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MailChimp Email Deliverability Report for the year 2020 (October)

In this email deliverability report for MailChimp (October 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.125 emails were sent with MailChimp. A total of 5.702 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.194 emails ended up in the spam folder. 229 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Clever Elements 7.9416.136
(77.27 %) 		1.712
(21.56 %) 		93
(1.17 %)
CleverReach 7.9055.998
(75.88 %) 		1.765
(22.33 %) 		142
(1.80 %)
GetResponse 7.6745.680
(74.02 %) 		1.888
(24.60 %) 		106
(1.38 %)
AWeber 7.9305.838
(73.62 %) 		1.958
(24.69 %) 		134
(1.69 %)
MailChimp 8.1255.702
(70.18 %) 		2.194
(27.00 %) 		229
(2.82 %)
SendPulse 8.0205.596
(69.78 %) 		2.293
(28.59 %) 		131
(1.63 %)
Moosend 8.4515.790
(68.51 %) 		2.494
(29.51 %) 		167
(1.98 %)
Mailjet 8.5715.849
(68.24 %) 		2.581
(30.11 %) 		141
(1.65 %)
Constant Contact 8.3305.601
(67.24 %) 		2.447
(29.38 %) 		282
(3.39 %)
Mailify 7.7155.183
(67.18 %) 		2.395
(31.04 %) 		137
(1.78 %)
Klick-Tipp 8.1375.422
(66.63 %) 		2.595
(31.89 %) 		120
(1.47 %)
MailerLite 8.2585.433
(65.79 %) 		2.674
(32.38 %) 		151
(1.83 %)
ActiveCampaign 7.9865.144
(64.41 %) 		2.734
(34.23 %) 		108
(1.35 %)
HubSpot 8.0765.151
(63.78 %) 		2.752
(34.08 %) 		173
(2.14 %)
CampaignMonitor 8.0734.941
(61.20 %) 		3.006
(37.24 %) 		126
(1.56 %)
Rapidmail 8.2104.954
(60.34 %) 		3.143
(38.28 %) 		113
(1.38 %)
Benchmark Email 8.4595.051
(59.71 %) 		3.109
(36.75 %) 		299
(3.53 %)
ConvertKit 8.1374.798
(58.97 %) 		3.092
(38.00 %) 		247
(3.04 %)
SendInBlue 7.9744.334
(54.35 %) 		3.410
(42.76 %) 		230
(2.88 %)
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MailChimp email deliverability providers comparison 2020 (October)
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Email deliverability rates for MailChimp and other providers comparison

70.18 % of 8.125 emails sent with MailChimp ended up in the recipient's main mailbox. 27.00 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.82 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Clever Elements 77.27 %
(6.136) 		21.56 %
(1.712) 		1.17 %
(93)
CleverReach 75.88 %
(5.998) 		22.33 %
(1.765) 		1.80 %
(142)
GetResponse 74.02 %
(5.680) 		24.60 %
(1.888) 		1.38 %
(106)
AWeber 73.62 %
(5.838) 		24.69 %
(1.958) 		1.69 %
(134)
MailChimp 70.18 %
(5.702) 		27.00 %
(2.194) 		2.82 %
(229)
SendPulse 69.78 %
(5.596) 		28.59 %
(2.293) 		1.63 %
(131)
Moosend 68.51 %
(5.790) 		29.51 %
(2.494) 		1.98 %
(167)
Mailjet 68.24 %
(5.849) 		30.11 %
(2.581) 		1.65 %
(141)
Constant Contact 67.24 %
(5.601) 		29.38 %
(2.447) 		3.39 %
(282)
Mailify 67.18 %
(5.183) 		31.04 %
(2.395) 		1.78 %
(137)
Klick-Tipp 66.63 %
(5.422) 		31.89 %
(2.595) 		1.47 %
(120)
MailerLite 65.79 %
(5.433) 		32.38 %
(2.674) 		1.83 %
(151)
ActiveCampaign 64.41 %
(5.144) 		34.23 %
(2.734) 		1.35 %
(108)
HubSpot 63.78 %
(5.151) 		34.08 %
(2.752) 		2.14 %
(173)
CampaignMonitor 61.20 %
(4.941) 		37.24 %
(3.006) 		1.56 %
(126)
Rapidmail 60.34 %
(4.954) 		38.28 %
(3.143) 		1.38 %
(113)
Benchmark Email 59.71 %
(5.051) 		36.75 %
(3.109) 		3.53 %
(299)
ConvertKit 58.97 %
(4.798) 		38.00 %
(3.092) 		3.04 %
(247)
SendInBlue 54.35 %
(4.334) 		42.76 %
(3.410) 		2.88 %
(230)
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MailChimp email deliverability rates providers comparison 2020 (October)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Home & Garden, Clothing, Other and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 5634211251774.78 %22.20 %3.02 %
Home & Garden 5674241291474.78 %22.75 %2.47 %
Clothing 7655721722174.77 %22.48 %2.75 %
Other 7495601672274.77 %22.30 %2.94 %
Food & Drink 6244661401874.68 %22.44 %2.88 %
Sport & Fitness 6014221621770.22 %26.96 %2.83 %
Job & Career 5503851501570.00 %27.27 %2.73 %
Entertainment 6774701881969.42 %27.77 %2.81 %
Elektronics 4713261321369.21 %28.03 %2.76 %
Cosmetics & Beauty 6634581842169.08 %27.75 %3.17 %
Finance 6144021951765.47 %31.76 %2.77 %
Health 5743721871564.81 %32.58 %2.61 %
Dating 7074242632059.97 %37.20 %2.83 %
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MailChimp email deliverability by category 2020 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8606421932574.65 %22.44 %2.91 %
Zoho Mail 8496172072572.67 %24.38 %2.94 %
AOL Mail 7535451891972.38 %25.10 %2.52 %
Yahoo Mail 7945741982272.29 %24.94 %2.77 %
Mail.com 8336002102372.03 %25.21 %2.76 %
Yandex Mail 6854801871870.07 %27.30 %2.63 %
ProtonMail 8225672322368.98 %28.22 %2.80 %
GMX Mail 9236302652868.26 %28.71 %3.03 %
Outlook Mail 7444962282066.67 %30.65 %2.69 %
Gmail 8625512852663.92 %33.06 %3.02 %
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MailChimp email deliverability by email service provider 2020 (October)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

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References and Resources

Further resources and references for MailChimp.

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