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HubSpot Email Deliverability Report for the year 2020 (March)

In this email deliverability report for HubSpot (March 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 7.828 emails were sent with HubSpot. A total of 5.170 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.554 emails ended up in the spam folder. 104 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.7796.016
(77.34 %) 		1.676
(21.55 %) 		87
(1.12 %)
ActiveCampaign 7.7465.944
(76.74 %) 		1.743
(22.50 %) 		59
(0.76 %)
Clever Elements 7.9955.708
(71.39 %) 		2.153
(26.93 %) 		134
(1.68 %)
Newsletter2Go 8.1675.817
(71.23 %) 		2.258
(27.65 %) 		92
(1.13 %)
CampaignMonitor 8.2775.873
(70.96 %) 		2.294
(27.72 %) 		110
(1.33 %)
AWeber 8.3595.916
(70.77 %) 		2.326
(27.83 %) 		117
(1.40 %)
CleverReach 8.5205.980
(70.19 %) 		2.443
(28.67 %) 		97
(1.14 %)
Mailjet 8.0295.587
(69.59 %) 		2.331
(29.03 %) 		111
(1.38 %)
MailerLite 8.0495.597
(69.54 %) 		2.313
(28.74 %) 		139
(1.73 %)
Rapidmail 8.1645.625
(68.90 %) 		2.378
(29.13 %) 		161
(1.97 %)
Klick-Tipp 7.9475.463
(68.74 %) 		2.410
(30.33 %) 		74
(0.93 %)
SendPulse 8.1565.537
(67.89 %) 		2.532
(31.04 %) 		87
(1.07 %)
SendInBlue 8.3145.622
(67.62 %) 		2.471
(29.72 %) 		221
(2.66 %)
HubSpot 7.8285.170
(66.04 %) 		2.554
(32.63 %) 		104
(1.33 %)
MailChimp 8.1825.206
(63.63 %) 		2.724
(33.29 %) 		252
(3.08 %)
Benchmark Email 8.3015.239
(63.11 %) 		2.805
(33.79 %) 		257
(3.10 %)
Moosend 8.0875.082
(62.84 %) 		2.852
(35.27 %) 		153
(1.89 %)
Mailify 8.2205.133
(62.45 %) 		2.961
(36.02 %) 		126
(1.53 %)
ConvertKit 8.1584.768
(58.45 %) 		3.138
(38.47 %) 		252
(3.09 %)
Constant Contact 8.5044.838
(56.89 %) 		3.436
(40.40 %) 		230
(2.70 %)
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HubSpot email deliverability providers comparison 2020 (March)
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Email deliverability rates for HubSpot and other providers comparison

66.04 % of 7.828 emails sent with HubSpot ended up in the recipient's main mailbox. 32.63 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.33 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.34 %
(6.016) 		21.55 %
(1.676) 		1.12 %
(87)
ActiveCampaign 76.74 %
(5.944) 		22.50 %
(1.743) 		0.76 %
(59)
Clever Elements 71.39 %
(5.708) 		26.93 %
(2.153) 		1.68 %
(134)
Newsletter2Go 71.23 %
(5.817) 		27.65 %
(2.258) 		1.13 %
(92)
CampaignMonitor 70.96 %
(5.873) 		27.72 %
(2.294) 		1.33 %
(110)
AWeber 70.77 %
(5.916) 		27.83 %
(2.326) 		1.40 %
(117)
CleverReach 70.19 %
(5.980) 		28.67 %
(2.443) 		1.14 %
(97)
Mailjet 69.59 %
(5.587) 		29.03 %
(2.331) 		1.38 %
(111)
MailerLite 69.54 %
(5.597) 		28.74 %
(2.313) 		1.73 %
(139)
Rapidmail 68.90 %
(5.625) 		29.13 %
(2.378) 		1.97 %
(161)
Klick-Tipp 68.74 %
(5.463) 		30.33 %
(2.410) 		0.93 %
(74)
SendPulse 67.89 %
(5.537) 		31.04 %
(2.532) 		1.07 %
(87)
SendInBlue 67.62 %
(5.622) 		29.72 %
(2.471) 		2.66 %
(221)
HubSpot 66.04 %
(5.170) 		32.63 %
(2.554) 		1.33 %
(104)
MailChimp 63.63 %
(5.206) 		33.29 %
(2.724) 		3.08 %
(252)
Benchmark Email 63.11 %
(5.239) 		33.79 %
(2.805) 		3.10 %
(257)
Moosend 62.84 %
(5.082) 		35.27 %
(2.852) 		1.89 %
(153)
Mailify 62.45 %
(5.133) 		36.02 %
(2.961) 		1.53 %
(126)
ConvertKit 58.45 %
(4.768) 		38.47 %
(3.138) 		3.09 %
(252)
Constant Contact 56.89 %
(4.838) 		40.40 %
(3.436) 		2.70 %
(230)
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HubSpot email deliverability rates providers comparison 2020 (March)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Other, Clothing, Pets, Home & Garden and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Job & Career and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 551393151771.32 %27.40 %1.27 %
Clothing 700496195970.86 %27.86 %1.29 %
Pets 595419169770.42 %28.40 %1.18 %
Home & Garden 588414166870.41 %28.23 %1.36 %
Food & Drink 653459186870.29 %28.48 %1.23 %
Sport & Fitness 513339166866.08 %32.36 %1.56 %
Entertainment 562370184865.84 %32.74 %1.42 %
Cosmetics & Beauty 691453230865.56 %33.29 %1.16 %
Elektronics 597390199865.33 %33.33 %1.34 %
Job & Career 604394203765.23 %33.61 %1.16 %
Finance 661402250960.82 %37.82 %1.36 %
Health 478290179960.67 %37.45 %1.88 %
Dating 635351276855.28 %43.46 %1.26 %
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HubSpot email deliverability by category 2020 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8145842191171.74 %26.90 %1.35 %
Zoho Mail 6844702041068.71 %29.82 %1.46 %
Mail.com 7455102251068.46 %30.20 %1.34 %
Yahoo Mail 6894622171067.05 %31.49 %1.45 %
AOL Mail 660440211966.67 %31.97 %1.36 %
Yandex Mail 781520252966.58 %32.27 %1.15 %
ProtonMail 9116032951366.19 %32.38 %1.43 %
GMX Mail 8805633051263.98 %34.66 %1.36 %
Outlook Mail 788492287962.44 %36.42 %1.14 %
Gmail 8765263391160.05 %38.70 %1.26 %
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HubSpot email deliverability by email service provider 2020 (March)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

The following badges for HubSpot can be embedded into a website.

HubSpot
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References and Resources

Further resources and references for HubSpot.

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