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HubSpot Email Deliverability Report for the year 2023 (May)

In this email deliverability report for HubSpot (May 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.828 emails were sent with HubSpot. A total of 5.764 emails were delivered to the recipient's main mailbox. Of all emails sent, 842 emails ended up in the spam folder. 222 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8335.863
(85.80 %) 		741
(10.84 %) 		229
(3.35 %)
CampaignMonitor 7.0075.928
(84.60 %) 		842
(12.02 %) 		237
(3.38 %)
HubSpot 6.8285.764
(84.42 %) 		842
(12.33 %) 		222
(3.25 %)
ActiveCampaign 6.8555.774
(84.23 %) 		828
(12.08 %) 		253
(3.69 %)
Mailjet 6.8135.718
(83.93 %) 		865
(12.70 %) 		230
(3.38 %)
CleverReach 6.7045.620
(83.83 %) 		853
(12.72 %) 		231
(3.45 %)
Rapidmail 6.8875.752
(83.52 %) 		905
(13.14 %) 		230
(3.34 %)
Klick-Tipp 6.7695.650
(83.47 %) 		856
(12.65 %) 		263
(3.89 %)
AWeber 6.8555.625
(82.06 %) 		969
(14.14 %) 		261
(3.81 %)
SendInBlue 6.8065.568
(81.81 %) 		974
(14.31 %) 		264
(3.88 %)
MailChimp 6.8915.627
(81.66 %) 		977
(14.18 %) 		287
(4.16 %)
ConvertKit 7.0825.762
(81.36 %) 		1.023
(14.45 %) 		297
(4.19 %)
Moosend 6.7975.512
(81.09 %) 		996
(14.65 %) 		289
(4.25 %)
Benchmark Email 6.8435.538
(80.93 %) 		1.024
(14.96 %) 		281
(4.11 %)
Mailify 6.6815.403
(80.87 %) 		1.012
(15.15 %) 		266
(3.98 %)
MailerLite 6.7345.395
(80.12 %) 		1.047
(15.55 %) 		292
(4.34 %)
Constant Contact 6.6835.291
(79.17 %) 		1.116
(16.70 %) 		276
(4.13 %)
SendPulse 6.9575.407
(77.72 %) 		1.227
(17.64 %) 		323
(4.64 %)
Clever Elements 6.7925.189
(76.40 %) 		1.282
(18.88 %) 		321
(4.73 %)
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HubSpot email deliverability providers comparison 2023 (May)
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Email deliverability rates for HubSpot and other providers comparison

84.42 % of 6.828 emails sent with HubSpot ended up in the recipient's main mailbox. 12.33 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.25 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.80 %
(5.863) 		10.84 %
(741) 		3.35 %
(229)
CampaignMonitor 84.60 %
(5.928) 		12.02 %
(842) 		3.38 %
(237)
HubSpot 84.42 %
(5.764) 		12.33 %
(842) 		3.25 %
(222)
ActiveCampaign 84.23 %
(5.774) 		12.08 %
(828) 		3.69 %
(253)
Mailjet 83.93 %
(5.718) 		12.70 %
(865) 		3.38 %
(230)
CleverReach 83.83 %
(5.620) 		12.72 %
(853) 		3.45 %
(231)
Rapidmail 83.52 %
(5.752) 		13.14 %
(905) 		3.34 %
(230)
Klick-Tipp 83.47 %
(5.650) 		12.65 %
(856) 		3.89 %
(263)
AWeber 82.06 %
(5.625) 		14.14 %
(969) 		3.81 %
(261)
SendInBlue 81.81 %
(5.568) 		14.31 %
(974) 		3.88 %
(264)
MailChimp 81.66 %
(5.627) 		14.18 %
(977) 		4.16 %
(287)
ConvertKit 81.36 %
(5.762) 		14.45 %
(1.023) 		4.19 %
(297)
Moosend 81.09 %
(5.512) 		14.65 %
(996) 		4.25 %
(289)
Benchmark Email 80.93 %
(5.538) 		14.96 %
(1.024) 		4.11 %
(281)
Mailify 80.87 %
(5.403) 		15.15 %
(1.012) 		3.98 %
(266)
MailerLite 80.12 %
(5.395) 		15.55 %
(1.047) 		4.34 %
(292)
Constant Contact 79.17 %
(5.291) 		16.70 %
(1.116) 		4.13 %
(276)
SendPulse 77.72 %
(5.407) 		17.64 %
(1.227) 		4.64 %
(323)
Clever Elements 76.40 %
(5.189) 		18.88 %
(1.282) 		4.73 %
(321)
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HubSpot email deliverability rates providers comparison 2023 (May)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Clothing, Food & Drink, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 500437501387.40 %10.00 %2.60 %
Clothing 526457541586.88 %10.27 %2.85 %
Food & Drink 499431511786.37 %10.22 %3.41 %
Elektronics 506437591086.36 %11.66 %1.98 %
Other 487419541486.04 %11.09 %2.87 %
Entertainment 513438631285.38 %12.28 %2.34 %
Cosmetics & Beauty 523441641884.32 %12.24 %3.44 %
Pets 587492692683.82 %11.75 %4.43 %
Sport & Fitness 536449721583.77 %13.43 %2.80 %
Health 578480772183.04 %13.32 %3.63 %
Job & Career 515425741682.52 %14.37 %3.11 %
Dating 510417751881.76 %14.71 %3.53 %
Finance 548441802780.47 %14.60 %4.93 %
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HubSpot email deliverability by category 2023 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 737643742087.25 %10.04 %2.71 %
Custom Mail 691598751886.54 %10.85 %2.60 %
GMX Mail 669576751886.10 %11.21 %2.69 %
Zoho Mail 658565722185.87 %10.94 %3.19 %
Mail.com 696590822484.77 %11.78 %3.45 %
Yahoo Mail 677573871784.64 %12.85 %2.51 %
AOL Mail 690578912183.77 %13.19 %3.04 %
Gmail 675556972282.37 %14.37 %3.26 %
Outlook Mail 690563973081.59 %14.06 %4.35 %
Yandex Mail 645522923180.93 %14.26 %4.81 %
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HubSpot email deliverability by email service provider 2023 (May)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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