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MailChimp Email Deliverability Report for the year 2022 (June)

In this email deliverability report for MailChimp (June 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.875 emails were sent with MailChimp. A total of 5.474 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.100 emails ended up in the spam folder. 301 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.6565.747
(86.34 %) 		723
(10.86 %) 		186
(2.79 %)
CampaignMonitor 6.8785.846
(85.00 %) 		802
(11.66 %) 		230
(3.34 %)
GetResponse 7.0405.951
(84.53 %) 		846
(12.02 %) 		243
(3.45 %)
HubSpot 6.7935.733
(84.40 %) 		834
(12.28 %) 		226
(3.33 %)
Klick-Tipp 6.9905.851
(83.71 %) 		884
(12.65 %) 		255
(3.65 %)
CleverReach 6.8765.749
(83.61 %) 		882
(12.83 %) 		245
(3.56 %)
Mailjet 6.7545.621
(83.22 %) 		888
(13.15 %) 		245
(3.63 %)
Mailify 6.7705.606
(82.81 %) 		909
(13.43 %) 		255
(3.77 %)
Rapidmail 6.8705.655
(82.31 %) 		947
(13.78 %) 		268
(3.90 %)
ConvertKit 6.8595.642
(82.26 %) 		949
(13.84 %) 		268
(3.91 %)
Benchmark Email 6.7065.496
(81.96 %) 		959
(14.30 %) 		251
(3.74 %)
AWeber 6.6605.396
(81.02 %) 		989
(14.85 %) 		275
(4.13 %)
Moosend 6.8455.540
(80.93 %) 		1.019
(14.89 %) 		286
(4.18 %)
SendInBlue 6.7435.456
(80.91 %) 		984
(14.59 %) 		303
(4.49 %)
MailChimp 6.8755.474
(79.62 %) 		1.100
(16.00 %) 		301
(4.38 %)
MailerLite 6.8325.421
(79.35 %) 		1.127
(16.50 %) 		284
(4.16 %)
SendPulse 6.7225.327
(79.25 %) 		1.103
(16.41 %) 		292
(4.34 %)
Constant Contact 6.7125.296
(78.90 %) 		1.111
(16.55 %) 		305
(4.54 %)
Clever Elements 6.8705.340
(77.73 %) 		1.192
(17.35 %) 		338
(4.92 %)
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MailChimp email deliverability providers comparison 2022 (June)
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Email deliverability rates for MailChimp and other providers comparison

79.62 % of 6.875 emails sent with MailChimp ended up in the recipient's main mailbox. 16.00 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.38 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.34 %
(5.747) 		10.86 %
(723) 		2.79 %
(186)
CampaignMonitor 85.00 %
(5.846) 		11.66 %
(802) 		3.34 %
(230)
GetResponse 84.53 %
(5.951) 		12.02 %
(846) 		3.45 %
(243)
HubSpot 84.40 %
(5.733) 		12.28 %
(834) 		3.33 %
(226)
Klick-Tipp 83.71 %
(5.851) 		12.65 %
(884) 		3.65 %
(255)
CleverReach 83.61 %
(5.749) 		12.83 %
(882) 		3.56 %
(245)
Mailjet 83.22 %
(5.621) 		13.15 %
(888) 		3.63 %
(245)
Mailify 82.81 %
(5.606) 		13.43 %
(909) 		3.77 %
(255)
Rapidmail 82.31 %
(5.655) 		13.78 %
(947) 		3.90 %
(268)
ConvertKit 82.26 %
(5.642) 		13.84 %
(949) 		3.91 %
(268)
Benchmark Email 81.96 %
(5.496) 		14.30 %
(959) 		3.74 %
(251)
AWeber 81.02 %
(5.396) 		14.85 %
(989) 		4.13 %
(275)
Moosend 80.93 %
(5.540) 		14.89 %
(1.019) 		4.18 %
(286)
SendInBlue 80.91 %
(5.456) 		14.59 %
(984) 		4.49 %
(303)
MailChimp 79.62 %
(5.474) 		16.00 %
(1.100) 		4.38 %
(301)
MailerLite 79.35 %
(5.421) 		16.50 %
(1.127) 		4.16 %
(284)
SendPulse 79.25 %
(5.327) 		16.41 %
(1.103) 		4.34 %
(292)
Constant Contact 78.90 %
(5.296) 		16.55 %
(1.111) 		4.54 %
(305)
Clever Elements 77.73 %
(5.340) 		17.35 %
(1.192) 		4.92 %
(338)
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MailChimp email deliverability rates providers comparison 2022 (June)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Pets, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 497418651484.10 %13.08 %2.82 %
Clothing 569468802182.25 %14.06 %3.69 %
Pets 506416741682.21 %14.62 %3.16 %
Home & Garden 543442792281.40 %14.55 %4.05 %
Other 529426782580.53 %14.74 %4.73 %
Elektronics 564449902579.61 %15.96 %4.43 %
Entertainment 523416842379.54 %16.06 %4.40 %
Cosmetics & Beauty 518411852279.34 %16.41 %4.25 %
Sport & Fitness 491388822179.02 %16.70 %4.28 %
Health 524412882478.63 %16.79 %4.58 %
Finance 520399952676.73 %18.27 %5.00 %
Dating 5854451063476.07 %18.12 %5.81 %
Job & Career 506384942875.89 %18.58 %5.53 %
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MailChimp email deliverability by category 2022 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Zoho Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 695570982782.01 %14.10 %3.88 %
Custom Mail 682559982581.96 %14.37 %3.67 %
ProtonMail 701574982981.88 %13.98 %4.14 %
Mail.com 7285861142880.49 %15.66 %3.85 %
GMX Mail 7275821083780.06 %14.86 %5.09 %
AOL Mail 6485121112579.01 %17.13 %3.86 %
Yandex Mail 6995521272078.97 %18.17 %2.86 %
Yahoo Mail 6855321153877.66 %16.79 %5.55 %
Outlook Mail 6555071133577.40 %17.25 %5.34 %
Gmail 6555001183776.34 %18.02 %5.65 %
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MailChimp email deliverability by email service provider 2022 (June)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

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References and Resources

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