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HubSpot Email Deliverability Report for the year 2020 (November)

In this email deliverability report for HubSpot (November 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 8.070 emails were sent with HubSpot. A total of 4.883 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.077 emails ended up in the spam folder. 110 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.3796.405
(76.44 %) 		1.872
(22.34 %) 		102
(1.22 %)
Clever Elements 8.1456.223
(76.40 %) 		1.822
(22.37 %) 		100
(1.23 %)
GetResponse 7.9486.003
(75.53 %) 		1.856
(23.35 %) 		89
(1.12 %)
Moosend 7.6745.771
(75.20 %) 		1.800
(23.46 %) 		103
(1.34 %)
CleverReach 8.2095.957
(72.57 %) 		2.124
(25.87 %) 		128
(1.56 %)
Klick-Tipp 8.3366.027
(72.30 %) 		2.213
(26.55 %) 		96
(1.15 %)
Rapidmail 8.5285.873
(68.87 %) 		2.477
(29.05 %) 		178
(2.09 %)
CampaignMonitor 7.7765.310
(68.29 %) 		2.346
(30.17 %) 		120
(1.54 %)
Mailjet 8.2525.634
(68.27 %) 		2.461
(29.82 %) 		157
(1.90 %)
SendPulse 8.2275.546
(67.41 %) 		2.584
(31.41 %) 		97
(1.18 %)
SendInBlue 7.9785.241
(65.69 %) 		2.552
(31.99 %) 		185
(2.32 %)
ConvertKit 8.2515.414
(65.62 %) 		2.640
(32.00 %) 		197
(2.39 %)
Constant Contact 8.1505.329
(65.39 %) 		2.575
(31.60 %) 		246
(3.02 %)
ActiveCampaign 8.0945.212
(64.39 %) 		2.743
(33.89 %) 		139
(1.72 %)
Mailify 8.3645.362
(64.11 %) 		2.845
(34.01 %) 		157
(1.88 %)
MailerLite 7.7244.712
(61.00 %) 		2.879
(37.27 %) 		133
(1.72 %)
HubSpot 8.0704.883
(60.51 %) 		3.077
(38.13 %) 		110
(1.36 %)
MailChimp 7.7264.425
(57.27 %) 		3.140
(40.64 %) 		161
(2.08 %)
Benchmark Email 8.3064.657
(56.07 %) 		3.383
(40.73 %) 		266
(3.20 %)
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HubSpot email deliverability providers comparison 2020 (November)
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Email deliverability rates for HubSpot and other providers comparison

60.51 % of 8.070 emails sent with HubSpot ended up in the recipient's main mailbox. 38.13 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.36 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.44 %
(6.405) 		22.34 %
(1.872) 		1.22 %
(102)
Clever Elements 76.40 %
(6.223) 		22.37 %
(1.822) 		1.23 %
(100)
GetResponse 75.53 %
(6.003) 		23.35 %
(1.856) 		1.12 %
(89)
Moosend 75.20 %
(5.771) 		23.46 %
(1.800) 		1.34 %
(103)
CleverReach 72.57 %
(5.957) 		25.87 %
(2.124) 		1.56 %
(128)
Klick-Tipp 72.30 %
(6.027) 		26.55 %
(2.213) 		1.15 %
(96)
Rapidmail 68.87 %
(5.873) 		29.05 %
(2.477) 		2.09 %
(178)
CampaignMonitor 68.29 %
(5.310) 		30.17 %
(2.346) 		1.54 %
(120)
Mailjet 68.27 %
(5.634) 		29.82 %
(2.461) 		1.90 %
(157)
SendPulse 67.41 %
(5.546) 		31.41 %
(2.584) 		1.18 %
(97)
SendInBlue 65.69 %
(5.241) 		31.99 %
(2.552) 		2.32 %
(185)
ConvertKit 65.62 %
(5.414) 		32.00 %
(2.640) 		2.39 %
(197)
Constant Contact 65.39 %
(5.329) 		31.60 %
(2.575) 		3.02 %
(246)
ActiveCampaign 64.39 %
(5.212) 		33.89 %
(2.743) 		1.72 %
(139)
Mailify 64.11 %
(5.362) 		34.01 %
(2.845) 		1.88 %
(157)
MailerLite 61.00 %
(4.712) 		37.27 %
(2.879) 		1.72 %
(133)
HubSpot 60.51 %
(4.883) 		38.13 %
(3.077) 		1.36 %
(110)
MailChimp 57.27 %
(4.425) 		40.64 %
(3.140) 		2.08 %
(161)
Benchmark Email 56.07 %
(4.657) 		40.73 %
(3.383) 		3.20 %
(266)
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HubSpot email deliverability rates providers comparison 2020 (November)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Other, Food & Drink, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 644426211766.15 %32.76 %1.09 %
Other 518338174665.25 %33.59 %1.16 %
Food & Drink 511333171765.17 %33.46 %1.37 %
Home & Garden 585380196964.96 %33.50 %1.54 %
Pets 7504852541164.67 %33.87 %1.47 %
Cosmetics & Beauty 568345214960.74 %37.68 %1.58 %
Elektronics 7724682931160.62 %37.95 %1.42 %
Entertainment 616371236960.23 %38.31 %1.46 %
Job & Career 577346223859.97 %38.65 %1.39 %
Sport & Fitness 701420273859.91 %38.94 %1.14 %
Health 619342270755.25 %43.62 %1.13 %
Finance 545299239754.86 %43.85 %1.28 %
Dating 6643303231149.70 %48.64 %1.66 %
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HubSpot email deliverability by category 2020 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8975793071164.55 %34.23 %1.23 %
Zoho Mail 720454257963.06 %35.69 %1.25 %
Mail.com 7814872821262.36 %36.11 %1.54 %
AOL Mail 8805453231261.93 %36.70 %1.36 %
Yahoo Mail 8125022981261.82 %36.70 %1.48 %
ProtonMail 7184422661061.56 %37.05 %1.39 %
Yandex Mail 8845303421259.95 %38.69 %1.36 %
GMX Mail 7614503011059.13 %39.55 %1.31 %
Outlook Mail 8134573441256.21 %42.31 %1.48 %
Gmail 8044373571054.35 %44.40 %1.24 %
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HubSpot email deliverability by email service provider 2020 (November)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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