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MailChimp Email Deliverability Report for the year 2020 (September)

In this email deliverability report for MailChimp (September 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.182 emails were sent with MailChimp. A total of 5.775 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.218 emails ended up in the spam folder. 189 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.1786.410
(78.38 %) 		1.674
(20.47 %) 		94
(1.15 %)
GetResponse 8.4626.597
(77.96 %) 		1.776
(20.99 %) 		89
(1.05 %)
CleverReach 8.4406.459
(76.53 %) 		1.825
(21.62 %) 		156
(1.85 %)
Moosend 7.8945.718
(72.43 %) 		2.022
(25.61 %) 		154
(1.95 %)
Clever Elements 8.2435.940
(72.06 %) 		2.202
(26.71 %) 		101
(1.23 %)
HubSpot 8.0505.770
(71.68 %) 		2.145
(26.65 %) 		135
(1.68 %)
MailChimp 8.1825.775
(70.58 %) 		2.218
(27.11 %) 		189
(2.31 %)
CampaignMonitor 8.2435.789
(70.23 %) 		2.330
(28.27 %) 		124
(1.50 %)
ConvertKit 7.9335.563
(70.12 %) 		2.182
(27.51 %) 		188
(2.37 %)
Mailjet 8.3895.818
(69.35 %) 		2.440
(29.09 %) 		131
(1.56 %)
Constant Contact 8.0765.562
(68.87 %) 		2.319
(28.71 %) 		195
(2.41 %)
Klick-Tipp 8.0425.535
(68.83 %) 		2.407
(29.93 %) 		100
(1.24 %)
Benchmark Email 8.7565.954
(68.00 %) 		2.520
(28.78 %) 		282
(3.22 %)
Rapidmail 8.4165.701
(67.74 %) 		2.602
(30.92 %) 		113
(1.34 %)
Mailify 8.3015.550
(66.86 %) 		2.590
(31.20 %) 		161
(1.94 %)
MailerLite 7.3604.828
(65.60 %) 		2.390
(32.47 %) 		142
(1.93 %)
ActiveCampaign 8.3275.413
(65.01 %) 		2.756
(33.10 %) 		158
(1.90 %)
SendPulse 8.6945.514
(63.42 %) 		3.049
(35.07 %) 		131
(1.51 %)
SendInBlue 7.7774.820
(61.98 %) 		2.711
(34.86 %) 		246
(3.16 %)
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MailChimp email deliverability providers comparison 2020 (September)
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Email deliverability rates for MailChimp and other providers comparison

70.58 % of 8.182 emails sent with MailChimp ended up in the recipient's main mailbox. 27.11 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.31 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 78.38 %
(6.410) 		20.47 %
(1.674) 		1.15 %
(94)
GetResponse 77.96 %
(6.597) 		20.99 %
(1.776) 		1.05 %
(89)
CleverReach 76.53 %
(6.459) 		21.62 %
(1.825) 		1.85 %
(156)
Moosend 72.43 %
(5.718) 		25.61 %
(2.022) 		1.95 %
(154)
Clever Elements 72.06 %
(5.940) 		26.71 %
(2.202) 		1.23 %
(101)
HubSpot 71.68 %
(5.770) 		26.65 %
(2.145) 		1.68 %
(135)
MailChimp 70.58 %
(5.775) 		27.11 %
(2.218) 		2.31 %
(189)
CampaignMonitor 70.23 %
(5.789) 		28.27 %
(2.330) 		1.50 %
(124)
ConvertKit 70.12 %
(5.563) 		27.51 %
(2.182) 		2.37 %
(188)
Mailjet 69.35 %
(5.818) 		29.09 %
(2.440) 		1.56 %
(131)
Constant Contact 68.87 %
(5.562) 		28.71 %
(2.319) 		2.41 %
(195)
Klick-Tipp 68.83 %
(5.535) 		29.93 %
(2.407) 		1.24 %
(100)
Benchmark Email 68.00 %
(5.954) 		28.78 %
(2.520) 		3.22 %
(282)
Rapidmail 67.74 %
(5.701) 		30.92 %
(2.602) 		1.34 %
(113)
Mailify 66.86 %
(5.550) 		31.20 %
(2.590) 		1.94 %
(161)
MailerLite 65.60 %
(4.828) 		32.47 %
(2.390) 		1.93 %
(142)
ActiveCampaign 65.01 %
(5.413) 		33.10 %
(2.756) 		1.90 %
(158)
SendPulse 63.42 %
(5.514) 		35.07 %
(3.049) 		1.51 %
(131)
SendInBlue 61.98 %
(4.820) 		34.86 %
(2.711) 		3.16 %
(246)
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MailChimp email deliverability rates providers comparison 2020 (September)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Other, Clothing, Home & Garden and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 5564221201475.90 %21.58 %2.52 %
Other 5364051191275.56 %22.20 %2.24 %
Clothing 6354791411575.43 %22.20 %2.36 %
Home & Garden 7055301601575.18 %22.70 %2.13 %
Food & Drink 7295391731773.94 %23.73 %2.33 %
Cosmetics & Beauty 5824131551470.96 %26.63 %2.41 %
Sport & Fitness 5623981521270.82 %27.05 %2.14 %
Entertainment 7435232031770.39 %27.32 %2.29 %
Job & Career 6304401751569.84 %27.78 %2.38 %
Elektronics 6764721891569.82 %27.96 %2.22 %
Finance 5553621801365.23 %32.43 %2.34 %
Health 5643661851364.89 %32.80 %2.30 %
Dating 7094262661760.08 %37.52 %2.40 %
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MailChimp email deliverability by category 2020 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7795841761974.97 %22.59 %2.44 %
Zoho Mail 7815731901873.37 %24.33 %2.30 %
Mail.com 8476182111872.96 %24.91 %2.13 %
AOL Mail 8686262231972.12 %25.69 %2.19 %
Yahoo Mail 8365972192071.41 %26.20 %2.39 %
Yandex Mail 7935562211670.11 %27.87 %2.02 %
ProtonMail 8365832332069.74 %27.87 %2.39 %
GMX Mail 8826032582168.37 %29.25 %2.38 %
Outlook Mail 7715232301867.83 %29.83 %2.33 %
Gmail 7895122572064.89 %32.57 %2.53 %
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MailChimp email deliverability by email service provider 2020 (September)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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