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MailChimp Email Deliverability Report for the year 2021 (October)

In this email deliverability report for MailChimp (October 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.791 emails were sent with MailChimp. A total of 5.495 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.015 emails ended up in the spam folder. 281 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7695.759
(85.08 %) 		789
(11.66 %) 		221
(3.26 %)
GetResponse 6.9185.886
(85.08 %) 		796
(11.51 %) 		236
(3.41 %)
Mailjet 6.9465.905
(85.01 %) 		799
(11.50 %) 		242
(3.48 %)
Rapidmail 6.8825.810
(84.42 %) 		852
(12.38 %) 		220
(3.20 %)
Klick-Tipp 6.9035.789
(83.86 %) 		878
(12.72 %) 		236
(3.42 %)
CampaignMonitor 6.8635.724
(83.40 %) 		907
(13.22 %) 		232
(3.38 %)
CleverReach 6.7705.630
(83.16 %) 		901
(13.31 %) 		239
(3.53 %)
HubSpot 6.7955.601
(82.43 %) 		949
(13.97 %) 		245
(3.61 %)
Moosend 6.8925.676
(82.36 %) 		942
(13.67 %) 		274
(3.98 %)
Mailify 6.7995.587
(82.17 %) 		932
(13.71 %) 		280
(4.12 %)
AWeber 6.9775.672
(81.30 %) 		1.032
(14.79 %) 		273
(3.91 %)
MailChimp 6.7915.495
(80.92 %) 		1.015
(14.95 %) 		281
(4.14 %)
ConvertKit 6.9185.578
(80.63 %) 		1.042
(15.06 %) 		298
(4.31 %)
MailerLite 6.8585.529
(80.62 %) 		1.048
(15.28 %) 		281
(4.10 %)
SendInBlue 6.8905.504
(79.88 %) 		1.094
(15.88 %) 		292
(4.24 %)
Constant Contact 6.7285.373
(79.86 %) 		1.071
(15.92 %) 		284
(4.22 %)
Benchmark Email 6.7895.420
(79.84 %) 		1.069
(15.75 %) 		300
(4.42 %)
SendPulse 6.9865.504
(78.79 %) 		1.171
(16.76 %) 		311
(4.45 %)
Clever Elements 6.7095.190
(77.36 %) 		1.205
(17.96 %) 		314
(4.68 %)
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MailChimp email deliverability providers comparison 2021 (October)
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Email deliverability rates for MailChimp and other providers comparison

80.92 % of 6.791 emails sent with MailChimp ended up in the recipient's main mailbox. 14.95 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.14 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.08 %
(5.759) 		11.66 %
(789) 		3.26 %
(221)
GetResponse 85.08 %
(5.886) 		11.51 %
(796) 		3.41 %
(236)
Mailjet 85.01 %
(5.905) 		11.50 %
(799) 		3.48 %
(242)
Rapidmail 84.42 %
(5.810) 		12.38 %
(852) 		3.20 %
(220)
Klick-Tipp 83.86 %
(5.789) 		12.72 %
(878) 		3.42 %
(236)
CampaignMonitor 83.40 %
(5.724) 		13.22 %
(907) 		3.38 %
(232)
CleverReach 83.16 %
(5.630) 		13.31 %
(901) 		3.53 %
(239)
HubSpot 82.43 %
(5.601) 		13.97 %
(949) 		3.61 %
(245)
Moosend 82.36 %
(5.676) 		13.67 %
(942) 		3.98 %
(274)
Mailify 82.17 %
(5.587) 		13.71 %
(932) 		4.12 %
(280)
AWeber 81.30 %
(5.672) 		14.79 %
(1.032) 		3.91 %
(273)
MailChimp 80.92 %
(5.495) 		14.95 %
(1.015) 		4.14 %
(281)
ConvertKit 80.63 %
(5.578) 		15.06 %
(1.042) 		4.31 %
(298)
MailerLite 80.62 %
(5.529) 		15.28 %
(1.048) 		4.10 %
(281)
SendInBlue 79.88 %
(5.504) 		15.88 %
(1.094) 		4.24 %
(292)
Constant Contact 79.86 %
(5.373) 		15.92 %
(1.071) 		4.22 %
(284)
Benchmark Email 79.84 %
(5.420) 		15.75 %
(1.069) 		4.42 %
(300)
SendPulse 78.79 %
(5.504) 		16.76 %
(1.171) 		4.45 %
(311)
Clever Elements 77.36 %
(5.190) 		17.96 %
(1.205) 		4.68 %
(314)
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MailChimp email deliverability rates providers comparison 2021 (October)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Elektronics, Pets, Clothing and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Finance, Job & Career, Other and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 531448671684.37 %12.62 %3.01 %
Elektronics 535449741283.93 %13.83 %2.24 %
Pets 470393641383.62 %13.62 %2.77 %
Clothing 544454711983.46 %13.05 %3.49 %
Food & Drink 484399642182.44 %13.22 %4.34 %
Cosmetics & Beauty 500409731881.80 %14.60 %3.60 %
Entertainment 497405751781.49 %15.09 %3.42 %
Health 533427852180.11 %15.95 %3.94 %
Dating 530419892279.06 %16.79 %4.15 %
Other 565444833878.58 %14.69 %6.73 %
Job & Career 541425922478.56 %17.01 %4.44 %
Finance 523408902578.01 %17.21 %4.78 %
Sport & Fitness 538415883577.14 %16.36 %6.51 %
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MailChimp email deliverability by category 2021 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 686582881684.84 %12.83 %2.33 %
Zoho Mail 666551902582.73 %13.51 %3.75 %
ProtonMail 682563912882.55 %13.34 %4.11 %
GMX Mail 686565942782.36 %13.70 %3.94 %
Mail.com 673544993080.83 %14.71 %4.46 %
AOL Mail 6575311032380.82 %15.68 %3.50 %
Yahoo Mail 6845461083079.82 %15.79 %4.39 %
Gmail 6905501112979.71 %16.09 %4.20 %
Outlook Mail 6955441173478.27 %16.83 %4.89 %
Yandex Mail 6725191143977.23 %16.96 %5.80 %
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MailChimp email deliverability by email service provider 2021 (October)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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