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MailChimp Email Deliverability Report for the year 2022 (April)

In this email deliverability report for MailChimp (April 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.806 emails were sent with MailChimp. A total of 5.519 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.002 emails ended up in the spam folder. 285 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8065.889
(86.53 %) 		710
(10.43 %) 		207
(3.04 %)
ActiveCampaign 6.9025.962
(86.38 %) 		737
(10.68 %) 		203
(2.94 %)
Mailjet 6.8155.817
(85.36 %) 		768
(11.27 %) 		230
(3.37 %)
CampaignMonitor 6.8395.780
(84.52 %) 		829
(12.12 %) 		230
(3.36 %)
Klick-Tipp 6.9425.839
(84.11 %) 		878
(12.65 %) 		225
(3.24 %)
HubSpot 7.0745.946
(84.05 %) 		887
(12.54 %) 		241
(3.41 %)
CleverReach 6.8605.756
(83.91 %) 		853
(12.43 %) 		251
(3.66 %)
Rapidmail 6.8335.696
(83.36 %) 		893
(13.07 %) 		244
(3.57 %)
ConvertKit 6.8405.649
(82.59 %) 		935
(13.67 %) 		256
(3.74 %)
AWeber 6.8605.646
(82.30 %) 		940
(13.70 %) 		274
(3.99 %)
Moosend 6.9225.660
(81.77 %) 		995
(14.37 %) 		267
(3.86 %)
Benchmark Email 6.9445.650
(81.37 %) 		1.030
(14.83 %) 		264
(3.80 %)
MailChimp 6.8065.519
(81.09 %) 		1.002
(14.72 %) 		285
(4.19 %)
Mailify 6.7445.440
(80.66 %) 		1.023
(15.17 %) 		281
(4.17 %)
SendInBlue 6.9295.558
(80.21 %) 		1.063
(15.34 %) 		308
(4.45 %)
MailerLite 6.9255.461
(78.86 %) 		1.145
(16.53 %) 		319
(4.61 %)
Constant Contact 6.9285.432
(78.41 %) 		1.191
(17.19 %) 		305
(4.40 %)
Clever Elements 7.1225.555
(78.00 %) 		1.250
(17.55 %) 		317
(4.45 %)
SendPulse 7.0965.464
(77.00 %) 		1.274
(17.95 %) 		358
(5.05 %)
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MailChimp email deliverability providers comparison 2022 (April)
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Email deliverability rates for MailChimp and other providers comparison

81.09 % of 6.806 emails sent with MailChimp ended up in the recipient's main mailbox. 14.72 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.19 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.53 %
(5.889) 		10.43 %
(710) 		3.04 %
(207)
ActiveCampaign 86.38 %
(5.962) 		10.68 %
(737) 		2.94 %
(203)
Mailjet 85.36 %
(5.817) 		11.27 %
(768) 		3.37 %
(230)
CampaignMonitor 84.52 %
(5.780) 		12.12 %
(829) 		3.36 %
(230)
Klick-Tipp 84.11 %
(5.839) 		12.65 %
(878) 		3.24 %
(225)
HubSpot 84.05 %
(5.946) 		12.54 %
(887) 		3.41 %
(241)
CleverReach 83.91 %
(5.756) 		12.43 %
(853) 		3.66 %
(251)
Rapidmail 83.36 %
(5.696) 		13.07 %
(893) 		3.57 %
(244)
ConvertKit 82.59 %
(5.649) 		13.67 %
(935) 		3.74 %
(256)
AWeber 82.30 %
(5.646) 		13.70 %
(940) 		3.99 %
(274)
Moosend 81.77 %
(5.660) 		14.37 %
(995) 		3.86 %
(267)
Benchmark Email 81.37 %
(5.650) 		14.83 %
(1.030) 		3.80 %
(264)
MailChimp 81.09 %
(5.519) 		14.72 %
(1.002) 		4.19 %
(285)
Mailify 80.66 %
(5.440) 		15.17 %
(1.023) 		4.17 %
(281)
SendInBlue 80.21 %
(5.558) 		15.34 %
(1.063) 		4.45 %
(308)
MailerLite 78.86 %
(5.461) 		16.53 %
(1.145) 		4.61 %
(319)
Constant Contact 78.41 %
(5.432) 		17.19 %
(1.191) 		4.40 %
(305)
Clever Elements 78.00 %
(5.555) 		17.55 %
(1.250) 		4.45 %
(317)
SendPulse 77.00 %
(5.464) 		17.95 %
(1.274) 		5.05 %
(358)
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MailChimp email deliverability rates providers comparison 2022 (April)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Elektronics, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 541455691784.10 %12.75 %3.14 %
Clothing 469394581784.01 %12.37 %3.62 %
Elektronics 559466791483.36 %14.13 %2.50 %
Pets 537445751782.87 %13.97 %3.17 %
Home & Garden 530439662582.83 %12.45 %4.72 %
Other 507417702082.25 %13.81 %3.94 %
Entertainment 536433802380.78 %14.93 %4.29 %
Cosmetics & Beauty 499403742280.76 %14.83 %4.41 %
Sport & Fitness 561453901880.75 %16.04 %3.21 %
Health 497392792678.87 %15.90 %5.23 %
Job & Career 589464972878.78 %16.47 %4.75 %
Dating 476371792677.94 %16.60 %5.46 %
Finance 505387863276.63 %17.03 %6.34 %
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MailChimp email deliverability by category 2022 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 704592882484.09 %12.50 %3.41 %
ProtonMail 708588903083.05 %12.71 %4.24 %
GMX Mail 700580912982.86 %13.00 %4.14 %
Zoho Mail 614504852582.08 %13.84 %4.07 %
Mail.com 637521942281.79 %14.76 %3.45 %
AOL Mail 6785501032581.12 %15.19 %3.69 %
Gmail 7666091253279.50 %16.32 %4.18 %
Yahoo Mail 6825421063479.47 %15.54 %4.99 %
Yandex Mail 6745291133278.49 %16.77 %4.75 %
Outlook Mail 6435041073278.38 %16.64 %4.98 %
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MailChimp email deliverability by email service provider 2022 (April)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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