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MailChimp Email Deliverability Report for the year 2021 (June)

In this email deliverability report for MailChimp (June 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.978 emails were sent with MailChimp. A total of 5.714 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.007 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8865.883
(85.43 %) 		782
(11.36 %) 		221
(3.21 %)
ActiveCampaign 6.8415.836
(85.31 %) 		774
(11.31 %) 		231
(3.38 %)
Mailjet 6.7015.696
(85.00 %) 		796
(11.88 %) 		209
(3.12 %)
Klick-Tipp 6.8635.819
(84.79 %) 		826
(12.04 %) 		218
(3.18 %)
CleverReach 6.7615.672
(83.89 %) 		849
(12.56 %) 		240
(3.55 %)
CampaignMonitor 6.8595.709
(83.23 %) 		904
(13.18 %) 		246
(3.59 %)
AWeber 6.7445.563
(82.49 %) 		904
(13.40 %) 		277
(4.11 %)
ConvertKit 6.9495.723
(82.36 %) 		966
(13.90 %) 		260
(3.74 %)
Moosend 6.8545.639
(82.27 %) 		937
(13.67 %) 		278
(4.06 %)
HubSpot 6.8665.642
(82.17 %) 		969
(14.11 %) 		255
(3.71 %)
MailChimp 6.9785.714
(81.89 %) 		1.007
(14.43 %) 		257
(3.68 %)
Rapidmail 6.7345.497
(81.63 %) 		957
(14.21 %) 		280
(4.16 %)
Benchmark Email 6.6965.399
(80.63 %) 		1.024
(15.29 %) 		273
(4.08 %)
Mailify 6.9145.573
(80.60 %) 		1.039
(15.03 %) 		302
(4.37 %)
SendInBlue 6.8135.466
(80.23 %) 		1.069
(15.69 %) 		278
(4.08 %)
Constant Contact 7.0335.604
(79.68 %) 		1.131
(16.08 %) 		298
(4.24 %)
MailerLite 6.9545.489
(78.93 %) 		1.152
(16.57 %) 		313
(4.50 %)
SendPulse 6.9175.347
(77.30 %) 		1.243
(17.97 %) 		327
(4.73 %)
Clever Elements 6.6285.105
(77.02 %) 		1.190
(17.95 %) 		333
(5.02 %)
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MailChimp email deliverability providers comparison 2021 (June)
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Email deliverability rates for MailChimp and other providers comparison

81.89 % of 6.978 emails sent with MailChimp ended up in the recipient's main mailbox. 14.43 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.68 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.43 %
(5.883) 		11.36 %
(782) 		3.21 %
(221)
ActiveCampaign 85.31 %
(5.836) 		11.31 %
(774) 		3.38 %
(231)
Mailjet 85.00 %
(5.696) 		11.88 %
(796) 		3.12 %
(209)
Klick-Tipp 84.79 %
(5.819) 		12.04 %
(826) 		3.18 %
(218)
CleverReach 83.89 %
(5.672) 		12.56 %
(849) 		3.55 %
(240)
CampaignMonitor 83.23 %
(5.709) 		13.18 %
(904) 		3.59 %
(246)
AWeber 82.49 %
(5.563) 		13.40 %
(904) 		4.11 %
(277)
ConvertKit 82.36 %
(5.723) 		13.90 %
(966) 		3.74 %
(260)
Moosend 82.27 %
(5.639) 		13.67 %
(937) 		4.06 %
(278)
HubSpot 82.17 %
(5.642) 		14.11 %
(969) 		3.71 %
(255)
MailChimp 81.89 %
(5.714) 		14.43 %
(1.007) 		3.68 %
(257)
Rapidmail 81.63 %
(5.497) 		14.21 %
(957) 		4.16 %
(280)
Benchmark Email 80.63 %
(5.399) 		15.29 %
(1.024) 		4.08 %
(273)
Mailify 80.60 %
(5.573) 		15.03 %
(1.039) 		4.37 %
(302)
SendInBlue 80.23 %
(5.466) 		15.69 %
(1.069) 		4.08 %
(278)
Constant Contact 79.68 %
(5.604) 		16.08 %
(1.131) 		4.24 %
(298)
MailerLite 78.93 %
(5.489) 		16.57 %
(1.152) 		4.50 %
(313)
SendPulse 77.30 %
(5.347) 		17.97 %
(1.243) 		4.73 %
(327)
Clever Elements 77.02 %
(5.105) 		17.95 %
(1.190) 		5.02 %
(333)
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MailChimp email deliverability rates providers comparison 2021 (June)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Food & Drink, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 566483701385.34 %12.37 %2.30 %
Clothing 528444642084.09 %12.12 %3.79 %
Food & Drink 509428621984.09 %12.18 %3.73 %
Elektronics 522438691583.91 %13.22 %2.87 %
Other 528443681783.90 %12.88 %3.22 %
Pets 525436711883.05 %13.52 %3.43 %
Entertainment 509421731582.71 %14.34 %2.95 %
Cosmetics & Beauty 516426731782.56 %14.15 %3.29 %
Health 577466941780.76 %16.29 %2.95 %
Sport & Fitness 539431842479.96 %15.58 %4.45 %
Job & Career 558440942478.85 %16.85 %4.30 %
Dating 571450972478.81 %16.99 %4.20 %
Finance 530408883476.98 %16.60 %6.42 %
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MailChimp email deliverability by category 2021 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Zoho Mail, ProtonMail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 676568872184.02 %12.87 %3.11 %
ProtonMail 704591872683.95 %12.36 %3.69 %
Custom Mail 741620922983.67 %12.42 %3.91 %
GMX Mail 690573892883.04 %12.90 %4.06 %
Mail.com 636527911882.86 %14.31 %2.83 %
AOL Mail 6635381022381.15 %15.38 %3.47 %
Yahoo Mail 7636161212680.73 %15.86 %3.41 %
Outlook Mail 7025641162280.34 %16.52 %3.13 %
Gmail 6905521092980.00 %15.80 %4.20 %
Yandex Mail 7135651133579.24 %15.85 %4.91 %
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MailChimp email deliverability by email service provider 2021 (June)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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