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HubSpot Email Deliverability Report for the year 2021 (March)

In this email deliverability report for HubSpot (March 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.744 emails were sent with HubSpot. A total of 5.560 emails were delivered to the recipient's main mailbox. Of all emails sent, 941 emails ended up in the spam folder. 243 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.8325.837
(85.44 %) 		796
(11.65 %) 		199
(2.91 %)
CampaignMonitor 6.9905.963
(85.31 %) 		817
(11.69 %) 		210
(3.00 %)
GetResponse 6.9115.883
(85.13 %) 		801
(11.59 %) 		227
(3.28 %)
Rapidmail 6.7815.755
(84.87 %) 		829
(12.23 %) 		197
(2.91 %)
ActiveCampaign 6.8435.799
(84.74 %) 		811
(11.85 %) 		233
(3.40 %)
Mailjet 6.8625.793
(84.42 %) 		834
(12.15 %) 		235
(3.42 %)
Klick-Tipp 6.7765.693
(84.02 %) 		858
(12.66 %) 		225
(3.32 %)
Moosend 6.8315.666
(82.95 %) 		904
(13.23 %) 		261
(3.82 %)
AWeber 6.9115.703
(82.52 %) 		949
(13.73 %) 		259
(3.75 %)
HubSpot 6.7445.560
(82.44 %) 		941
(13.95 %) 		243
(3.60 %)
Benchmark Email 6.8705.637
(82.05 %) 		981
(14.28 %) 		252
(3.67 %)
ConvertKit 6.7995.561
(81.79 %) 		989
(14.55 %) 		249
(3.66 %)
Constant Contact 6.8255.534
(81.08 %) 		1.037
(15.19 %) 		254
(3.72 %)
SendInBlue 6.8075.494
(80.71 %) 		1.058
(15.54 %) 		255
(3.75 %)
Mailify 6.8415.495
(80.32 %) 		1.038
(15.17 %) 		308
(4.50 %)
MailChimp 6.9205.530
(79.91 %) 		1.086
(15.69 %) 		304
(4.39 %)
MailerLite 6.8615.378
(78.39 %) 		1.177
(17.15 %) 		306
(4.46 %)
Clever Elements 7.0385.468
(77.69 %) 		1.249
(17.75 %) 		321
(4.56 %)
SendPulse 6.6605.165
(77.55 %) 		1.162
(17.45 %) 		333
(5.00 %)
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HubSpot email deliverability providers comparison 2021 (March)
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Email deliverability rates for HubSpot and other providers comparison

82.44 % of 6.744 emails sent with HubSpot ended up in the recipient's main mailbox. 13.95 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.60 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.44 %
(5.837) 		11.65 %
(796) 		2.91 %
(199)
CampaignMonitor 85.31 %
(5.963) 		11.69 %
(817) 		3.00 %
(210)
GetResponse 85.13 %
(5.883) 		11.59 %
(801) 		3.28 %
(227)
Rapidmail 84.87 %
(5.755) 		12.23 %
(829) 		2.91 %
(197)
ActiveCampaign 84.74 %
(5.799) 		11.85 %
(811) 		3.40 %
(233)
Mailjet 84.42 %
(5.793) 		12.15 %
(834) 		3.42 %
(235)
Klick-Tipp 84.02 %
(5.693) 		12.66 %
(858) 		3.32 %
(225)
Moosend 82.95 %
(5.666) 		13.23 %
(904) 		3.82 %
(261)
AWeber 82.52 %
(5.703) 		13.73 %
(949) 		3.75 %
(259)
HubSpot 82.44 %
(5.560) 		13.95 %
(941) 		3.60 %
(243)
Benchmark Email 82.05 %
(5.637) 		14.28 %
(981) 		3.67 %
(252)
ConvertKit 81.79 %
(5.561) 		14.55 %
(989) 		3.66 %
(249)
Constant Contact 81.08 %
(5.534) 		15.19 %
(1.037) 		3.72 %
(254)
SendInBlue 80.71 %
(5.494) 		15.54 %
(1.058) 		3.75 %
(255)
Mailify 80.32 %
(5.495) 		15.17 %
(1.038) 		4.50 %
(308)
MailChimp 79.91 %
(5.530) 		15.69 %
(1.086) 		4.39 %
(304)
MailerLite 78.39 %
(5.378) 		17.15 %
(1.177) 		4.46 %
(306)
Clever Elements 77.69 %
(5.468) 		17.75 %
(1.249) 		4.56 %
(321)
SendPulse 77.55 %
(5.165) 		17.45 %
(1.162) 		5.00 %
(333)
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HubSpot email deliverability rates providers comparison 2021 (March)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Food & Drink, Pets, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 543460681584.71 %12.52 %2.76 %
Food & Drink 550463672084.18 %12.18 %3.64 %
Pets 511430661584.15 %12.92 %2.94 %
Clothing 540453672083.89 %12.41 %3.70 %
Other 483405641483.85 %13.25 %2.90 %
Elektronics 553462741783.54 %13.38 %3.07 %
Cosmetics & Beauty 509425691583.50 %13.56 %2.95 %
Entertainment 513421731982.07 %14.23 %3.70 %
Health 476386682281.09 %14.29 %4.62 %
Sport & Fitness 499404722380.96 %14.43 %4.61 %
Dating 537434871680.82 %16.20 %2.98 %
Finance 514409832279.57 %16.15 %4.28 %
Job & Career 516408832579.07 %16.09 %4.84 %
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HubSpot email deliverability by category 2021 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, GMX Mail and Mail.com. The delivery rates were worst for the email providers Yahoo Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 693595821685.86 %11.83 %2.31 %
GMX Mail 663561851784.62 %12.82 %2.56 %
Mail.com 668559921783.68 %13.77 %2.54 %
Custom Mail 669559803083.56 %11.96 %4.48 %
Zoho Mail 680566882683.24 %12.94 %3.82 %
AOL Mail 655539962082.29 %14.66 %3.05 %
Yandex Mail 6895621052281.57 %15.24 %3.19 %
Outlook Mail 7195761103380.11 %15.30 %4.59 %
Gmail 6615281082579.88 %16.34 %3.78 %
Yahoo Mail 647515953779.60 %14.68 %5.72 %
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HubSpot email deliverability by email service provider 2021 (March)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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