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MailChimp Email Deliverability Report for the year 2024 (June)

In this email deliverability report for MailChimp (June 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.807 emails were sent with MailChimp. A total of 7.041 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.377 emails ended up in the spam folder. 389 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.9897.623
(84.80 %)
1.058
(11.77 %)
308
(3.43 %)
ActiveCampaign 8.9297.520
(84.22 %)
1.107
(12.40 %)
302
(3.38 %)
HubSpot 8.7077.317
(84.04 %)
1.092
(12.54 %)
298
(3.42 %)
Kit 8.8577.409
(83.65 %)
1.114
(12.58 %)
334
(3.77 %)
Mailjet 9.0067.515
(83.44 %)
1.169
(12.98 %)
322
(3.58 %)
CleverReach 8.9217.431
(83.30 %)
1.191
(13.35 %)
299
(3.35 %)
Mailgun 8.8017.331
(83.30 %)
1.140
(12.95 %)
330
(3.75 %)
Amazon SES 8.9307.419
(83.08 %)
1.179
(13.20 %)
332
(3.72 %)
AWeber 8.7457.237
(82.76 %)
1.190
(13.61 %)
318
(3.64 %)
CampaignMonitor 8.8607.327
(82.70 %)
1.201
(13.56 %)
332
(3.75 %)
Rapidmail 8.7617.234
(82.57 %)
1.221
(13.94 %)
306
(3.49 %)
Moosend 8.7797.137
(81.30 %)
1.273
(14.50 %)
369
(4.20 %)
SendGrid 8.9487.254
(81.07 %)
1.355
(15.14 %)
339
(3.79 %)
mailtrap 9.0797.346
(80.91 %)
1.343
(14.79 %)
390
(4.30 %)
Postmark 8.7607.088
(80.91 %)
1.300
(14.84 %)
372
(4.25 %)
Benchmark Email 8.6647.000
(80.79 %)
1.323
(15.27 %)
341
(3.94 %)
Klick-Tipp 8.8567.136
(80.58 %)
1.336
(15.09 %)
384
(4.34 %)
MailChimp 8.8077.041
(79.95 %)
1.377
(15.64 %)
389
(4.42 %)
SendInBlue 9.1087.245
(79.55 %)
1.463
(16.06 %)
400
(4.39 %)
Constant Contact 9.1167.145
(78.38 %)
1.554
(17.05 %)
417
(4.57 %)
MailerLite 8.9707.011
(78.16 %)
1.545
(17.22 %)
414
(4.62 %)
Sarbacane 9.0557.066
(78.03 %)
1.540
(17.01 %)
449
(4.96 %)
SendPulse 8.8206.838
(77.53 %)
1.557
(17.65 %)
425
(4.82 %)
Clever Elements 9.0456.825
(75.46 %)
1.741
(19.25 %)
479
(5.30 %)
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MailChimp email deliverability providers comparison 2024 (June)
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Email deliverability rates for MailChimp and other providers comparison

79.95 % of 8.807 emails sent with MailChimp ended up in the recipient's main mailbox. 15.64 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.42 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 84.80 %
(7.623)
11.77 %
(1.058)
3.43 %
(308)
ActiveCampaign 84.22 %
(7.520)
12.40 %
(1.107)
3.38 %
(302)
HubSpot 84.04 %
(7.317)
12.54 %
(1.092)
3.42 %
(298)
Kit 83.65 %
(7.409)
12.58 %
(1.114)
3.77 %
(334)
Mailjet 83.44 %
(7.515)
12.98 %
(1.169)
3.58 %
(322)
CleverReach 83.30 %
(7.431)
13.35 %
(1.191)
3.35 %
(299)
Mailgun 83.30 %
(7.331)
12.95 %
(1.140)
3.75 %
(330)
Amazon SES 83.08 %
(7.419)
13.20 %
(1.179)
3.72 %
(332)
AWeber 82.76 %
(7.237)
13.61 %
(1.190)
3.64 %
(318)
CampaignMonitor 82.70 %
(7.327)
13.56 %
(1.201)
3.75 %
(332)
Rapidmail 82.57 %
(7.234)
13.94 %
(1.221)
3.49 %
(306)
Moosend 81.30 %
(7.137)
14.50 %
(1.273)
4.20 %
(369)
SendGrid 81.07 %
(7.254)
15.14 %
(1.355)
3.79 %
(339)
mailtrap 80.91 %
(7.346)
14.79 %
(1.343)
4.30 %
(390)
Postmark 80.91 %
(7.088)
14.84 %
(1.300)
4.25 %
(372)
Benchmark Email 80.79 %
(7.000)
15.27 %
(1.323)
3.94 %
(341)
Klick-Tipp 80.58 %
(7.136)
15.09 %
(1.336)
4.34 %
(384)
MailChimp 79.95 %
(7.041)
15.64 %
(1.377)
4.42 %
(389)
SendInBlue 79.55 %
(7.245)
16.06 %
(1.463)
4.39 %
(400)
Constant Contact 78.38 %
(7.145)
17.05 %
(1.554)
4.57 %
(417)
MailerLite 78.16 %
(7.011)
17.22 %
(1.545)
4.62 %
(414)
Sarbacane 78.03 %
(7.066)
17.01 %
(1.540)
4.96 %
(449)
SendPulse 77.53 %
(6.838)
17.65 %
(1.557)
4.82 %
(425)
Clever Elements 75.46 %
(6.825)
19.25 %
(1.741)
5.30 %
(479)
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MailChimp email deliverability rates providers comparison 2024 (June)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Home & Garden, Food & Drink, Cosmetics & Beauty and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Health, Job & Career, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 649542881983.51 %13.56 %2.93 %
Home & Garden 696580942283.33 %13.51 %3.16 %
Food & Drink 653536853282.08 %13.02 %4.90 %
Cosmetics & Beauty 6915651071981.77 %15.48 %2.75 %
Pets 652529982581.13 %15.03 %3.83 %
Entertainment 642516992780.37 %15.42 %4.21 %
Other 6905531053280.14 %15.22 %4.64 %
Elektronics 6785431013480.09 %14.90 %5.01 %
Sport & Fitness 7035561163179.09 %16.50 %4.41 %
Dating 6935391233177.78 %17.75 %4.47 %
Job & Career 6945361223677.23 %17.58 %5.19 %
Health 7095461184577.01 %16.64 %6.35 %
Finance 6575001213676.10 %18.42 %5.48 %
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MailChimp email deliverability by category 2024 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Tuta and ProtonMail. The delivery rates were worst for the email providers Gmail, iCloud Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 681570912083.70 %13.36 %2.94 %
Tuta 651539922082.80 %14.13 %3.07 %
ProtonMail 658542882882.37 %13.37 %4.26 %
Zoho Mail 692568992582.08 %14.31 %3.61 %
GMX Mail 689560993081.28 %14.37 %4.35 %
AOL Mail 6355161001981.26 %15.75 %2.99 %
Juno.com 699566953880.97 %13.59 %5.44 %
Mail.com 6825481033180.35 %15.10 %4.55 %
Yahoo Mail 6585231043179.48 %15.81 %4.71 %
Outlook Mail 6134831003078.79 %16.31 %4.89 %
Yandex Mail 7435721304176.99 %17.50 %5.52 %
iCloud Mail 6915191324075.11 %19.10 %5.79 %
Gmail 7155351443674.83 %20.14 %5.03 %
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MailChimp email deliverability by email service provider 2024 (June)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

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References and Resources

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