.094
(15.88 %) 		292
(4.24 %)
Constant Contact 6.7285.373
(79.86 %) 		1.071
(15.92 %) 		284
(4.22 %)
Benchmark Email 6.7895.420
(79.84 %) 		1.069
(15.75 %) 		300
(4.42 %)
SendPulse 6.9865.504
(78.79 %) 		1.171
(16.76 %) 		311
(4.45 %)
Clever Elements 6.7095.190
(77.36 %) 		1.205
(17.96 %) 		314
(4.68 %)
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CampaignMonitor email deliverability providers comparison 2021 (October)
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Email deliverability rates for CampaignMonitor and other providers comparison

83.40 % of 6.863 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 13.22 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.38 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.08 %
(5.759) 		11.66 %
(789) 		3.26 %
(221)
GetResponse 85.08 %
(5.886) 		11.51 %
(796) 		3.41 %
(236)
Mailjet 85.01 %
(5.905) 		11.50 %
(799) 		3.48 %
(242)
Rapidmail 84.42 %
(5.810) 		12.38 %
(852) 		3.20 %
(220)
Klick-Tipp 83.86 %
(5.789) 		12.72 %
(878) 		3.42 %
(236)
CampaignMonitor 83.40 %
(5.724) 		13.22 %
(907) 		3.38 %
(232)
CleverReach 83.16 %
(5.630) 		13.31 %
(901) 		3.53 %
(239)
HubSpot 82.43 %
(5.601) 		13.97 %
(949) 		3.61 %
(245)
Moosend 82.36 %
(5.676) 		13.67 %
(942) 		3.98 %
(274)
Mailify 82.17 %
(5.587) 		13.71 %
(932) 		4.12 %
(280)
AWeber 81.30 %
(5.672) 		14.79 %
(1.032) 		3.91 %
(273)
MailChimp 80.92 %
(5.495) 		14.95 %
(1.015) 		4.14 %
(281)
ConvertKit 80.63 %
(5.578) 		15.06 %
(1.042) 		4.31 %
(298)
MailerLite 80.62 %
(5.529) 		15.28 %
(1.048) 		4.10 %
(281)
SendInBlue 79.88 %
(5.504) 		15.88 %
(1.094) 		4.24 %
(292)
Constant Contact 79.86 %
(5.373) 		15.92 %
(1.071) 		4.22 %
(284)
Benchmark Email 79.84 %
(5.420) 		15.75 %
(1.069) 		4.42 %
(300)
SendPulse 78.79 %
(5.504) 		16.76 %
(1.171) 		4.45 %
(311)
Clever Elements 77.36 %
(5.190) 		17.96 %
(1.205) 		4.68 %
(314)
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CampaignMonitor email deliverability rates providers comparison 2021 (October)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Food & Drink, Clothing, Other, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Sport & Fitness, Health and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 558484641086.74 %11.47 %1.79 %
Clothing 51144062986.11 %12.13 %1.76 %
Other 572484672184.62 %11.71 %3.67 %
Elektronics 539455651984.42 %12.06 %3.53 %
Pets 473399571784.36 %12.05 %3.59 %
Home & Garden 526443612284.22 %11.60 %4.18 %
Entertainment 517435671584.14 %12.96 %2.90 %
Cosmetics & Beauty 518430682083.01 %13.13 %3.86 %
Dating 499412751282.57 %15.03 %2.40 %
Health 568465832081.87 %14.61 %3.52 %
Sport & Fitness 477390681981.76 %14.26 %3.98 %
Job & Career 561453862280.75 %15.33 %3.92 %
Finance 544434842679.78 %15.44 %4.78 %
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CampaignMonitor email deliverability by category 2021 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, ProtonMail and Mail.com. The delivery rates were worst for the email providers Yandex Mail, Gmail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 705604812085.67 %11.49 %2.84 %
ProtonMail 678580752385.55 %11.06 %3.39 %
Mail.com 723609942084.23 %13.00 %2.77 %
Zoho Mail 668562832384.13 %12.43 %3.44 %
GMX Mail 674567822584.12 %12.17 %3.71 %
AOL Mail 741615982883.00 %13.23 %3.78 %
Outlook Mail 672557991682.89 %14.73 %2.38 %
Yahoo Mail 690571972282.75 %14.06 %3.19 %
Gmail 644523982381.21 %15.22 %3.57 %
Yandex Mail 6685361003280.24 %14.97 %4.79 %
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CampaignMonitor email deliverability by email service provider 2021 (October)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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