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MailChimp Email Deliverability Report for the year 2025 (September)

In this email deliverability report for MailChimp (September 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 10.034 emails were sent with MailChimp. A total of 8.153 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.939 emails ended up in the spam folder. 244 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
GetResponse 10.0279.493
(94.67 %) 		534
(5.33 %) 		159
(1.59 %)
AWeber 10.0019.142
(91.41 %) 		877
(8.77 %) 		160
(1.60 %)
CleverReach 9.9938.942
(89.48 %) 		1.040
(10.41 %) 		158
(1.58 %)
Amazon SES 10.3269.218
(89.27 %) 		1.079
(10.45 %) 		165
(1.60 %)
Benchmark Email 10.1068.947
(88.53 %) 		1.170
(11.58 %) 		160
(1.58 %)
Postmark 10.0398.545
(85.12 %) 		1.536
(15.30 %) 		246
(2.45 %)
mailtrap 10.1988.666
(84.98 %) 		1.575
(15.44 %) 		254
(2.49 %)
HubSpot 9.8768.304
(84.08 %) 		1.574
(15.94 %) 		241
(2.44 %)
Constant Contact 10.2068.550
(83.77 %) 		1.715
(16.80 %) 		254
(2.49 %)
Moosend 10.2188.503
(83.22 %) 		1.721
(16.84 %) 		247
(2.42 %)
MailerLite 10.2098.453
(82.80 %) 		1.738
(17.02 %) 		249
(2.44 %)
Clever Elements 10.1918.382
(82.25 %) 		1.838
(18.04 %) 		238
(2.34 %)
Mailjet 9.7528.009
(82.13 %) 		1.704
(17.47 %) 		236
(2.42 %)
MailChimp 10.0348.153
(81.25 %) 		1.939
(19.32 %) 		244
(2.43 %)
SendPulse 10.1298.229
(81.24 %) 		1.961
(19.36 %) 		251
(2.48 %)
Brevo 10.2958.342
(81.03 %) 		1.988
(19.31 %) 		253
(2.46 %)
Rapidmail 10.1968.256
(80.97 %) 		1.917
(18.80 %) 		241
(2.36 %)
Kit 9.9688.069
(80.95 %) 		1.877
(18.83 %) 		242
(2.43 %)
Klick-Tipp 10.0408.108
(80.76 %) 		1.914
(19.06 %) 		245
(2.44 %)
ActiveCampaign 10.2398.169
(79.78 %) 		2.084
(20.35 %) 		249
(2.43 %)
CampaignMonitor 10.1188.010
(79.17 %) 		2.078
(20.54 %) 		244
(2.41 %)
Mailgun 10.3458.181
(79.08 %) 		2.193
(21.20 %) 		261
(2.52 %)
Sarbacane 10.2537.881
(76.87 %) 		2.397
(23.38 %) 		242
(2.36 %)
SendGrid 9.9557.385
(74.18 %) 		2.581
(25.93 %) 		250
(2.51 %)
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MailChimp email deliverability providers comparison 2025 (September)
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Email deliverability rates for MailChimp and other providers comparison

