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HubSpot Email Deliverability Report for the year 2023 (March)

In this email deliverability report for HubSpot (March 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.787 emails were sent with HubSpot. A total of 5.603 emails were delivered to the recipient's main mailbox. Of all emails sent, 927 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7275.826
(86.61 %) 		697
(10.36 %) 		204
(3.03 %)
GetResponse 6.8955.926
(85.95 %) 		746
(10.82 %) 		223
(3.23 %)
Mailjet 6.8635.817
(84.76 %) 		816
(11.89 %) 		230
(3.35 %)
CampaignMonitor 6.9365.875
(84.70 %) 		823
(11.87 %) 		238
(3.43 %)
Klick-Tipp 6.7545.649
(83.64 %) 		879
(13.01 %) 		226
(3.35 %)
CleverReach 6.8275.709
(83.62 %) 		870
(12.74 %) 		248
(3.63 %)
HubSpot 6.7875.603
(82.55 %) 		927
(13.66 %) 		257
(3.79 %)
AWeber 6.6575.481
(82.33 %) 		941
(14.14 %) 		235
(3.53 %)
ConvertKit 6.9075.680
(82.24 %) 		967
(14.00 %) 		260
(3.76 %)
Rapidmail 6.6905.490
(82.06 %) 		937
(14.01 %) 		263
(3.93 %)
Benchmark Email 6.8865.637
(81.86 %) 		983
(14.28 %) 		266
(3.86 %)
Moosend 6.8795.582
(81.15 %) 		1.027
(14.93 %) 		270
(3.92 %)
Mailify 6.8685.543
(80.71 %) 		1.040
(15.14 %) 		285
(4.15 %)
SendInBlue 6.9155.576
(80.64 %) 		1.054
(15.24 %) 		285
(4.12 %)
MailChimp 6.7435.406
(80.17 %) 		1.062
(15.75 %) 		275
(4.08 %)
Constant Contact 6.7945.374
(79.10 %) 		1.125
(16.56 %) 		295
(4.34 %)
MailerLite 6.7765.309
(78.35 %) 		1.146
(16.91 %) 		321
(4.74 %)
SendPulse 6.8285.299
(77.61 %) 		1.215
(17.79 %) 		314
(4.60 %)
Clever Elements 6.8045.215
(76.65 %) 		1.259
(18.50 %) 		330
(4.85 %)
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HubSpot email deliverability providers comparison 2023 (March)
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Email deliverability rates for HubSpot and other providers comparison

82.55 % of 6.787 emails sent with HubSpot ended up in the recipient's main mailbox. 13.66 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.79 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.61 %
(5.826) 		10.36 %
(697) 		3.03 %
(204)
GetResponse 85.95 %
(5.926) 		10.82 %
(746) 		3.23 %
(223)
Mailjet 84.76 %
(5.817) 		11.89 %
(816) 		3.35 %
(230)
CampaignMonitor 84.70 %
(5.875) 		11.87 %
(823) 		3.43 %
(238)
Klick-Tipp 83.64 %
(5.649) 		13.01 %
(879) 		3.35 %
(226)
CleverReach 83.62 %
(5.709) 		12.74 %
(870) 		3.63 %
(248)
HubSpot 82.55 %
(5.603) 		13.66 %
(927) 		3.79 %
(257)
AWeber 82.33 %
(5.481) 		14.14 %
(941) 		3.53 %
(235)
ConvertKit 82.24 %
(5.680) 		14.00 %
(967) 		3.76 %
(260)
Rapidmail 82.06 %
(5.490) 		14.01 %
(937) 		3.93 %
(263)
Benchmark Email 81.86 %
(5.637) 		14.28 %
(983) 		3.86 %
(266)
Moosend 81.15 %
(5.582) 		14.93 %
(1.027) 		3.92 %
(270)
Mailify 80.71 %
(5.543) 		15.14 %
(1.040) 		4.15 %
(285)
SendInBlue 80.64 %
(5.576) 		15.24 %
(1.054) 		4.12 %
(285)
MailChimp 80.17 %
(5.406) 		15.75 %
(1.062) 		4.08 %
(275)
Constant Contact 79.10 %
(5.374) 		16.56 %
(1.125) 		4.34 %
(295)
MailerLite 78.35 %
(5.309) 		16.91 %
(1.146) 		4.74 %
(321)
SendPulse 77.61 %
(5.299) 		17.79 %
(1.215) 		4.60 %
(314)
Clever Elements 76.65 %
(5.215) 		18.50 %
(1.259) 		4.85 %
(330)
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HubSpot email deliverability rates providers comparison 2023 (March)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Home & Garden, Clothing, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Sport & Fitness, Health and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 556474641885.25 %11.51 %3.24 %
Home & Garden 484412551785.12 %11.36 %3.51 %
Clothing 530450621884.91 %11.70 %3.40 %
Pets 502421651683.86 %12.95 %3.19 %
Elektronics 527440652283.49 %12.33 %4.17 %
Other 513425662282.85 %12.87 %4.29 %
Cosmetics & Beauty 527436731882.73 %13.85 %3.42 %
Entertainment 515423712182.14 %13.79 %4.08 %
Job & Career 493403771381.74 %15.62 %2.64 %
Health 524427772081.49 %14.69 %3.82 %
Sport & Fitness 569463842281.37 %14.76 %3.87 %
Finance 534424852579.40 %15.92 %4.68 %
Dating 513405832578.95 %16.18 %4.87 %
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HubSpot email deliverability by category 2023 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Zoho Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 700594852184.86 %12.14 %3.00 %
ProtonMail 714604852584.59 %11.90 %3.50 %
GMX Mail 669565812384.45 %12.11 %3.44 %
Custom Mail 673565802883.95 %11.89 %4.16 %
Mail.com 677559922682.57 %13.59 %3.84 %
AOL Mail 686562962881.92 %13.99 %4.08 %
Yahoo Mail 681554992881.35 %14.54 %4.11 %
Outlook Mail 652528992580.98 %15.18 %3.83 %
Gmail 636514982480.82 %15.41 %3.77 %
Yandex Mail 6995581122979.83 %16.02 %4.15 %
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HubSpot email deliverability by email service provider 2023 (March)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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