81.25 % of 10.034 emails sent with MailChimp ended up in the recipient's main mailbox. 19.32 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.43 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 94.67 %
(9.493) 		5.33 %
(534) 		1.59 %
(159)
AWeber 91.41 %
(9.142) 		8.77 %
(877) 		1.60 %
(160)
CleverReach 89.48 %
(8.942) 		10.41 %
(1.040) 		1.58 %
(158)
Amazon SES 89.27 %
(9.218) 		10.45 %
(1.079) 		1.60 %
(165)
Benchmark Email 88.53 %
(8.947) 		11.58 %
(1.170) 		1.58 %
(160)
Postmark 85.12 %
(8.545) 		15.30 %
(1.536) 		2.45 %
(246)
mailtrap 84.98 %
(8.666) 		15.44 %
(1.575) 		2.49 %
(254)
HubSpot 84.08 %
(8.304) 		15.94 %
(1.574) 		2.44 %
(241)
Constant Contact 83.77 %
(8.550) 		16.80 %
(1.715) 		2.49 %
(254)
Moosend 83.22 %
(8.503) 		16.84 %
(1.721) 		2.42 %
(247)
MailerLite 82.80 %
(8.453) 		17.02 %
(1.738) 		2.44 %
(249)
Clever Elements 82.25 %
(8.382) 		18.04 %
(1.838) 		2.34 %
(238)
Mailjet 82.13 %
(8.009) 		17.47 %
(1.704) 		2.42 %
(236)
MailChimp 81.25 %
(8.153) 		19.32 %
(1.939) 		2.43 %
(244)
SendPulse 81.24 %
(8.229) 		19.36 %
(1.961) 		2.48 %
(251)
Brevo 81.03 %
(8.342) 		19.31 %
(1.988) 		2.46 %
(253)
Rapidmail 80.97 %
(8.256) 		18.80 %
(1.917) 		2.36 %
(241)
Kit 80.95 %
(8.069) 		18.83 %
(1.877) 		2.43 %
(242)
Klick-Tipp 80.76 %
(8.108) 		19.06 %
(1.914) 		2.44 %
(245)
ActiveCampaign 79.78 %
(8.169) 		20.35 %
(2.084) 		2.43 %
(249)
CampaignMonitor 79.17 %
(8.010) 		20.54 %
(2.078) 		2.41 %
(244)
Mailgun 79.08 %
(8.181) 		21.20 %
(2.193) 		2.52 %
(261)
Sarbacane 76.87 %
(7.881) 		23.38 %
(2.397) 		2.36 %
(242)
SendGrid 74.18 %
(7.385) 		25.93 %
(2.581) 		2.51 %
(250)
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MailChimp email deliverability rates providers comparison 2025 (September)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Job & Career, Other, Cosmetics & Beauty, Home & Garden and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Clothing, Sport & Fitness, Health, Pets and Elektronics.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Job & Career 7856451431882.17 %18.22 %2.29 %
Other 8016561521981.90 %18.98 %2.37 %
Cosmetics & Beauty 7716311381981.84 %17.90 %2.46 %
Home & Garden 6735501261781.72 %18.72 %2.53 %
Entertainment 7756331582081.68 %20.39 %2.58 %
Food & Drink 8576981622181.45 %18.90 %2.45 %
Dating 7576161401981.37 %18.49 %2.51 %
Finance 7916431461881.29 %18.46 %2.28 %
Elektronics 7746291551881.27 %20.03 %2.33 %
Pets 7616161512080.95 %19.84 %2.63 %
Health 7115751401780.87 %19.69 %2.39 %
Sport & Fitness 7866301622180.15 %20.61 %2.67 %
Clothing 7926311661779.67 %20.96 %2.15 %
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MailChimp email deliverability by category 2025 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Zoho Mail, Gmail and iCloud Mail. The delivery rates were worst for the email providers Yahoo Mail, Yandex Mail and Custom Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Zoho Mail 7396141471983.09 %19.89 %2.57 %
Gmail 8006621611782.75 %20.13 %2.13 %
iCloud Mail 6735561351682.62 %20.06 %2.38 %
ProtonMail 7756371401982.19 %18.06 %2.45 %
Outlook Mail 7185861361881.62 %18.94 %2.51 %
Mail.com 8096581641881.33 %20.27 %2.22 %
AOL Mail 7986481482081.20 %18.55 %2.51 %
Juno.com 7676211431980.96 %18.64 %2.48 %
Tuta 7295901451980.93 %19.89 %2.61 %
GMX Mail 8436821701980.90 %20.17 %2.25 %
Custom Mail 7666141451980.16 %18.93 %2.48 %
Yandex Mail 8666901762379.68 %20.32 %2.66 %
Yahoo Mail 7515951291879.23 %17.18 %2.40 %
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MailChimp email deliverability by email service provider 2025 (September)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

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References and Resources

Further resources and references for MailChimp.